The inside of Yogurt land
|Founded||California, United States 2006|
|Headquarters||Irvine, California, United States|
Number of locations
|More than 300|
|United States, Mexico, Guam, Australia, Japan, Venezuela|
|Phillip Chang, Founder/CEO|
Yogurtland offers self-serve soft-serve frozen yogurt with active cultures. Yogurtland has stores in twenty states in the United States and also several other countries. In 2009, it had a revenue of $42 million. In 2013, it had a revenue of $132 million. Each store costs from $385,000 to $435,200. The yogurt chain is popular partly due to its self serve format, and because it is relatively inexpensive compared to other yogurt businesses such as Pinkberry. Another attraction to the brand has been the "Tokidoki" character designs on spoons which are collectible.
Yogurtland was founded in February 2006 by Phillip Chang, who is also the chain's CEO and president. The first Yogurtland location was in Fullerton, California. In December 2012, there were over 200 locations in the United States, Mexico, Venezuela, Australia, and Guam. In July 2014, Yogurtland celebrated the opening of its 300th store. By 2015, it intends to expand to over 550 stores. On 28 January 2014 Yogurtland opened its first store in the Middle East at Dubai Mall in Dubai, UAE.
In July 2011, Yogurtland partnered with Sanrio, the company that created Hello Kitty. According to the St. Louis Post-Dispatch, merchandise such as key chains and T-shirts with Hello Kitty and other Sanrio characters—My Melody, Keroppi, and Chococa—were sold in Yogurtland stores during August. The characters were also imprinted on Yogurtland's collectable cup and biodegradable spoons.
At any time, Yogurtland stores have up to 16 flavors of soft-serve frozen yogurt. Customers may mix and combine flavors in their cups by pulling on spigots that control the yogurt containers. Additionally, 33 toppings, including chocolate bits, Oreo, fresh-cut fruits, nuts, and syrups are available. At any given time, there are many low-fat and non-fat flavors available. Each location tries to offer at least one tart flavor, as well as one dairy-free flavor, which is popular for people who are lactose intolerant. Also, some flavors are even gluten-free. Products are sold for 30-39 cents per ounce. In Hawaii and Alaska, the products are sold at 42 cents and 45 cents per ounce, respectively. Their current slogan, "get real," refers to the real milk and fresh-cut fruit that is used in making the yogurt, and real toppings.
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- "About us".