L&L Hawaiian Barbecue
|Founder||Eddie Flores Jr.|
Number of locations
|Products||Hawaiian Plate Lunch|
L&L Hawaiian Barbecue, or simply L&L and known as L&L Drive-Inn in Hawaii, is a Hawaiian-themed franchise restaurant chain based in Honolulu, Hawaii, centered on the Hawaiian plate lunch (Hawaiian: pā mea ʻai).
Johnson Kam and Eddie Flores, Jr., purchased the original L&L Drive-In in 1976. The company expanded from its original base of Hawaii in 1999 into Californian markets. There are approximately 200 locations in Alaska, Arizona, Colorado, Nevada, New York, Oregon, Tennessee, Texas, Florida, Utah, Washington, and Guam. Outside the United States, the company also has locations in New Zealand, Japan, the Philippines, Malaysia, and Indonesia.
In 1976, Eddie Flores bought a small building that formerly housed a retail outlet for L&L Dairy on Honolulu's Liliha Street. He kept the L&L part of the name and remodeled the building as a small walk-up restaurant for his mother to operate. This business was the first location of the growing L&L Drive-Inn chain that specialized in the plate lunch. After this single building business became a success, Johnson Kam joined Flores in the expanding the business to other locations within the state of Hawaii. To help in the expansion, Flores and Kam began to offer franchises, mostly to successful employees, in 1988 By 1997, there were 30 locations through Hawaii.
Expanding beyond the islands
In early June 1999, Flores noticed that a former employee was doing fairly well selling Hawaiian-style plate lunches in the San Francisco area despite the fact the restaurant was not in an ideal location. Since he realize that it was possible to sell Hawaiian-style plate lunches in California, Flores obtained a location inside the Puente Hills Mall in the City of Industry, California to open the first L&L location on mainland just a few months later in October. Since Californians had different expectations on the type of foods that are usually served at an eating establishment that are called "drive-ins" (i.e., restaurants with carhop service like the Bob's Big Boy restaurant in Burbank, California that sells burgers and fries) to that which most Hawaiians would expect to receive at an L&L Drive-Inn on the islands, Flores decided to change the name of the L&L locations on the mainland to L&L Hawaiian Barbecue to strengthen the chain's association to Hawaiian cuisine.
At the time of the opening of the first location in the state of California in October 1999, there were 49 L&L locations in Hawaii. After opening at the Puente Hills Mall, chain open other locations through Los Angeles County. In September 2000, L&L opened its first location in Orange County.
Other western states
Moving east of the Rockies, the first L&L location on the East Coast and in the state of Connecticut was opened in Manchester in May 2003. This location never did very well and the company quickly withdrew from this state.
Advancing into the state of New York, the first L&L location was opened on Fulton Street in New York City in November 2004. After struggling a bit in an extremely high rent location, the New York City location had closed by mid-2013. The only L&L location that has appeared to have survived in the state of New York is located near the Canadian border at Evans Mills.
The first L&L location in the Midwest and in the state of Illinois was opened in Champaign near the campus of the University of Illinois at Urbana–Champaign in October 2004. This location never did very well and the company quickly withdrew from this state.
The first L&L location in the state of Michigan was opened in East Lansing in June 2005. Although this restaurant was located near the campus of Michigan State University, this Midwestern location never did very well and the company quickly withdrew from this state.
American Pacific territories
The first expansion move to the west of Hawaii occurred when the first L&L location in the territory of American Samoa was opened in June 2008. The franchise had closed sometime between September 2012 and March 2013.
Later, the first L&L location in the territory of Guam was opened in October 2014.
The first location outside the United States was opened in Otahuhu in New Zealand in February 2009. In Japan, the first location was opened in the Shibuya section of Tokyo in June 2010, and the second location near Enoshima, Fujisawa, Kanagawa, in December 2017. In China, the first location was opened in June 2013. As of late 2016, no definite evidence of any current location in China was found.
Moving into Maritime Southeast Asia, the first L&L location in Malaysia was opened in Kuala Lumpur in December 2014. In 2015, the first L&L location in Indonesia was opened in Jakarta in June 2015, followed by the first L&L location in the Philippines which opened in Manila in October 2015.
L&L Hawaiian Barbecue's success has earned the company many awards and continued rankings in various local and national magazines. In 2002, L&L Hawaiian Barbecue was named one of the “50 Regional Powerhouse Chains” by Nation's Restaurant News.[failed verification] The July 2005 issue of Restaurant & Institutions Magazine ranked L&L #314 out of America's top 400 restaurant chains.[failed verification] Additionally, Restaurant Business magazine ranked L&L #15 of its 50 Top Growth Chains in the Nation in 2005.[failed verification] Entrepreneur magazine has also ranked L&L's parent company, L&L Franchise, Inc. at #165 out of the top 500 franchises in 2005.[failed verification]
- Murar, Katie (September 18, 2017). "L&L Hawaiian Barbecue to introduce new restaurant concept this year". Pacific Business News.
- Staton, Ron (2004-08-21). "100th L&L opens in California". Honolulu Advertiser.
- Hua, Vanessa (2003-07-03). "BAY AREA / More venues offer diners a taste of Hawaii, close by / Diverse population drawn to food that's similar to homeland's". San Francisco Chronicle. p. B-1. Retrieved 2007-04-21.
- Staton, Ron (June 12, 2005). "L&L had small, slow start but it's moving fast now". Honolulu Star-Bulletin.
"We have restaurants in Arizona, Colorado and Utah, and all three are doing very well -- in fact, better than California," Flores said. "The reason is a lack of competition. The stores are jam-packed." L&L's first outpost in Michigan opened in January in East Lansing. There are also L&Ls in Nevada, Washington, Illinois and New York, where the first L&L opened on Fulton Street in Manhattan in November and another opened near 34th Street in January.
- Wilson, Christie (August 2010). "Growing by Going Global: 5 success stories prove that small, local companies can flourish nationally and internationally". Hawaii Business Magazine.
- Enomoto, Catherine Kekoa (July 16, 1997). "Lots of chicken take lemon dip". Honolulu Star-Bulletin.
- Lynch, Russ (November 26, 1999). "L&L Drive-Inn restaurateur seeking mainland meal ticket: The owner of the local-style food chain wants to capitalize on his success in the isles". Honolulu Star-Bulletin.
- Nakaso, Dan (August 9, 2005). "Plate lunches conquer Mainland". Honolulu Advertiser.
- Seeden, Curt (September 28, 2000). "Business - End of an era: The Grinder closes its doors". Orange County Register. p. 6.
L&L Hawaiian Barbecue has opened its first Orange County eatery in the Newland Shopping Center.
- "Business Briefs Beaverton Sales Tune-up: The Beaverton Area Chamber". Oregonian. August 23, 2001. p. 14.
Plate lunch: L & L Hawaiian Barbecue has opened its first Oregon outlet, inside Fred Meyer, 23105 S.W. Tualatin Valley Highway. The fast-food chain has more than 50 locations throughout Hawaii and California.
- Barayuga, Debra (September 29, 2002). "L&L partners eye international growth: The plate lunch chain plans more locations on the mainland and Guam and in Japan". Honolulu Star-Bulletin.
all 47 locations here and on the mainland... 12 L&L Hawaiian Barbecues in California, Oregon and the one that opened July 17 in Las Vegas at the Whitney Ranch Center in Henderson.
- Rinella, Heidi Knapp (September 11, 2002). "UNLV event offers brews and buffet". Las Vegas Review-Journal. p. 1E.
L&L Hawaiian Barbecue has opened at 687 N. Stephanie St. in Henderson.
- Corcoran, Penelope (March 5, 2003). "New Spots Satisfy Hankering for Hawaiian". Seattle Post-Intelligencer. p. D1.
Lynnwood is the lucky locale to be honored with the very first Washington branch of L&L Hawaiian Barbecue, a popular Honolulu-based chain..
- "L&l Hawaiian Barbecue". Seattle Post-Intelligencer. March 28, 2003. p. 6.
You'll find Western Washington's shiny new L&L Hawaiian Barbecue tucked into the corner of a shopping center on Highway 99 North in Lynnwood, near 196th Street.
- Seftel, Howard (July 8, 2004). "No mirage: L&L Hawaiian Barbecue brings the islands to Mesa". Arizona Republic. p. 70 – via Newspapers.com.
this growing, wildly popular Hawaiian chain, with more than 50 outlets on the islands and close to 50 more on the mainland, has just moved to town... tucked away in a sprawling East Valley shopping center; two more Arizona branches are planned in far-north Phoenix and Yuma
- "L&L Hawaiian Barbecue is now open in Provo". Deseret News. August 4, 2004.
- Lehndorff, John (August 13, 2004). "Eatery update". Rocky Mountain News. p. 17D.
L&L Hawaiian Barbecue opened recently at 14221 E. Cedar Ave. in Aurora dishing chicken katsu and barbecue short ribs
- Eakin, Dan (April 1, 2008). "L&L Hawaiian Barbecue opens with dancers, band, priest". Lewisville Leader.
- Niva, Josh (March 26, 2010). "Taste of Hawaii". Alaska Dispatch News.
L&L Hawaiian Barbecue sprang up in the Dimond mall in November... L&L is a national chain bringing Hawaiian, Polynesian and Pacific Rim standards to mainland America food courts since 1988. Its first Alaska location is in the Dimond Center's basement food court, next to the ice rink... L&L's menu is surprisingly broad, covering fish, beef, pork and even Spam. There are even lighter options like salad and brown rice.
- Engle, Erika (November 19, 2009). "Board shorts feature iconic L&L plate lunches". Honolulu Star-Bulletin.
L&L Drive-Inn and Hawaiian Island Creations will debut co-branded board shorts, bearing images of the favored local dishes and the L&L logo... The plate-lunch board shorts come with a hang-tag that, when mailed to L&L with proof of purchase, will net the sender a $5 gift certificate good toward a food purchase. For expats, the togs will be sold online via the L&L Web site... Meanwhile, the first L&L Hawaiian Barbecue will be opening in Alaska after the Thanksgiving holiday.
- Vann, Korky (June 5, 2003). "L&l Hawaiian Barbecue". Hartford Courant. p. G3.
One of the largest and best-known chains is L&L Hawaiian Barbecue, with 50 or so locations in Hawaii and 17 more scattered around California, Oregon and Washington state. Last month, owners opened the first East Coast outlet, in Manchester. (Another is scheduled to open in Wethersfield this summer.)
- Sax, Irene (December 11, 2004). "Wikki Wakki 'Cue". New York Daily News.
- Dziemianowicz, Joe (March 16, 2005). "Spam Takes the Stage. Monty Python's musical puts the spotlight on a Hawaiian staple". New York Daily News.
My quest brought me to 64 Fulton St., where an outpost of L&L Hawaiian Barbecue opened in November.
- "Lebanese Standby Replaces Hawaiian Plate Lunches On Fulton". Midtown Lunch. September 23, 2013.
- Siebel, Walter (December 9, 2012). "A taste of the Aloha State in Evans Mills". Watertown Daily Times.
- Mathis, Karen Brune (January 24, 2017). "L&L Hawaiian Barbecue joining North Florida market". Jacksonville Daily Record.
- Pressey, Debra (November 1, 2004). "Rural bed-and-breakfast has new owners". The News-Gazette (Champaign-Urbana). pp. C-7.
A Hawaii-based restaurant chain, L&L Hawaiian Barbecue, has opened one of its restaurants in Champaign's Campustown. It's located at 402 E. Green St.
- "L&L Hawaiian Barbecue Grand Opening ad". Lansing State Journal. June 23, 2005. p. 46.
- Moriki, Darin (May 1, 2015). "L&L Hawaiian Grill to follow Hawaii native Marcus Mariota to Nashville". Pacific Business News.
- "Popular Hawaii Restaurant Opens In American Samoa". Pacific Islands Report. June 24, 2008.
- "Welcome to L&L Hawaiian Barbecue of American Samoa". L&L Hawaiian Barbecue of American Samoa. Archived from the original on 2012-09-22.
- "We regret that L&L Hawaiian Barbecue in Pago Pago is now closed". L&L Hawaiian Barbecue of American Samoa. Archived from the original on 2013-03-26.
- "L & L Hawaiian Barbecue to open four new restaurants in Guam, Malaysia". Pacific Business News. September 29, 2014.
- "L&L plate lunchery says aloha to Aotearoa". Honolulu Star-Bulletin. February 19, 2009.
- Engle, Erika (June 7, 2010). "L&L opens its first store in Japan in busy Shibuya". Honolulu Star-Advertiser.
- "L&L Opens Tokyo Restaurant". KITV. June 7, 2010. Archived from the original on 2012-02-23. Retrieved 2010-06-07.
- Hawaiian Dining Cafe in Shibuya, Tokyo, and Fujisawa, Kanagawa (in Japanese)
- "L&L opens first restaurant in China". KHON-TV. June 20, 2013. Archived from the original on 2016-11-21. Retrieved 2019-11-20.
- Perdani, Yuliasri (July 3, 2015). "A tour of sizzling: mouth-watering barbecues". Jakarta Post.
- Moriki, Darin (October 2, 2015). "L&L Hawaiian Barbecue opens first restaurant in the Philippines". Pacific Business News.
- "About L&L". L&L Hawaiian Barbecue. Retrieved 22 April 2015.