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This article is about oneworld, the airline alliance. For other uses, see Oneworld (disambiguation).

oneworld
Launch date1 February 1999
Full members12
Non-voting members1 inactive member & 30 affiliates
Pending members2
Destination airports850
Destination countries155
Annual passengers (M)337.8 million
Fleet size2,382
HeadquartersNew York City, New York, USA
Management
Alliance sloganan alliance of the world's leading airlines working as one
Websitewww.oneworld.com


oneworld (CRS: *O) is one of the world's three largest global airline alliances. Its stated objective is to be the first choice airline alliance for the world's frequent international travellers. Its member airlines comprise: airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN Airlines, Malaysia Airlines, Qantas, Royal Jordanian and S7 Airlines (Russia), plus some 30 affiliated airlines. Qatar Airways and SriLankan Airlines are members elect, scheduled to join in the year ahead.

oneworld enables its member airlines to offer their customers more value, services and benefits than any airline can provide on its own. That starts with a truly global network, covering some 850 destinations in more than 150 countries. While this may not be the largest alliance network, oneworld focusses on connecting the world's leading business cities by linking flights by its various member airlines together as seamlessly as possible. Travellers are promised a consistent series of services and benefits across the entire alliance network. For cardholders in any of its member airlines' frequent flyer progammes, that means that their privileges are extended, in effect, from their "home" airline to the entire oneworld network. That includes the ability to earn and redeem rewards on flights operated by all oneworld airlines, to earn points to gain higher frequent flyer status and, for those with higher status, a range of other benefits.

As of October 2012, it has a global seat capacity of 12.2%.[1] Its member airlines collectively operate a fleet of some 2,500 aircraft, carrying almost a million passengers a day on nearly 9,000 daily departures, generating annual revenues of more than US$ 100 billion.

oneworld was founded in 1999. Its central alliance office is today based in New York City, New York, in the United States. Its marketing slogan is "an alliance of the world's leading airlines working as one".

Management

oneworld announced the formation of a central alliance team, the oneworld Management Company (oMC), to mark the alliance's first anniversary. The oMC was established in May 2000 in Vancouver, Canada, and in June 2011 relocated to New York City. It acts as the alliance's central secretariat, with responsibility for driving future growth and the launch of new customer services and benefits. The oMC was first led by Managing Partner Peter Buecking, previously Director of Sales and Marketing at Cathay Pacific; followed by John McCulloch, previously the alliance's Vice-President Marketing; and since December 2011 by Bruce Ashby, who previously held roles of CEO of Saudi Arabia's SAMA Airlines, CEO of India's IndiGo, and Executive Vice-President for US Airways. Reporting to the CEO are Vice-Presidents for Commercial; Membership and Customer Experience; and Corporate Communications, a Chief Financial Officer and an IT Director.[2][3][4]

The CEO reports to the oneworld Governing Board, which is made up of the chief executives of each of the member airlines. The Governing Board meets regularly to set strategic direction and review progress. Chairman of the board rotates among the alliance members' chief executives. American Airlines' Chairman, President and Chief Executive Tom Horton currently has the role.[5]

Headquarters

In 2011 the alliance headquarters relocated to Park Avenue in New York City, sharing premises with the local offices of a number of oneworld member airlines including American Airlines, British Airways, Finnair, Japan Airlines and Qantas.[6]

Membership history

A British Airways Boeing 747‑400 in oneworld livery taxiing on the taxiway, with Heathrow Airport facilities in the background and green grass patch in the foreground
G-CIVC, a British Airways Boeing 747‑400, in oneworld livery

A new global alliance

oneworld was unveiled by its founder members - American Airlines, British Airways, Canadian Airlines (which left the alliance a few years later on merging with Air Canada), Cathay Pacific, and Qantas – at a press conference in London, United Kingdom, on 21 September 1998. oneworld was officially launched and became operational on 1 February 1999. The alliance outlined its services and benefits as including smoother transfers for passengers travelling across all member airlines; greater support to passengers regardless of which member airline they are travelling with; greater range of round-the-world products; and enhanced co‑operation in the member airlines' frequent-flyer programs to provide more rewards, wider recognition and access to more airport lounges. Ahead of the official launch, the alliance embarked on an extensive employee communications and training programme, involving virtually all of the 220,000 staff employed by the five member airlines, to ensure they could deliver what the alliance brand promised. At its launch in 1999, oneworld's member airlines and their affiliates served 648 destinations in 139 countries, and carried 181 million passengers with a fleet of 1,577 aircraft.[7][8][9]

First additional members

Finnair became oneworld's first recruit following the alliance's foundation

Finnair, Finland's largest airline and flag carrier, was announced as the alliance first new recruit on 9 December 1998.[10] The alliance welcomed Iberia, Spain's flag carrier, as its second recruit on 15 February 1999.[11] Both airlines, together with Iberia's franchisee, Iberia Regional Air Nostrum, joined the alliance on 1 September 1999, adding more than 50 destinations to the oneworld network.[12]

On 19 May 1999, LanChile (now known as LAN) became a member-elect, the alliance's first representative from Latin America. LanChile's two subsidiaries, LAN Express and LAN Perú, would also join the alliance.[13] Irish carrier Aer Lingus was formally elected on board and confirmed as the ninth member of the alliance on 2 December 1999.[14] As LanChile and Aer Lingus joined on 1 June 2000, Canadian Airlines left the alliance, following the airline's purchase by Air Canada, a member of the rival Star alliance. [15]

Swiss International Air Lines - a nearly member

Swiss International Air Lines (Swiss) accepted an invitation to join oneworld in September 2003, after signing a memorandum of understanding (MOU) on 23 September 2003 to establish a wide-ranging commercial agreement with British Airways.[16][17] However, Swiss announced on 3 June 2004 that it had decided not to proceed with key elements of its agreement with British Airways and was therefore released from its commitment to join oneworld.[18][19] Swiss was later taken over by Lufthansa in 2005 and joined Star Alliance in 2006.[20][21][22][23]

2005–2006: The first big expansion drive

The mid-2000s saw oneworld undertake one of the biggest expansions in its history. Hungarian flag carrier Malév signed a MOU in May 2005 as a precursor to a formal invitation to join, extended in November 2005. [24]On 17 October 2005, the alliance signed as a member elect Royal Jordanian, the first airline from the Levant, Middle East and Gulf region to accept an invitation to join any global airline alliance.[25]

Japan Airlines (JAL), then Asia's largest airline group, announced its decision to apply to join the alliance on 25 October 2005.[26] JAL and oneworld exchanged a MOU on 8 February 2006, setting out a framework for the remaining steps to be taken before the airline could be formally invited to join. On 5 June 2006, JAL accepted a formal letter of invitation to join the allianc, along with five members of the JAL Group as affiliate members, including J‑Air, JAL Express, JALways, Japan Asia Airways, and Japan Transocean Air.[27][28]

All three of these airline groups - Japan Airlines, Malév and Royal Jordanian - joined as full members and started offering alliance's full range of services and benefits on 1 April 2007, along with, as oneworld affiliate members, Japan Airlines' subsidiaries J‑Air, JAL Express, JALways, Japan Asia Airways and Japan Transocean Air, and LAN's subsidiaries LAN Argentina and LAN Ecuador. They expanded the oneworld network to almost 700 airports in nearly 150 countries served by 9,000 daily departures, carrying around 315 million passengers a year on a fleet of almost 2,500 aircraft, with top-tier frequent flyers able to access 400 airport lounges worldwide.[29]

On the same day, Aer Lingus voluntarily exited the alliance due to a fundamental change to its business strategy. The Irish carrier was repositioning itself as a low fares point-to-point carrier, while oneworld's focus was on the multisector, premium, frequent international travellers' market. Although no longer a oneworld member, Aer Lingues maintained frequent-flyer program partnerships with some of the alliance members and continued to participate in the alliance's Global Explorer round-the-world fare product.[30][31]

Malév suspended all services indefinitely in February 2012, citing financial difficulties.[32] Its participation in oneworld ended when the airline was wound up in the following weeks.

2009–2011 new recruits and expansion

On 26 May 2009, Russian airline S7 Airlines was unanimously elected to the alliance. It became a full member on 15 November 2010, adding to oneworld one of the most extensive networks covering Russia and the Commonwealth of Independent States (CIS). It expanded the oneworld network to another 54 cities, 35 of them in Russia. The airline's subsidiary Globus Airlines joined oneworld at the same time as an affiliate member. [33]

A S7 Airlines Boeing aircraft with wheels down on final approach to land
A S7 Airlines Boeing 767‑300ER; the airline joined the alliance on 15 November 2010

On 10 November 2009, oneworld welcomed Mexicana and its subsidiaries, MexicanaClick and MexicanaLink, after the airline accepted a formal invitation to join the alliance on 9 April 2008. Mexicana and its affiliates added 26 destinations to the alliance map.[34] Mexicana was a former member of Star Alliance, leaving the group in March 2004 when it terminated its codeshare agreement with United Airlines and opted for bilateral agreements with oneworld members, American Airlines and Iberia.[35][36][37] On 2 August 2010, Mexicana filed for insolvency proceedings in Mexico and bankruptcy protection in the United States with its financial situation deteriorating. The airline suspended all operations from 28 August 2010.[38][39] With the group under Mexican court protection, it has remained an inactive member of oneworld since then.

On 23 February 2010, India's Kingfisher Airlines took its first step to joining oneworld with its Chairman Vijay Mallya and Chief Executives from the alliance's existing member airlines signing a memorandum of understanding, subject to Indian regulatory approval. The airline gained approval to join the alliance from the India's Ministry of Civil Aviation and started participating in the alliance's Global Explorer round-the-world fare product. However, on 3 February 2012, just a week before it was due to join the alliance, Kingfisher Airlines' entry was put on hold to give it more time to strengthen its financial position.[40] Kingfisher Airlines suspended operations on 20 October 2012. It remains an inactive oneworld member elect.

On 26 July 2010, airberlin, Germany's second largest airline, accepted an invitation to join oneworld.[41] airberlin joined the alliance on 20 March 2012.[42]

Air Berlin joined the alliance on 20 March 2012
Air Berlin Boeing 737‑700

On 6 June 2011, Malaysia Airlines was officially announced as a new member designate on the sidelines of the IATA World Air Transport Summit in Singapore.[43][44] Malaysia Airlines became part of oneworld on 1 February 2013.[45]

2012

On 11 June 2012, SriLankan Airlines was announced as oneworld's latest member elect, on the sidelines of the IATA World Air Transport Summit in Beijing. Cathay Pacific is serving SriLankan Airlines as its sponsor through its alliance implementation programme.[46] Its membership implementation was expected to take around 18 months. It will be the first airline from the Indian subcontinent to join any of the global airline alliances.

On 8 October Qatar Airways was invited to join oneworld. Qatar Airways is one of the fastest growing airlines worldwide —adding 15 destinations in 2012 alone - and one of the most highly regarded, having been named Airline of the Year by the Skytrax independent airline quality ratings agency in both 2011 and 2012. The agreement was widely reported in the media as a coup for oneworld, with Qatar Airways the first among the "Big Three" Gulf carriers to sign for any global airline alliance. [1] American Airlines will retain its oneworld membership, following its takeover by rival US Airways.

Subsidiaries and franchises – part 1

Besides its full member airlines, oneworld also includes around 30 "affiliate" members. These are generally regional airlines that are either owned by or have strong commercial links with the alliance's full members. For customers, they further extend the network the alliance can offer. In governance terms, these affiliates are represented in oneworld affairs by their "parent" airline.

Air Liberté ceased to be an affiliate member of oneworld when the French airline was sold by British Airways to French investment group Taitbout with the UK carrier explaining that it had been unable to receive adequate returns on its investment in the business.[47] Kenya-based Regional Air joined the alliance on 1 July 2001, following its franchising agreement with British Airways.[48] British Airways terminated its franchise agreement with Regional Air when the African carrier suspended flights in mid April 2005, ending its affiliate membership of oneworld. [49] TWA's regional carriers, which operated under the Trans World Express brand, became oneworld affiliate members, as their name changed to AmericanConnection on 2 December 2001, following TWA's acquisition by American Airlines. The three airlines operated under the AmericanConnection brand at that time - Chautauqua Airlines, Corporate Airlines, and Trans States Airlines.[50]

Subsidiaries and franchises – part 2

The alliance would further strengthen its network in Latin America when LAN's two subsidiaries, LAN Argentina and LAN Ecuador, were announced as the alliance's newest affiliate members on 31 October 2006. LAN Argentina launched passenger and cargo services in June 2005 from its home base in Buenos Aires, while LAN Ecuador launched its services in April 2003 from its home base in Guayaquil. Both airlines would officially join their sister airlines and offer alliance's services and benefits on 1 April 2007.[51][52] Additionally, Cathay Pacific newly acquired wholly owned subsidiary, Dragonair, would become an affiliate member of the alliance. Dragonair CEO Kenny Tang said that "becoming an affiliate member of Oneworld is an exciting development for Dragonair". It would officially be on board the alliance on 1 November 2007.[53][54]

Conversely, on 5 March 2007, the alliance bid farewell to one of its affiliate members and British Airways subsidiary, BA Connect. BA Connect's UK regional operations were sold to Flybe on 3 November 2006, in return for a 15 percent stake in the latter. Approximately 50 UK regional routes are affected by the sale, however, Belfast City and Southampton would remain linked to the alliance network through other British Airways and alliance members. BA Connect's operations from London City Airport and between Manchester and New York would be retained and operated by another British Airways subsidiary BA CityFlyer and the airline itself, respectively.[55][56]

Subsidiaries and franchises – part 3

The alliance said farewell to its affiliate member and British Airways' franchisee BMED on 27 October 2007, following the purchase of the airline by one of British Airways UK archrival BMI.[57][58] Four days later, Oneworld greeted its latest affiliate member and Cathay Pacific wholly owned subsidiary Dragonair on board the alliance on 1 November 2007. Dragonair had the biggest network into mainland China for a non-China based carrier, with about 400 departures a week.[59]

In 2008 the alliance said goodbye to another two affiliate members as British Airways continued the strategy of reducing its UK franchises. British Airways Chief Executive Officer Willie Walsh said: "UK franchises have outlived their purpose". The first franchisee GB Airways exited the alliance on 30 March 2008, following its purchase by EasyJet. British Airways intended to start services on London Heathrow to Faro, Portugal, and Málaga, Spain, and from London Gatwick to Faro, Gibraltar, Ibiza, Málaga, Palma, and Tunis, which were operated under the franchise.[60][61] The alliance bid farewell to one of its affiliate member Japan Asia Airways on 31 March 2008, following the airline's consolidation into its parent, Japan Airlines.[62] The second British Airways franchisee Loganair left the alliance on 25 October 2008, following the ending of its franchise agreement with the airline. A separate agreement for codesharing on some Loganair services replaced the previous franchise, for British Airways passengers connecting through Aberdeen, Edinburgh and Glasgow.[61][63]

Tenth anniversary

A round blue orb with the text "10 years" printed behind the word Oneworld as a watermark
Oneworld 10th Anniversary logo
An American Airlines Boeing 777-200ER in new standard Oneworld livery
An American Airlines Boeing 777-200ER (N791AN), in the new standard Oneworld livery, approaching to land at London Heathrow Airport

In February 2009, Oneworld celebrated its 10th anniversary with its 10 member airlines—American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév, Qantas, and Royal Jordanian. In the past decade, membership has doubled from an initial five members to ten members now; its member airlines carried a total of 2.5 billion passengers and generated almost $500 billion, €450 million in revenue from passenger activities. Alliance fares and sales products generated $5 billion, €2.5 billion in revenue alone, with two-thirds or almost $3 billion, €1.5 billion would not have been generated if the alliance did not exist.[64][65]

As part of the celebration and to increase awareness of the 10‑member alliance, all the alliance member airlines decorated a proportion of their aircraft fleets in a new standard Oneworld livery – around 40 aircraft in total, mainly types that fly on international routes. The alliance also unveiled a special version of its logo, featuring the text "10 years" printed behind the word Oneworld as a watermark on its round blue orb. In addition, a "10 percent off for 10 weeks to mark its 10th birthday" offer on all the alliance fare products and a competition to win two business class round-the-world tickets for telling what other services and benefits they would like to see the alliance offering.[64][66][67]

Our on-going focus on quality will not waver. While our combined network is unmatched, our focus has always been on quality rather than quantity, on service rather than size. This is what makes Oneworld stand out as an alliance – and that will not change.

— Gerard Arpey, chairman and chief executive of American Airlines and chairman of the Oneworld Governing Board[68]


Member Airlines

Full members and their member and non-member affiliates

American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas are the five founding members of the alliance.
Member airline[69] Joined Member affiliates[70] Non-member affiliates
Germany Air Berlin 2012 Austria Niki Switzerland Belair
United States American Airlines[A] 1999 United States American Eagle including
      Puerto Rico Executive Airlines
      United States SkyWest
      United States ExpressJet
United States AmericanConnection operated by
      United States Chautauqua Airlines 		—
United Kingdom British Airways[A] 1999 United Kingdom BA CityFlyer[B]
United Kingdom British Airways Limited [71]
South Africa Comair[B]
France OpenSkies
Denmark Sun-Air[B]
United Kingdom Flybe[H]
Hong Kong Cathay Pacific[A] 1999 Hong Kong Dragonair —
Finland Finnair 1999 Finland Flybe Nordic —
Spain Iberia 1999 Spain Iberia Regional operated by
      Spain Air Nostrum
Spain Iberia Express 		Spain Vueling[C]
Japan Japan Airlines 2007 Japan J-Air
Japan JAL Express
Japan Japan Transocean Air 		Japan Japan Air Commuter
Japan Ryukyu Air Commuter
Chile LAN Airlines 2000 Argentina LAN Argentina
Ecuador LAN Ecuador
Chile LAN Express
Peru LAN Perú 		Colombia LAN Colombia
Malaysia Malaysia Airlines 2013 — Malaysia MASwings
Malaysia FireFly
Australia Qantas[A] 1999 New Zealand Jetconnect[B]
Australia QantasLink operated by
      Australia Airlink
      Australia Eastern Australia Airlines
      Australia Sunstate Airlines 		Fiji Air Pacific[E]
Australia Jetstar
Singapore Jetstar Asia[F]
Vietnam Jetstar Pacific[G]
Singapore Valuair[F]
Japan Jetstar Japan[G]
Hong Kong Jetstar Hong Kong[I]
Jordan Royal Jordanian 2007 — Jordan Royal Wings
Russia S7 Airlines 2010 Russia Globus Airlines —

A Founding member[7]
B Operating under the brand and livery of the member airline
C A partnership between Iberia (45%), Nefinsa and Inversiones Hemisferio[72]
D Ceased operations due to financial difficulties but has not yet left the alliance and now officially classified as an inactive member.
E A partnership between Qantas (46%) and the Fiji Government[73]
F A partnership between Qantas (49%) and Singapore's Westbrook Investments Pte Ltd[74]
G A partnership between Qantas (33%), Japan Airlines (33%), and private investors.
H Flybe is 15% owned by British Airways
I A partnership between Qantas (50%) and China Eastern Airlines (50%).

Inactive member and member affiliates

Inactive member airline Joined Put on Hold Inactive member affiliates
Mexico Mexicana[A] 2009 2010 Mexico MexicanaClick
Mexico MexicanaLink

A Suspended operations indefinitely in August 28, 2010 due to financial collapse. Has not left the alliance yet, but it is listed as an inactive member.[75]

Former members and member affiliates

Former member airline Joined Exited Member affiliates
Republic of Ireland Aer Lingus[A] 2000 2007 —
Canada Canadian Airlines[B] 1999 2000 Canada Calm Air
Canada Canadian North
Canada Canadian Regional Airlines
Canada Inter-Canadien
Hungary Malév[C] 2007 2012 —

A Voluntarily left the alliance due to changing business strategy[31]
B Founding member and was acquired by Air Canada, a Star Alliance member[7][76]
C Left the alliance after suffering financial collapse D

Former member affiliate Joined Exited Member affiliate of
France Air Liberté[A] 1999 2000 United Kingdom British Airways
Australia Airconnex 2001 2004 Australia Qantas
United Kingdom BA Connect[A] 1999 2007 United Kingdom British Airways
United Kingdom BMED[A] 1999 2007 United Kingdom British Airways
Germany Deutsche BA[A] 1999 2006 United Kingdom British Airways
United Kingdom GB Airways[A] 1999 2008 United Kingdom British Airways
Japan JALways 2007 2010 Japan Japan Airlines
Japan Japan Asia Airways 2007 2008 Japan Japan Airlines
United Kingdom Loganair[A] 1999 2008 United Kingdom British Airways
New Zealand Qantas New Zealand 2000 2001 Australia Qantas
Kenya Regional Air 2001 2005 United Kingdom British Airways
Australia Southern Australia Airlines[A] 1999 2002 Australia Qantas

A Founding member affiliate

Future members and member affiliates

Future members when accepted become members elect and enter a transition and integration phase typically leading to full membership within eighteen months to two years.[77]

Future member airline Joining Affiliates
Qatar Qatar Airways 2013[78][79] —
Sri Lanka SriLankan Airlines 2013[80] —

Possible future members

Oneworld has expressed its desire to recruit new member airlines while several airlines have expressed their intention to join the alliance.[81]

Airline Affiliates Oneworld Codeshare Partners
Kazakhstan Air Astana[82] — —
French Polynesia Air Tahiti Nui[83] — American Airlines
Japan Airlines
Qantas
China Hainan Airlines[84] — American Airlines
Air Berlin
Philippines Philippine Airlines[85] Philippines Airphil Express Cathay Pacific
Malaysia Airlines
Qatar Airways
Brazil TAM Airlines[86] Paraguay TAM Airlines (Paraguay)
Brazil Pantanal Linhas Aereas		 LAN Airlines
American Airlines
United States US Airways[87] — —
Tunisia Tunisair[88] — —

Benefits and services

Premium status

Oneworld has three premium status levels – Ruby, Sapphire and Emerald – based on the customer's tier status in the member airline's frequent-flyer program. Emerald status is the highest level in each member's programme and all of the statuses are recognised by each of the member airlines. The premium statuses have no specific requirements of their own; membership is based solely on the frequent-flyer programs of the individual member airline. Alliance benefits are only available to passengers on scheduled flights that are both operated and marketed by a member airline.[89]

Airline and frequent-flyer program A blue orb with the word Oneworld in the middle and a red disc below
Oneworld Ruby 		A blue orb with the word Oneworld in the middle and a blue disc below
Oneworld Sapphire 		A blue orb with the word Oneworld in the middle and a green disc below
Oneworld Emerald
Air Berlin topbonus[90] Silver Gold Platinum
American Airlines AAdvantage[91] Gold Platinum Executive Platinum
Concierge Key
British Airways Executive Club[92] Bronze Silver Gold
Premier
Cathay Pacific The Marco Polo Club[93] Silver Gold Diamond
Diamond Plus
Invitation
Finnair Finnair Plus[94] Silver Gold
Lifetime Gold		 Platinum
Lifetime Platinum
Iberia Iberia Plus[95] Silver Gold Platinum
Japan Airlines JAL Mileage Bank[96] Crystal Sapphire Diamond
JAL Global Club (JGC)[97] — JGC member
JGC Crystal
JGC Sapphire		 JGC Diamond
JGC Premier
LAN LanPass[98] Premium Premium Silver Comodoro
Comodoro Black
Mexicana MexicanaGo[99] Explore Discover Conquer
Qantas Qantas Frequent Flyer[100] Silver Gold Platinum
Platinum One
Chairmans Lounge
Royal Jordanian Royal Plus[101] Silver Gold Platinum
S7 Airlines S7 Priority[102] Silver Gold Platinum

Oneworld Ruby

Oneworld Ruby status is awarded to customers who have reached the first premium level of a member airline's frequent-flyer program. The benefits of the Oneworld Ruby membership include: priority reservations waitlisting; priority airport stand-by; business class priority check-in; and pre-reserved preferential seating.[89]

Oneworld Sapphire

Oneworld Sapphire status is awarded to customers who have reached the second highest premium level of a member airline's frequent-flyer program. The benefits of the Oneworld Sapphire membership include: priority reservations waitlisting; priority airport stand-by; business class priority check-in; pre-reserved preferential seating; business class airport lounge access; and priority boarding.[89]

Oneworld Emerald

Oneworld Emerald status is awarded to customers who have reached the highest premium level of a member airline's frequent-flyer program. The benefits of the Oneworld Emerald membership include: priority reservations waitlisting; priority airport stand-by; business and first class priority check-in; pre-reserved preferential seating; business and first class airport lounge access; and priority boarding.[89]

Co-location

Co-location provides alliance customers with smoother transfers between member airlines; and better facilities than any of the member airlines could justify on their own. The alliance has combined ticket offices, check-in facilities and lounges at some 50 airports worldwide.[3]

Customer service initiatives

Interline electronic ticket

On 21 April 2005, Oneworld became the first airline alliance to enable its customers to fly throughout its members' network on electronic tickets (E-Tickets) only, with the completion of interline e-ticketing (IET) links between all its member airlines. E-Ticket made checking-in quicker and smoother as all the information is stored electronically, it cannot be lost or risk being stolen like a traditional paper ticket. In addition, E-Ticket enabled customers to access new automated features, like self-service, mobile or internet check-in.[124]

Awards and recognitions

All alliance members' aircraft bear a small oneworld logo, 30 centimetres (12 in) in diameter, on the right of the aircraft entry door.[132]

A Japan Airlines Boeing 777–300 painted in special Oneworld livery, taxiing at New Chitose Airport
A Japan Airlines Boeing 777–300 in special Oneworld livery in 2007

Japan Airlines – 2007 special Oneworld livery

In 2007, Japan Airlines (JAL) painted two of its Boeing 777 aircraft, a Boeing 777-200ER (JA704J) and a Boeing 777–300 (JA8941), in a special Oneworld livery to mark its entrance into the alliance. The first aircraft (JA704J) took off from JAL's main international hub Tokyo Narita International Airport as Japan Airlines Flight 441 bound for Moscow on 16 April 2007. The design featured "a huge globe in the distinctive horizon blue of Oneworld, painted on the centre of the aircraft, with a stylised motif to symbolise the convenience, comfort, value and choice available to passengers throughout the alliance's comprehensive global network".[133]

Standard oneworld livery

A British Airways Boeing 747‑400 with Oneworld titles in 2011

The new (optional) standard oneworld livery was introduced as part of the alliance's 10th anniversary celebration in February 2009. It features the alliance name in large letters that are almost 2 metres (6.6 ft) tall and the alliance logo along the side of their fuselage, against a white or a polished metal background. The name of the operating member airline will be placed in smaller lettering in a standard position at the front of the aircraft below the alliance name and logo. Each member airline will also retain its regular tailfin design.[64]

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