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'''Lauda Air Luftfahrt [[Gesellschaft mit beschränkter Haftung|GmbH]]''' was an [[airline]] with its head office in the Lauda Air Building in [[Schwechat]], [[Austria]] near [[Vienna]].<ref>"World Airline Directory." ''[[Flight International]]''. 27 March-2 April 1991. [http://www.flightglobal.com/pdfarchive/view/1991/1991%20-%200781.html?search=%22Lauda%20Air%22 99]. "Head Office: Lauda Air Building, PO Box 56, 1300 Wien-Schwechat, Austria."</ref> It was used until March 2013 solely as a brand to market scheduled leisure flights and charters to holiday destinations in [[Europe]] and [[North Africa]] when it was replaced by ''Austrian myHoliday''.<ref>http://diepresse.com/home/wirtschaft/economist/1331375/AUAFerienmarke-myHoliday-ersetzt-die-Lauda-Air</ref> Its main base was [[Vienna International Airport]].<ref name="FI">{{cite news | title= Directory: World Airlines | work= [[Flight International]] | page= 105 | date= 2007-04-03}}</ref> Lauda Air was a member of the [[Austrian Airlines Group]] and an affiliate of [[Star Alliance]].
'''Lauda Air Luftfahrt [[Gesellschaft mit beschränkter Haftung|GmbH]]''' was an [[airline]] with its head office in the Lauda Air Building in [[Schwechat]], [[Austria]] near [[Vienna]].<ref>"World Airline Directory." ''[[Flight International]]''. 27 March-2 April 1991. [http://www.flightglobal.com/pdfarchive/view/1991/1991%20-%200781.html?search=%22Lauda%20Air%22 99]. "Head Office: Lauda Air Building, PO Box 56, 1300 Wien-Schwechat, Austria."</ref> It was used until March 2013 solely as a brand to market scheduled leisure flights and charters to holiday destinations in [[Europe]] and [[North Africa]]{{clarifyme | reason = confusing wording -- unclear whether it conducted other activities until (at some unspecified date) it switched to "solely" the ones mentioned, and, if so, what the dates of those previous activities were}} when it was replaced by ''Austrian myHoliday''.<ref>http://diepresse.com/home/wirtschaft/economist/1331375/AUAFerienmarke-myHoliday-ersetzt-die-Lauda-Air</ref> Its main base was [[Vienna International Airport]].<ref name="FI">{{cite news | title= Directory: World Airlines | work= [[Flight International]] | page= 105 | date= 2007-04-03}}</ref> Lauda Air was a member of the [[Austrian Airlines Group]] and an affiliate of [[Star Alliance]].


== History ==
== History ==

Revision as of 13:42, 26 May 2013

Lauda Air
IATA ICAO Callsign
OS (earlier: NG) AUA (earlier: LDA) AUSTRIAN (earlier: LAUDA AIR)
Founded1979
HubsVienna International Airport
Frequent-flyer programMiles & More
AllianceStar Alliance
Fleet size1
Destinations56 in 8 countries
Parent companyAustrian Airlines AG
HeadquartersSchwechat, Austria
Key peopleNiki Lauda (founder)
Websitewww.laudaair.com

Lauda Air Luftfahrt GmbH was an airline with its head office in the Lauda Air Building in Schwechat, Austria near Vienna.[1] It was used until March 2013 solely as a brand to market scheduled leisure flights and charters to holiday destinations in Europe and North Africa[clarification needed] when it was replaced by Austrian myHoliday.[2] Its main base was Vienna International Airport.[3] Lauda Air was a member of the Austrian Airlines Group and an affiliate of Star Alliance.

History

Lauda Air Boeing 737-700 lands at London Heathrow Airport, England. (2005)

Lauda Air was established in April 1979 by former Formula One world motor racing champion Niki Lauda and started operations in 1985, initially operating charter and air taxi services. Scheduled operations were licenced in 1987 and in 1990 licences for international flights were obtained.[3] In 1989 Lauda started its first long-haul flights from Vienna to Sydney and Melbourne, via Bangkok. In the 1990s it started to fly its Sydney and Melbourne flights via Kuala Lumpur. Daily flights to Miami via Munich, to Dubai and to Cuba followed. [citation needed]

It became a wholly owned subsidiary of Austrian Airlines in December 2000 and had 35 employees as of March 2007.[3] In 2005 the flight operation merged with Austrian Airlines, and the label Lauda Air then operated charter flights within the Austrian Airlines Group.

Since 2007 with the additional slogan "The Austrian way to holidays"

At an Austrian Airlines Group board meeting in November 2006, plans were approved to retire the Airbus wide-bodied fleet by mid-2007, to concentrate on a Boeing 767 and Boeing 777 fleet. As a result of subsequent fleet cuts, Austrian Airlines suspended some long-haul services and Lauda Air withdrew from the long-haul charter market over the next year.[4] This led to a refocus on the short/medium haul market, thus leading to the addition of a 737-800 to take over most of the charter routes immediately.

The brand was retired on 31 March 2013, with the start of the summer flight schedule. It was replaced by Austrian myHoliday.[5]

Corporate affairs

The airline had a mascot, Niki the Rat, for its children's club, "Niki’s Kids Club."[6]

Lauda Air had an Italian subsidiary, Lauda Air S.p.A.[7] Its operations ended in 2007.[8]

Destinations

Main article: Austrian Airlines Group destinations

Austrian Airlines served the following destinations under the Lauda Air brand until March 2013[9]

Africa

 Egypt

Europe

 Austria
 Greece [All seasonal]
 Iceland Seasonal
 Ireland Seasonal
 Italy Seasonal
 Portugal Seasonal
 Spain
 Turkey

Fleet

Lauda Air Boeing 737-800

All aircraft within the group have been transferred to Tyrolean Airways on 1. July 2012, to be able to use the advantage of Tyrolean's lower cost structure. One Boeing 737-800, which is equipped with 184 passenger seats in an all-economy class cabin layout,[10] still carries the Lauda Air livery to secure the Air operator's certificate.

Incidents and accidents

On 26 May 1991, Lauda Air Flight 004, a Boeing 767-3Z9ER named "Wolfgang Amadeus Mozart," was lost over Thailand shortly after take-off from Bangkok, due to the un-commanded deployment of one of its thrust reversers. This incident resulted in the deaths of 223 passengers and crew.

References

  1. ^ "World Airline Directory." Flight International. 27 March-2 April 1991. 99. "Head Office: Lauda Air Building, PO Box 56, 1300 Wien-Schwechat, Austria."
  2. ^ http://diepresse.com/home/wirtschaft/economist/1331375/AUAFerienmarke-myHoliday-ersetzt-die-Lauda-Air
  3. ^ a b c "Directory: World Airlines". Flight International. 2007-04-03. p. 105.
  4. ^ Airliner World January 2007
  5. ^ http://diepresse.com/home/wirtschaft/economist/1331375/AUAFerienmarke-myHoliday-ersetzt-die-Lauda-Air
  6. ^ "Niki the Rat." Lauda Air. 27 November 2001. Retrieved on 6 March 2013.
  7. ^ Lauda Air Annual Report 1995/1996. Lauda Air. 24 May 1998. Retrieved on 6 March 2013.
  8. ^ "9 FAM 41.2 EXHIBIT III LIST OF SIGNATORY VISA WAIVER PROGRAM (VWP) CARRIERS: INA 217(E) SIGNATORY TRANSPORTATION LINES." (Archive) U.S. Department of State. Retrieved on February 15, 2013.
  9. ^ Lauda Air destinations Summer 2011 (German).
  10. ^ Lauda Air fleet list at planespotters.net

External links

Wikimedia Commons has media related to Lauda Air.
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