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{{Michael Jordan series}}
{{Michael Jordan series}}
'''Air Jordan''' is a line of basketball shoes and athletic apparel produced by American corporation [[Nike, Inc.]]
'''Air Jordan''' is a line of basketball shoes produced by American corporation [[Nike, Inc.]] Related apparel and accessories are marketed by Nike under '''Jordan Brand'''.


The first Air Jordan shoe was produced for [[Naismith Memorial Basketball Hall of Fame|Hall of Fame]] former basketball player [[Michael Jordan]] during his time with the [[Chicago Bulls]] in late 1984 and released to the public on April 1, 1985.<ref>{{cite web|author=Randy Harvey|url=https://www.latimes.com/archives/la-xpm-1985-04-26-sp-20979-story.html|title=Clear The Dunkway, Michael Jordan Is . . .TAKING TO AIR : NBA Star Leaps Into Profitable Shoe Market|work=[[Los Angeles Times]]|date=April 26, 1985|access-date=November 3, 2020|archive-date=November 16, 2020|archive-url=https://web.archive.org/web/20201116115724/https://www.latimes.com/archives/la-xpm-1985-04-26-sp-20979-story.html|url-status=live}}</ref><ref>{{cite web|author=[[Darren Rovell]]|url=https://www.espn.com/espn/sportsbusiness/news/story?id=1920101|title=Amazing hangtime|publisher=[[ESPN]]|date=November 10, 2004|access-date=November 3, 2020|archive-date=November 16, 2020|archive-url=https://web.archive.org/web/20201116115724/https://www.espn.com/espn/sportsbusiness/news/story?id=1920101|url-status=live}}</ref> The shoes were designed for Nike by [[Peter Moore (shoe designer)|Peter Moore]], [[Tinker Hatfield]], and Bruce Kilgore.<ref>{{cite web |date=2021-09-27 |title=Nike Air Jordan 1: A Complete Guide |url=https://fastsole.co.uk/sneaker-news/nike-air-jordan-1-guide/ |access-date=2021-10-16 |website=fastsole.co.uk}}</ref><ref name="2015-05 Complex" /> In 2022, the Air Jordan line brought in over $5 billion, with Jordan receiving 5% of the revenue, totaling $256 million for that year.<ref>{{Cite web |last=Bates |first=Daniel |date=January 31, 2023 |title=Look: How Much Money Michael Jordan Earned in 2022 |url=https://thespun.com/more/top-stories/look-how-much-money-michael-jordan-earned-in-2022 |website=thespun}}</ref>
The first Air Jordan shoe was produced for [[Naismith Memorial Basketball Hall of Fame|Hall of Fame]] former basketball player [[Michael Jordan]] during his time with the [[Chicago Bulls]] in late 1984 and released to the public on April 1, 1985.<ref>{{cite web|author=Randy Harvey|url=https://www.latimes.com/archives/la-xpm-1985-04-26-sp-20979-story.html|title=Clear The Dunkway, Michael Jordan Is . . .TAKING TO AIR : NBA Star Leaps Into Profitable Shoe Market|work=[[Los Angeles Times]]|date=April 26, 1985|access-date=November 3, 2020|archive-date=November 16, 2020|archive-url=https://web.archive.org/web/20201116115724/https://www.latimes.com/archives/la-xpm-1985-04-26-sp-20979-story.html|url-status=live}}</ref><ref>{{cite web|author=[[Darren Rovell]]|url=https://www.espn.com/espn/sportsbusiness/news/story?id=1920101|title=Amazing hangtime|publisher=[[ESPN]]|date=November 10, 2004|access-date=November 3, 2020|archive-date=November 16, 2020|archive-url=https://web.archive.org/web/20201116115724/https://www.espn.com/espn/sportsbusiness/news/story?id=1920101|url-status=live}}</ref> The shoes were designed for Nike by [[Peter Moore (shoe designer)|Peter Moore]], [[Tinker Hatfield]], and Bruce Kilgore.<ref>{{cite web |date=2021-09-27 |title=Nike Air Jordan 1: A Complete Guide |url=https://fastsole.co.uk/sneaker-news/nike-air-jordan-1-guide/ |access-date=2021-10-16 |website=fastsole.co.uk}}</ref><ref name="2015-05 Complex" /> In 2022, the Air Jordan line brought in over $5 billion, with Jordan receiving 5% of the revenue, totaling $256 million for that year.<ref>{{Cite web |last=Bates |first=Daniel |date=January 31, 2023 |title=Look: How Much Money Michael Jordan Earned in 2022 |url=https://thespun.com/more/top-stories/look-how-much-money-michael-jordan-earned-in-2022 |website=thespun}}</ref>
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On October 26, 1984, [[Michael Jordan]] signed a five-year, {{US$|2.5 million}} deal with Nike, three times more than any other deal in the [[National Basketball Association]] (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making {{US$|3 million|long=no}} in the first three years. Sales greatly exceeded expectations, earning {{US$|126 million|long=no}} in one year.<ref name="38years">{{Cite web |last=Benson |first=Pat |date=October 26, 2022 |title=Michael Jordan & Nike Celebrate 38 Years Together |url=https://www.si.com/fannation/sneakers/news/michael-jordan-nike-celebrate-38-years-together |access-date=2023-03-22 |website=[[FanNation]]}}</ref><ref name="EverythingAM">{{Cite web |last=Gupta |first=Manas Sen |date=2023-03-21 |title='Air': Deep-Diving Into The Legendary Partnership Between Michael Jordan And Nike |url=https://www.augustman.com/hk/amselect/hit-list/everything-to-know-about-michael-jordan-and-nike-association/ |access-date=2023-03-22 |website=[[August Man]]}}</ref>
On October 26, 1984, [[Michael Jordan]] signed a five-year, {{US$|2.5 million}} deal with Nike, three times more than any other deal in the [[National Basketball Association]] (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making {{US$|3 million|long=no}} in the first three years. Sales greatly exceeded expectations, earning {{US$|126 million|long=no}} in one year.<ref name="38years">{{Cite web |last=Benson |first=Pat |date=October 26, 2022 |title=Michael Jordan & Nike Celebrate 38 Years Together |url=https://www.si.com/fannation/sneakers/news/michael-jordan-nike-celebrate-38-years-together |access-date=2023-03-22 |website=[[FanNation]]}}</ref><ref name="EverythingAM">{{Cite web |last=Gupta |first=Manas Sen |date=2023-03-21 |title='Air': Deep-Diving Into The Legendary Partnership Between Michael Jordan And Nike |url=https://www.augustman.com/hk/amselect/hit-list/everything-to-know-about-michael-jordan-and-nike-association/ |access-date=2023-03-22 |website=[[August Man]]}}</ref>


On September 9, 1997, Michael Jordan and Nike introduced '''Jordan Brand''' (originally called 'Brand Jordan'). It has built a sustainable business model by releasing new designs and retro models, and collaborating with popular artists.<ref name="38years" /> Jordan Brand reached over {{US$|5 billion|long=no}} in sales in 2022, of which Michael Jordan made {{US$|150 million|long=no}}—nearly double the {{US$|86.7 million|long=no}} he earned in his entire NBA career.<ref>{{Cite web |last=Silva |first=Orlando |date=June 30, 2022 |title=The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First Time, Michael Jordan Made $150M+ Just From Nike Last Year |url=https://fadeawayworld.net/nba-media/the-jordan-brand-reached-over-5-billion-in-annual-revenue-for-the-first-time-michael-jordan-made-150m-just-from-nike-last-year |access-date=2023-03-22 |website=Fadeaway World |publisher=[[Sports Illustrated|The Arena Group]]}}</ref>
On September 9, 1997, Michael Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). It has built a sustainable business model by releasing new designs and retro models, and collaborating with popular artists.<ref name="38years" /> Jordan Brand reached over {{US$|5 billion|long=no}} in sales in 2022, of which Michael Jordan made {{US$|150 million|long=no}}—nearly double the {{US$|86.7 million|long=no}} he earned in his entire NBA career.<ref>{{Cite web |last=Silva |first=Orlando |date=June 30, 2022 |title=The Jordan Brand Reached Over $5 Billion In Annual Revenue For The First Time, Michael Jordan Made $150M+ Just From Nike Last Year |url=https://fadeawayworld.net/nba-media/the-jordan-brand-reached-over-5-billion-in-annual-revenue-for-the-first-time-michael-jordan-made-150m-just-from-nike-last-year |access-date=2023-03-22 |website=Fadeaway World |publisher=[[Sports Illustrated|The Arena Group]]}}</ref>


==Product history==
==Product history==

Revision as of 07:41, 6 May 2023

For the defunct airline, see Air Jordan (airline).

Air Jordan
The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.
Product typeBasketball Shoes, Clothing
OwnerNike
CountryUnited States
IntroducedNovember 17, 1984; 39 years ago (1984-11-17)[a]
MarketsWorldwide
Websitenike.com/jordan
This article is part of
a series about
Michael Jordan
Career
Family
Books
Filmography
Video games
Related
Michael Jordan's signature

Air Jordan is a line of basketball shoes produced by American corporation Nike, Inc. Related apparel and accessories are marketed by Nike under Jordan Brand.

The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985.[2][3] The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.[4][5] In 2022, the Air Jordan line brought in over $5 billion, with Jordan receiving 5% of the revenue, totaling $256 million for that year.[6]

Background

On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years. Sales greatly exceeded expectations, earning $126 million in one year.[7][8]

On September 9, 1997, Michael Jordan and Nike introduced Jordan Brand (originally called 'Brand Jordan'). It has built a sustainable business model by releasing new designs and retro models, and collaborating with popular artists.[7] Jordan Brand reached over $5 billion in sales in 2022, of which Michael Jordan made $150 million—nearly double the $86.7 million he earned in his entire NBA career.[9]

Product history

Model Year Notes
Air Jordan I 		1985 The first Air Jordan was produced for use by Michael Jordan. They were designed by Peter B. Moore, and released during Jordan's sophomore season with the Chicago Bulls. The Jordan 1 Royal was never worn by Michael Jordan on an NBA court. The black and red Air Jordan 1 has been re-released several times, starting in 1994.[5][10]

The red and black colorway of the Nike Air Ship, the prototype for the Jordan I, was later outlawed by then-NBA Commissioner David Stern for having very little white on them. (This rule, known as the "51 percent" rule, was repealed in the late 2000s.)[11][12]

Air Jordan II 		1986 The success of the Air Jordan I encouraged Nike to release a new Air Jordan in 1986 for the new basketball season. Designed by Peter Moore and Bruce Kilgore, the Air Jordan II was originally made in Italy.[13][14] In early tests, Michael Jordan wore a prototype that fused the upper of the original Air Jordan with the cushioning being designed for the new model. The Air Jordan II featured a full-length Air-Sole unit and a polyurethane midsole. The shoe bore a similar silhouette to the Nike Air Python that would release the following year. It featured a faux lizard skin and swooping lines that resembled the detailing of a sports car. This design aesthetic would factor into the Air Jordan line later in the series. The Air Jordan II was the first Jordan not to have the Nike swoosh on the upper, though "Nike" was stitched across the heel counter.[14] Michael Jordan wore the Air Jordan II for a shortened 18 games in the 1986–87 season due to a broken foot. The shoe retailed at $100 when it was released from 1986 to 1987. It had several re-releases as the Jordan Retro 2.
Air Jordan III 		1988 The Air Jordan III featured the debut of the Jumpman logo.[14] Jordan Brand reintroduced the Air Jordan III in the True Blue colorway as an international-only release in 2009. On February 15, 2020, a "Red Cement" version was released in celebration of Chicago, Illinois hosting the 2020 NBA All-Star Game. The brand also debuted a Chicago-exclusive version of the colorway. This pair features "Nike Chi" branding on the heel, replacing the traditional "Nike Air" branding.[15]
Air Jordan IV 		1989 In December 1988, Nike released the Air Jordan IV to the public. Designed by Tinker Hatfield, it was the first Air Jordan released on the global market. It had four colorways: White/Black, Black/Cement Grey, White/Fire Red-Black, and Off White/Military Blue. Nike featured director and actor Spike Lee in ads for the shoe.[16] Lee had featured the shoe in his movie Do The Right Thing.[14]

Michael Jordan wore the Air Jordan IV when he made "The Shot," a series winner in Game 5 of the 1989 NBA First Round between the Chicago Bulls and the Cleveland Cavaliers. In 2012 a Cavalier colorway dubbed the "Cavs" was released to honor "The Shot."

Air Jordan V 		1990 The Air Jordan V was released in February 1990 and designed by Hatfield. Inspired by a WWII Mustang fighter,[14] features include a reflective tongue with a protruding design, translucent rubber soles and lace locks.[17]

The Air Jordan V saw a lot of use in popular sitcom The Fresh Prince of Bel-Air. During many episodes Will Smith wore the Metallic Silver, Grape, and Fire Red colorways. To pay tribute to his character, Jordan released the Air Jordan 5 Bel Air in 2013 and 2020.[18]

Air Jordan VI 		1991 Designed after a German sports car, Michael Jordan wore the VI for his first Bulls championship.[14] The shoes were worn by the protagonist of the manga Slam Dunk, Hanamichi Sakuragi. In 2014, Nike released special versions of the VI featuring artwork from the series.[19] Various other models in the Air Jordan line are featured in the series, including the original Air Jordan, the V, and the XII.[20]
Air Jordan VII 		1992 The Air Jordan VII introduced "huarache" technology which allowed the shoes to better conform to the user's foot. A few things were no longer featured on the new model, such as the visible air sole, the Nike Air logo, and the translucent soles. This was the first Air Jordan in the line that did not have any distinctive "Nike Air" branding on the outer portions of the shoe, only on the in-soles.

When Jordan went to compete at the 1992 Summer Olympics to play for the US Men's Basketball Team (also known as the "Dream Team"), Nike released a special Olympic color combo of the Air Jordan VII model which had Jordan's Olympic jersey number 9, instead of the usual "23" found on other colorways.[14]

Various models of the Air Jordan VII were re-released beginning with its 10-year anniversary in 2002.[21]

Air Jordan VIII 		1993 The Air Jordan VIII was released to coincide with the 1992–1993 NBA season. The eighth model of the Air Jordan contains a full-length air sole, polyurethane midsole, polycarbonate shank plate, and two crossover straps. The VIIIs were known for a successful ad campaign in which Bugs Bunny appeared alongside Michael Jordan to market the shoes.[14] The shoe was re-released in 2003, 2007, 2008, 2013, and 2015–2017.
Air Jordan IX 		1993 Originally released in November 1993, the Air Jordan IX model was the first model released after Michael Jordan's retirement. Jordan never played an NBA season wearing these shoes. This model was inspired by baseball cleats that Jordan wore when playing minor-league baseball.[14] The shoe was re-released in 2002, 2008, 2010, 2012, and 2014–2018.

Like the VII and VIII models, the Air Jordan IX featured an inner sock sleeve and nubuck accents. The sole featured different symbols and languages of different countries. The Air Jordan IX is depicted to be worn by the Statue of Michael Jordan outside of the United Center in Chicago.[22]

Air Jordan X 		1994 This was released in different colors representing U.S. cities. It was the first Air Jordan to feature a lightweight Phylon midsole. The shoe also featured all of Michael Jordan's accomplishments up to his first retirement on the outsole.[14]

The shoe was re-released in 2005, 2008, 2012–2016, and 2018.

Air Jordan XI 		1995 This model was designed by Tinker Hatfield. When the shoe launched, Michael Jordan (retired from basketball by then) was with the Birmingham Barons in baseball's minor baseball leagues. Hatfield designed the sneaker waiting for Jordan to come back and hoping he would play in them.

The ballistic mesh upper of the sneaker was meant to make the Air Jordan XI lighter and more durable. Further changes came with the use of a carbon fiber spring plate in the translucent outsole, giving the shoe better torque when twisting on the court. The best-known aspect of the shoe is its patent leather mudguard. Patent leather was lightweight compared to genuine leather and also tended not to stretch as much – a property to help keep the foot within the bounds of the foot bed during directional changes on the court. The patent leather gave the XI a "formal" look. When this shoe released, some wore this model with business suits instead of dress shoes.

The sneakers were only samples in 1995 when Jordan decided to come back to the NBA. Hatfield and Nike discouraged Jordan from playing in them, but once they were produced, he couldn't resist. Also noteworthy, Jordan violated league dress code by wearing the shoes, as his teammates wore all-black shoes. It wasn't the first time Jordan had run afoul of NBA footwear rules, having broken them with his very first signature shoe in 1985. He was fined $5,000 for not following the Bulls' colorway policy with the AJ XI. After the fine, Nike made him a pair of the shoes in a black/white/concord colorway for the series against Orlando; Jordan wore Penny Hardaway's signature black Nike Air Flight shoes for Game 3 while said colorway was under production. A similar black/white/royal blue colorway was released to the public at the end of 2000. The colorway was changed for the public release because the concord purple had looked like royal blue on television.

Jordan wore the Air Jordan XI on the way to helping the Chicago Bulls claim the 1995–96 NBA Championship. He also wore the XI white Columbia colorway in the 1996 NBA All-Star Game and was selected MVP of the game. The shoes received more media exposure when Jordan wore the Air Jordan XI model in the 1996 animated movie Space Jam. These shoes were eventually released in 2000 and re-released in 2009 and 2016[23] with the nickname "Space Jams". The concord purple was changed to royal blue for the released versions of the shoe.

The Air Jordan XI is one of the most popular Air Jordans in the series and is Hatfield's favorite.[24]

Air Jordan XII 		1996 The Air Jordan XII featured a "Rising Sun" motif mimicking the Flag of Japan.[14]
Air Jordan XIII 		1997 This model had a carbon fiber plate, designed by Hatfield. The black panther was the inspiration for the Air Jordan XIII, with the sole resembling the pads on a panther's paw. A hologram on the back of the shoe imitates a panther's eyes in the dark.[14] They were re-released in 2005, which coincided with the release of the Air Jordan 8s shoe.

In the movie He Got Game, director Spike Lee had access to the Air Jordan XIII months before it was available to the public or even worn by Jordan himself and featured it in scenes.[23]

Jordan Brand re-released the Air Jordan XIII at the end of 2010, which included the French Blue/Flint Grey, White/Red-Black, "Playoff" color way and the Black/Altitude Green color way. In 2017, Jordan Brand released the "History of Flight" colorway. This colorway is from the 2009 World Basketball Festival, where the "History of Flight" collection was revealed to celebrate Jordan's 25th anniversary.

In April 2023, Michael Jordan's Air Jordan 13s from the 1997–98 Chicago Bulls season sold for $2.2 million, setting a world record for the most valuable sneakers ever sold.[25]

Air Jordan XIV 		1998 Inspired by the Ferrari 550 M which Michael Jordan owned, the Air Jordan XIV was originally released in October 1998.[14] It was re-released in 2005, 2006, 2008, 2011, 2012 and 2014–2018.

The Air Jordan XIV co-styled by Hatfield and Mark Smith was made race ready and equipped with the Jordan Jumpman insignia on a Ferrari shaped badge. The color scheme of predominant black accentuated with red was nicknamed "The Last Shot" because Michael Jordan wore them as he hit the game winning shot over Bryon Russell, of the Utah Jazz, in his final game with the Chicago Bulls in the 1998 NBA Finals.

There are 14 Jumpman logos—7 on each shoe—corresponding the shoes' number in the series.

Air Jordan XV 		1999 This was the first shoe after Jordan's retirement. The design originated from the aircraft prototype X-15, which was developed by NASA during the 1950s. The sides of the XV were made from woven kevlar fiber.[14] The Jordan XVs were Hatfield's least favorite in the series.[24]
Air Jordan XVI 		2001 The shoe came with spats, and the design was inspired by performance cars and architecture. The ad campaign featured Mos Def.[14]
Air Jordan XVII 		2002 This pair of Jordans came with a multimedia CD-ROM containing the Air Jordan XVII song. The retail price of the shoe was US$200.[14] The defining functional design element of the Air Jordan XVII model, which was later replicated on the Air Jordan XXIII model, was the reinforced mid-sole which provided a sturdy and stable chassis for the shoe. They were made in four mid top colors and three low-top colors. The shoe was re-released in 2008 and 2016.
Air Jordan XVIII 		2003 The Air Jordan XVIII shoe was released during Michael Jordan's last season, in which he played for the Washington Wizards.

The shoe was designed by Air Jordan Senior Footwear Designer, Tate Kuerbis, who had been part of the Jordan footwear design team since 1999 and with Nike since 1995. The inspiration for the design came from the carbon fiber-based monocoque of F1 race cars,[14] race car driving shoes (rubber heel wrap) and Fine Italian dress shoes (bold stitching on the soles). It was re-released in 2008.

Air Jordan XIX 		2004 This is the first Jordan release after his third, and final, retirement which came after the 2002–03 NBA season. The design was inspired by the black mamba snake,[14] and two original colorways where released: white/flint gray and black/red. Three regional colorways and three special edition colorways were released. They consisted of the East, West, and Midwest edition for regular and West, East, and Olympic for the SE (special edition).

The Air Jordan XIX used innovative materials. The upper section of shoe was developed in collaboration with the global materials consultancy Material ConneXion, who sourced Nike a sleeving normally used in architectural applications for protecting PVC pipes from bursting.[26] In theory, this allowed for a shoe without laces, because the sleeving does not stretch. Nonetheless, the Air Jordan XIX model did include a set of laces behind the sleeve to better secure the shoe. They are the lightest Air Jordans ever made.[citation needed]

The shoes appeared on the sitcom My Wife and Kids, in the episode "Fantasy Camp: Part 2", when the protagonist Michael Kyle (Damon Wayans) steals it from Jordan's hotel room and uses it to play against Jordan himself later in the episode. Michael Jordan wears "AJ IV Cool Grey" in the episode. The shoe was re-released in 2008.

Air Jordan XX 		2005 The Air Jordan XX was inspired by low-cut motorcycle shoes as Jordan got into motorcycle racing.[14] The strap was placed in the center of the shoe over the laces. It also helped to create a tighter fit and increased support. The shoe was re-released in 2008 and 2015.
Air Jordan XXI 		2006 The Air Jordan XXI model of shoes was designed by D'Wayne Edwards and inspired by sport touring vehicles. The shoe features lower-foot air grilles, double-overlasted Phylon midsole, a carbon fiber shank plate and a seamless diamond-quilted bootie. It came with removable parts that could make the cushioning firm or soft, and had text that could be seen under a blacklight.[14]

The Air Jordan XXI was introduced on television by the "Second Generation" advertisement.

Air Jordan XX2 		2007 The XX2 was inspired by the F-22 Raptor.[14] The promo commercial was directed by Mark Romanek.[27]
Air Jordan XX3 		2008 The Air Jordan XX3 was designed by Tinker Hatfield. It was the first basketball shoe in the "Nike Considered" category, for using materials from not more than 200 miles (320 km) from a Nike Factory. It features a hand-stitched exterior, full-length bootie, carbon fiber shank plate, the last to feature interchangeable IPS pillars, and an articulated chassis. The shoe was released on January 25, 2008, and was the last Air Jordan until the XX8 to have Roman numeral identification. The shoe was re-released in 2015–2016.
Air Jordan 2009 		2009 The Air Jordan 2009 was designed by Jason Mayden and was the first Air Jordan model named after the year of its release rather than its numbered system. Inspired by Jordan's defensive focus, the shoe incorporates Articulated Propulsion Technology used by Paralympian runners. It also features a durable pleated silk upper, protective Thermoplastic polyurethane (TPU) chassis, carbon fiber arch plate and Zoom Air structure. The shoe was released on January 31, 2009 and has not been re-released.
Air Jordan 2010 		2010 This was released during the 25th anniversary of the Air Jordan brand. The base of each midsole has stylized text that when combined reads: "I've failed over and over and over again in my life. And that is why I succeed." This quote is a reference to a 1997 advertising campaign, with Michael Jordan detailing his failures that led to his career successes.
Air Jordan 2011 		2011 The shoe has interchangeable insoles[14] – a red one for power and a blue one for quickness. Four colorways of the shoe were released corresponding with the 2011 All Star Game: White/Black, White/Red and White/Blue that represented the East/West Jersey Colors. The "Year of the Rabbit" colorway was a limited release that celebrated Michael Jordan's Chinese zodiac sign.

The 2011 has a star-constellation pattern that also serves as ventilation. It uses patent leather wrapped around the shoe. The shoes are hand burnished and crafted. A dress shoe that feels similar to the XI was reportedly the goal.

The shoe has not been re-released.

Air Jordan 2012 2012 The Air Jordan 2012 offers six customization configurations. Two interchangeable sleeves and three insoles adapt to different playing styles. The Deluxe model was launched on February 8, while the customization Flight models were released on February 25, 2012. It was the final Air Jordan model to be named after the year it was released as the numbered system returned in 2013 with the Air Jordan XX8.
Air Jordan XX8 2013 The Air Jordan XX8, designed by Tinker Hatfield, was released on February 16, 2013. The outside shroud was made from a Swiss fabric used for motorcycle jackets.[14]
Air Jordan XX9 2014 The Air Jordan XX9, also designed by Hatfield, released in September 2014 in both an elephant print and a knit edition. The shoe debuted in the NBA by Russell Westbrook and Kawhi Leonard. The shoe has a performance woven upper, with areas that are stiff and others that are more flexible.[14]

Jordan released two versions, a regular cut and low version. Some of the colorways released in low version are buckets, Chicago bulls, UNC, and infrared.

Air Jordan XXX 2016 The Air Jordan XXX was again designed by Tinker Hatfield. The first colorway of the shoe released on February 16.[28] The shoe consists of an upper and outsole similar to the XX9. The upper has a flyknit-constructed ankle collar that overextends slightly. The outsole has a more noticeable change, with a different traction pattern, while the midsole remains almost identical.
Air Jordan XXXI 2016 The Air Jordan XXXI is heavily influenced by the Air Jordan 1s, having a leather upper and swoosh, Jumpman, and Jordan "Wings" logos. Its retail debut was on September 3, 2016, in the "Banned" colorway, for the 30th anniversary of the NBA banning the Air Jordan 1.[14][29] Notable appearances of the shoe include the "USA" colorway worn during the 2016 Olympic basketball tournament by members of team USA.[30]
Air Jordan XXXII 2017 The Air Jordan XXXII was influenced by the Air Jordan 2 and included a Jordan "Wings" logo. It first released in the "Rossa Corsa" colorway on September 23, 2017. A "Banned" colorway was released on October 18, 2017. Another special edition called the "Russ" colorway was released to celebrate Russell Westbrook's sponsorship with Jordan Brand. Jordan Brand released 2 types of this shoe, the original mid length cut and low cut.[14]
Air Jordan XXXIII 2018 The Air Jordan XXXIII was released on October 18, 2018. This is the first Air Jordan model to go laceless.[31]
Air Jordan XXXIV 2019 The Air Jordan XXXIV was released on September 25, 2019, with details such as a commemorative date for the brand's 30th anniversary.[32]
Air Jordan XXXV 2020 The Air Jordan XXXV debuted in the Fall of 2020 with a distinct new shape. The model focused on weight reduction for responsiveness.[33] An area of the midfoot had a hole to provide stability, bounce, and comfort.[34] The Air Jordan had several collaborations with contemporary NBA players, including Jayson Tatum and Zion Williamson.
Air Jordan XXXVI 2021 The Air Jordan XXXVI was first teased by German-American professional basketball player Satou Sabally via social media, and made its on-court debut on March 25, 2021.[35]
Air Jordan XXXVII 2022 The Air Jordan XXXVII was released on July 28, 2022.[36]

Other shoes from the Air Jordan line

The Jordan Packages

"Spizike"

The Jordan Spiz'ike shoes were released on October 21, 2006, as a tribute to Michael Jordan and Spike Lee's relationship. The relationship began when Mars Blackmon (a character from Spike Lee's film, She's Gotta Have It) became a pitchman in Nike commercials for Air Jordans.[37] The Spiz'ike is a blend of the Jordan III, IV, V, VI, and XX shoes. Only 4,032 pairs were made of the original release, with the proceeds going to a new film institute at Morehouse College.[38][39]

"Defining Moments"

Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air Jordans.[40]

"Defining Moments II"

The "raging bull pack" retailed for $310 and drew inspiration from the running of the bull that takes place every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate exterior graphic box with double sided slide out, originally released in 2009.[41]

"Defining Moments III"

The Jordan Brand released a third "Defining Moments" package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from the old Boston Garden.

"Defining Moments IV"
Retro 6 Infrared Pack

The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of US$170. This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by using the Jumpman logo instead of the Nike Air logo on the heel.

"Old Love New Love"

2007 brought the release of the Jordan Brand's second two-pair package named the "Old Love New Love" (OLNL), which was released on April 21. The pack featured two colorways of the Air Jordan I Retro - the original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack represented Jordan's two main passions, the old love being basketball the new love being motorcycle racing. The Old Love New Love package was sold for $200.00.[42] This release marked a comeback for the Air Jordan 1 paving the way for a slew of colorways, including the modified "Phat" version with additional padding.[43]

"Air Jordan Sixty Plus"

The first Jordan Sixty Plus was released in August 2009. The Jordan 6ixty Plus (60+) is a hybrid sneaker from Jordan Brand that combines the various sneakers Michael Jordan wore when he scored 60 or more points in an NBA Game. In these games, MJ was wearing the Jordan I, II, V and VII. Inspiration came from the Air Jordan 5 because he was wearing those when he scored his career high of 69 points.

  • Air Jordan 1 – Toe box shape and perforations
  • Air Jordan 2 – Snakeskin accents, rear TPU, lower Eyelets, Jordan "Wings" logo on tongue
  • Air Jordan 5 – Midsole/Outsole, shape of tongue, Lacelock, mold of upper near ankle, higher eyelets, "Air Jordan" tag inside of tongue
  • Air Jordan 7 – Perforations on side panel, "gap" between ankle area and body of shoe, graphics on tongue, heel tab, 23 on rear TPU

"Air Jordan Collezione/Countdown packages"

This package consisted of two variations of Retro Air Jordan, in which each model number equaled 23. So the Retro I was released in a package with the Retro XXII, the Retro II with the Retro XXI, etc.

"Air Jordan X/XIII"

The first Countdown package consisted of the reintroduced Air Jordan XIII model in white/black-true red. The package also included a pair of the shadow gray Air Jordan X model with the number 23 stitched on the side of the shoes.

"Air Jordan IX/XIV"

The second Countdown package consisted of the Air Jordan Retro XIV model in Black/Varsity Red which was similar to the Air Jordan "Last Shot" XIV model though it consisted of a white stitching on the sides, a different color outer arch, and a different colored Jumpman logo on the side. The other Air Jordan was the Air Jordan Retro IX model in a White/Black/True Red colorway. The package retailed for US$310.00 and was released March 15, 2008.

"Air Jordan XXI/II"

The third Countdown package consisted of the Air Jordan Retro II model in White/Varsity Red. The other Air Jordan in this package was the Air Jordan Retro XXI model in Black/Varsity Red. The package retailed US$310.00 and was released April 26, 2009.

"Air Jordan XVII/VI"

The fourth Countdown package consisted of the Air Jordan Retro VI model in White/Carmine. The other Air Jordan in this package would be Air Jordan Retro XVII model in Black/Metallic Silver. The package cost US$310.00 and was released May 24, 2008.

"Air Jordan XII/XI"

The final Countdown package consisted of the Air Jordan Retro XI model in Varsity Red/Black. The other Air Jordan in this package was the Air Jordan Retro XII model in Black/White.

Jordan Fusions

This line of sneakers consist of a fusion of several Air Jordan and Air Force One Models.

Air Jordan XII Air Force One Fusion

A fusion between the Air Jordan XII model and the Midtop Air Force One model.

Air Jordan III Air Force One Fusion

A fusion between the Air Jordan III model and the Air Force One model.

Air Jordan V Air Force One Fusion

This package is the only original colorway of the Air Jordan V model that was not released in the last round of re-releases. Like the Air Jordan V model, the outsole is a mix of black and clear rubber; there is no visible air sole unit in these shoes. The shoe a rubber loop in the back, middle upright cotton jumpman, rubber tongue, and the lace lock first was brought in an infrared colorway. It is said Michael Jordan wears these shoes in his practice games.

Air Jordan VI Air Force One

A fusion between the Air Jordan VI and the Air Force One model.

Air Jordan XX Air Force One Fusion

A fusion between the Air Jordan XX and the Air Force One model. These feature the same laser upper as the original XX but replace the ankle strap and sole with that of the Air Force One. Has the numbers one through six on the heel to represent Jordan's 6 championships ever.

Air Jordan IV Air Force One Fusion

A fusion between the Air Jordan IV and the Midtop Air Force One model.

Air Jordan VIII Air Force One Fusion

A fusion between the Air Jordan VIII and the Midtop Air Force One model.

Air Jordan IX Air Force One Fusion

A fusion between the Air Jordan IX and the Air Force One model.

Air Jordan X Air Force One Fusion

A fusion between the Air Jordan X and the Midtop Air Force One model.

Air Jordan XIII Air Force One Fusion

A fusion between the Air Jordan XIII and the Midtop Air Force One model.

Jordan "6 Rings" shoe

Air Jordan "6 rings" in two colorways

The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a combination of the seven Air Jordan shoes that Michael Jordan wore during his 6 championship seasons. That includes the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6 Rings shoes starting in September 2008. [44]

The Jordan Brand released colorways representative of each team that the Chicago Bulls defeated in their six championship seasons during the 1990s. The colorways include colors borrowed from the L.A. Lakers, Portland Trail Blazers, Phoenix Suns, the Seattle SuperSonics, and Utah Jazz, each shoe of which includes laser-etched graphics detailing specific aspects about that particular championship series, the city of the competing team and so forth. Many other colorways exist.

There also exists a "winterized 6 rings" which are a modified 6 Rings shoe turned into a durable boot designed for the outdoors which changes some of the design and placement of the parts.

Controversy

The polyurethane (PU) material that sits in the soles of many Air Jordan models is a cause of controversy and why many collectors find that their vintage pairs are so often unwearable.[45] Known as PU degradation, polyurethane soles are susceptible to hydrolysis and oxidation, and shoes with this material have been found to have a poor aging performance.[46] Nike does not provide information as to the type of PU they use in their Air Jordan lines, and have avoided answering questions in the past, as was the case in Wired's widely cited article on the PU controversy within the sneaker community, "We asked Nike about PU degradation and what might be done about it, but the company declined to comment."[45]

The Air Jordan line has also been associated with many riots, assaults, robberies, and murders,[47][48] such as the murder of a 15-year-old high school student named Michael Eugene Thomas who was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989.[49]

In 1988, principal Dr. Robin Oden of Mumford High School in Detroit mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from school grounds.[50] This ban was the first of many dress codes implemented in schools after a wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing.[51]

Manufacturing

Nike owns none of the factories where Air Jordans are produced and contracts the work to various factory owners. Company officials say that they only design and market the shoes. However, Nike dictates production terms and standards to the contractor, often without questioning labor or safety practices. In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low wages.[52]

Sponsorships

Starting in 2016, Air Jordan became the sole equipment provider for the Michigan Wolverines football team.[53] This marked the brand's first venture into a sport besides basketball. As of 2023, Air Jordan was also the equipment provider for the North Carolina Tar Heels, Oklahoma Sooners, Florida Gators, and UCLA Bruins football programs.[54]

In 1997, Air Jordan became the official sponsor for the North Carolina A&T Basketball Team, a Historically Black College and University (HBCU), which was one of the first three collegiate sponsorships for Jordan Brand. It ended in 2003 when A&T signed with Russell Athletic. Since then, Jordan Brand partnered with Howard University Athletics, another HBCU, in 2022 for all their programs except the men's and women's golf teams, which are already sponsored by Stephen Curry's Curry Brand.[55]

In 2018, the Jordan brand sponsored an association football (soccer) club for the first time in its history, when French club Paris Saint-Germain F.C. displayed the Jumpman logo on their third kits, worn in the 2018–19 UEFA Champions League.[56]

American football

NCAA College Football

Association football

Auto racing

NASCAR

Teams
Drivers

Basketball

National teams

Club teams

Africa

NBA Official Statement

NCAA Basketball Teams

High school teams

Other teams

Players

NBA players

Jordan Wings

The Jordan Brand partners with the UNCF and others to fund the higher education of underprivileged youth.[82]

Collaborations

Air Jordan is well known for reaching out to music artists, having them help create a unique Air Jordan to call their own. These include celebrities like DJ Khaled, Eminem, Nicki Minaj, and Mark Wahlberg.[8] After a collaboration with Nike on its Air Force One in 2017, rapper Travis Scott partnered with Jordan Brand to design Cactus Jack iterations of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.[83][84]

Air Jordan has worked with streetwear companies and fashion houses. Collaborations include Virgil Abloh and his brand Off-White,[85] Supreme,[86][87] and Dior.[88]

Looney Tunes and Space Jam

On January 26, 1992, Jordan Brand debuted a commercial during Super Bowl XXVI which showed Bugs Bunny enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad premiered in 1993 featuring Bugs and Jordan facing off against Marvin the Martian. The ads inspired Jordan's agent, David Falk, to pitch a film starring Jordan and the Looney Tunes characters. The pitch resulted in Space Jam (1996), a commercial success which grossed over $230 million at the box office and generated over $1 billion in merchandise sales.[89][90] The success of the advertising campaign and the film contributed to the popularity of Looney Tunes and other cartoon characters as motifs in street fashion through the 1990s and 2000s.[91]

Television and films

Main article: Air (2023 film)

Air is an American biographical sports drama film directed by Ben Affleck. The film is based on true events about the origin of Air Jordan, when Sonny Vaccaro, a Nike employee seeks to strike a business deal with rookie player Jordan. It stars Matt Damon as Vaccaro.

There are films that have influenced the Air Jordan's design. In 1989, the film Do the Right Thing portrayed a character who goes by the nickname Buggin Out" in a clean pair of Air Jordan 4s that became scuffed. Inspired by the movie, the Air Jordan brand paid tribute by creating a Jordan 4 that was designed as a replica of the scuffed ones that Buggin Out wore. Air Jordan sneakers have been featured in other films, including White House Down (2013), Uncle Drew (2018), and Spider-Man: Into the Spider-Verse (2018),[23] and the documentaries Unbanned: The Legend of AJ1 (2018),[92] One Man and His Shoes (2020),[93] and "Episode V" of The Last Dance (2020).[94]

See also

Notes

  1. ^ The date Michael Jordan first arrived the "Air Jordans I" at a Chicago Bulls NBA home game against the Philadelphia 76ers.[1]

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Further reading

Wikimedia Commons has media related to Air Jordan.
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