Bresler's Ice Cream

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Bresler's Ice Cream
Fate Rebranded
Founded 1927
Defunct 2007
Headquarters Chicago, Illinois, U.S.
Number of locations
300+ at peak
Area served
Products Ice cream

Bresler's 33 Flavors was an American ice cream chain founded in 1927. Its founder was Polish immigrant William J. Bresler, who died in 1985.[1]

In 1954, Bresler's began a fast food hamburger chain called Henry's Hamburgers.[2]

The Bresler's chain was sold in 1987 to Oberweis Dairy in Aurora, Illinois. At the time, it comprised 300 stores, of which 297 were franchises.[3]

Shortly afterward, the chain was renamed from Bresler's 33 Flavors to Bresler's Ice Cream, and added frozen yogurt to its menus to compete with TCBY.[4] Two years later, Oberweis sold the chain to David Lasky.[5][6]

Yogen Früz parent company CoolBrands acquired the chain in 1995 and began expanding it internationally, including locations in Israel and Egypt.[7][8] CoolBrands rebranded the last five Bresler's locations in 2007.[9]


  1. ^ "Founder of Bresler's 33 Flavors dies at 78". The Palm Beach Post. 26 September 1985. Retrieved 23 November 2010. 
  2. ^ The Atlantic. 256: 79.  Missing or empty |title= (help)
  3. ^ Frydman, Ken (7 September 1987). "Dairy buys Bresler's chain: Stanley Bresler to focus on convenience stores". Nation's Restaurant News. Retrieved 23 November 2010. 
  4. ^ Frydman, Ken (19 October 1987). "Bresler's adds frozen yogurt, changes name". Nation's Restaurant News. 
  5. ^ Holton, Lisa (10 March 1989). "Exec buys Bresler's ice cream chain from Oberweis Dairy". The Chicago Sun-Times. Retrieved 23 November 2010. 
  6. ^ "Company News; Bresler's Ice Cream". The New York Times. 11 March 1989. Retrieved 23 November 2010. 
  7. ^ "Company Interview Excerpt". The Wall Street Transcript. 25 October 1999. Retrieved 23 November 2010. 
  8. ^ "Coolbrands International history". Funding Universe. Retrieved 23 November 2010. 
  9. ^ Jennings, Lisa (8 June 2009). "Fro-yo forerunner Yogen Früz finds time is right for U.S. growth". Nation's Restaurant News. Retrieved 23 November 2010.