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KPRC-FM

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This is an old revision of this page, as edited by Wcquidditch (talk | contribs) at 18:38, 12 November 2023 (being co-owned with KPRC AM probably helped this station get the KPRC-FM call sign (there was a lot of this multi-market call sharing in early-2000s Clear Channel), but with regard to this particular station "KPRC" seems to refer specifically to La Preciosa and not anything it would refer to in Houston; per the Manual of Style, we do not highlight the letters in the expansion of an abbreviation (call sign meanings seem to fall under that category); other formatting fixes). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

KPRC-FM
Broadcast areaSanta Cruz, California
Frequency100.7 MHz
BrandingLa Preciosa 100.7 y 100.9
Programming
Language(s)Spanish
FormatAdult hits
Ownership
Owner
KDON-FM, KION, KOCN, KTOM-FM
History
First air date
September 16, 1964; 60 years ago (1964-09-16)[1]
Former call signs
  • KRSA-FM (1964-1973)
  • KWYT (1973-1975)
  • KWYT-FM (1975-1984)
  • KTOM-FM (1984-2003)
Call sign meaning
"Preciosa" (branding)
Technical information
Facility ID8204
ClassB
ERP1,400 watts
HAAT727 meters
Transmitter coordinates
36°32′5″N 121°37′14″W / 36.53472°N 121.62056°W / 36.53472; -121.62056
Translator(s)
Links
WebcastListen Live
Websitesalinaslapreciosa.iheart.com

KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, United States, it serves the Santa Cruz area. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

References

  1. ^ "Complete-Television-Radio-Cable-Directory-2017-Radio.pdf" (PDF).