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Ramly Group

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Ramly Food Processing Sdn. Bhd.
Company typePrivate Limited Company
IndustryFrozen and fast food
Founded1984; 40 years ago (1984) in Kuala Lumpur, Malaysia
FoundersRamly Bin Mokni (Managing Director)
Shala Siah binti Abdul Manap (Executive Director)
HeadquartersSME Industrial Park, Mukim Batu,
Kuala Lumpur
,
Malaysia
Key people
Ramly bin Mokni
Shala Siah binti Abdul Manap
Siti Hayu binti Ramly
Mohd Zaharin bin Ramly
Siti Hazura binti Ramly
Siti Hazira binti Ramly
ProductsMostly fast food such as burger and frozen food like frankfurter, nuggets, meat balls, fried chicken, buns, and sauces like chilli and mayonnaise
Websitewww.ramly.com.my

Ramly Processing Sdn. Bhd. (doing business as Ramly) is a Malaysian frozen and fast food company founded by Ramly bin Mokni through Pemasaran Ramly Mokni Sdn. Bhd.[1]

History

The company was founded by Ramly bin Mokni in 1984, with the aim of developing a clean and good-quality halal Western fast-food chain in Malaysia. Ramly started a business selling burgers with his wife from street food stalls in 1979.[2] While working as a butcher in a market, he discovered that it is unknown whether most fresh-meat sources were halal or not,[3] leading to Ramly's decision to produce a halal-certified meat source for all Muslim consumers in Malaysia.[2]

Expansion

As of 25 August 2015, the company has invested around MYR1 billion to build a factory in the Halal Hub Industrial Park, Indah Island, Selangor,[4][5] with a MYR2 billion revenue target once its factory opens in the latter half of 2017.[6] The Ramly Group currently exports its products to Indonesia, Singapore, Brunei, Thailand, Myanmar, Cambodia, and Bangladesh, and is planning to export its products to other Southeast Asian countries like Vietnam and the Philippines, and is looking into expanding into the Middle Eastern and East Asian markets.[6]

Products

Ramly Burger

An original beef Ramly Burger Special.

Aside from producing burger meat and other frozen foods, the company is also known for its street stalls, which have sold the Ramly Burger in every state in Malaysia since 1979.[3][7][8] The defining characteristic of a Ramly Burger is the patty itself wrapped in an omelette and topped with several condiments, which may include ketchup, mayonnaise, chili sauce, Worcestershire sauce, and/or Maggi seasoning, depending on the vendor.[9][10] The term "Ramly Burger" has been used as a genericized trademark for similarly-prepared burgers which are not necessarily made with the Ramly beef patty as well.[10][11] They are considered a local favourite, especially by city dwellers.[2] It is estimated that there are over 25,000 Ramly Burger stalls nationwide as of 2015, with the monthly average income of about RM 5,000.[12]

The burger (patties) has been banned in Singapore due to the meat coming from sources which are not on the Agri-Food and Veterinary Authority of Singapore approved list of Commercial Food Imports for Meats which could pose a potential health risk.[13] Singaporean street vendors continue to use the Ramly Burger wrapper.[2][14]

Slogans

  • Pastikan Ramly Baru Beli

See also

References

  1. ^ "Pemasaran Ramly Mokni Sdn. Bhd". Ramly. Archived from the original on 1 November 2018. Retrieved 22 March 2016.
  2. ^ a b c d Editions Didier Millet (2009). Malaysia at Random. Editions Didier Millet. pp. 82–. ISBN 978-981-4217-95-8.
  3. ^ a b Siti Airunnisa Alaui (2 October 2015). "Namanya sinonim dengan burger". Utusan Malaysia (in Malay). Retrieved 22 March 2016.
  4. ^ "Ramly signs deal to set up RM274m factory". Bernama. Malaysian Investment Development Authority. 26 August 2015. Archived from the original on 23 March 2016. Retrieved 22 March 2016.
  5. ^ Farhana Joni (26 August 2015). "Kumpulan Ramly melabur RM1 bilion". Utusan Malaysia (in Malay). Retrieved 22 March 2016.
  6. ^ a b Aizyzl Azlee (13 January 2016). "Ramly Group eyeing RM2b revenue target with factory opening end-2017". The Malay Mail. Retrieved 22 March 2016.
  7. ^ "Chicken Burger and Beef Burger". Ramly. Archived from the original on 10 November 2018. Retrieved 22 March 2016.
  8. ^ Tiong Sue Lynn (7 July 2009). "In search of the sloppiest, greasiest and most gratifying burger". The Star. Archived from the original on 20 July 2018. Retrieved 31 October 2014.
  9. ^ "Why the Ramly burger is the world's best fast food". 16 September 2019. Retrieved 11 December 2022.
  10. ^ a b "US filmmaker George Motz impresses Malaysians by making authentic Ramly burger". Malay Mail. 3 November 2020. Retrieved 11 December 2022.
  11. ^ "I tried Swensen's 'Ramly' burger and it's actually worth the $15.80 price tag". 30 April 2021. Retrieved 11 December 2022.
  12. ^ "Peluang perniagaan burger kepada usahawan Bumiputera". YouTube (in Malay). Astro Awani. 25 August 2015. Archived from the original on 21 December 2021. Retrieved 20 July 2018.
  13. ^ "Commercial Food Imports". Archived from the original on 1 November 2018. Retrieved 30 October 2016.
  14. ^ Sheere Ng (2 July 2012). "Do You Know That Ramly Burgers Are Banned In Singapore?". Yahoo! News. Archived from the original on 22 March 2016. Retrieved 22 March 2016.
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