Which Wich?

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Which Wich Superior Sandwiches
Industry Restaurants
Genre Fast Casual
Founded 2003
Founder Jeff Sinelli
Headquarters Dallas, Texas, U.S.
Number of locations
431 (Dec 2016)
Key people
Jeff Sinelli
Products sandwiches
Owner Privately held company
Website whichwich.com

Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in sandwiches and salads. It has its headquarters in Downtown Dallas, Texas.[1] As of December 2016, it has 404 locations open in 36 U.S. states as well as the District of Columbia, along with 27 international locations in Bahrain, Guatemala, Kuwait, Mexico, Oman, Panama, Qatar, Saudi Arabia, and the United Arab Emirates.[2]


Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas. It began franchising in 2005.[3]


Which Wich restaurant, Houston

Which Wich is known for its ordering system, in which customers use red Sharpie markers to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags and hang their “artwork” on the community wall.[3]

Which Wich sells customizable submarine sandwiches it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in small (7 inch), medium (10.5 inch) and large (14 inch) sizes.[citation needed]


In 2007, the chain ranked as the fastest growing restaurant chain concept with 50 operating stores or less, opening 9 locations during a four-month period at the beginning of the year.[4] In 2009, the chain ranked as the sixth fastest-growing concept in the industry, according to restaurantchains.net.[5]

In 2013, the chain opened locations in Mexico City, Panama City, and Dubai.[6] In 2015, the chain opened three locations in Guatemala City.[citation needed]


  • The Best Kids' Menu In America - 2005, Winner of the "Fast Casual" category[7]
  • Hot Concepts! Award - 2007, given each year by the editors of Nation’s Restaurant News to six emerging restaurant brands[citation needed]
  • No.1 Fastest Growing Chain in U.S. and Canada by Chain Store Guide - 2010[citation needed]
  • No.6 Fastest Growing Restaurant Operator by Chain Store Guide - 2011, based on a three-year unit-growth percentage, the company grew 179% over this period.[8]


  1. ^ "Which Wich Headquarters." (Go to Contact) Which Wich Retrieved on February 25, 2010.
  2. ^ "Which Wich Locations". Retrieved 2016-12-27. 
  3. ^ a b "Our Story". Which Wich. Retrieved 2014-02-11. 
  4. ^ "RestaurantChains.net Announces the July 2007 List of the Top Ten Fastest Growing Restaurant Chain Concepts" (PDF). RestaurantChains.net. Retrieved 2014-02-11. 
  5. ^ "Chain Store Guide gave it their top ranking as the fastest-growing small restaurant chain". RestaurantChains.net. Retrieved 2014-02-11. 
  6. ^ "Which Wich Bag 8 Promotion Capitalizes On Regional Favorites". Shelby Food Service. Retrieved 2015-04-30. 
  7. ^ "The Best Kids' Menu In America Contest 2005 Winners". Restaurant Hospitality. Retrieved 2014-02-11. 
  8. ^ "Chain Store Guide's 2nd Annual Fastest Growing Restaurant Operators Report" (PDF). Chain Store Guide. Retrieved 2014-02-11. 

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