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Nestea

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Nestea
File:Nestea logo.png
Product typeIced tea
OwnerNestlé
Introduced1977
Websitehttp://nestea.com

Nestea is a brand of iced tea manufactured by Nestle and distributed by Nestle company's beverage department in the United States and by Beverage Partners Worldwide (BPW),[1] a joint venture between The Coca-Cola Company and Nestle, in the rest of the world. It competes with Unilever/Pepsi's Lipton Iced Tea. It provides a variety of "tea products", in regular and diet forms, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

Nestea geography

Nestea is available in Aruba, Australia, Austria, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Equatorial Guinea, Estonia, Finland, France, French Guiana, Germany, Greece, Guadeloupe, Guam, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Kazakhstan, Latvia, Lebanon, Lithuania, Luxembourg, Macau, Malta, Mariana Islands, Martinique, Mexico, Morocco, Netherlands, New Zealand, Norway, Panama, Philippines, Poland, Portugal, Republic of Korea, Reunion, Romania, Russia, Saint Kitts and Nevis, Serbia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, Turkey, Turks & Caicos Islands, Ukraine, U.S. Virgin Islands, Peru, United States and Venezuela.[2] Nestea's biggest markets are the United States, Canada, Australia, Taiwan, Italy, Spain, Switzerland, Germany and Vietnam.[3]

In Sri Lanka Nestea is a very different product, producing a hot, sweet milky tea on mixing with hot water. The product is manufactured and distributed by Nestlé Lanka (Pvt) Ltd.

Israel and United States are the only countries that market diet Neastea flavours. In Israel Nestea, and especially Nestea Peach, is popular even more than Coca-Cola. There are also mango-pineapple and mango-passionfruit flavours in Israel.

Another instant hot tea product called Nestea (without sugar and milk) was marketed by Nestlé in the UK for a few years in the 1970s. However, it was not a success and was subsequently withdrawn.

Nestea worldwide

Australia

  • Nestea Lemon Lime Tea
  • Nestea Peach Tea
  • Nestea Peach Mango Tea
  • Nestea Pear & Honey Tea
  • Nestea Green Tea
  • Nestea Green Tea Mango
  • Nestea Green Tea Lemon

Austria

  • Nestea Zitrone (Lemon)
  • Nestea Pfirsich (Peach)
  • Nestea Snowy Orange (only in winter)

+ Nestea Mango

Belgium

  • Nestea Lemon[4]
  • Nestea Sparkling
  • Nestea Peach Light

Brazil

Introduced in 2006.[5][6]

Nowadays, Nestlé is the only owner of the brand, while The Coca-Cola Company bought the traditional tea brand Matte Leão. Due to Brazilian laws, the Coca Cola Company had to get rid of the Nestea brand to purchase Matte Leão.[citation needed]

Bulgaria

  • Nestea Лимон (Lemon)
  • Nestea Праскова (Peach)
  • Nestea Горски Плодове (Wild berries)
  • Nestea Манго-Ананас (Mango-Pineapple)
  • Nestea Vitao Зелен Чай (Green Tea)
  • Nestea Vitao Червен Чай (Red Tea)

Canada

  • Nestea Lemon (natural lemon flavour)
  • Nestea Zero (0-calorie alternative sweetened with Splenda)
  • Nestea Green Tea (natural lemon flavour)
  • Nestea Vitao Fuji Apple (enhanced iced green tea)
  • Nestea Vitao Acai Blueberry (enhanced iced red tea)
  • Nestea Vitao Mandarin Orange (enhanced iced white tea)
  • Nestea Cool Lemon
  • Nestea Cool Zero Mixed Berry (0-calorie alternative)

Chile

Introduced in 2007.

  • Nestea Limón (Lemon)
  • Nestea Durazno (Peach)
  • Nestea Light Limón
  • Nestea Durazno Light
  • Nestea Green Tea
  • Nestea Green Tea Light

Peru

Introduced in December 2009.

  • Nestea Natural Lemon Flavor

Colombia

  • Nestea Limón (Lemon)
  • Nestea Durazno (Peach)
  • Nestea Naranja (Orange)
  • Nestea Té Verde de Limón (Lemon Green Tea)

Croatia

  • Nestea Limun (Lemon)
  • Nestea Breskva (Peach)
  • Nestea Naranča (Orange)
  • Nestea Crni Ribizl (Blackberry) until 2006
  • Nestea Vitao (Green and white tea only)
  • Nestea Šumsko voće i brusnica (Wild berries and cranberry)

Czech Republic

  • Nestea Citrón (Lemon)
  • Nestea Broskev (Peach)
  • Nestea Vitao (Green, red and white tea)

Denmark

  • Nestea Lemon
  • Nestea Peach
  • Nestea White Peach (sugarfree)
  • Nestea Hyldeblomst (elder flower)
  • Nestea Vitao

France

  • Nestea Pêche Blanche (Peach)[7]
  • Nestea Pêche Blanche Light

Germany

  • Nestea Zitrone (Lemon)[8]
  • Nestea Pfirsich (Peach)
  • Nestea Weißer Pfirsich Light (White Peach)
  • Nestea Grüntee (Green Tea)
  • Nestea Waldfrucht (Wild Berries)

Greece

  • Nestea Lemon
  • Nestea Peach

Hong Kong

  • Nestea Lemon
  • Nestea Ice Rush Lemon
  • Nestea Honey Citron
  • Nestea Honey Pear
  • Nestea Apple

Hungary

  • Nestea Lemon1[9]
  • Nestea Peach
  • Nestea Blackcurrant
  • Nestea Green Tea
  • Nestea Snowy Plum (Limited Winter Edition)
  • Nestea Vitao

Ireland

  • Nestea Iced Tea & Lemon[10]
  • Nestea Iced Tea & Red Fruits
  • Nestea Green Tea

India

  • Nestea Limboo (Nestea Lemon)
  • Nestle instant green tea

Israel

  • Nestea Limon (Lemon)
  • Nestea Diet Limon
  • Nestea Afarsek (Peach)
  • Nestea Diet Afarsek
  • Nestea Passiflora Mango (Passionfruit Mango)
  • Nestea Mango Annanas (Mango Pineapple)

nestea peach nestea mint (continued 2010)

Italy

  • Nestea Limone (Lemon)
  • Nestea Pesca (Peach)

Kazakhstan[11]

File:Nestea by Olja.jpg
Nestea in Kazakhstan
  • Nestea Lemon
  • Nestea Peach
  • Nestea Berries
  • Nestea Green Citrus
  • Nestea Mango and Pineapple

Latvia

  • Nestea Lemon
  • Nestea Peach
  • Nestea Green Tea
  • Nestea Red Tea
  • Nestea White Tea
  • Nestea Vitao Fuji Apple (enhanced iced green tea)
  • Nestea Vitao Acai Blueberry (enhanced iced red tea)
  • Nestea Vitao Mandarin Orange (enhanced iced white tea)
  • Nestea Vitao Strawberry & Aloe Vera

Lebanon

Produced under the authority of Beverage Partners Worldwide (Europe) A.G.

  • Nestea Fruit Cocktail

Lithuania

  • Nestea Citrinų (Lemon)
  • Nestea Persikų (Peach)
  • Nestea Žalioji su citrina (Green with Lemon)
  • Nestea Žalioji su braškėmis (Green with Strawberries)

Mexico

  • Nestea Limón (Lemon)
  • Nestea Durazno (Peach)
  • Nestea Mandarina (Tangerine)
  • Nestea Mango
  • Nestea Light Limón
  • Nestea Light Durazno
  • Nestea Light Mandarina
  • Nestea Naranja Freeze (Orange) - Limited edition during Christmas 2006
  • Nestea Green Tea Lemon
  • Nestea Green Tea Mango

Mongolia

  • Nestea Green Tea Lemon
  • Nestea Peach

New Zealand

  • Nestea Peach
  • Nestea Lemon
  • Nestea Peach Mango
  • Nestea Green Tea

Norway

  • Nestea Lemon
  • Nestea Peach
  • Nestea White Peach

Philippines

The Nestea in the Philippines is bottled by the Coca-Cola Bottlers Phils, Inc.

  • Nestea Lemon
  • Nestea Lemonade - phased out in 2005
  • Nestea Serenity Green Tea - available in powdered and in vending stores only
  • Nestea Ice (Calamansi)
  • Nestea Ice (Lemon)
  • Nestea Ice (Green Tea)
  • Nestea Lemonade Pink (Pomelo) - phased out in 2004
  • Nestea Lemonade with Tangerine - phased out in 2004
  • Nestea Light - available only in bottled
  • Nestea Blast (Orange) - 200ml Doy pack
  • Nestea Blast (Apple) - 200ml Doy pack
  • Nestea Fit (Apple and Orange-Lemon Twist) - 1 liter/pack
  • Nestea Real Leaf Green Tea - 480mL/1L bottle (Honey Lemon, Honey Lychee & Honey Apple)

Poland[12][13]

  • Nestea Lemon (since 2003)
  • Nestea Peach (since 2003)
  • Nestea Green (since 2005), Nestea Vitao Green Tea (name change - since 2008)
  • Nestea Snowy Orange (limited edition, in winter 2007/2008, 2008/2009 and 2009/2010)
  • Nestea Vitao Red Tea (since 2008)
  • Nestea Vitao White Tea (since 2008)
  • Nestea Mango-Pineapple (limited edition, since summer 2009)
  • Nestea Green Tea with Strawberry & Aloe Vera (since spring 2010)

Portugal

  • Nestea Limão (Lemon)
  • Nestea Pêssego (Peach)
  • Nestea Laranja (Orange)
  • Nestea Manga e Ananás (Mango and Pineapple)

Republic of Korea[14]

  • Nestea Peach
  • Nestea Honey Pear
  • Nestea Lemon
  • Nestea Black Current

Romania

  • Nestea Lemon
  • Nestea Peach
  • Nestea Berries
  • Nestea Green Citrus
  • Nestea Vitao White
  • Nestea Vitao Red

Russia

  • Nestea Lemon
  • Nestea Peach
  • Nestea Berries
  • Nestea Green Citrus
  • Nestea Vitao Red
  • Nestea Winter (lemon+honey) - winter 2006-07
  • Nestea Mint

Serbia/Montenegro

Bottled in Subotica, Serbia under authority of Beverage Partners Worldwide (Europe) AG.

  • Nestea Limun (Lemon) - 0,5 and 1,5 l bottle
  • Nestea Breskva (Peach) - 0,5 l and 1,5 l bottle - 0.1% peach, 0.1% tea extract
  • Nestea Šumsko voće i brusnica (Wild fruits and cranberry) - 0,5 l and 1,5 l bottle - 2010

Spain

It was introduced in 1993 by Coca-Cola Nestlé Refreshments, a company created by Coca-Cola and Nestlé.[15] The V&T line has been developed in Spain and is only marketed here.

  • Nestea al Limón (Lemon)
  • Nestea al Limón Sin Azúcar (Sugar-Free Lemon) - 1994
  • Nestea Desteinado al limón sin Azúcar (sugar-free and theine-free lemon). Worldwide launch in July 2009.[16]
  • Nestea al Melocotón (Peach) - 1994
  • Nestea a la Naranja (Orange) - 2002
  • Nestea V&T Té Verde a la Granada (Green tea and pomegranate) - 2006
  • Nestea V&T Té Verde a la Manzana (Green tea and apple) - 2006
  • Nestea Mango-Piña (only in the Canary Islands) - 2007
  • Nestea Cool al Limón (Lemon) - 2008
  • Nestea Cool al Naranja (Orange) - 2009

Slovenia

  • Nestea Breskev (Peach)
  • Nestea Limona (Lemon)
  • Nestea Vitao

Sweden

  • Nestea Lemon
  • Nestea Peach
  • Nestea White Peach
  • Nestea Red Tea with Pear (from April 2009)
  • Nestea Green Tea with Lemon (from April 2009)

Switzerland

  • Nestea Lemon[17]
  • Nestea Lemon Light
  • Nestea Peach
  • Nestea Red Fruits
  • Nestea Exotic Pineapple - Special Edition Summer 2007
  • Nestea Tropical Hibiscus - Special Edition Summer 2008[18]

Taiwan

  • Nestea Lemon
  • Nestea Double Lemon
  • Nestea Lemon Ice Rush
  • Nestea Pear Honey

Ukraine

  • Nestea Lemon
  • Nestea Peach
  • Nestea Berries
  • Nestea Melon
  • Nestea Watermelon

United Kingdom

  • Nestea Iced Tea & Lemon[10] (discontinued)
  • Nestea Iced Tea & Red Fruits (discontinued)

United States

  • Nestea Sweet Tea
  • Nestea Sweet Tea with Lemon
  • Diet Nestea with Lemon
  • Nestea Unsweet
  • Nestea Citrus Green Tea
  • Nestea Diet Citrus Green Tea
  • Nestea Diet White Berry Honey
  • Nestea Raspberry
  • Nestea Red Tea: Pomegranate & Passion Fruit

Venezuela

Nestea Powder

  • Nestea Lemon (The first flavor to come out)
  • Nestea Peach
  • Nestea Passion Fruit
  • Nestea Orange
  • Nestea Pineapple
  • Nestea Extreme (mint)

Vietnam

  • Nestea Lemon
  • Nestea Lemon Mint

See also

References

  1. ^ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments
  2. ^ The Coca-Cola Virtual Vender
  3. ^ name="cocacola españaécocacola.com/default.cfm Coca-Cola España - Productos]
  4. ^ Coke Corporate Belgium - Thés glacés
  5. ^ Coca-Cola :: Nossas Marcas :: Nestea
  6. ^ [1]
  7. ^ Nestea France
  8. ^ Nestea Germany
  9. ^ Coca-Cola Hungary
  10. ^ a b Coca-cola UK
  11. ^ Nestea Kazakhstan
  12. ^ Nestea Poland
  13. ^ Nestea Vitao Poland
  14. ^ Nestea Korea
  15. ^ Coca-Cola España - Productos
  16. ^ Coca-Cola elige España para el lanzamiento de un nuevo Nestea Desteinado
  17. ^ Nestea Switzerland
  18. ^ Coca-Cola Beverages - Nestea Limited Edition
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