Velocity (TV network)
|Launched||June 17, 2002
(as Discovery HD Theater)
|Owned by||Discovery Communications|
|Picture format||1080i (HDTV)|
|Headquarters||Silver Spring, Maryland|
|Formerly called||Discovery HD Theater
|Sister channel(s)||Discovery Channel
American Heroes Channel
|DirecTV (US)||Channel 281 (HD)|
|Channel 773 (SD) 1005|
|Dish Network Mexico||Channel 950|
|C Band||AMC 11 - Channel 617 (4DTV Digital)|
|Claro TV Digital
|Channel 1302 (as Discovery HD Theater)|
|Verizon FiOS||Channel 631|
|AT&T Uverse||Channel 1104|
|PlayStation Vue||Internet Protocol television|
Velocity (formerly HD Theater and originally Discovery HD Theater) is an American high-definition, commercial-based, cable and satellite television network owned by Discovery Communications. The network specializes in nonfiction programming, focusing on cars, and also sports (particularly motorsports), leisure, and other topics targeted at men ages 18 to 54.
As of February 2015, approximately 62.3 million American households (53.5% of households with television) receive Velocity.
The network launched nationwide in the United States on June 17, 2002, as Discovery HD Theater; and was the first 24/7 basic cable HD network in the US. The channel was rebranded to HD Theater on September 22, 2007, when Discovery Communications launched HD simulcasts of several sister networks including Animal Planet, Discovery Channel, Science and TLC. Programming included shows from Discovery sister networks, such as American Chopper and Animal Planet's Corwin's Quest; in addition to original programming such as Sunrise Earth, which featured ambient background visuals of the outdoors without narration or storytelling, and history-focused titles such as When Dinosaurs Ruled America and Before We Ruled the Earth.
With the proliferation of HD simulcast channels, by 2011 HD Theater no longer filled a unique niche. On April 14, 2011, Discovery Communications announced that HD Theater would be re-launched as Velocity later in the year; and the re-launch took place on October 4, 2011. Aimed primarily at an "upscale male" audience, the network focuses primarily on automotive-oriented programming and other shows of interest to a primarily male audience. The network also partnered with the NFL for the original launch series NFL Single Coverage and Greatest NFL Rivalries.
A Canadian version of Velocity, known as Discovery Velocity, launched on February 12, 2015, replacing Discovery World. The channel was, originally, the Canadian version of Velocity's original U.S. incarnation as Discovery HD Theater, and had been branded as Discovery World immediately prior.
- All Girls Garage
- American Icon: Muscle Car
- Barrett-Jackson Live
- Biggest And Baddest
- Cafe Racer
- Car Fix
- Chasing Classic Cars
- Dallas Car Sharks
- Inside West Coast Customs
- Junkyard Empire
- Kings of Crash
- Miracle Ball
- Motorhead Garage TV
- One of a Kind
- Patrick Dempsey: Racing Le Mans
- Saw Dogs
- South Beach Classics
- Turn n' Burn
- Unique Rides
- What's In The Barn?
- What's My Car Worth?
- Wheels That Fail
- Tech Toys 360
- All Star Dealers
- American Hot Rod
- Car Crazy
- Desert Car Kings
- Destroyed in Seconds
- Eurosport on Velocity
- Fat and Furious
- Fifth Gear
- Get Out Alive
- Graveyard Carz
- I Could Do That!
- Kidnap & Rescue
- Nature's Deadliest
- Stacey David's GearZ
- Some Assembly Required
- The Detonators
- UFO's Over Earth
- Weird or What?
- Wheeler Dealers
- Wheeler Dealers: Trading Up
- World's Most Expensive Rides
- How It's Made: Dream Cars
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- "CHANGING CHANNELS: HI to H2, HDTheater to Velocity". www.tvworthwatching.com. Retrieved 2016-05-15.
- Richmond, Ray (July 29, 2011). "TCA: Discovery Sets Launch Date For Velocity, Adds Big Names to 'Curiosity', Preps Science Channel's 'Trek Nation', Introduces 'Weed' Team". Deadline Hollywood.
- Gorman, Bill (April 14, 2011). "Discovery Communications Introduces Velocity — A Turbocharged Network For An Upscale Male Audience". TV by the Numbers.
- D.M. Levine (April 18, 2011). "Discovery Launches Velocity Channel, Aimed at Rich Men". Adweek.
- Lawler, Richard (Apr 14, 2011). "Discovery HD Theater is becoming Velocity, focuses on programming for 'upscale male audience'". Engadget.
- "NFL Communications - Page not found «". Retrieved 2016-05-15.
- "High Stakes Adventure, Precision Machines, Raw Power: Specialty Service Discovery Velocity Launches February 12". Press release. Retrieved 20 January 2015.
- Bibel, Sara (June 27, 2013). "'Dallas Car Sharks' to Premiere Tuesday, July 23 on Velocity". TV by the Numbers.
- Kondolojy, Amanda (June 4, 2013). "Velocity Launches Two Original Series Beginning in June". TV by the Numbers.
- Bibel, Sara (September 7, 2012). "Documentary 'Miracle Ball' to Premiere Saturday, September 29 on Velocity". TV by the Numbers.
- Bibel, Sara (July 25, 2013). "'Patrick Dempsey: Racing Le Mans' to Premiere Wednesday, August 28 on Velocity". TV by the Numbers.
- ""Eurosport on Velocity" Brings the Best of Europe's Largest Sports Television Network to the United States for the First Time Ever". The Futon Critic (Press release). September 16, 2013. Retrieved September 20, 2013.
- Bibel, Sara (June 26, 2013). "'Wheeler Dealers: Trading Up' to Premiere July 10 on Velocity". TV by the Numbers. Retrieved July 25, 2013.