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Smashburger

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Smashburger
Company typePrivate
GenreFast casual restaurant
Founded2007
FounderTom Ryan
Headquarters
Denver, Colorado
,
U.S.
Key people
David Prokupek
Chairman & CEO
ProductsBurgers, chicken sandwiches, salads, french fries, Häagen-Dazs shakes, soft drinks
Websitesmashburger.com
Footnotes / references
Slogan: "Every City's Favorite Burger Place", "Smash. Sizzle. Savor."

Smashburger is an American chain of fast casual burgers restaurants that originated in Denver, Colorado.[1] Originally known as IconBurger, the new name refers to the process of smashing a ball of ground beef on a grill to "sear in the juices."

History

Onsite Smashburger uses interactive digital menu screens to check the accuracy of orders and improve their customer service. Managers at Smashburger are generally trained in Denver and then relocated to open new stores nationwide.[2]

Smashburger’s menu focuses primarily on burgers, chicken sandwiches, hot dogs, and salads, with a wide variety of toppings and customized options. The restaurant serves localized burgers in each market based on regional flavors. For instance, The Colorado Burger is only available at Colorado locations. Sides and shakes are often customized as well.[3] The company also offers a variety of sides, including sweet potato fries, fried onions, fried mild green chilies, fried pickles, and chili. Desserts include shakes, malts, and floats made with Häagen-Dazs ice cream.

At one point Smashburger offerings included breakfast, but after realizing the market demand was not as high, those items were removed from the menu.

The chain also serves alcohol, offering beer, wine, and Mike’s Hard Lemonade, in addition to assorted malt beverage floats and liqueur-blended shakes.

Accolades

Since it's inception Smashburger has received notable awards and support from the Denver alternative weekly Westword[4], Denver Magazine[5], St. Paul Magazine[6], Nation's Restaurant News[7] In 2010, the Sin City Smashburger was named one of the top burgers of the year by Las Vegas Weekly.[8], Forbes[9], and was included on the Inc. 500 List of America’s Fastest Growing Companies[10], INC[11] and Fast Casual where it topped the 2012 "Top Mover & Shakers list[12].

References

  1. ^ Smashburger inks expansion deals - Denver Business Journal
  2. ^ http://www.empathica.com/press-release/smashburger-accelerates-customer-satisfaction-with-empathica-local/
  3. ^ "Tabor Center - Smashburger"
  4. ^ "Denver Best Locally Based Chain"
  5. ^ "Smashburger in Denver CO on Denver's 7 'A List'"
  6. ^ "Thin Burgers"
  7. ^ "Hot Concepts Winners"
  8. ^ "Best Burger"
  9. ^ http://www.forbes.com/sites/jjcolao/2011/11/30/meet-americas-most-promising-company-smashburger Meet America's Most Promising Company: Smashburger
  10. ^ http://smashburger.com/2011/12/smashburger-lands-on-the-inc-500 Smashburger Lands On the Inc. 500
  11. ^ "INC. Hire Power Awards"
  12. ^ "Fast Casual releases 2012 Top 100 Movers & Shakers
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