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== Globalization of Bibimbap ==
== Globalization of Bibimbap ==
Many efforts have been done to globalize Korean traditional food, Bibimbap. Bibimbap industry is taking advantage of the fusion two features in order to globalize bibimbap: standardization and individuality. Bibimbap can be made out of ingredients that are standardized, such as vegetables and gochujang (red pepper paste) and it can be modified according to one’s own taste by adding and subtracting ingredients in accordance with one’s individuality. There is a high chance of Bibimbap to outpace junk foods, for example, hamburger and pizza. Bibimbap is gathering attention from numerous countries since it is different from foods from other countries in an aspect that various ingredients are put into one dish. Korea can make its international competitiveness of food industry utilizing Bibimbap. [1] <ref>http://cafe.naver.com/marketingrepublic/132</ref> A private organization named ‘Bibimbap wandering team’ has been making a great effort to globalize not only Bibimbap but also other Korean traditional foods. CJ CheilJedang is keep sponsoring projects of ‘Bibimbap wandering team’. ‘Bibimbap wandering team’ is holding free sampling events named ‘Korean foods Day’ in numerous places, for instance, Wharton School of the University of Pennsylvania and the University of Oxford. It was reported that the result of the free sampling events has been successful. People from other countries pointed out the balanced flavor of Bibimbap to be the most positive side of Bibimbap. [2] <ref>http://www.asiae.co.kr/news/view.htm?idxno=2013012117442088862</ref>
Many efforts have been done to globalize Korean traditional food, Bibimbap. Bibimbap industry is taking advantage of the fusion two features in order to globalize bibimbap: standardization and individuality. Bibimbap can be made out of ingredients that are standardized, such as vegetables and gochujang (red pepper paste) and it can be modified according to one’s own taste by adding and subtracting ingredients in accordance with one’s individuality. There is a high chance of Bibimbap to outpace junk foods, for example, hamburger and pizza. Bibimbap is gathering attention from numerous countries since it is different from foods from other countries in an aspect that various ingredients are put into one dish. Korea can make its international competitiveness of food industry utilizing Bibimbap. [1] <ref>http://cafe.naver.com/marketingrepublic/132</ref> A private organization named ‘Bibimbap wandering team’ has been making a great effort to globalize not only Bibimbap but also other Korean traditional foods. CJ CheilJedang is keep sponsoring projects of ‘Bibimbap wandering team’. ‘Bibimbap wandering team’ is holding free sampling events named ‘Korean foods Day’ in numerous places, for instance, Wharton School of the University of Pennsylvania and the University of Oxford. It was reported that the result of the free sampling events has been successful. People from other countries pointed out the balanced flavor of Bibimbap to be the most positive side of Bibimbap. [2] <ref>http://www.asiae.co.kr/news/view.htm?idxno=2013012117442088862</ref>

== Health Benefits==
All the components of the Bibimbap is helpful to one's health and can even help with dieting. Since the ''bibimbap'' can be changed in any way, replacing some ingredients can make the dish healtier and can reduce the total amount of calories.<ref>"Health Benefits of Bibimbap - Korea's Best Diet Food." Health Guide Info. Web. 8 Apr. 2015. <http://www.healthguideinfo.com/dieting-tips/p29832/>.</ref> Some of the ingredients in ''Bibimbap'' also has health benefits. Soybean contains as much protien as meat, and is a good source of vitamin C and fiber, spinach contains Anti-oxidant, Anti-caner and magnesium, and Kosari (fernbrake) is rich in Vitamins A and C and Omega 3 fatty acids. These are only a couple of the health benefits for some of the ingerdients of Bibimbap.<ref>"Bibimbap Deconstructed – Taste of Harmony." Koreatasteorg Bibimbap Deconstructed Taste of Harmony Comments. Web. 8 Apr. 2015. <http://www.koreataste.org/lang/en/en/blogging-en/bibimbap-deconstructed-taste-of-harmony/>.</ref> Also the Gochujang that is usually mixed with ''bibimbap'' is also very good to the health as it is made with natural ingredients.




Revision as of 12:32, 8 April 2015

Bibimbap
Dolsot bibimbap
Korean name
Hangul
비빔밥
Revised Romanizationbibimbap
McCune–Reischauerpibimpap
Bibimbap

Bibimbap (비빔밥, Korean pronunciation: [bibimbap],[1] sometimes anglicized bi bim bap or bi bim bop) is a signature Korean dish. The word literally means "mixed rice". Bibimbap is served as a bowl of warm white rice topped with namul (sautéed and seasoned vegetables) and gochujang (chili pepper paste), soy sauce, or doenjang, a salty soybean paste. A raw or fried egg and sliced meat (usually beef) are common additions. The hot dish is stirred together thoroughly just before eating.[2]

In South Korea, Jeonju, Jinju, and Tongyeong are especially famous for their versions of bibimbap.[3] In 2011, it was listed at number 40 on the World's 50 most delicious foods readers' poll compiled by CNN Travel.[4]

History

The name Bibimbap was adopted in the early 20th century. From the Joseon Period (1392-16th century) until the 20th century, Bibimbap was called Goldongban, which means rice made by mixing various types of food. This dish was traditionally eaten on the eve of the lunar new year as the people at that time felt that they had to get rid of all of the leftover side dishes before the new year. The solution to this problem was to put all of the leftovers in a bowl of rice and to mix them together. [5] Bibimbap is also thought to have been eaten by farmers during farming season as it was the easiest way to make food for a large amount of people Not only was Bibimbap eaten by the normal citizens of Korea, it was also listed under the Korean Royal Court Cuisine [6] Bibimbap, known as Goldongban at that time, was served to the king usually as a lunch or an in between meals snack. [7]


Bibimbap is first mentioned in the Siuijeonseo, an anonymous cookbook from the late 19th century.[8][9] There its name is given as 부븸밥 (bubuimbap).[10] Some scholars assert that bibimbap originates from the traditional practice of mixing all the food offerings made at an ancestral rite (jesa) in a bowl before partaking in it.[11]

Since the late 20th century, bibimbap has become widespread in different countries, due to its convenience of preparation. It is also served on many airlines connecting to South Korea.


A selection of ingredients for making bibimbap

Preparation

Vegetables commonly used in bibimbap include julienned cucumber, zucchini (courgette), mu (daikon), mushrooms, doraji (bellflower root), and gim, as well as spinach, soybean sprouts, and gosari (bracken fern stems). Dubu (tofu), either plain or sautéed, or a leaf of lettuce may be added, or chicken or seafood may be substituted for beef.[2] For visual appeal, the vegetables are often placed so adjacent colors complement each other.

Variations

Jeonju bibimbap

A variation of this dish, dolsot bibimbap (돌솥 비빔밥, dolsot meaning "stone pot"), is served in a very hot stone bowl in which a raw egg is cooked against the sides of the bowl. The bowl is so hot that anything that touches it sizzles for minutes. Before the rice is placed in the bowl, the bottom of the bowl is coated with sesame oil, making the layer of the rice touching the bowl golden brown and crisp.

The city of Jeonju, the capital of the North Jeolla Province of South Korea,[2] is famous throughout the nation for its version of bibimbap,[12] said to be based on a royal court dish of the Joseon Dynasty.[3]

A further variation of bibimbap, called hoedeopbap, uses a variety of raw seafood, such as tilapia, salmon, tuna or sometimes octopus, but each bowl of rice usually contains only one variety of seafood. The term hoe in the word means raw fish. The dish is popular along the coasts of Korea where fish are abundant.[citation needed]

On top of that, there are numerous kinds of bibimbap, such as sprout bibimbap, wild herb bibimbap, and a large bass bowl bibimbap.

Symbolism

Bibimbap ingredients are rich in symbolism. Black or dark colours represent North and the kidneys - for instance, shiitake mushrooms, bracken ferns or nori seaweed. Red or orange represents South and the heart, with chilli, carrots and jujube dates. Green represents East and the liver, with cucumber and spinach. White is West or the lungs, with foods such as bean sprouts, radish, and rice. And finally yellow represents the centre, or stomach. Foods include pumpkin, potato or egg.[13]

Globalization of Bibimbap

Many efforts have been done to globalize Korean traditional food, Bibimbap. Bibimbap industry is taking advantage of the fusion two features in order to globalize bibimbap: standardization and individuality. Bibimbap can be made out of ingredients that are standardized, such as vegetables and gochujang (red pepper paste) and it can be modified according to one’s own taste by adding and subtracting ingredients in accordance with one’s individuality. There is a high chance of Bibimbap to outpace junk foods, for example, hamburger and pizza. Bibimbap is gathering attention from numerous countries since it is different from foods from other countries in an aspect that various ingredients are put into one dish. Korea can make its international competitiveness of food industry utilizing Bibimbap. [1] [14] A private organization named ‘Bibimbap wandering team’ has been making a great effort to globalize not only Bibimbap but also other Korean traditional foods. CJ CheilJedang is keep sponsoring projects of ‘Bibimbap wandering team’. ‘Bibimbap wandering team’ is holding free sampling events named ‘Korean foods Day’ in numerous places, for instance, Wharton School of the University of Pennsylvania and the University of Oxford. It was reported that the result of the free sampling events has been successful. People from other countries pointed out the balanced flavor of Bibimbap to be the most positive side of Bibimbap. [2] [15]

Health Benefits

All the components of the Bibimbap is helpful to one's health and can even help with dieting. Since the bibimbap can be changed in any way, replacing some ingredients can make the dish healtier and can reduce the total amount of calories.[16] Some of the ingredients in Bibimbap also has health benefits. Soybean contains as much protien as meat, and is a good source of vitamin C and fiber, spinach contains Anti-oxidant, Anti-caner and magnesium, and Kosari (fernbrake) is rich in Vitamins A and C and Omega 3 fatty acids. These are only a couple of the health benefits for some of the ingerdients of Bibimbap.[17] Also the Gochujang that is usually mixed with bibimbap is also very good to the health as it is made with natural ingredients.


See also


References

  1. ^ Л.Б.Никольский, Цой Ден Ху и др. Большой корейско-русский словарь, «Русский язык», Москва, 1976.
  2. ^ a b c (Jan. 23, 2007 ) Organic Vegetables Bibimbap Seoul Metropolitan Government
  3. ^ a b Introduction to Bibimbap: From Jeonju to Jinju style
  4. ^ CNN Travel Your pick: World's 50 most delicious foods 7 September 2011. Retrieved 2011-10-11
  5. ^ Rice with Leftovers (1st Lunar Month) http://folkency.nfm.go.kr/eng/twelvemonths.jsp?id=2233&d=&m=december Retrieved 2015-4-8
  6. ^ Korean royal court cuisine. (2015, April 1). In Wikipedia, The Free Encyclopedia. Retrieved 11:55, April 8, 2015, from http://en.wikipedia.org/w/index.php?title=Korean_royal_court_cuisine&oldid=654423935
  7. ^ Origin of Bibimbap http://koreancuisine.kr/en/inner.php?sMenu=C1000 Retrieved 2015-4-8
  8. ^ Koo Chun-sur, Director, World Food Culture Research Institute. "Bibimbap: High-nutrition All-in-one Meal". The Korea Foundation. Archived from the original on 2012-03-07.{{cite web}}: CS1 maint: multiple names: authors list (link)
  9. ^ 비빔밥. Encyclopedia of Korean National Culture (Empas) (in Korean). Retrieved 2006-12-06.
  10. ^ 전주비빔밥. Jeonbuk Food Culture Plaza (in Korean). Retrieved 2006-12-06.
  11. ^ Choe, Sang-Hun; Christopher Torchia (2 April 2007). Looking for a Mr. Kim in Seoul. Master Communications. p. 168. ISBN 978-1-932457-03-2.
  12. ^ Hong Mi-Kyung, (May 19, 2008) Top 10 Korean Dishes & Restaurants Korea Tourism Organization
  13. ^ http://www.souschef.co.uk/bureau-of-taste/the-beginners-guide-to-bibimbap/
  14. ^ http://cafe.naver.com/marketingrepublic/132
  15. ^ http://www.asiae.co.kr/news/view.htm?idxno=2013012117442088862
  16. ^ "Health Benefits of Bibimbap - Korea's Best Diet Food." Health Guide Info. Web. 8 Apr. 2015. <http://www.healthguideinfo.com/dieting-tips/p29832/>.
  17. ^ "Bibimbap Deconstructed – Taste of Harmony." Koreatasteorg Bibimbap Deconstructed Taste of Harmony Comments. Web. 8 Apr. 2015. <http://www.koreataste.org/lang/en/en/blogging-en/bibimbap-deconstructed-taste-of-harmony/>.
Wikibooks Cookbook has a recipe/module on

[1] (19 November 2001) Talk Economics of Professor Song Byeong Lak, the Dong-A Daily News [1] [2] (22 January 2013) Asia Economy [2]


Wikimedia Commons has media related to Bibimbap.
  1. ^ http://cafe.naver.com/marketingrepublic/132
  2. ^ http://www.asiae.co.kr/news/view.htm?idxno=2013012117442088862
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