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Moe's Southwest Grill

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Moe's Southwest Grill
Company typeSubsidiary
IndustryFast casual restaurant
Founded2000; 24 years ago (2000) in Atlanta, Georgia, United States
Headquarters
Atlanta, Georgia
,
United States
Number of locations
700+ (2019)[1]
Area served
United States
Key people
Erik Hess (President)
ProductsTacos, Burritos, Quesadillas, Stacks, Nachos, Burrito Bowls, White Rice with a southwest seasoning and other Southwestern fare
ParentFocus Brands
Websitemoes.com

Moe's Southwest Grill, referred to informally as Moe's, was founded in Atlanta, Georgia, in December 2000[2] by Raving Brands. According to the 2016 Harris Poll EquiTrend survey, Moe's is the "Fast Casual Mexican Restaurant of the Year", passing former top restaurant Chipotle Mexican Grill even with fewer than half the number of locations as Chipotle has.[3][4]

The name "Moe's" originated as an acronym for "Musicians, Outlaws and Entertainers," and this theme led to the music-related artwork found in the restaurants.[5]

The company is co-owned — with Schlotzsky's, Carvel, Cinnabon, McAlister's Deli, and Auntie Anne's brands — by Focus Brands, an affiliate of private equity firm Roark Capital Group,[6] based in Sandy Springs, Georgia, operating over 5,000 stores.

Fare

Moe's offers various types of food on its menu. Burritos, tacos, quesadillas, nachos, salads, stacks, burrito bowls, and salsas with more than twenty ingredients are available to customers to create their own unique meal. These entrees have specific ingredients within it, but ingredients can be added or subtracted from it as the customer customizes their entree. Every order comes with chips and salsa on the side.[7]

International locations

Garden Hills location
"the very first Moe's on earth"

Moe's has locations in Turkey and Russia. According to the company 'newsroom' website (moessouthwestgrill.wordpress.com), franchise partners also exist in Costa Rica [8] and Jamaica.[9]

Turkey

In 2011 Moe's opened its first location outside the United States in Turkey.[10]

Russia

In September 2012 Moe's opened its first Russian franchise[11] located in the center of Moscow near the Kremlin on Pyatnitskaya Street.[12][13]

References

  1. ^ "FRANCHISE: MOE'S SOUTHWEST GRILL". prnewswire. Retrieved March 13, 2019.
  2. ^ FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill, April 11, 2007
  3. ^ "The Harris Poll". www.theharrispoll.com. Retrieved June 10, 2016.
  4. ^ "This restaurant just unseated Chipotle as the most popular Mexican chain". USA TODAY. Retrieved June 10, 2016.
  5. ^ "9 Things You Might Not Know About Moe's Southwest Grill". December 27, 2015.
  6. ^ Focus Brands To Buy Cinnabon From AFC Enterprises. New York Times, September 9, 2004
  7. ^ "Mexican & Tex Mex Food Menu: Tacos, Burritos - Moe's Menu". Moes.
  8. ^ Matt Levin (November 24, 2012 "With Moe’s, finally a real Burrito in Costa Rica", ticotimes.net. Retrieved July 18, 2014
  9. ^ Moe’s Southwest Grill Opens First Jamaican Location. moessouthwestgrill.wordpress.com, Retrieved July 18, 2014
  10. ^ Moe’s Southwest Grill Opens First International Location in Turkey/. moessouthwestgrill.wordpress.com, Retrieved July 18, 2014
  11. ^ "Archived copy". Archived from the original on 2012-11-16. Retrieved 2012-10-26.{{cite web}}: CS1 maint: archived copy as title (link)
  12. ^ "13 Pyatnitskaya Street". Google Maps.
  13. ^ Moe’s Southwest Grill to Open 50 Restaurants in Russia. moessouthwestgrill.wordpress.com, Retrieved July 18, 2014
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