Breakfast television

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This article is about the concept of breakfast television in general. For the Citytv television programme, see Breakfast Television.
"Morning show" redirects here. For other uses, see The Morning Show (disambiguation).
U.S. TV dayparting; breakfast television is blue and labelled "Early Morning".

Breakfast television (Australia, Ireland, New Zealand and United Kingdom) or morning show (Canada and United States), is a type of infotainment television program, broadcast live in the morning (typically scheduled between 6:00 and 10:00 a.m.). Often hosted by a small team of hosts, morning shows typically target the combined demographic of people getting ready for work and school, and stay-at-home adults and parents.

The world's first breakfast / morning show on national television is Today, which set the tone for the television genre and began broadcasting on January 14, 1952, on the U.S. television network NBC. For the next 60 years, the Today show was number one in the morning ratings for the vast majority of its run and since its start many other stations around the world followed NBC's lead and copied their successful format.

Format and style[edit]

Breakfast television programs are geared toward popular and demographic appeal. The early half of a morning program is typically targeted at those preparing to go to work with a focus on hard news segments; often featuring updates on major stories which occurred overnight or the previous day, political news and interviews, reports on business and sport-related headlines, weather forecasts (either on a national or regional basis), and traffic reports. During the early morning hours (generally before 10:00am local time), local anchors will mention the current time in various spots during the newscast, while national anchors will mention current time as ** minutes after the hour. Later in the program, segments will typically begin to target a dominantly female demographic with a focus on "soft news", such as human-interest, lifestyle, and entertainment stories.

Morning programs that air across national networks may offer a break for local stations or affiliates to air a brief newscast during the show, which typically consists of a recap of major local news headlines, along with a weather and traffic update. In the United States, some morning shows also allow local affiliates to incorporate a short local forecast into a national weather segment—a list of forecasts for major U.S. cities are typically shown on affiliates which do not produce such a "cut-in" segment.


United States[edit]

The first[1] morning news program was Three To Get Ready, a local production broadcast by WPTZ from 1950 until 1952 in Philadelphia, Pennsylvania. Its host was comedian Ernie Kovacs. Although Three To Get Ready (named after WPTZ's frequency of channel 3) was mostly entertainment-oriented, the program did feature some news and weather segments.[1][2] Its success prompted NBC to look at doing something similar on a national basis.[3][4] Following the lead of NBC's Today as the first morning news program to be aired nationally, many other channels around the world followed and copied their enormously successful format with news, lifestyle features, and personality.

CBS has had a seemingly endless rotation of failed morning news shows. Though it initially tried to mimic Today when it debuted a morning show in a two-hour format in 1954, one year later, the show was cut to an hour because of the debut of the children's television series Captain Kangaroo. The network abandoned the morning show in 1957. In the late 1960s throughout the 1970s, the "CBS Morning News" aired as a straight one-hour morning newscast that had a high rate of turnover among its anchors. In January 1979 came the innovative "___day Morning" series, which focused more on lifestyle and features reporting; this format, however, was moved exclusively to Sundays after two years, and still airs under the title CBS News Sunday Morning. It was not until the early 1980s that Captain Kangaroo ended its run, allowing CBS to expand its morning show to a full two hours. However, the high rate of turnover among anchors returned. An ill-fated comedic revamp of the show, The Morning Program, debuted in 1987. After that, however, came This Morning, which has so far had the longest run of a CBS morning show. This Morning ceded to, The Early Show, in 1999; The Early Show, in turn, ceded to the new version of CBS This Morning in the beginning of 2012.

ABC was a latecomer to the morning show competition. Instead of a national show, it instead adopted the "AM" franchise of local stations in 1970. AM Los Angeles launched the national career of Regis Philbin and was a direct predecessor to his syndicated talk show Live! AM Chicago would later evolve into The Oprah Winfrey Show. Morning Exchange was Cleveland's entry into the franchise; with its light format, ABC (after a brief but failed effort to launch the Los Angeles version nationally as AM America) launched a national version of Morning Exchange in fall 1975 under the name Good Morning America. GMA has traditionally run in second place (ahead of CBS but behind Today) but, since 2012, has regularly surpassed Today in the ratings. Since the 1980s, Live! (now hosted by Kelly Ripa and Michael Strahan) has been produced and distributed by ABC's syndication arm, primarily for ABC stations, but produced by ABC's New York City station, WABC-TV.

Fox, the last of the "Big Four" networks, does not have a morning show and has only once attempted such a show; the network attempted to transition sister cable network FX's Breakfast Time in the mid-1990s to Fox as Fox After Breakfast, to little success. The CW (and before that, The WB) carried The Daily Buzz for a morning show on its small-market cable- and multicast-only network from 2002 to 2014; that show was (and remains) available to larger stations (of any network) in syndication.

Cable news outlets have adopted the morning show format as well. Fox & Friends, Early Start and New Day follow the networks' morning show format on Fox News Channel and CNN respectively. MSNBC's Morning Joe follows a format more reminiscent of talk radio and is the only conservative show in the network's otherwise liberal lineup. Also following the "talk radio on TV" format is Fox Business Network's Imus in the Morning (which itself was aired on MSNBC until 2007), ESPN2's Mike and Mike in the Morning, CBS Sports Network's Boomer and Carton (formerly on MSG Network), and NFL Network's NFL AM. The Weather Channel features two personality-driven morning shows: Wake Up With Al, featuring Today weatherman Al Roker, and America's Morning Headquarters, which features former Good Morning America weatherman Sam Champion. Entertainment channels such as VH1 and E! have also aired morning shows. NBC Sports Network briefly aired a highlight-intensive morning show, The 'Lights, with virtually no conversation (or even any on-camera anchor) and consisting only of highlights and scores of the previous day or night's sporting events (NBCSN later abandoned this approach in favor of replaying the previous night's sporting event in full). ESPN's morning programming is branded, like all of its newscasts, as SportsCenter.

Local news stations began producing their own morning shows in the 1970s, though more traditional newscasts began taking hold in the late 1980s and early 1990s. They began as half-hour or one-hour local newscasts airing immediately before the national shows. However, since that time, they have slowly expanded, either by pushing an earlier start time or by adding additional hours on sister stations, thus competing with the network shows. Beginning in the early 2010s, stations began experimenting with 4:30 a.m. and even 4:00 a.m. newscasts in some major markets, pushing local news further into what traditionally is known as an overnight graveyard slot.[5] Some local morning newscasts, which formerly had both softer "morning" musical and graphical packages and lighter news, now resemble their later-day counterparts with hard news coverage from overnight events.

United Kingdom[edit]

In the UK, after a six-week trial-run on the regional ITV station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for it, the only national ITV franchise except for news provider ITN. This franchise was awarded to TV-am, a breakfast-television station. However, delays to TV-am's launch meant that the BBC was able to launch its own program, Breakfast Time on January 17, 1983. TV-am, with Good Morning Britain being its flagship programs, launched just two weeks later on February 1, 1983. TV-am found it hard to survive at first because of a format that was starchy and formal compared to the BBC's more-relaxed magazine style and a reliance on advertising income from a timeslot where people were not accustomed to watching television. However, it eventually flourished only to lose its license in 1993 to GMTV, who outbid them. In 2010, ITV plc acquired the 25% stake owned by The Walt Disney Company gaining full control of the station. In September 2010, the full legal name was changed from GMTV Limited to ITV Breakfast Limited, with GMTV closing on September 3 and Daybreak and Lorraine launching on September 6, 2010. ITV is also having major trouble with this slot, and Daybreak was axed in 2014 due to low ratings to be replaced by Good Morning Britain on 28 April 2014. Ratings for the new show, while still in its early days are poor.

List of morning television shows[edit]

The following is a country-ordered list of breakfast television programs, past and present, with indication of a program's producing network or channel:






Bosnia and Herzegovina[edit]



  • Rampai PagiRTB


Global morning newscasts[edit]

  • Local Global stations CICT-DT (Calgary), CITV-DT (Edmonton) and CHAN-DT (Vancouver) produce their own local morning newscasts as the Morning News weekdays 5:00–9:00 a.m.
  • CICT-DT and CITV-DT each air Saturday morning newscasts from 8:00–10:00 a.m., and CHAN-DT from 7:00–10:00 a.m.
  • CHAN-DT airs a Sunday morning newscast from 7:00–10:00 a.m.
  • CKMI-DT (Montreal) used to air a weekday morning newscast, but it was halted in February 2008; the program was relaunched in 2013




  • Cocinados (2007-2008) - Telecanal
  • Pollo en Conserva (2004-2011) – La Red

There are other regional morning shows in Chile.



Czech Republic[edit]






  • Weck Up (since 1998) – Sat.1 (on Sundays only)
  • Guten Morgen Deutschland (since 2013) – RTL (program started as Guten Morgen Deutschland in 1987, was later renamed to Punkt 6, then again renamed in 2013 back to Guten Morgen Deutschland)
  • Morgenmagazin (since 1992) – ARD/ZDF(simulcast, weekly alternating versions produced by either ARD's affiliate WDR or ZDF, the two main public broadcasters)
  • Sat.1-Frühstücksfernsehen (since 1987) – Sat.1 (program started as Guten Morgen mit Sat.1 and was later renamed Deutschland Heute Morgen)[clarification needed]


Hong Kong[edit]


  • MokkaTV2
  • Ma reggel (Today Morning) – M1 (simulcast on Duna World)
  • 8:08 – Minden reggel (8:08 – Every morning) – RTL Klub
  • Reggel a Dunán (Morning on Danube) – Duna TV (ended 2010)
  • Reggeli (Breakfast) – RTL Klub (ended November 2011)




Note: Most of these program are in hard news format, but in longer duration.







  • Rīts (-2006), relaunched as Labrīt, Latvija! (2006–2013);[13] relaunched as Rīta Panorāma (since 2013)[14]LTV1
  • 900 sekundes (since 2004, Monday-Friday)[15]LNT
  • LNT Brokastis (since 2014, weekends)[16] - LNT




  • Selamat Pagi Malaysia - TV1 (1987-1998, 2002-2010)
  • Isu Kommentar - TV1 (1998-1999)
  • Jendela Pagi - TV1 (2000-2001)
  • Sekapur Sireh - TV3 (1987-1994, Sunday only)
  • Seulas Pinang - TV3 (1993-1994, Friday only)
  • The Breakfast Show - NTV7 (2006-2013, weekdays)


  • BonġuTVM
  • La Qomna, QomnaNET
  • ONE BreakfastONE


  • Al Empezar el Dia – Cadena tres
  • Nuestro Dia – Cadena Tres





New Zealand[edit]


Saturday Breakfast





  • La Mañana de Cada DíaSNT
  • Día a DíaTelefuturo
  • El Mañanero – La Tele
  • Arriba Paraguay – Paravisión
  • Bien Temprano – Canal 13







Puerto Rico[edit]

  • Noticentro al AmanecerWAPA-TV


  • Neatza cu Răzvan și Dani (English: Mornin' with Răzvan and Dani) – Antena 1
  • Știrile dimineţii (English: Morning News) – B1 TV
  • Zori de zi (English: Morning Dawn) – OTV
  • Previziunile zilei (English: Predictions of the Day) – Antena 3[17]





  • Beograde, Dobro Jutro (English: Belgrade, Good Morning) – Studio B
  • Dobro jutro! (English: Good Morning!) – RTV Pink
  • Tačno 9 (English: Exactly 9) the Serbian version of the former RTL show "Punkt 9" . There is also a daily edition, called Tačno 1 (English: Exactly 1); the Serbian, one hour shifted version of the RTL show "Punkt 12"– Prva.
  • Dobro jutro, Vojvodino (English: Good Morning, Vojvodina) – RTV 1
  • Dobro jutro, Srbijo! (English: Good Morning, Serbia!) – Happy TV
  • Jutarnji Program (English: The Morning Show) – RTS 1 (since 1986)




  • AM Singapore - Channel 5 (August 29, 1994 - February 26, 1999)
  • AM Saturday - Channel 5 (September 6, 1997 - February 27, 1999)
  • Good Morning Singapore (早安您好) – Channel 8 (March 6, 1995 - August 29, 2014).

South Korea[edit]

  • News Plaza (뉴스광장) – KBS1
  • Good Morning Korea (굿모닝 대한민국) – KBS2
  • News Today (뉴스투데이) – MBC
  • Morning Wide (모닝와이드) – SBS
  • News Chulbal (뉴스출발) – YTN
  • Live OBS (생방송 OBS) – OBS Gyeongin TV


Sri Lanka[edit]










  • TV3 – Morning Talk (Thai: เรื่องเล่าเช้านี้) (since 2 June 2003, 6:00–9.00 am)
  • TV5 – News 5, Page 1 (Thai: ข่าว 5 หน้า 1) (since 1 January 2011, 6:00–7:30 am)
  • CH7 – This Morning at Mochit (Thai: เช้านี้ที่หมอชิต) (since 1 June 2009, 6:00–7:45 am)
  • MCOT – Pra Ram Kao Khao Chao (Thai: พระรามเก้าข่าวเช้า) (since 2014, 5:30–7:00 am)
  • ThaiPBS – ThaiPBS New Day (Thai: วันใหม่ไทยพีบีเอส) (since 30 September 2013, 6:30–7:30 am)
  • Voice TV – Wake Up Thailand (Thai: เวคอัปไทยแลนด์) (launched 28 February 2011, 7:00–8:00 am)


  • Good Morning Siam (Thai: สยามเช้านี้) (1 January 2007–31 December 2010) – TV5
  • Chao Khao Khon Khon Khao Chao (Thai: เช้าข่าวข้น คนข่าวเช้า) (1 April 2009–29 June 2012) – MCOT

Trinidad and Tobago[edit]

United Kingdom[edit]



United States[edit]

  • Locally produced programs featuring a franchise title on affiliates of Fox, The CW, MyNetworkTV, independent stations and associated Big Three television networks (ABC, CBS and NBC)
    • Good DayFox's local morning news show format is taken by stations that are either owned-and-operated by Fox or affiliated with the network (i.e., Good Day L.A. in Los Angeles, California). The program may have a different name in several markets (e.g., Fox 6 WakeUp News on WITI in Milwaukee, Wisconsin), but the format is the same from market to market
    • Good Morning [Region] – used by local ABC affiliates to complement Good Morning America. An earlier variant is A.M. (Region) (e.g., Good Morning Twin Tiers on WENY in Elmira, New York; or AM Buffalo on WKBW in Buffalo, New York)
      • The A.M. name goes back to AM America, ABC's original short-lived morning show in 1975 before the adaptation of ABC affiliate WEWS in Cleveland, Ohio's program Morning Exchange into the future national format for Good Morning America
    • [Station Calls/Branding] Morning NewsTribune Broadcasting's local morning news show format usually seen on the company's CW and Fox affiliates, such as WPIX in New York City, New York; WGN in Chicago, Illinois; KTLA in Los Angeles, California; KCPQ in Seattle, Washington; and WXIN in Indianapolis, Indiana; though this format has also been used on non-Tribune owned Fox and CW stations (e.g.; Fox 25 Morning News on KOKH in Oklahoma City) under a more generic title form
    • [Station Calls/Branding] This Morning – used primarily on CBS affiliates (e.g., CBS 2 News This Morning on WCBS in New York City); it has been used in CBS affiliates' newscasts since prior to the 1999 cancellation of the first incarnation of CBS This Morning; the name and format has also been sporadically used on non-CBS affiliates. Some CBS stations renamed their program to The [Branding/Calls] Early Show to match the national title of CBS's 1999–2012 morning program.
    • Today in [Region] or [Branding/Calls] Today – used by NBC affiliates to complement Today (e.g., Today in Central New York on WSTM in Syracuse, New York); Fox affiliate WSVN in Miami, Florida brands its morning newscast Today in Florida, that station has used the title since the late 1980s when it was an NBC affiliate, even after the morning newscast on the market's NBC O&O WTVJ began to use the similar title Today in South Florida
    • Wake Up – also used primarily on CBS affiliates, often with the city name after it (e.g., Wake Up Rochester on WROC in Rochester, New York). In the example of WITI's Fox 6 WakeUp News noted above, that station has used the title since 1992 when it was a CBS affiliate, with the program adapting to the Fox local morning format after 1995



See also[edit]


  1. ^ a b "Ernie Kovacs". Broadcast Pioneers of Philadelphia. Retrieved 17 December 2010. 
  2. ^ WPTZ's Kovacs Reaps Early Scanner Harvest. Billboard. 7 April 1951. Retrieved 17 December 2010. 
  3. ^ WPTZ To Shift Kovacs, Take Garroway TV. Billboard. 29 March 1952. Retrieved 17 December 2010. 
  4. ^ Perrigo, Lucia (9 November 1951). "Garroway-More At Large Than On TV". Kentucky New Era. Retrieved 17 December 2010. 
  5. ^ TV News for Early Risers (or Late-to-Bedders) New York Times, 31 August 2010
  6. ^ Tsaari keskittyi perheeseen suurten linjojen sijaan YLE Uutiset
  7. ^ Huomenta Suomi
  8. ^ Vi är i full gång! Min Morgon
  9. ^ "Ohjelmaopas | TV5". Retrieved 2012-10-25. 
  10. ^ [1] Heräämö
  11. ^ [2]
  12. ^ [3]
  13. ^ "Jauns rīta raidījums — "Labrīt, Latvija"" (in Latvian). Apollo. May 2, 2006. Retrieved April 11, 2015. 
  14. ^ "LTV jaunās sezonas prioritātes - kultūra, ziņas un diskusijas" (in Latvian). Tvnet. August 29, 2013. Retrieved April 11, 2015. 
  15. ^ "LNT plāno vairāk pievērsties ziņu raidījumiem" (in Latvian). September 30, 2004. Retrieved April 11, 2015. 
  16. ^ "Grigalis, Skudriņa un Ārberga TV sola mosties kopā!" (in Latvian). Tvnet. December 17, 2013. Retrieved April 11, 2015. 
  17. ^ Financial crisis and lack of audience leads to morning news disappearance
Preceded by
Overnight graveyard slot
Television dayparts
6:00 AM – 10:00 AM
Succeeded by
Daytime television