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{{Infobox Company
{{Infobox Company
| name = TCBY
| name = TCBY
| logo =
| logo = [[Image:TCBYlogo jpeg.jpg]]
| type =
| type =
| foundation = [[Little Rock]], [[Arkansas (U.S. state)|Arkansas]], [[United States]] {{start date|1981}}
| foundation = [[Little Rock]], [[Arkansas (U.S. state)|Arkansas]], [[United States]] {{start date|1981}}
| location_city = [[Cottonwood, UT]]
| location_city = Cottonwood, Utah
| location_country = [[United States]]
| location_country = [[United States]]
| locations = More than 800 <ref>{{cite news
| locations = More than 800 <ref>{{cite news
Line 27: Line 27:
}}
}}


[[Image:TCBY.PNG|thumb|200 px|The exterior of a generic TCBY store.]]
'''TCBY''' ('''The Country's Best Yogurt''') is an international [[Franchising|franchise]] chain of [[frozen yogurt]] stores based in the [[United States]]. It is the largest U.S. retailer of soft-serve [[frozen yogurt]] with live active cultures.<ref>{{cite news
'''TCBY''' ('''The Country's Best Yogurt''') is an international [[Franchising|franchise]] chain of [[frozen yogurt]] stores based in the [[United States]]. It is the largest U.S. retailer of soft-serve [[frozen yogurt]] with live active cultures.<ref>{{cite news
| last = Chasan
| last = Chasan
Line 46: Line 45:
Initially, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "[[I Can't Believe It's Yogurt!]]" forced TCBY to create a new [[backronym]] for its initials.<ref>{{cite web |url= http://www.slate.com/id/2099747/ |author= Seth Stevenson |title= Alphabet Soup: Now what does KFC stand for? |date= 2004-05-03 |publisher= [[Slate (magazine)|Slate]] |accessdate= 2008-11-16 }}</ref>
Initially, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "[[I Can't Believe It's Yogurt!]]" forced TCBY to create a new [[backronym]] for its initials.<ref>{{cite web |url= http://www.slate.com/id/2099747/ |author= Seth Stevenson |title= Alphabet Soup: Now what does KFC stand for? |date= 2004-05-03 |publisher= [[Slate (magazine)|Slate]] |accessdate= 2008-11-16 }}</ref>


In 2000, TCBY was acquired by [[Mrs. Fields|Mrs. Fields Famous Brands]], and the corporate headquarters relocated to [[Cottonwood Heights]], [[Utah]]. {{Citation needed|date=August 2008}}
In 2000, TCBY was acquired by [[Mrs. Fields|Mrs. Fields Famous Brands]].<ref>{{cite news
| last = Cooke
| first = Lynne
| coauthors =
| title = Mrs. Fields to Buy TCBY
| work =
| pages =
| language =
| publisher = Lakeland Ledger
| date = February 11, 2000
| url =
| accessdate =}}</ref>


==Products==
==Products==
TCBY has many flavors of [[frozen yogurt]]. All stores have soft serve and hard scooped yogurt. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least one no sugar added soft serve yogurt flavor. The No Sugar Added yogurt is made with splenda instead of regular sugar. TCBY offers many regular and sugar free toppings. One of the most popular toppings is wet walnuts, which consists of walnuts in hot maple syrup. TCBY also serves drinks such as Berriyo yogurt [[smoothies]] and Frappe Chillers.
TCBY has many flavors of [[frozen yogurt]]. All stores have soft serve and hard scooped yogurt. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least one no sugar added soft serve yogurt flavor. The No Sugar Added yogurt is made with splenda instead of regular sugar. TCBY offers many regular and sugar free toppings. One of the most popular toppings is wet walnuts, which consists of walnuts in hot maple syrup. TCBY also serves drinks such as Berriyo yogurt [[smoothies]] and Frappe Chillers.


==Deals==
==Yearly Specials==
Every year, TCBY offers Mothers across the nation a free [[frozen yogurt]] on [[Mother's Day]] <ref>{{cite web|url=http://www.tcby.com/external/uploads_tiny/files/tcby-md-release-2009_v2.pdf|title=Mother's Day Givaway|work=TCBY press release|accessdate=2009-05-08}}</ref>, and Fathers a free [[frozen yogurt]] on [[Father's Day]]. <ref>{{cite news
Every year, TCBY offers Mothers across the nation a free [[frozen yogurt]] on [[Mother's Day]] <ref>{{cite web|url=http://www.tcby.com/external/uploads_tiny/files/tcby-md-release-2009_v2.pdf|title=Mother's Day Givaway|work=TCBY press release|accessdate=2009-05-08}}</ref>, and Fathers a free [[frozen yogurt]] on [[Father's Day]]. <ref>{{cite news
| last =
| last =
Line 127: Line 137:
[[Category:Companies based in Utah]]
[[Category:Companies based in Utah]]
[[Category:Salt Lake County, Utah]]
[[Category:Salt Lake County, Utah]]
[[Category:Orphan initialisms]]
[[Category:Ice cream parlors]]
[[Category:Ice cream parlors]]
[[Category:Restaurant chains in the United States]]
[[Category:Restaurant chains in the United States]]

Revision as of 13:49, 30 March 2010

TCBY
IndustryChain restaurant/Franchise
FoundedLittle Rock, Arkansas, United States 1981 (1981)
Headquarters
Cottonwood, Utah
,
United States
Number of locations
More than 800 [1]
Area served
North America, Canada, Central, South America, the Middle East and Eastern Asia
ProductsFrozen Yogurt
ParentMrs. Fields
Websitewww.TCBY.com

TCBY (The Country's Best Yogurt) is an international franchise chain of frozen yogurt stores based in the United States. It is the largest U.S. retailer of soft-serve frozen yogurt with live active cultures.[2]

History

In 1981, the first TCBY store was opened in Little Rock, Arkansas, USA by Frank D. Hickingbotham. TCBY began franchising the next year, and by 1984 there were over 100 stores. As the company grew, the name was applied for a time to the tallest building in Arkansas, known until 2004 as the TCBY Tower, in downtown Little Rock. It is now known as Metropolitan Tower.

Initially, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new backronym for its initials.[3]

In 2000, TCBY was acquired by Mrs. Fields Famous Brands.[4]

Products

TCBY has many flavors of frozen yogurt. All stores have soft serve and hard scooped yogurt. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least one no sugar added soft serve yogurt flavor. The No Sugar Added yogurt is made with splenda instead of regular sugar. TCBY offers many regular and sugar free toppings. One of the most popular toppings is wet walnuts, which consists of walnuts in hot maple syrup. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.

Yearly Specials

Every year, TCBY offers Mothers across the nation a free frozen yogurt on Mother's Day [5], and Fathers a free frozen yogurt on Father's Day. [6]

Store Giveaway

In October, 2009, TCBY launched the "This Could Be Yours, The Great TCBY Store Giveaway." The contest rewards one person with his or her own TCBY store. To enter, contestants must submit a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions are judged on creativity, a sense of business acumen and originality. Originally, videos were accepted till November 30, 2009, [7] but the deadline was extended till March 31, 2010.[8] Following the initial entry round, TCBY will narrow all video submissions down to 10 semi-finalists. Beginning in early April 2010, the public will then be given the opportunity to help narrow the list down to 5 finalists, who will go through an informal interview process before the winner is chosen.[9] TCBY even offered Conan O'Brien the chance to enter and win when there was talk of him leaving the Tonight Show. [10]

References

  1. ^ "TCBY Offering Its Own Stimulus Package in Store Giveaway". Yahoo! Finance. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  2. ^ Chasan, Emily. "Cookie chain Mrs. Fields to file for Chap. 11 bankruptcy protection". Reuters. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  3. ^ Seth Stevenson (2004-05-03). "Alphabet Soup: Now what does KFC stand for?". Slate. Retrieved 2008-11-16.
  4. ^ Cooke, Lynne (February 11, 2000). "Mrs. Fields to Buy TCBY". Lakeland Ledger. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  5. ^ "Mother's Day Givaway" (PDF). TCBY press release. Retrieved 2009-05-08.
  6. ^ "TCBY to Celebrate Father's Day with Free Frozen Yogurt". Chain Leader. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  7. ^ "TCBY opens store giveaway contest to video submissions". QSR. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  8. ^ "Still Time to Own your Own TCBY, Chain Extends Contest Deadline". Restaurants and Institutions. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  9. ^ "TCBY opens store giveaway contest to video submissions". QSR. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)
  10. ^ Welker, DeAnne. "Conan O'Brien gets job offer from Mrs. Fields -- more than two decades after applying". The Oregonian. {{cite news}}: Cite has empty unknown parameter: |coauthors= (help)


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