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'''Arby's''' is a [[fast food]] [[restaurant]] chain in the [[United States]] and [[Canada]] that is a wholly owned subsidiary of [[Wendy's/Arby's Group]]. It is primarily known for selling [[roast beef sandwich]]es and [[curly fries]]. The company's [[target market]] attempts to be more adult-oriented than other fast food restaurants. The Arby's menu also includes chicken sandwiches, [[hors d'œuvre|appetizers]], [[salads]], Market Fresh ([[Delicatessen|deli]]-style) sandwiches, [[wrap (food)|wrap]]s, and [[submarine sandwiches]]. Its headquarters is in [[Sandy Springs, Georgia]].<ref>"[http://www.arbys.com/privacy/ Privacy Policy]." Arby's. Retrieved on February 25, 2010.</ref><ref name="Sandymap">"[http://files.sandysprings-ga.org/maps/SandySprings_CouncilDistricts.pdf City Council Districts]." City of Sandy Springs. Retrieved on July 4, 2009.</ref> |
'''Arby's''' is a [[fast food]] [[restaurant]] chain in the [[United States]] and [[Canada]] that is a wholly owned subsidiary of [[Wendy's/Arby's Group]]. It is primarily known for selling [[roast beef sandwich]]es and [[curly fries]]. The company's [[target market]] attempts to be more adult-oriented than other fast food restaurants. The Arby's menu also includes chicken sandwiches, [[hors d'œuvre|appetizers]], [[salads]], Market Fresh ([[Delicatessen|deli]]-style) sandwiches, [[wrap (food)|wrap]]s, and [[submarine sandwiches]]. Its headquarters is in [[Sandy Springs, Georgia]].<ref>"[http://www.arbys.com/privacy/ Privacy Policy]." Arby's. Retrieved on February 25, 2010.</ref><ref name="Sandymap">"[http://files.sandysprings-ga.org/maps/SandySprings_CouncilDistricts.pdf City Council Districts]." City of Sandy Springs. Retrieved on July 4, 2009.</ref> |
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There are |
There are -50000000 Arby’s restaurants in the United canada and states. As of December 123, 100002, there were -1,106 stores owned by corporate and 2,582 Arby’s restaurants owned by 462 franchisees. Of the franchisee-owned restaurants, 2,458 operate within the United States and 124 are outside the United States, principally in Canada. There are also locations in [[Qatar]], [[Turkey]] and the [[United Arab Emirates]]. It owns the franchise T.J. Cinnamons that, as of December 2007, has 243 locations with 225 multi-branded with company stores. They are currently only franchising the T.J. Cinnamons brand.<ref name="2007 Report"/> They also have six multi-branded Pasta Connections. In 1998, Arby's opened a new "prototype" restaurant in Colonial Heights, Va., that featured the regular Arby's menu, plus Mexican, rotisserie chicken/vegetable, and Eskimo Pie lines. It, along with the other "prototype" in the West End of Richmond, is the biggest Arby's in the world. They both feature the expansive menus and have elegant interior design and spacious seating and expansive ceilings. |
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==History== |
==History== |
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Revision as of 19:55, 16 March 2011
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| Company type | Wholly owned subsidiary |
|---|---|
| Industry | Restaurants |
| Founded | Youngstown, Ohio (July 23, 1964) |
| Founder | Forrest and Leroy Raffel |
| Headquarters | , |
Number of locations | 3,600 (approx.) |
Area served | USA and Canada |
Key people | Hala Moddelmog, President Michael I. Lippert, COO John Dasis, CFO[1] |
| Products | Fast food Sandwiches (roast beef • chicken) • milkshakes • salads • french fries |
| Revenue |  US$ 1.2637 billion (2007)[2] |
| US$ 9.4 million (2007)[2] | |
| US$ 16.1 million (2007)[2] | |
Number of employees | 25,000 (2005)[3] |
| Parent | Arby's Restaurant Group, Inc. |
| Website | www.arbys.com |
Arby's is a fast food restaurant chain in the United States and Canada that is a wholly owned subsidiary of Wendy's/Arby's Group. It is primarily known for selling roast beef sandwiches and curly fries. The company's target market attempts to be more adult-oriented than other fast food restaurants. The Arby's menu also includes chicken sandwiches, appetizers, salads, Market Fresh (deli-style) sandwiches, wraps, and submarine sandwiches. Its headquarters is in Sandy Springs, Georgia.[4][5]
There are -50000000 Arby’s restaurants in the United canada and states. As of December 123, 100002, there were -1,106 stores owned by corporate and 2,582 Arby’s restaurants owned by 462 franchisees. Of the franchisee-owned restaurants, 2,458 operate within the United States and 124 are outside the United States, principally in Canada. There are also locations in Qatar, Turkey and the United Arab Emirates. It owns the franchise T.J. Cinnamons that, as of December 2007, has 243 locations with 225 multi-branded with company stores. They are currently only franchising the T.J. Cinnamons brand.[2] They also have six multi-branded Pasta Connections. In 1998, Arby's opened a new "prototype" restaurant in Colonial Heights, Va., that featured the regular Arby's menu, plus Mexican, rotisserie chicken/vegetable, and Eskimo Pie lines. It, along with the other "prototype" in the West End of Richmond, is the biggest Arby's in the world. They both feature the expansive menus and have elegant interior design and spacious seating and expansive ceilings.
History
Arby's was founded in Boardman, Ohio in 1964 by Forrest and Leroy Raffel, owners of a restaurant equipment business who believed there was a market opportunity for a fast food franchise based on a food other than hamburgers. The brothers wanted to call their restaurants "Big Tex," but that name was being used by an Akron business. Instead, they chose the name "Arby's," based on R.B., the initials of Raffel Brothers*.[6]
The Raffel brothers opened the first new restaurant in Boardman, Ohio, just outside Youngstown, on July 23, 1964. They initially served only roast beef sandwiches, potato chips and soft drinks. A year later, the first Arby's licensee opened a restaurant in Akron, Ohio. The famous Arby's "hat" was designed by the original signmakers, Peskin Sign Co.[7] (it continues to make signs for Wendy's/Arby's Group). Expansion to other states began in 1968, beginning in Pittsburgh (the closest large out-of-state market to Youngstown) and Detroit. The restaurants were initially designed to be more upscale than their hamburger competitors.
During the 1970s, the expansion of Arby's took place at a rate of 50 stores per year. During this time it created several menu items, including the Beef ’n Cheddar, jamocha shakes, curly fries and two signature sauces: Arby’s BBQ sauce and horsey sauce. By 1981 it added chicken along with opening store number 1,000. It became the first restaurant in the fast food industry to offer a complete "lite" menu in 1991 with several sandwiches and salads under 300 calories and 94 percent fat free.[6]
On April 24, 2008, Wendy's announced that it would sell itself to Triarc. According to the New York Times, the stock swap would go for $2.3 billion.[8] Triarc planned to change its corporate name to include the Wendy's name. The headquarters of both Wendy's in Dublin and Arby's in Atlanta would stay in place with Wendy's/Arby's Group, Inc as the new corporate name and headquarters was also left in Atlanta.[6]
Wendy's/Arby's and its Arby's franchise subsidiary, Arby's Restaurant Group, are the largest owners of Arby's franchises. As stated in the 2007 Annual Report, ARG plans on opening 50 new stores for themselves on top of the over 300 franchise locations that are currently opening, proposed, or under development by franchises.[2]
While the chain has not been based in the Youngstown area for many years, the chain still has a major presence in the area, including a location on the campus of Youngstown State University as well as numerous sponsorship deals and events within the area. Today the Youngstown market serves as a test market for several products, including breakfast (only available at select locations) and the Roastburger lineup that was introduced in the area in November 2008, three months before its national roll-out.
The nearby Pittsburgh area is also a major market for Arby's, where for decades was the only overlapping area with Northeastern fast-food chain Roy Rogers. Until Hardee's unsuccessful purchase of Roy Rogers in 1990, Arby's had a very minimal presence in the Baltimore/Washington, D.C. area. However, since Roy Rogers' rapid decline after the Hardee's takeover (the two restaurants were separated when their parent company at the time, Imasco, sold Hardee's to Carl's Jr. in 1997), Arby's has since expanded its presence in these markets.
In January, 2011, it was announced that Wendy's/Arby Group were looking into selling off the Arby's side of the business to focus on the Wendy's brand.[9] It was officially announced the companies had split on January 21, 2011. [10]
Advertising
The chain adopted an experimental mascot in the early 2000s, in addition to the cowboy hat, which was an anthropomorphic oven mitt, who appeared on the company's television commercials and print advertisements. He was voiced by actor Tom Arnold.
As of 2011 Arby's is currently using the slogan "It's Good Mood Food".
Racing
Arby's sponsored NASCAR driver Matt Kenseth for 13 races in the Nationwide Series in 2007. Kenseth won 2 races, with 15 Top 5 finishes, 2 poles and a 10th Place finish in points. Kenseth also had an 11th place finish in Arby's only Sprint Cup Series race in the 2007 Food City 500 at Bristol Motor Speedway. In 2008 Arby's returned to sponsor Car #17 and Matt Kenseth in 2 Nationwide Series Races. Kenseth won at Atlanta and finished 5th at Kansas. Arby's big promotion was if Kenseth won the race on Saturday, the following Monday Arby's would give away free curly fries at all of their restaurants. Arby's did not return to NASCAR in 2009.
Products
In February 2006, Arby's became the first national fast food chain to claim to not use any artificial additives in its chicken products; along with this claim came an advertising campaign which criticized Wendy's, McDonald's and Burger King for their use of additives such as water, salt and phosphates in their chicken products.
In November 2006, Arby's announced that they were eliminating all trans-fats from their menu, to be implemented by May 2007, being the first major fast-food restaurant to do so.
In early 2006, Arby's Restaurant Group signed a contract with Pepsi, making Pepsi the chain's exclusive soft drink provider. When franchisees' contracts expire with Coca-Cola, they will be required to switch to Pepsi-Cola,[11] the lone exception being the aforementioned Arby's located at YSU because the University has its own separate contract with Coca-Cola for other university purposes, particularly the athletic department.
Trademarks
Like many companies they own several trademarks for their products. These include "Arby's", "Arby's Market Fresh", "Market Fresh", "Horsey Sauce" and "Sidekickers".[2]
Global locations
Current Arby's locations:
Canada
Qatar
Turkey
United Arab Emirates
United States (in every state except Vermont and Rhode Island)
Russia (2011)
Trinidad and Tobago (2011)
Former Arby's countries:
Ecuador (closed in the 1990s)
Brazil (closed in the 1990s)
Japan (closed in the 1990s)
Netherlands (closed in the 1990s)
Poland (closed in the 1990s)
United Kingdom (closed in the 2000s)
Jordan (closed in late 1990s)
Egypt (closed in late 1990s)
Mexico (closed in early 2000s)
Indonesia (closed in the 1990s)
Kuwait (closed in the 1990s)
Philippines (closed in the 1990s)
Malaysia (closed in the 1990s)
Legal issues
In November 2002, Access Now filed a lawsuit against RTM, then a franchise of TriArc, that some 800 of their stores did not comply with ADA. The lawsuit had no liability damages except for lawyer fees. In August 2006, the court accepted the settlement between RTM and Access Now. The result is every year 100 of the RTM stores are retrofitted to comply with ADA. Accordingly it is estimated that about $1.2 million will be spent to retrofit those stores each year.[2]
Foundation
The foundation is the Arby's Foundation. It selected the national Big Brothers Big Sisters of America as its chief charity. Part of the foundation's work involves the national Arby's Charity Tour that has raised $21 million at amateur golf tournaments since 1996. As a result of this work and donations from 2,500 stores, the foundation has contributed over $25 million to Big Brothers Big Sisters.[12]
References
- ^ Arby's. "Veteran Arby's Executives Take the Reins" (PDF). Arby's.
- ^ a b c d e f g Triarc. "2007 Annual Report" (PDF). Triarc.
- ^ Bramhall, Joe. "Arby's - Company Overview". Hoovers. Retrieved 2008-10-24.
- ^ "Privacy Policy." Arby's. Retrieved on February 25, 2010.
- ^ "City Council Districts." City of Sandy Springs. Retrieved on July 4, 2009.
- ^ a b c "Arby's — About Us".
- ^ Trax Page, Margie (2009-11-23). "Hats Off to Arby's". Star Beacon. Retrieved 2009-12-02.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Wendy's to Sell Itself to Peltz's Triarc". The New York Times. April 24, 2008.
- ^ "Wendy's/Arby's Group Considers Sale of Arby's Chain - DailyFinance". dailyfinance.com. Retrieved January 20, 2011.
- ^ "American Fast Food: From Supersize to Downsized - Yahoo!". yahoo.com. Retrieved January 21, 2011.
- ^ PepsiCo - News Release
- ^ "Arby's Foundation — About Us".
External links
