Amy's Kitchen

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Amy's Kitchen
Private
Founded 1987; 30 years ago (1987)
Founders Andy and Rachel Berliner
Headquarters Petaluma, California
Number of employees
2,400 (2017)
Website amys.com
Amy's veggie loaf with mashed potatoes and vegetables

Amy's Kitchen is a family-owned, privately held company that manufactures organic and non-GMO convenience and frozen foods. Founded in 1987 by CEO Andy Berliner[1] and Rachel Berliner, and incorporated since 1988,[1] Amy's Kitchen took its name from their then-newborn daughter, Amy.[2] All of Amy's 250+ products are vegetarian and made with organic ingredients.[3] The company makes over 130 gluten-free products.[4]

By 1989, the company's revenue was $888,000. Within a few more years, the company's revenue surpassed several million dollars. The founders made a decision that no matter how big the business grew, they would never sell.

Company[edit]

The company employs over 1,900 people[5] and operates processing plants in Santa Rosa, California,[6] White City, Oregon,[7] and Pocatello, Idaho.[8] A new processing plant is being built in Goshen, New York.[9] The corporate headquarters is in Petaluma, California.[2]

Both of the company's co-founders, Andy and Rachel Berliner, had prior experience in the organic food business. Rachel's family had grown and advocated organic vegetables and fruits since the 1950s. Andy was formerly the president and majority shareholder of the Magic Mountain Herb Tea company.[2]

Amy's Kitchen supports non-GMO food and GMO labeling initiatives,[10][11] and was a major sponsor of Farm Aid's annual benefit concert (2012, 2013, 2014).[12]

In May 2017, Amy’s hired a new global president, former Mars Inc. executive Xavier Unkovic.

Because Amy's is a private entity, its annual earnings are not public knowledge. They reported gross sales of over $300 million on CNBC's "How I made my Millions" in 2012.[13]

As of August 2017, the company's revenue is reportedly over half a billion dollars per year.

Products[edit]

Amy's vegetable pot pie

The company's first product was made in 1988: Amy’s Vegetable Pot Pie. As of 2017, Amy's makes more than 250 organic products in 27 categories, including burritos, bowls, pizza, wraps, soup, chili, and candy[14]. All of Amy's products are vegetarian. Amy's products do not contain meat, eggs,[15] seafood, peanuts,[16] GMOs[7] or hydrogenated fats and oils.

Amy’s is widely available in the United States and Canada, and increasingly available in other countries such as Great Britain, Germany, and Australia. Distribution is growing in Latin America, Southeast Asia and China.

Amy's Drive Thru[edit]

Amy's Drive Thru in Rohnert Park, California
Living roof at Amy's Drive Thru
"The Amy" Veggie Burger from Amy's Drive Thru

The first Amy's Drive Thru restaurant opened in Rohnert Park, California on July 20, 2015.[17] This is a vegetarian fast food restaurant concept, featuring veggie burgers, shakes, French fries, pizzas and salads. Vegan and gluten free menu options are available.[18] A second is planned for Corte Madera in 2018, with more planned.[19]

See also[edit]

References[edit]

  1. ^ a b Renee Martin; Don Martin (April 2011). The Risk Takers: 16 Top Entrepreneurs Share Their Strategies for Success. Vanguard Press. pp. 172–. ISBN 978-1-59315-637-4. Retrieved 31 August 2013. 
  2. ^ a b c Fitter, Fawn (2009-02-19). "Organic growth: How Amy's Kitchen got started". CNNMoney.com. Retrieved 2013-03-29. 
  3. ^ Michael J. Silverstein; Kate Sayre; John Butman (8 September 2009). Women Want More. HarperCollins. pp. 119–. ISBN 978-0-06-190540-7. Retrieved 31 August 2013. 
  4. ^ [1] Amy's Gluten Free product list
  5. ^ Verel, Dan. "Amy's Kitchen opens second onsite primary care clinic". North Bay Business Journal. Retrieved 14 October 2013. 
  6. ^ "Share your thoughts: Expedite Amy's Kitchen expansion?". North Bay Business Journal. 2013-03-13. Retrieved 2013-03-29. 
  7. ^ a b Mann, Damian (2013-03-21). "Seeds Of Controversy". Medford Mail Tribune. Oregon Public Broadcasting. Retrieved 2013-03-29. 
  8. ^ "New owner of plant means more jobs for Pocatello". 2014-10-29. 
  9. ^ Area Development News Desk. "Amy's Kitchen Invests Nearly $100 Million To Establish Goshen, New York, Manufacturing Center". Area Development. Retrieved 19 July 2015. 
  10. ^ "Amy's Kitchen CEO: Only in America can you consume GMOs without knowing it". FoodNavigator-USA.com. Retrieved 19 July 2015. 
  11. ^ "GMO - Amy's Kitchen - We Love To Cook For You™". amys.com. Retrieved 19 July 2015. 
  12. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2014-12-14. Retrieved 2014-12-08. 
  13. ^ "Amy's Kitchen | E.S. Kluft & Co | Bag Makers, Inc | Brooklyn Flea". How I Made My Millions. 2012-09-18. CNBC. 
  14. ^ "Amy's Kitchen Foods". Amy's Kitchen. Retrieved 2017-11-13. 
  15. ^ "Eggs". Retrieved 4 July 2016. 
  16. ^ "Peanuts". Retrieved 4 July 2016. 
  17. ^ Irwin, Heather (July 20, 2015). "Hundreds line up for debut of Amy's Drive Thru". Santa Rosa Press Democrat. Retrieved July 20, 2015. 
  18. ^ Digitale, Robert (June 24, 2015). "Amy's Drive Thru expects to open organic Rohnert Park eatery in July". Santa Rosa Press Democrat. Retrieved June 24, 2015. 
  19. ^ Anzilotti, Eillie (1 September 2017). "America's First Meat-Free Fast-Food Restaurant Is Getting Ready To Expand". Fast Company. Retrieved 2 September 2017. 

External links[edit]