Baja Fresh: Difference between revisions
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| title = Central Ohio bids adios to Baja Fresh locations |
| title = Central Ohio bids adios to Baja Fresh locations |
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| publisher = The Columbus Dispatch, July 21, 2009, Bill Chronister |
| publisher = The Columbus Dispatch, July 21, 2009, Bill Chronister |
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| url = http://www.dispatch.com/live/content/business/stories/2009/07/21/rest_0721.ART_ART_07-21-09_A8_L5EHIGB.html}}</ref> Between 2009 and 2010, the chain closed stores in Berkeley, Pasadena and Torrance, CA. In 2012, the chain closed its store in Newbury Park, CA, site of the first Baja Fresh. |
| url = http://www.dispatch.com/live/content/business/stories/2009/07/21/rest_0721.ART_ART_07-21-09_A8_L5EHIGB.html}}</ref> Between 2009 and 2010, the chain closed stores in Berkeley, Pasadena and Torrance, CA. In 2012, the chain closed its store in Newbury Park, CA, site of the first Baja Fresh.<ref name="conejovalleyguide.com">{{cite web |
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| title = Baja Fresh Newbury Park Location Closed as of Tuesday, January 10th |
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| publisher = http://www.conejovalleyguide.com WEDNESDAY, JANUARY 11, 2012 AT 08:58AM |
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| url = http://http://www.conejovalleyguide.com/local-buzz/baja-fresh-newbury-park-location-closed-as-of-tuesday-januar.html}}</ref> |
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==References== |
==References== |
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Revision as of 23:25, 12 April 2012
Baja Fresh is a chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Cypress, California.[1] The chain emphasizes fresh ingredients, and each restaurant features a self-serve salsa bar.
The chain operates 256 restaurants in 29 states,[2] and in 2010 opened a store at the Burj Khalifa in Dubai.[2]
Competitors include California Tortilla, Panchero's Mexican Grill, Chipotle Mexican Grill, Moe's Southwest Grill, Qdoba, Rubio's Fresh Mexican Grill, Tijuana Flats.
History
In 1990, Jim and Linda Magglos took out a third mortgage on their home[3] and opened the first Baja Fresh in Newbury Park, California in the Conejo Valley with the vision of fast food, Mexican-style, that was not processed.[4] The result was a chain of restaurants where the customer would "never see a can opener"[4] — and the motto “no microwaves, no can openers, no freezers, no lard and no MSG.”[5] Franchising began In 1995,[3] and the chain had expanded to 31 outlets by 1997.[6] In 1998, the Magglos worked with Greg Dollarhyde, who recapitalized the parent company, acquired venture capital and bought shares from outside holders to take control of Baja Fresh.[3] Dollarhyde then grew the chain from 45 locations in 1998 to 249 stores.[5]
In 2002, Wendy's International purchased Baja Fresh for $275 million.[7] As a wholly owned subsidiary of Wendy's, the 249 restaurant chain[5] saw consistently declining same store sales.[5] In 2006, Wendy's sold the roughly 300-location Baja Fresh chain for $31 million to a private investor consortium that operates other restaurants, including Sweet Factory, La Salsa[8], Cinnabon and Denny's.[9] The consortium is led by David Kim, who took on the role of CEO of the company.[5]
In 2009, Baja Fresh moved its corporate headquarters from Thousand Oaks to Cypress,[6] California, and closed all locations in central Ohio.[10] Between 2009 and 2010, the chain closed stores in Berkeley, Pasadena and Torrance, CA. In 2012, the chain closed its store in Newbury Park, CA, site of the first Baja Fresh.[11]
References
- ^ "Contact Us." Baja Fresh. Retrieved on February 25, 2010.
- ^ a b "Quick-Causal Fresh Mexican Chain to Open in Dubai's World Famous Burj Khalifa". Franchising.com, January 22, 2010.
- ^ a b c "Hurry Up & Relax Fast Casual is Booming". Restaurant Hospitality, Nov 1, 2001, Barb Axelson.
- ^ a b "The Chain Gang". Forbes, November 12, 2001, David Shribman. November 12, 2001.
- ^ a b c d e "Baja Fresh buyers look to inject new life into struggling chain" (PDF). Restaurant News, Lisa Jennings,.
{{cite web}}: CS1 maint: extra punctuation (link) - ^ a b "Baja Fresh company leaves Thousand Oaks: Corporate operations are now in Orange County". Trading Markets, 25 Mar 2009.
- ^ "Wendy's diversifies with purchase of Baja Fresh". USAtoday, 5/31/2002. May 31, 2002.
- ^ Facebook Page of David Kim
- ^ "Wendy's/Arby's Group, Inc. :: News Release" (Press release). Ir.wendysarbys.com. 2006-11-28. Retrieved 2010-04-10.
- ^ "Central Ohio bids adios to Baja Fresh locations". The Columbus Dispatch, July 21, 2009, Bill Chronister.
- ^ "Baja Fresh Newbury Park Location Closed as of Tuesday, January 10th". http://www.conejovalleyguide.com WEDNESDAY, JANUARY 11, 2012 AT 08:58AM.
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