Which Wich?

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Which Wich Superior Sandwiches
Industry Restaurants
Genre Fast Casual
Founded 2003
Founder Jeff Sinelli
Headquarters Dallas, Texas, U.S.
Number of locations
431 (Dec 2016)
Key people
Jeff Sinelli
Products sandwiches
Owner Privately held company
Website whichwich.com

Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in sandwiches and salads. It has its headquarters in Downtown Dallas, Texas.[1] As of December 2016, it has 404 locations open in 36 U.S. states as well as the District of Columbia, along with 27 international locations in Bahrain, Guatemala, Kuwait, Mexico, Oman, Panama, Qatar, Saudi Arabia, and the United Arab Emirates.[2]


Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas. It began franchising in 2005.[3]


Which Wich restaurant, Houston

Which Wich is known for its ordering system, in which customers use red Sharpie markers to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags and hang their "artwork" on the community wall.[3]

Which Wich sells customizable submarine sandwiches it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in regular (7-inch), large (10.5-inch), and super (14-inch) sizes.[citation needed]


In 2007, the chain ranked as the fastest-growing restaurant chain concept with 50 operating stores or fewer, opening nine locations during a four-month period at the beginning of the year.[4] In 2009, the chain ranked as the sixth-fastest-growing concept in the industry, according to restaurantchains.net.[5]

In 2013, the chain opened locations in Mexico City, Panama City, and Dubai.[6] In 2015, the chain opened three locations in Guatemala City.[citation needed]

In 2018, the chain opened its first location in the UK with a store in London.[7] At this time there was an expectation of opening 10 additional stores throughout the UK by 2022, and growing to a total of 100 by 2028.[8]


  • The Best Kids' Menu In America – 2005, Winner of the "Fast Casual" category[9]
  • Hot Concepts! Award – 2007, given each year by the editors of Nation's Restaurant News to six emerging restaurant brands[citation needed]
  • No.1 Fastest-Growing Chain in U.S. and Canada by Chain Store Guide – 2010[citation needed]
  • No.6 Fastest-Growing Restaurant Operator by Chain Store Guide – 2011, based on a three-year unit-growth percentage, the company grew 179% over this period.[10]


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