The Cheesecake Factory

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The Cheesecake Factory Incorporated
TypePublic
IndustryRestaurants
FoundedAs a bakery:
Los Angeles, California, U.S. (1972; 49 years ago (1972))
As a restaurant:
Beverly Hills, California, U.S. (1978; 43 years ago (1978))
FounderDavid Overton
Headquarters,
U.S.
Number of locations
211 restaurants
Key people
David Overton
(Chairman and CEO)
David Gordon
(President)
ProductsCheesecakes, burgers, pizza, pasta, steaks, sandwiches
RevenueIncrease US$2.483 billion (2019)
Increase US$110.500 million (2021)
Increase US$127.923 million (2019)
Total assetsIncrease US$2.841 billion (2019)
Total equityIncrease US$571.742 million (2019)
Number of employees
46,250 (2019)
SubsidiariesThe Cheesecake Factory Bakery Cafe, LLC.
Grand Lux Cafe, LLC.
RockSugar Pan Asian Kitchen, LLC.
Social Monk Asian Kitchen[1]
Fox Restaurant Concepts
Websitethecheesecakefactory.com
Footnotes / references
[2]

The Cheesecake Factory Incorporated is an American restaurant company and distributor of cheesecakes based in the United States. The company operates 220 full-service restaurants: 206 under The Cheesecake Factory brand, 13 under the Grand Lux Cafe brand, and one under the RockSugar Southeast Asian Kitchen brand. The Cheesecake Factory also operates two bakery production facilities—in Calabasas, California, and Rocky Mount, North Carolina—and licenses two bakery-based menus for other food service operators under The Cheesecake Factory Bakery Cafe marque. Its cheesecakes and other baked goods can also be found in the cafes of many Barnes & Noble stores.

David M. Overton, the company's founder, opened the first Cheesecake Factory restaurant in Beverly Hills, California, in 1978. The restaurant established the future chain's pattern of featuring an eclectic menu, large portions, and signature cheesecakes.[3] In 2020, Fortune magazine ranked The Cheesecake Factory at number 12 on their Fortune List of the Top 100 Companies to Work For in 2020 based on an employee survey of satisfaction.[4]

History[edit]

Founding and early years[edit]

The Cheesecake Factory was founded by Evelyn Overton. Evelyn first decided to open a business after making a cheesecake for her husband's employer in 1949. She opened a small cheesecake shop in Detroit, Michigan, in the late 1950s, but eventually gave it up in order to raise her two children. She continued to supply cakes to several local restaurants through a kitchen in her basement. In 1972, Oscar and Evelyn moved to the Woodland Hills area of Los Angeles where they opened a wholesale bakery, in which they produced cheesecakes and other desserts for local restaurants.[5]

California[edit]

In 1978, Evelyn's son David opened a small salad-and-sandwich restaurant in Beverly Hills that sold 10 varieties of cheesecakes on a one-page menu.[5] In 1983, he opened a second restaurant in Marina del Rey. By 1987, the Beverly Hills location had expanded into a 78-seat restaurant and was experiencing great financial success. This led to the opening of a third, larger location in Redondo Beach, which was eventually renovated into a 300-seat, 21,000-square-foot (2,000 m2) location. By the end of the 1980s, The Cheesecake Factory's one-page menu had expanded and the restaurant offered additional fast-food and short-order items.[5]

Expansion beyond Southern California[edit]

The Cheesecake Factory at Palisades Center in West Nyack, New York

The 1990s saw the opening of the first Cheesecake Factory restaurant outside of Southern California. The new restaurant was located in Washington, D.C. The Cheesecake Factory was incorporated in 1992 and went public in September 1993. David Overton planned to open 3-4 units a year in the hopes of generating 25% a year increase in sales.[5]

The company began changing its menu twice a year and added items including steaks, seafood, and vegetarian dishes. The company continued to open new restaurants and by 1995 was ranked 11th in the United States.[clarification needed] As of April 2013, The Cheesecake Factory operated 162 restaurants under The Cheesecake Factory name in 36 states.[6] Plaza Las Américas in San Juan, Puerto Rico, opened its first Cheesecake Factory on August 28, 2013.[7]

The company used to operate one self-service, limited-menu express food service operation under The Cheesecake Factory marque inside the DisneyQuest family entertainment center in Lake Buena Vista, Florida.[8]

International expansion[edit]

The Cheesecake Factory in Hong Kong

The Cheesecake Factory has expanded into international markets by both licensing agreements for other companies to operate franchises, and by corporate ownership. The first store outside the United States was opened at The Dubai Mall in August 2012 as a franchise via a licensing agreement.

On January 25, 2011, the company expanded into the Middle East in a partnership with Kuwaiti retail franchising company M.H. Alshaya Co. The 300-seat restaurant opened on August 16, 2012 at The Dubai Mall. This is The Cheesecake Factory's first location outside the United States.

In May 2014, The Cheesecake Factory announced that they would open the first Cheesecake Factory in East Asia. The first East Asian Cheesecake Factory opened in Disneytown in Pudong, Shanghai, China on June 16, 2016.[9]

As of May 2018, The Cheesecake Factory has eleven restaurants in the Middle East: four in Dubai (Dubai Mall, Mall of Emirates, Jumeirah Beach Residence and Dubai Festival City Mall), three in Kuwait (Arabella, Sidra, and Avenues Mall — which was the 160th Cheesecake Factory opening),[10] two in Saudi Arabia (Riyadh and Jeddah), and lastly one in the Yas Mall and one in The Galleria in Abu Dhabi.[11] On December 1, 2015, The Cheesecake Factory opened its eighth Middle East branch at the Verdun Shopping Center in Beirut, Lebanon. The opening was attended by many of The Cheesecake Factory management including managers from the US and Dubai. The Cheesecake Factory also made its first appearance in Doha, Qatar, by opening in the Mall of Qatar and further opened two more branches in Villagio and Doha Festival City.

There are Cheesecake Factories in Parque Delta and Centro Santa Fe, Mexico City.[12]

On April 12, 2017, the company announced that it would be expanding into Canada.[13] In November 2017, the first Canadian location opened at Yorkdale Shopping Centre in Toronto, Ontario.[14][15]

In May 2017, a Hong Kong store opened in Harbour City, Tsim Sha Tsui.[16]

Legal issues[edit]

On December 4, 2020, the U.S. Securities and Exchange Commission resolved charges brought against The Cheesecake Factory for "Misleading" investors during COVID-19 pandemic, the company paid a $125,000.00 fine "Without admitting the findings in the order".[17][18]

Other restaurants[edit]

A Grand Lux Cafe Restaurant at Westfield Garden State Plaza, Paramus, New Jersey.

The Cheesecake Factory Bakery Cafe operates two bakery production facilities in Calabasas Hills, California and Rocky Mount, North Carolina, and licenses two bakery-based menus to other food service operators. This division operates in North America, Europe, Asia and the Middle East. In addition to the restaurants featured below, the company owns a single Social Monk Asian Kitchen in Westlake Village, California.

Grand Lux Cafe[edit]

David Overton designed the Grand Lux Cafe, an upscale restaurant for The Venetian hotel and casino in Las Vegas.[19] The restaurant is modeled after Italian, French, and Austrian styles. The Cafe offers, in addition to American and European-style food, Thai, Malaysian, Caribbean cuisine, and others. The Cheesecake Factory operates fourteen Grand Lux Cafe restaurants located in Florida, Georgia, Illinois, Nevada, New Jersey, New York, Pennsylvania, and Texas.

Each Grand Lux Cafe features an on-site bakery which produces a selection of signature bake-to-order desserts (which take up to 30 minutes), and a full-service craft bar.

Most of the restaurants feature sumptuous fabrics and textures and polished marble floors and table tops. Hand-blown glass fixtures and intricate mosaics. The four most recent Grand Lux Cafe restaurants have moved in a new design direction, incorporating inlaid leather seating, warm wood paneling, colorful drum lamp shades and roaring fireplaces to create a cleaner modern look.

RockSugar Southeast Asian Kitchen[edit]

RockSugar Southeast Asian Kitchen is a contemporary Asian-fusion restaurant which opened on June 19, 2008, at Century City in Los Angeles. David Overton excluded Chinese and Japanese cuisines from the menu, as these are served at the Grand Lux and Cheesecake Factory restaurants. A second location opened in Oakbrook, IL in November 2017,[20] but this location closed in December 2019.[21]

Fox Restaurant Concepts[edit]

On July 31, 2019, the Cheesecake Factory announced it had reached an agreement to buy Phoenix, Arizona based Fox Restaurant Concepts (FRC) for $308 million in cash at closing and another $45 million due over the course of the next four years. [22] FRC started off in 1998 when 21 year old founder Sam Fox launched his first restaurant concept Wildflower (unrelated to another Arizona restaurant Wildflower Bread Company) and has since launched additional restaurants in differing categories including North Italia, a specialty restaurant known for pasta, pizza, and other Italian foods. North Italia alone currently has locations in Arizona, California, Colorado, Florida, Kansas, Nevada, North Carolina, Pennsylvania, Tennessee, Texas, Virginia, and Washington, D.C. Other concepts from the FRC portfolio include: Flower Child, Culinary Dropout, Blanco, The Henry, Zinburger, The Arrogant Butcher, Dough Bird, The Green House, Olive & Ivy and The Rocket.

Menu[edit]

The Cheesecake Factory's Miso Salmon

In addition to cheesecake, the menu also offers starters and entrees, such as chicken, pasta, and burgers.

Caloric content[edit]

The Cheesecake Factory has been criticized for featuring large servings of high-calorie and high-fat foods, and a corresponding lack of healthy menu options. For these reasons, the chain was dubbed the "worst family restaurant in America" for 2010 by Men's Health magazine.[23] The average sandwich at the restaurant contains 1,400 calories.[24] In 2013, the Center for Science in the Public Interest gave a better understanding toward some of the food found at The Cheesecake Factory, including the "Crispy Chicken Costoletta" that has more calories (2,610) than a 12-piece bucket of fried chicken from KFC and The Cheesecake Factory's "Bistro Shrimp Pasta" dish, which had more calories than any other entrée from a national chain restaurant at 3,120 calories, with 89 grams of saturated fat.[25] The United States Department of Agriculture's Center for Nutrition Policy and Promotion states in its dietary guidelines that a typical female adult should consume about 2,000 calories (males 2,500)[26] and no more than 10% of saturated fat per day.[27] In an attempt to offer healthier, lower-calorie meal options, The Cheesecake Factory created a "Skinnylicious" menu that features a variety of cocktails, salads, appetizers, and specialty dishes such as lemon-garlic shrimp and grilled salmon.[28]

Coronavirus pandemic[edit]

On March 18, 2020, Overton informed his landlords that his restaurants will be unable to pay rent for the month of April due to significant financial losses as a result of the COVID-19 pandemic, but will resume paying rents as soon as possible.[29]

Popular culture[edit]

On The Big Bang Theory, Penny and Bernadette worked at The Cheesecake Factory before meeting their respective husbands Leonard and Howard. The eatery served as the gang's hangout when not in the lunchroom at Caltech.

The Cheesecake Factory is parodied in the Nickelodeon show, iCarly as The Cheesecake Warehouse.[30]

The Cheesecake Factory was referenced in the American film Step Brothers.

In The Spy Who Dumped Me, Audrey tells Morgan that she and Drew went to The Cheesecake Factory, to which Morgan replies: "God, that menu. Too many options." [31]

In the 2016 Drake song "Child's Play", the lyrics say, "Why you gotta fight with me at Cheesecake? You know I love to go there,"[32] making reference to Drake's love for The Cheesecake Factory.[33]

In The Simpsons episode "Bart Sells His Soul," one of the dining options in Springfield was "The Texas Cheesecake Depository".

See also[edit]

References[edit]

  1. ^ Ruggless, Ron (Feb 23, 2019). "Cheesecake Factory's fast-casual spinoff set to open". Nation's Restaurant News. Retrieved March 19, 2019.
  2. ^ "US SEC: 2019 Form 10-K The Cheesecake Factory Incorporated". U.S. Securities and Exchange Commission. March 12, 2020. Retrieved Jun 15, 2020.
  3. ^ ""What Is The Cheesecake Factory?" About Page on the company's website". Cheesecakefactory.com. Retrieved 2010-04-17.
  4. ^ Jessica Snouwaert. "The 25 best companies to work for, based on employee satisfaction". Business Insider. Retrieved April 1, 2020.
  5. ^ a b c d "History of The Cheesecake Factory". Funding Universe. Retrieved 16 August 2012.
  6. ^ "The Cheesecake Factory Restaurant Locations". Retrieved 20 September 2014.
  7. ^ "The Cheesecake Factory abrirá en Plaza Las Américas en el 2013 - Plaza Las Americas Shopping Center - San Juan, Puerto Rico". Plaza Las Americas. 18 December 2012. Archived from the original on 15 June 2013. Retrieved 20 September 2014.
  8. ^ Zanolla, Leah (26 March 2008). "Cheesecake Factory Express Leaving Downtown Disney".
  9. ^ Jennings, Lisa (May 20, 2014). "The Cheesecake Factory to expand to Asia". Nation's Restaurant News. Archived from the original on May 22, 2014.
  10. ^ Kowitt, Beth (February 12, 2013). "M.H. Alshaya: The mystery company importing Americana to the Mideast". Fortune. Retrieved July 7, 2019.
  11. ^ Kowitt, Beth (February 25, 2013). "The Mystery Company Importing Americana to the Mideast". Fortune. 167 (3): 90–96.
  12. ^ "Bienvenido a The Cheesecake Factory". thecheesecakefactory.com.mx. TCF Co. LLC. Archived from the original on 21 July 2017.
  13. ^ Farooqui, Salmaan (17 November 2017). "Not a piece of cake". The Globe and Mail. Retrieved 22 November 2017.
  14. ^ Ipsum, Liora (April 12, 2017). "The Cheesecake Factory is opening a Toronto location this fall". dailyhive.com.
  15. ^ Yorkdale Style [@YorkdaleStyle] (July 13, 2017). "The Cheescake Factory will be opening on November 21st 2017! Check Yorkdale.com for updates!" (Tweet) – via Twitter.
  16. ^ Chan, Bernice (2 May 2017). "So is Cheesecake Factory Hong Kong's food worth the wait?". South China Morning Post.
  17. ^ "SEC Charges The Cheesecake Factory For Misleading COVID-19 Disclosures". U.S. Securities and Exchange Commission (Press release). December 4, 2020. Retrieved December 4, 2020.
  18. ^ "Administrative Proceeding File No. 3-20158" (PDF). U.S. Securities and Exchange Commission. December 4, 2020. Retrieved December 4, 2020.
  19. ^ "Questions for ... Cheesecake Factory's David Overton". Fortune. Retrieved 2018-03-05.
  20. ^ Dolinsky, Steve (2018-02-03). "L.A.-based RockSugar opens Oak Brook location". ABC7 Chicago. Retrieved 2018-03-05.
  21. ^ Fieldman, Chuck (2019-12-06). "RockSugar Southeast Asian Kitchen closing Oakbrook Center restaurant". Chicago Tribune. Retrieved 2020-03-16.
  22. ^ "Cheesecake Factory buying Phoenix-based Fox restaurant empire". KTAR.com. 2019-07-31. Retrieved 2019-08-01.
  23. ^ Zinczenko, David (2010-11-19). "America's Best—and Worst!—Family Restaurants". Health.yahoo.net. Retrieved 2011-06-25.
  24. ^ HealthiNation (2010-12-10). "Worst Foods in America, 2010". Health.yahoo.net. Retrieved 2011-06-25.
  25. ^ "Xtreme Eating 2013: Extremism Running Amok at America's Restaurant Chains". Retrieved 20 September 2014.
  26. ^ "Dietary Guidelines 2015-2020, Appendix 2. Estimated Calorie Needs per Day, by Age, Sex, and Physical Activity Level". The Office of Disease Prevention and Health Promotion. Retrieved 13 October 2016.
  27. ^ "Dietary Guidelines 2015-2020". The Office of Disease Prevention and Health Promotion. Retrieved 13 October 2016.
  28. ^ "Cheesecake Factory 'SkinnyLicious' menu cuts calories - USATODAY.com". USATODAY.COM. Retrieved 2016-03-25.
  29. ^ "The Cheesecake Factory Tells Landlords Across the Country It Won’t Be Able to Pay Rent on April 1" by Matthew Kang Eater Los Angeles March 25, 2020; retrieved March 28, 2020
  30. ^ https://www.imdb.com/title/tt1264874/trivia?ref_=tt_trv_trv
  31. ^ The Spy Who Dumped Me screenplay (p. 41) ScriptSlug.com
  32. ^ Fuhrmeister, Chris (2016-09-06). "Drake Got in a Fight With His Fictional Girlfriend at Cheesecake Factory". Eater. Retrieved 2020-09-30.
  33. ^ "Drake Revealed His Love Of The Cheesecake Factory on VIEWS". The FADER. Retrieved 2020-09-30.

External links[edit]