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MTV Brasil

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MTV Brasil
Abril Radiodifusão S.A.
Ownership
OwnerAbril Radiodifusão S/A
(Abril 70%, MTV Networks Latin America/Viacom 30%)

MTV Brasil is the Brazilian version of MTV, owned by Abril, the nation's largest magazine publisher (70%), and by Viacom Networks Brasil, the Brazilian branch of Viacom-owned MTV Networks Latin America (30%).

MTV Brasil is one of two versions of MTV available in free-to-air terrestrial television. (The other being MTV Italy) However, it is also available on cable and satellite services.

MTV Brasil was launched on October 20, 1990, only to metropolitan São Paulo, through UHF channel A32 and metropolitan Rio de Janeiro, through VHF channel A9 (with TV Corcovado as an affiliate station). The first video shown was Garota de Ipanema, sung by Marina Lima.

In 1996, Viacom acquired 50% of the network, which was, until then, a wholly owned subsidiary of Abril.

In 2005, due to regulatory requirements that non-Brazilian companies can own only up to 30% of a terrestrial network, Abril acquired 20% of MTV Brasil from Viacom.

In late 2006 MTV Brazil released its broadband channel following the international model for the MTV Overdrive.

In December 2 2007, after the official start of commercial HDTV broadcasts in Brazil, MTV launched MTV HD, a simulcast of the main MTV service, featuring original high-definition series and MTV2's $2 Bill concerts. MTV HD is currently available over-the-air in São Paulo, and on cable, wherever Net Digital HD services are available and MTV is a must-carry station on cable. In January 2008, MTV changed its broadcast frequency in Rio de Janeiro from UHF channel 24 to 48. In 1 September 2008 starts transmitting on satellite Star One C2 (70°W South America coverage) by analog system(Pal-M), free-to-air frequency 4010H after many years(also 1992) encrypted. This is seen as a response to Net Brasil (a wholly-owned subsidiary of Organizações Globo that distributes channels to Net Serviços – and its affiliates – and Sky Brazil) dropping MTV from its systems, after disagreeing to MTV conditioning its carriage on cable and satellite to the carriage of Abril-owned channels Fiz and Ideal. MTV remains available on Net cable in markets where it's a must-carry station, for being a full-power broadcast station covering that market.

MTV Brasil Shows

  • 15 Minutos (15 Minutes - humor), hosted by Marcelo Adnet and Felipe Ricotta (Also known as Kiabbo)
  • Acesso MTV (MTV Access - variety show), hosted by Léo Madeira, Sophia Reis and Kika Martinez
  • Coluna MTV (MTV Column - music show)
  • Descarga MTV (MTV Flush - humor), hosted by Marcos Mion and Mionzinho
  • Fudêncio e Seus Amigos (Fudencio and His Friends - black comedy cartoon)
  • Furfles MTV (- humor), hosted by Marcelo Adnet
  • Furo MTV (Hole MTV - humorous newscast), hosted by Bento Ribeiro and Dani Calabresa
  • Gordo Visita (Gordo Visits - celebrity home visiting), hosted by João Gordo
  • Gordoshop (- music show), hosted by João Gordo
  • MTV+ (- music documentaries), hosted by Marina Person
  • MTV Debate (- polemic issue debating), hosted by Lobão
  • MTV Especial (MTV Special - international MTV shows):
  • MTV Gringa (- international MTV shows):
  • MTV Lab (- music videos show):
    • Lab Ao Cubo (Lab by Cube - three music videos of the same artist or band)
    • Lab BR (- only Brazilian artists and bands)
    • Lab Clássicos (Lab Classics - music videos classics)
    • Lab Cult Trash (- Clips are good and bad that they are good clips be bad)
    • Lab Disk (- counting the 15 clips most voted through the website of MTV Brazil)
    • Lab Freak (- the viewer decides what the next clip to be displayed by SMS)
    • Lab Listas (Lab Lists - thematic lists of video clips)
    • Lab Matinal (Lab Morning - a selection of current or old clips to heat their early days)
    • Lab Now (- It has clips from unknown bands in brazil and the new set of groups)
    • Lab Rádio (Lab Radio - only hits of the moment)
    • Lab Toca Aí (Lab Play Here - video request by artists)
  • MTV na Rua (MTV on the Street - youth's opinion), hosted by Penélope Nova
  • Notícias MTV (MTV News - music news), hosted by Cazé Peçanha
  • Podsex (- sexuality debating, based on the MTV.com.br podcast of the same name), hosted by Titi Müller and Kika Martinez
  • Portal MTV (formerly MTV.com.br - based on the content from the MTV website)
  • Quinta Categoria (Fifth Category - humour), hosted by Marcos Mion and the group "Os Barbixas"(The Beard Men)
  • Rockgol (RockGoal - soccer and humour), hosted by Paulo Bonfá and Marco Bianchi
  • SAP MTV (- music video show), hosted by Luisa Micheletti
  • Scrap MTV (variety show), hosted by Marimoon
  • Show MTV (- live shows)
  • Top Top MTV (- thematic "top 10s"), hosted by Marina Person and Léo Madeira

Current VJs

  • Adriano Pereira
  • Bruno Sutter
  • Bento Ribeiro
  • Caroline Ribeiro
  • Cazé Peçanha
  • Dani Calabresa
  • Fausto Fanti
  • Felipe Ricotta (Kiabbo)
  • Felipe Solari
  • Felipe Torres
  • Jimmy London
  • João Gordo
  • Kika Martinez
  • Léo Madeira
  • Lobão
  • Luisa Micheletti
  • Marcelo Adnet
  • Marco Antônio Alves
  • Marco Bianchi
  • Marcos Mion
  • Marimoon
  • Marina Person
  • Paulo Bonfá
  • Penélope Nova
  • Titi Müller

See also