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{{other uses|WB (disambiguation)|Warner (disambiguation)}}
{{Infobox company
| name = Warner Bros. Entertainment Inc.
| logo = [[File:Warner Bros. Pictures logo.svg|200px]]
| logo_caption =
| image = Warner studios office building burbank.jpg
| image_size = 250px
| image_caption = Warner Bros.' studio offices in [[Burbank, California]]
| type = [[Division (business)|Division]]<ref>{{cite web|url=http://revenuesandprofits.com/how-time-warner-makes-money/|title=How Time Warner Makes Money? Understanding Time Warner Business Model - Revenues & Profits|first=Jitender|last=Miglani|date=December 6, 2016|publisher=|accessdate=December 30, 2016}}</ref>
| foundation = {{start date and age|1923|4|4}}<ref>{{cite web|url=http://www.warnerbros.com/studio/about/company-history.html |title=Company history|publisher=Warnerbros.com |accessdate=April 9, 2014}}</ref>
| predecessor = Warner Features Company
| founders = [[Harry Warner]]<br />[[Albert Warner]]<br />[[Sam Warner]]<br />[[Jack L. Warner]]
| location_city = [[Burbank, California]]
| location_country = [[United States]]
| key_people = [[Kevin Tsujihara]]<br />{{small|(Chairman and CEO)}}<br>[[Edward A. Romano]]<br>{{small|(Vice Chairman)}}<br>[[Toby Emmerich]]<br> {{small|(President and Chief Content Officer)}}
| industry = [[List of entertainment industry topics|Entertainment]]
| products = [[Motion picture]]s, [[television programs|television]], [[video game]]s
| revenue = {{increase}}US$ 12.992 billion (2015)<ref>{{cite web|publisher=[[Time Warner]]|date=2015|title=TIME WARNER INC. REPORTS FOURTH-QUARTER AND FULL-YEAR 2015 RESULTS|url=http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzIyNzQ0fENoaWxkSUQ9LTF8VHlwZT0z&t=1&cb=635907014392899468}}</ref>
| operating_income = {{increase}}US$ 1.416 billion (2015)
| num_employees = est. 8,000 (2014)<ref>{{cite web|last1=Patten|first1=Dominic|last2=Yamato|first2=Jen|title=Warner Bros Layoffs Long Planned But "Accelerated" By Failed Fox Bid|url=http://deadline.com/2014/09/warner-bros-layoffs-kevin-tsujihara-fox-829529/|website=[[Deadline.com]]|publisher=Penske Business Media, LLC|accessdate=September 6, 2014}}</ref>
| parent = [[Time Warner]]
| divisions = [[Warner Bros. Family Entertainment]]<br>[[Warner Bros. Interactive Entertainment]]<br>[[Warner Bros. Television]]<br>[[Warner Bros. Animation]]<br>[[Warner Bros. Animation#2013–present: Warner Animation Group|Warner Animation Group]]<br>[[Warner Home Video]]<br>[[Warner Bros. Digital Networks]]<br>Warner Bros. Consumer Products<br>Warner Bros. Theater Ventures<br>Warner Bros. Studio Facilities
| subsid = [[New Line Cinema]]<br>[[Castle Rock Entertainment]]<br>[[Turner Entertainment|Turner Entertainment Co.]]<ref name="wac">[http://pdl.warnerbros.com/wbol/us/dd/podcasts/wac/WAC_new_release_podcast_20140408.mp3 Warner Archive Collection podcast (April 8, 2014).] Warner Bros. Entertainment Inc.</ref><br>[[DC Comics#DC Entertainment|DC Entertainment]]<br>[[DC Comics#DC Films|DC Films]]<br>[[The CW]] (50%)<br>[[Flagship Entertainment]] (49%)
| homepage = {{URL|www.warnerbros.com}}
| area_served = Worldwide
}}

'''Warner Bros. Entertainment Inc.''' (known professionally as '''Warner Bros. Pictures''', often referred to as '''Warner Bros.''' or '''Warner Brothers''' and abbreviated as '''WB''') is an American [[entertainment industry|entertainment company]], [[film studio]] and [[film distributor]] that is a division of [[Time Warner]] and is headquartered in [[Burbank, California]]. It is one of the [[Major film studio|"Big Six"]] major American film studios.

Warner Bros. is a member of the [[Motion Picture Association of America]] (MPAA).

==History==

===Founding===
The company's name originated from the four founding Warner brothers (born ''Wonskolaser'' or ''Wonsal'' before Anglicization):<ref>{{Cite AV media | people=Warner Sperling, Cass (Director) |date=2008 |url=http://www.warnersisters.com/ourstore.html | title=The Brothers Warner (DVD film documentary) |titlelink= |publisher=Warner Sisters, Inc. |id= }}</ref><ref>{{cite web|url=http://webcache.googleusercontent.com/search?q=cache:azi07GrG6s0J:warnersisters.com/news/3Ftag%3Dwarner-brothers+Wonskolaser&cd=4&hl=en&ct=clnk&gl=au|title="Journey of discovery : Warner documentary the result of a twenty-year effort" Santa Barbara News Press |date=January 29, 2009|publisher=[[Santa Barbara News Press]]|accessdate=May 27, 2008}}</ref> [[Harry Warner|Harry]], [[Albert Warner|Albert]], [[Sam Warner|Sam]], and [[Jack L. Warner|Jack]] Warner. They emigrated as small children with their parents to Canada from [[Krasnosielc]] which was located in the part of [[Congress Poland]] that had been subjugated to the [[Russian Empire]] following the eighteenth-century [[Partitions of Poland]] near present-day [[Ostrołęka]].

Jack, the youngest, was born in London, Ontario. The three elder brothers began in the [[movie theater]] business, having acquired a [[movie projector]] with which they showed films in the mining towns of [[Pennsylvania]] and [[Ohio]]. In the beginning,<ref>(Green, Fitzhugh. ''The Film Finds Its Toungue.'' New York: Benjamin Blom Inc., 1971. Print.)</ref> Sam and Albert Warner invested $150 to present ''[[Life of an American Fireman]]'' and ''[[The Great Train Robbery (1903 film)|The Great Train Robbery]]''. They opened their first theater, the Cascade, in [[New Castle, Pennsylvania]], in 1903.

When the original building was in danger of being demolished, the modern Warner Bros. called the current building owners, and arranged to save it. The owners noted people across the country had asked them to protect it for its historical significance.<ref>WQED educational film "Things that are still here", PBS [[WQED (TV)|WQED]], [[Pittsburgh]], PA</ref>

In 1904, the Warners founded the [[Pittsburgh]]-based Duquesne Amusement & Supply Company,<ref name="firstwarnertheatre.com">{{cite web|url=http://www.sru.edu/pages/12398.asp |title=Harry m. warner film festival named one of thirty two 'premier' events in state |date=January 31, 2006 |publisher=[[Slippery Rock University of Pennsylvania]] |accessdate=March 5, 2009 |deadurl=yes |archiveurl=https://web.archive.org/web/20070817165302/http://www.sru.edu/pages/12398.asp |archivedate=August 17, 2007 }}</ref><ref>{{cite web|url=http://www.silentera.com/PSFL/companies/W/warnersFeaturesInc.html|title=Progressive Silent Film List|publisher=SilentEra.com}}</ref> to distribute films. In 1912, Harry Warner hired an auditor named [[Paul Ashley Chase]]. By the time of [[World War I]] they had begun producing films. In 1918 they opened the [[Old Warner Brothers Studio|first Warner Bros. studio]] on [[Sunset Boulevard]] in Hollywood. Sam and Jack produced the pictures, while Harry and Albert, along with their auditor and now controller Chase, handled finance and distribution in New York City. During World War I their first nationally syndicated film, ''My Four Years in Germany,'' based on a popular book by former ambassador [[James W. Gerard]], was released. On April 4, 1923, with help from money loaned to Harry by his banker Motley Flint,<ref name="p77">{{harvnb|Warner|Sperling|Millner|1998| p= 77}}</ref> they formally incorporated as '''Warner Brothers Pictures, Incorporated'''. (As late as the 1960s, Warner Bros. claimed 1905 as its founding date.)<ref>{{cite web|url=http://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ |title=Is Fox really seventy five this year? Somewhere, the fantastic Mr. (William) Fox begs to differ |publisher=[[New York Post]] |date=February 10, 2010 |accessdate=June 30, 2012}}</ref>
[[File:Open Your Eyes (1919) - 1.jpg|250px|thumbnail|right|Lobby card from ''Open Your Eyes'' (1919)]]
[[File:BeautDamned1922LobbyCard1.jpg|thumb|right|Lobby card from ''[[The Beautiful and Damned (film)|The Beautiful and Damned]]'' (1922)]]
The first important deal was the acquisition of the rights to [[Avery Hopwood]]'s 1919 Broadway play, ''[[The Gold Diggers (play)|The Gold Diggers]]'', from theatrical impresario [[David Belasco]]. However, [[Rin Tin Tin]],<ref name="HBTN000">{{harvnb|Warner|Sperling|Millner|1998| p=81}}</ref> a dog brought from France after World War I by an American soldier, established their reputation.<ref name="HBTN80">{{harvnb|Warner|Sperling|Millner|1998| p= 80}}</ref> Rin Tin Tin debuted in the feature ''[[Where the North Begins]]''. The movie was so successful that Jack signed the dog to star in more films for $1,000 per week.<ref name="HBTN000" /> Rin Tin Tin became the studio's top star.<ref name="HBTN000" /> Jack nicknamed him "The Mortgage Lifter"<ref name="HBTN000" /> and the success boosted [[Darryl F. Zanuck]]'s career.<ref name="HBTN82" /> Zanuck eventually became a top producer<ref name="HBTN0976666">{{harvnb|Warner|Sperling|Millner|1998| p= 101}}</ref> and between 1928 and 1933 served as Jack's right-hand man and [[executive producer]], with responsibilities including day-to-day film production.<ref name="behlmerxii">Behlmer (1985), p. xii</ref> More success came after [[Ernst Lubitsch]] was hired as head director;<ref name="HBTN82" /> [[Harry Rapf]] left the studio to join [[Metro-Goldwyn-Mayer]].<ref name="thomas4647">Thomas46, 47</ref> Lubitsch's film ''[[The Marriage Circle]]'' was the studio's most successful film of 1924, and was on ''[[The New York Times]]'' best list for that year.<ref name="HBTN82">{{harvnb|Warner|Sperling|Millner|1998| p= 82}}</ref>

Despite the success of Rin Tin Tin and Lubitsch, Warner's remained a lesser studio.<ref name="HBTN876">{{harvnb|Warner|Sperling|Millner|1998| p= 83}}</ref> Sam and Jack decided to offer Broadway actor [[John Barrymore]] the lead role in ''[[Beau Brummel (1924 film)|Beau Brummel]]''.<ref name="HBTN876" /> The film was so successful that Harry signed Barrymore to a long-term contract;<ref name="HBTN87680">{{harvnb|Warner|Sperling|Millner|1998| p= 84}}</ref> like ''[[The Marriage Circle]]'', ''Beau Brummell'' was named one of the ten best films of the year by the ''Times''.<ref name="HBTN87680" /> By the end of 1924, Warner Bros. was arguably [[Cinema of the United States|Hollywood's]] most successful independent studio,<ref name="HBTN87680" /> where it competed with "The Big Three" Studios ([[First National Pictures|First National]], [[Paramount Pictures]], and MGM).<ref name="+NHAR(*">{{cite news|title=Theatre Owners Open War on Hays|work=New York Times |page=14|date=May 12, 1925}}</ref> As a result, Harry Warner—while speaking at a convention of 1,500 independent exhibitors in Milwaukee, Wisconsin—was able to convince the filmmakers to spend $500,000 in newspaper advertising,<ref name="HBTN99998">{{harvnb|Warner|Sperling|Millner|1998| p= 86}}</ref> and Harry saw this as an opportunity to establish theaters in cities such as New York and Los Angeles.<ref name="HBTN99998" />

As the studio prospered, it gained backing from [[Wall Street]], and in 1924 [[Goldman Sachs]] arranged a major loan. With this new money, the Warners bought the pioneer [[Vitagraph Studios|Vitagraph Company]] which had a nationwide distribution system.<ref name="HBTN99998" /> In 1925, Warners' also experimented in radio, establishing a successful radio station, [[KFWB]], in Los Angeles.<ref name="HBTN998">{{harvnb|Warner|Sperling|Millner|1998| p= 88}}</ref>

===1925–1935: Sound, color, style===
Warner Bros. was a pioneer of films with [[synchronization|synchronized sound]] (then known as [[Sound film|"talking pictures"]] or "talkies"). In 1925, at Sam's urging, Warner's agreed to add this feature to their productions.<ref name="HBTN95">{{harvnb|Warner|Sperling|Millner|1998| p= 95}}</ref> By February 1926, the studio reported a net loss of $333,413.<ref name="Freedland27">{{cite book|last=Freedland|first=Michael|title=The Warner Brothers|publisher=St. Martin's Press|page=119|isbn=0-312-85620-2|year=1983}}</ref>

[[File:First-nighters posing for the camera outside the Warners' Theater before the premiere of "Don Juan" with John Barrymore, - NARA - 535750.jpg|thumb|''Don Juan'' opens Warners' Theatre]]
After a long period denying Sam's request for sound, Harry agreed to change, as long as the studio's use of synchronized sound was for background music purposes only.<ref name="HBTN95" /> The Warners signed a contract with the sound engineer company [[Western Electric]] and established [[Vitaphone]].<ref name="HBTN96">{{harvnb|Warner|Sperling|Millner|1998| p= 96}}</ref> In 1926, Vitaphone began making films with music and effects tracks, most notably, in the feature ''[[Don Juan (1926 film)|Don Juan]]'' starring [[John Barrymore]]. The film was silent, but it featured a large number of Vitaphone shorts at the beginning. To hype ''Don Juan'''s release, Harry acquired the large Piccadilly Theater in [[Manhattan]], [[New York City]], and renamed it Warners' Theatre.<ref name="thomas56">{{harvnb|Thomas|1990|p= 56}}</ref>

''Don Juan'' premiered at the Warners' Theatre in New York on August 6, 1926.<ref name="thomas56" /> Throughout the early history of film distribution, theater owners hired orchestras to attend film showings, where they provided [[soundtracks]]. Through Vitaphone, Warner Bros. produced eight shorts (which aired at the beginning of every showing of ''Don Juan'' across the country) in 1926. Many film production companies questioned the necessity.<ref name="thomas57">{{harvnb|Thomas|1990|p= 57}}</ref> ''Don Juan'' did not recoup its production cost<ref name="HBTN113">{{harvnb|Warner|Sperling|Millner|1998| p= 103}}</ref> and Lubitsch left for MGM.<ref name="HBTN876" /> By April 1927, the Big Five studios (First National, Paramount, MGM, [[Universal Studios|Universal]], and Producers Distributing) had ruined Warner's,<ref name="thomas59">{{harvnb|Thomas|1990|p= 59}}</ref> and Western Electric renewed Warner's Vitaphone contract with terms that allowed other film companies to test sound.<ref name="thomas59" />

As a result of their financial problems, Warner Bros. took the next step and released ''[[The Jazz Singer]]'' starring [[Al Jolson]]. This movie, which has very little sound dialogue but includes sound segments of Jolson singing, was a sensation. It signaled the beginning of the era of "talking pictures" and the twilight of the [[Silent film|silent]] era. However, Sam died the night before the opening, preventing the brothers from attending the premiere. Jack became sole head of production.<ref name="Warner180-181">Warner and Jennings (1964), pp.180–181</ref> Sam's death also had a great effect on Jack's emotional state,<ref name="jewishmag.com">{{cite web | url = http://www.jewishmag.com/75mag/hollywood/hollywood.htm | title = Jews in Hollywood | publisher=Jewishmag.com | accessdate =December 30, 2007}}</ref> as Sam was arguably Jack's inspiration and favorite brother.<ref name="thomas62">{{harvnb|Thomas|1990|p= 62}}</ref> In the years to come, Jack kept the studio under tight control.<ref name="jewishmag.com" /> Firing employees was common.<ref name="thomas100101">{{harvnb|Thomas|1990|pp= 100–101}}</ref> Among those whom Jack fired were Rin Tin Tin (in 1929) and [[Douglas Fairbanks, Jr.]]—who had served as First National's top star since the brothers acquired the studio in 1928—in 1933.<ref name="thomas100101" />

Thanks to the success of ''The Jazz Singer'', the studio was cash-rich. Jolson's next film for the company, ''[[The Singing Fool]]'' was also a success.<ref name="HBTN114109">{{harvnb|Warner|Sperling|Millner|1998| p= 141}}</ref> With the success of these [[List of early Warner Bros. talking features|first talkies]] (''The Jazz Singer'', ''[[Lights of New York (1928 film)|Lights of New York]]'', ''[[The Singing Fool]]'' and ''[[The Terror (1928 film)|The Terror]]''), Warner Bros. became a top studio and the brothers were now able to move out from the [[Poverty Row]] section of [[Hollywood, Los Angeles]], and acquire a [[Warner Bros. Studios, Burbank|much larger studio lot]] in [[Burbank, California|Burbank]].<ref name="p142">{{harvnb|Warner|Sperling|Millner|1998| pp= 142–145}}</ref> They expanded by acquiring the Stanley Corporation, a major theater chain.<ref name="HBTN1146">{{harvnb|Warner|Sperling|Millner|1998| p= 144}}</ref> This gave them a share in rival [[First National Pictures]], of which Stanley owned one-third.<ref name="thomas65">{{harvnb|Thomas|1990|p= 65}}</ref> In a bidding war with [[William Fox (producer)|William Fox]], Warner Bros. bought more First National shares on September 13, 1928;<ref name="HBTN11476">{{harvnb|Warner|Sperling|Millner|1998| p= 147}}</ref> Jack also appointed Zanuck as the manager of First National Pictures.<ref name="HBTN11476" />
[[File:Warner Bros 1920.jpg|thumb|right|Warner Bros.–First National Studios, Burbank, c. 1928.]]
In 1928, Warner Bros. released ''[[Lights of New York (1928 film)|Lights of New York]]'', the first all-talking feature. Due to its success, the movie industry converted entirely to sound almost overnight. By the end of 1929, all the major studios were exclusively making sound films. In 1929, First National Pictures released their first film with Warner Bros., ''[[Noah's Ark (1928 film)|Noah's Ark]]''.<ref name="HBTN114189">{{harvnb|Warner|Sperling|Millner|1998| p=151}}</ref> Despite its expensive budget, ''Noah's Ark'' was profitable.<ref name="HBTN114551">{{harvnb|Warner|Sperling|Millner|1998| p= 150}}</ref> In 1929, Warner Bros. released ''[[On with the Show (1929 film)|On with the Show]]'', the first all-color all-talking feature. This was followed by ''[[Gold Diggers of Broadway (film)|Gold Diggers of Broadway]]'' which was so popular it played in theatres until 1939. The success of these two color pictures caused a color revolution (just as the first all-talkie had created one for talkies). Warner Bros. color films from 1929 to 1931 included ''[[The Show of Shows (film)|The Show of Shows]]'' (1929), ''[[Sally (1929 film)|Sally]]'' (1929), ''[[Bright Lights (1930 film)|Bright Lights]]'' (1930), ''[[Golden Dawn (film)|Golden Dawn]]'' (1930), ''[[Hold Everything (1930 film)|Hold Everything]]'' (1930), ''[[Song of the Flame (film)|Song of the Flame]]'' (1930), ''[[Song of the West (film)|Song of the West]]'' (1930), ''[[The Life of the Party (1930 film)|The Life of the Party]]'' (1930), ''[[Sweet Kitty Bellairs (film)|Sweet Kitty Bellairs]]'' (1930), ''[[Under a Texas Moon (film)|Under A Texas Moon]]'' (1930), ''[[Bride of the Regiment]]'' (1930), ''[[Viennese Nights (film)|Viennese Nights]]'' (1931), ''[[Woman Hungry (film)|Woman Hungry]]'' (1931), ''[[Kiss Me Again (1931 film)|Kiss Me Again]]'' (1931), ''[[Fifty Million Frenchmen (film)|Fifty Million Frenchmen]]'' (1931) and ''[[Manhattan Parade (film)|Manhattan Parade]]'' (1932). In addition to these, scores of features were released with [[Technicolor]] sequences, as well as numerous [[Technicolor Specials (Warner Bros. series)|Technicolor Specials short subjects]]. The majority of these color films were musicals.

In 1929, Warner Bros. bought the St. Louis-based theater chain [[Skouras Brothers]]. Following this take-over, [[Spyros Skouras]], the driving force of the chain, became general manager of the Warner Brothers Theater Circuit in America. He worked successfully in that post for two years and turned its losses into profits. Harry produced an adaptation of a [[Cole Porter]] [[musical theatre|musical]] titled ''[[Fifty Million Frenchmen]]''.<ref name="sperling148">{{harvnb|Warner|Sperling|Millner|1998| p=148}}</ref> Through First National, the studio's profit increased substantially.<ref name="thomasfour">{{harvnb|Thomas|1990|p= 4}}</ref> After the success of the studio's 1929 First National film ''[[Noah's Ark (1928 film)|Noah's Ark]]'', Harry agreed to make [[Michael Curtiz]] a major director at the Burbank studio.<ref name="thomas127">{{harvnb|Thomas|1990|p= 127}}</ref> Mort Blumenstock, a First National screenwriter, became a top writer at the brothers' New York headquarters.<ref name="thomas208">{{harvnb|Thomas|1990|p= 208}}</ref> In the third quarter, Warner Bros. gained complete control of First National, when Harry purchased the company's remaining one-third share from Fox.<ref name="HBTN11476" /> The [[United States Department of Justice|Justice Department]] agreed to allow the purchase if First National was maintained as a separate company.<ref name="thomas67">{{harvnb|Thomas|1990|p= 67}}</ref> When the [[Great Depression]] hit, Warner asked for and got permission to merge the two studios. Soon afterward Warner Bros. moved to the First National lot in [[Burbank, California|Burbank]]. Though the companies merged, the Justice Department required Warner to release a few films each year under the First National name until 1938. For thirty years, certain Warner productions were identified (mainly for tax purposes) as 'A Warner Bros.–First National Picture.'

In the latter part of 1929, Jack Warner hired [[George Arliss]] to star in ''[[Disraeli (1929 film)|Disraeli]]'',<ref name="thomas77">{{harvnb|Thomas|1990|p= 77}}</ref> which was a success.<ref name="thomas77" /> Arliss won an [[Academy Award for Best Actor]] and went on to star in nine more movies for the studio.<ref name="thomas77" /> In 1930, Harry acquired more theaters in [[Atlantic City, New Jersey|Atlantic City]], despite the beginning of the Great Depression.<ref>{{cite news|url = http://www.time.com/time/magazine/article/0,9171,739489,00.html |title = Warner Week|accessdate =July 9, 2008 |date = June 9, 1930 | work=Time}}</ref> In July 1930, the studio's banker, Motley Flint, was murdered by a disgruntled investor in another company.<ref name="thomas72">{{harvnb|Thomas|1990|p= 72}}</ref>

Harry acquired a string of music publishers to form Warner Bros. Music. In April 1930, Warner Bros. acquired [[Brunswick Records]]. Harry obtained radio companies, foreign sound patents and a [[lithograph]] company.<ref name="HBTN11476" /> After establishing Warner Bros. Music, Harry appointed his son, Lewis, to manage the company.<ref name="thomas66">{{harvnb|Thomas|1990|p= 66}}</ref>

By 1931, the studio began to feel the effects of the Depression as the public could no longer afford the tickets. The studio reportedly lost $8&nbsp;million, and an additional $14&nbsp;million the following year.<ref name="sperling160">{{harvnb|Warner|Sperling|Millner|1998| p= 160}}</ref> In 1931, Warner Bros. Music head Lewis Warner died from an infected [[wisdom tooth]].<ref name="thomas72" />

Around that time, Zanuck hired screenwriter [[Wilson Mizner]].<ref name="thomas89-92">{{harvnb|Thomas|1990|pp= 89–92}}</ref> While at the studio, Mizner had hardly any respect for authority and found it difficult to work with Jack,<ref name="thomas89-92" /> but became an asset.<ref name="thomas89-92" /> As time went by, Warner became more tolerant of Mizner and helped invest in Mizner's [[Brown Derby]] restaurant.<ref name="thomas89-92" /> On April 3, 1933, Mizner died from a heart attack.<ref name="thomas93">{{harvnb|Thomas|1990|p= 93}}</ref>

By 1932, audiences had grown tired of musicals, and the studio was forced to cut musical numbers from many productions and advertise them as straight comedies. The public had begun to associate musicals with color, and thus studios began to abandon its use. Warner Bros. had a contract with Technicolor to produce two more pictures in that process. As a result, the first horror films in color were produced and released by the studio: ''[[Doctor X (film)|Doctor X]]'' (1932) and ''[[Mystery of the Wax Museum]]'' (1933). In the latter part of 1931, Harry Warner rented the [[Teddington Studios]] in London, England.<ref name="thomas110">{{harvnb|Thomas|1990|p= 110}}</ref> The studio focused on making "[[quota quickies]]" for the domestic British market<ref name="Warren">Patricia Warren ''British Film Studios: An Illustrated History'', London: B.T Batsford, 2001, p.161</ref> and [[Irving Asher]] was appointed as the studio's head producer.<ref name="Warren" /> In 1934, Harry officially purchased the Teddington Studios.<ref name="thomas110" />

In February 1933, Warner Bros. produced ''[[42nd Street (film)|42nd Street]]'', a very successful musical under the direction of Lloyd Bacon. Warner assigned Bacon to "more expensive productions including ''[[Footlight Parade]],'' ''[[Wonder Bar]],'' [[Broadway Gondolier]]" (which he also starred in), and ''Gold Diggers''<ref>{{cite book|last=Meyer |first=William R. |title=Warner Brothers Directors: The Hard-Boiled, the Comic, and the Weepers |location=New York |publisher=Arlington House|year=1978 |pp=19–20}}</ref><ref name="HBTN190">{{harvnb|Warner|Sperling|Millner|1998| p= 190}}</ref> that saved the company from bankruptcy.<ref>{{harvnb|Thomas|1990|p= 85}}</ref> In the wake of ''42nd Street''<nowiki>'</nowiki>s success, the studio produced profitable musicals.<ref name="HBTN19459087">{{harvnb|Warner|Sperling|Millner|1998| p= 194}}</ref> These starred [[Ruby Keeler]] and [[Dick Powell]] and were mostly directed by [[Busby Berkeley]].<ref name="HBTN19459044">{{harvnb|Warner|Sperling|Millner|1998| p=192}}</ref> In 1935, the revival suffered a major blow when Berkeley was arrested after killing three people while driving drunk.<ref name="thomas86">{{harvnb|Thomas|1990|p= 86}}</ref> By the end of the year, people again tired of Warner Bros. musicals,<ref name="HBTN19459087" /> and the studio—after the huge profits made by 1935 film ''[[Captain Blood (1935 film)|Captain Blood]]''—shifted its focus to [[Errol Flynn]] [[swashbuckler films|swashbucklers]].<ref name="HBTN195612">{{harvnb|Warner|Sperling|Millner|1998| p= 195}}</ref>

===1930–1935: Pre-code realistic period===
With the collapse of the market for musicals, Warner Bros., under [[Darryl F. Zanuck|Zanuck]] turned to more socially realistic storylines. For its many films about gangsters;<ref>The contemporary controversy around the gangster genre is discussed by Thomas Patrick Doherty in ''Pre-code Hollywood: Sex, Immorality, and Insurrection in American Cinema'', New York: Columbia University Press, 1999, especially see p.149-57</ref> Warner Bros. soon became known as a "gangster studio".<ref>{{cite news|url = http://www.cnn.com/2004/SHOWBIZ/books/08/24/mob.movies/index.html |title = The mobster and the movies |accessdate =July 9, 2008 | date=August 24, 2004 |publisher=CNN}}</ref> The studio's first gangster film, ''[[Little Caesar (film)|Little Caesar]]'', was a great box office success<ref name="HBTN1987">{{harvnb|Warner|Sperling|Millner|1998| p= 184}}</ref> and [[Edward G. Robinson]] starred in many of the subsequent Warner gangster films.<ref name="thomas77-79">{{harvnb|Thomas|1990|pp= 77–79}}</ref> The studio's next effort, ''[[The Public Enemy]]'',<ref name="HBTN987">{{harvnb|Warner|Sperling|Millner|1998| p=185}}</ref> made [[James Cagney]] arguably the studio's new top star,<ref name="thomas81">{{harvnb|Thomas|1990|p= 81}}</ref> and Warner Bros. made more gangster films.<ref name="HBTN987" />
[[File:James Cagney and Joan Blondell in Footlight Parade trailer.jpg|alt=Cagney with his arm around actress Joan Blondell, who has her eyes closed.|thumb|left|237px|[[James Cagney]] and [[Joan Blondell]] in ''[[Footlight Parade]]'' (1933)]]
Another gangster film the studio produced was the critically acclaimed ''[[I Am a Fugitive from a Chain Gang]]'', based on a true story and starring [[Paul Muni]],<ref name="thomas83">{{harvnb|Thomas|1990|p= 83}}</ref> joining Cagney and Robinson as one the studio's top gangster stars<ref name="HBTN867677">{{harvnb|Warner|Sperling|Millner|1998| p=186}}</ref> after appearing in the successful film,<ref name="HBTN987" /> which convinced audiences to question the American legal system.<ref>{{cite news|url = http://www.time.com/time/magazine/article/0,9171,744829,00.html |title = Fugitive|accessdate =July 9, 2008 |date = December 26, 1932 | work=Time}}</ref> By January 1933, the film's protagonist Robert Elliot Burns—still imprisoned in New Jersey—and other [[chain gang]] prisoners nationwide appealed and were released.<ref>{{cite news|url = http://www.time.com/time/magazine/article/0,9171,847110,00.html |title = Fugitive Free |accessdate =July 9, 2008 |date = January 2, 1933 | work=Time}}</ref> In January 1933, Georgia chain gang warden J. Harold Hardy—who was also made into a character in the film—sued the studio for displaying "vicious, untrue and false attacks" against him in the film.<ref>{{cite news|url = http://www.time.com/time/magazine/article/0,9171,744920,00.html |title = Milestones, Jan. 16, 1933 |accessdate =July 9, 2008 |date = January 16, 1933 |author=| work=Time}}</ref> After appearing in the Warner's film ''[[The Man Who Played God (1932 film)|The Man Who Played God]]'', [[Bette Davis]] became a top star.<ref name="thomas81-82">{{harvnb|Thomas|1990|pp= 82–83}}</ref>

In 1933, relief for the studio came after [[Franklin D. Roosevelt]] became president and began the [[New Deal]].<ref name="HBTN161">{{harvnb|Warner|Sperling|Millner|1998| p=161}}</ref> This economic rebound allowed Warner Bros. to again become profitable.<ref name="HBTN161" /> The same year, [[Darryl F. Zanuck|Zanuck]] quit. Harry Warner's relationship with Zanuck had become strained after Harry strongly opposed allowing Zanuck's film ''[[Baby Face (film)|Baby Face]]'' to step outside [[Hays Code]] boundaries.<ref>{{cite news|url=http://www.time.com/time/magazine/article/0,9171,745754-2,00.html|title=Musicomedies of the Week|date=July 3, 1933|work=Time|page=2}}</ref> The studio reduced his salary as a result of losses from the Great Depression,<ref name="p180">{{harvnb|Warner|Sperling|Millner|1998| pp= 182, 183}}</ref> and Harry refused to restore it as the company recovered.<ref name="TIMEHAR">{{cite news|url=http://www.time.com/time/magazine/article/0,9171,847255,00.html|title=New Deal in Hollywood|date=May 1, 1933|work=Time|page=2}}</ref> Zanuck<ref name="behlmer12">Behlmer (1985), p.12</ref> established his own company.<ref name="TIMEHAR" /> Harry thereafter raised salaries for studio employees.<ref name="TIMEHAR" />

In 1933, Warner was able to link up with newspaper tycoon [[William Randolph Hearst]]'s Cosmopolitan Films.<ref name="thomas96">{{harvnb|Thomas|1990|p= 96}}</ref> Hearst had previously worked with MGM,<ref name="Thomas 1990 95">{{harvnb|Thomas|1990|p= 95}}</ref> but ended the association after a dispute with head producer [[Irving Thalberg]] over the treatment of Hearst's longstanding mistress, actress [[Marion Davies]], who was struggling for box office success.<ref name="thomas9596">{{harvnb|Thomas|1990|pp= 95–96}}</ref> Through his partnership with Hearst, Warner signed Davies to a studio contract.<ref name="thomas96" /> Hearst's company and Davies' films, however, did not increase the studio's profits.<ref name="Thomas 1990 95" />

In 1934, the studio lost over $2.5&nbsp;million,<ref name="GRTWBiokj" /> of which $500,000 was the result of a 1934 fire at the Burbank studio, destroying 20 years' worth of early Vitagraph, Warner Bros. and First National films.<ref name="GRTWBiokj">{{harvnb|Warner|Sperling|Millner|1998| pp= 209–211}}</ref> The following year, Hearst's film adaption of [[William Shakespeare]]'s ''[[A Midsummer Night's Dream (1935 film)|A Midsummer Night's Dream]]'' (1935) failed at the [[box office]] and the studio's net loss increased.<ref>{{harvnb|Thomas|1990|p= 99}}</ref> During this time, Harry and six other movie studio figures were indicted for conspiracy to violate the [[Sherman Antitrust Act]],<ref name="GRTWBiokj" /> through an attempt to gain a monopoly over St Louis movie theaters.<ref>{{cite news|url = http://www.time.com/time/magazine/article/0,9171,787960,00.html |title = St. Louis Suit|accessdate =July 9, 2008 |date = January 21, 1935 | work=Time}}</ref> In 1935, Harry was put on trial;<ref name="GRTWBiokj" /> after a mistrial, Harry sold the company's movie theaters and the case was never reopened.<ref name="GRTWBiokj"/> 1935 also saw the studio make a net profit of $674,158.00.<ref name="GRTWBiokj" />
[[File:Warner Brother Studios from The Petrified Forest film trailer.jpg|thumb|The studio as seen in the trailer for ''[[The Petrified Forest]]'' (1936)]]

By 1936, contracts of musical and silent stars were not renewed replaced by tough-talking, working-class types who better fit these pictures. [[Dorothy Mackaill]], [[Dolores del Río]], [[Bebe Daniels]], [[Frank Fay (American actor)|Frank Fay]], [[Winnie Lightner]], [[Bernice Claire]], Alexander Gray, [[Alice White]], and [[Jack Mulhall]] that had characterized the urban, modern, and sophisticated attitude of the 1920s gave way to [[James Cagney]], [[Joan Blondell]], [[Edward G. Robinson]], [[Warren William]] and [[Barbara Stanwyck]], who would be more acceptable to the common man. The studio was one of the most prolific producers of [[Pre-Code]] pictures and had a lot of trouble with the censors once they started clamping down on what they considered indecency (around 1934).<ref name="HBTN181">{{harvnb|Warner|Sperling|Millner|1998| pp=188–189}}</ref> As a result, Warner Bros. turned to historical pictures from around 1935 to avoid confrontations with the Breen office. In 1936, following the success of ''[[The Petrified Forest]]'', Jack signed [[Humphrey Bogart]] to a studio contract.<ref name="thomas109">{{harvnb|Thomas|1990|p= 109}}</ref> Warner, however, did not think Bogart was star material,<ref name="thomas109110">{{harvnb|Thomas|1990|pp= 109, 110}}</ref> and cast Bogart in infrequent roles as a villain opposite either James Cagney or Edward Robinson over the next five years.<ref name="thomas109" />

After [[Hal B. Wallis]] succeeded Zanuck in 1933,<ref name="thomas88">{{harvnb|Thomas|1990|p= 88}}</ref> and the Hays Code began to be enforced in 1935, the studio was forced to abandon this realistic approach in order to produce more moralistic, idealized pictures. The studio's historical dramas, [[melodrama]]s (or "women's pictures"), [[swashbuckler films|swashbucklers]], and adaptations of best-sellers, with stars like [[Bette Davis]], [[Olivia de Havilland]], [[Paul Muni]], and [[Errol Flynn]] avoided the censors. In 1936, Bette Davis, by now arguably the studio's top star,<ref name="HBT%^$HYNA66">{{harvnb|Warner|Sperling|Millner|1998| pp= 219–221}}</ref> was unhappy with her roles. She traveled to England and tried to break her contract.<ref name="HBT%^$HYNA66" /> Davis lost the lawsuit and returned to America.<ref name="^$HYNA66">{{harvnb|Warner|Sperling|Millner|1998| p= 221}}</ref> Although many of the studio's employees had problems with Jack Warner, they considered Albert and Harry fair.<ref name="thomas115">{{harvnb|Thomas|1990|p= 115}}</ref>

===Code era===
In the 1930s many actors and actresses disappeared who had characterized the realistic pre-Code era but who were not suited to the new trend into moral and idealized pictures. Warner Bros. remained a top studio in [[Cinema of the United States|Hollywood]], but this changed after 1935 as other studios, notably MGM, quickly overshadowed the prestige and glamor that previously characterized Warner Bros. However, in the late 1930s, Bette Davis became the studio's top draw and was even dubbed as "The Fifth Warner Brother."<ref>{{cite web|url=http://www.watchmojo.com/women/bette_davis.php |title=Daily Video Clips: Bette Davis |publisher=[[WatchMojo.com]] |accessdate=February 20, 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20100309045919/http://www.watchmojo.com/women/bette_davis.php |archivedate=March 9, 2010 }}</ref>
[[File:Humphrey Bogart in The Petrified Forest film trailer.jpg|left|thumb|[[Humphrey Bogart]] in ''[[The Petrified Forest]]'' (1936)]]
In 1935, Cagney sued Jack Warner for breach of contract.<ref name="thomas104-106">{{harvnb|Thomas|1990|pp= 104, 106}}</ref> Cagney claimed Warner had forced him to star in more films than his contract required.<ref name="thomas104-106" /> Cagney eventually dropped his lawsuit after a cash settlement.<ref name="thomas105">{{harvnb|Thomas|1990|p= 105}}</ref> Nevertheless, Cagney left the studio to establish an independent film company with his brother Bill.<ref name="thomas106">{{harvnb|Thomas|1990|p= 106}}</ref> The Cagneys released their films though [[Grand National Films]], however they were not able to get good financing<ref name="thomas106" /> and ran out of money after their third film.<ref name="thomas106" /> Cagney then agreed to return to Warner Bros., after Jack agreed to a contract guaranteeing Cagney would be treated to his own terms.<ref name="thomas106" /> After the success of ''[[Yankee Doodle Dandy]]'' at the box office, Cagney again questioned if the studio would meet his salary demand<ref name="Thomas144z" >{{harvnb|Thomas|1990|p= 144}}</ref> and again quit to form his own film production and distribution company with Bill.<ref name="Thomas144z" />

Another employee with whom Warner had troubles was studio producer [[Bryan Foy]].<ref name="thomas116">{{harvnb|Thomas|1990|p= 116}}</ref> In 1936, Wallis hired Foy as a producer for the studio's low budget [[B movie|B-films]] leading to his nickname "the keeper of the B's".<ref name="thomas115" /> Foy was able to garnish arguably more profits than any other B-film producer at the time.<ref name="thomas115" /> During Foy's time at the studio, however, Warner fired him seven different times.<ref name="thomas116" />

During 1936, ''[[The Story of Louis Pasteur]]'' proved a box office success<ref name="thomas114">{{harvnb|Thomas|1990|p= 114}}</ref> and star Paul Muni won the Oscar for Best Actor in March 1937.<ref name="thomas114" /> The studio's 1937 film ''[[The Life of Emile Zola]]'' gave the studio its first Best Picture Oscar.<ref name="thomas114" />

In 1937, the studio hired Midwestern radio announcer [[Ronald Reagan]]. Although Reagan was initially a B-film actor, Warner Bros. was impressed by his performance in the final scene of ''[[Knute Rockne, All American]]'', and agreed to pair him with Flynn in ''[[Santa Fe Trail (film)|Santa Fe Trail]]'' (1940). Reagan then returned to B-films.<ref name="thomas117">{{harvnb|Thomas|1990|p= 117}}</ref> After his performance in the studio's 1942 ''[[Kings Row]]'', Warner decided to make Reagan a top star and signed him to a new contract, tripling his salary.<ref name="thomas117118">{{harvnb|Thomas|1990|p= 117&nbsp;118}}</ref>

In 1936, Harry's daughter Doris read a copy of Margaret Mitchell's ''[[Gone with the Wind (novel)|Gone with the Wind]]'' and was interested in making a film adaptation.<ref name="sperling220">{{harvnb|Warner|Sperling|Millner|1998| p= 235}}</ref> Doris offered Mitchell $50,000 for screen rights. Jack vetoed the deal, realizing it would be an expensive production.<ref name="sperling220" />

Major [[Paramount Pictures|Paramount]] star [[George Raft]] also eventually proved to be a problem for Jack.<ref name="thomas123125">{{harvnb|Thomas|1990|p= 123&nbsp;125}}</ref> Warner had signed him in 1939, finally bringing the third top 1930s gangster actor into the Warners fold, knowing that he could carry any gangster picture when either Robinson or Cagney were on suspension.<ref name="thomas123125" /> Raft had difficulty working with Bogart and refused to co-star with him.<ref name="thomas124">{{harvnb|Thomas|1990|p= 124}}</ref> Eventually, Warner agreed to release Raft from his contract in 1943.<ref name="thomas125">{{harvnb|Thomas|1990|p= 125}}</ref> After Raft had turned the role down, the studio gave Bogart the role of "Mad Dog" Roy Earle in the 1941 film ''[[High Sierra (film)|High Sierra]]'',<ref name="thomas125" /> which helped establish him as a top star.<ref name="thomas125126">{{harvnb|Thomas|1990|pp= 125–126}}</ref> Following ''High Sierra'' and after Raft had once again turned the part down, Bogart was given the leading role in [[John Huston]]'s successful [[The Maltese Falcon (1941 film)|1941 remake]] of the studio's 1931 pre-Code film, ''[[The Maltese Falcon (1931 film)|The Maltese Falcon]]'',<ref name="thomas126127">{{harvnb|Thomas|1990|pp= 126–127}}</ref> based upon the [[Dashiell Hammett]] novel.

===Warner's cartoons===
{{main article|Warner Bros. Cartoons|Warner Bros. Animation}}
Warner's [[cartoon]] unit had its roots in the independent [[Harman and Ising]] studio. From 1930 to 1933, [[The Walt Disney Company|Disney]] alumni Hugh Harman and Rudolf Ising produced musical cartoons for [[Leon Schlesinger]], who sold them to Warner. Harman and Ising introduced their character [[Bosko]] in the first ''[[Looney Tunes]]'' cartoon, ''[[Sinkin' in the Bathtub]]'', and created a sister series, ''[[Merrie Melodies]]'', in 1931.<ref name="HBTN987980">{{harvnb|Warner|Sperling|Millner|1998| p= 187}}</ref>

Harman and Ising broke away from Schlesinger in 1933 due to a contractual dispute, taking Bosko with them to MGM. As a result, Schlesinger started his own studio, [[Warner Bros. Cartoons|Leon Schlesinger Productions]], which continued with ''Merrie Melodies'' while starting production on ''Looney Tunes'' starring [[Buddy (Looney Tunes)|Buddy]], a Bosko clone. By the end of World War 2, a new Schlesinger production team, including directors [[Friz Freleng]] (started in 1934), [[Tex Avery]] (started in 1935), [[Frank Tashlin]] (started in 1936), [[Bob Clampett]] (started in 1937), [[Chuck Jones]] (started in 1938), and [[Robert McKimson|Bob McKimson]] (started in 1945), was formed. Schlesinger's staff developed a fast-paced, irreverent style that made their cartoons globally popular.

In 1935, Avery directed cartoons starring [[Porky Pig]], which established the character as the studio's first animated star.<ref name="TermiteTerrace">Barrier, Michael (1999). pp.329–333</ref> In addition to Porky, Warner Bros. cartoon characters [[Daffy Duck]] (who debuted in the 1937 short ''[[Porky's Duck Hunt]]''), [[Elmer Fudd]] (who debuted in the 1940 short ''[[Elmer's Candid Camera]]''), [[Bugs Bunny]] (who debuted in the 1940 short ''[[A Wild Hare]]''[[A Wild Hare|)]], and [[Tweety]] (who debuted in the 1942 short ''[[A Tale of Two Kitties]]'') acheived star power.<ref>{{cite web|url = http://www.milechai.com/product2/children_books/porky-pig-and-the-small-dog.html |title = Porky Pig and Small Dog: Looney Tunes All Hebrew|accessdate =July 9, 2008}}</ref> By 1942, the Schlesinger studio had surpassed Walt Disney Studios as the most successful producer of animated shorts.<ref>"[http://www.animationusa.com/resources/aboutwb.html Warner Bros. Studio biography]". ''AnimationUSA.com''. Retrieved June 17, 2007.</ref>

Warner Bros. eventually bought Schlesinger's cartoon unit in 1944 and renamed it [[Warner Bros. Cartoons]]. Unfortunately, the unit was indifferently treated by senior management, beginning with the installation of [[Edward Selzer]] as senior producer, whom the creative staff considered an interfering incompetent. Jack had little regard for the company's short film product and reputedly was so ignorant about the animation division of the studio that he was mistakenly convinced that the unit produced cartoons of [[Mickey Mouse]], [[Walt Disney Animation Studios|Walt Disney Productions]]' flagship character.<ref name="thomas212" /> He sold off the unit's pre-August 1948 library for $3,000 each, which proved a shortsighted transaction in light of its eventual value.<ref name="thomas212">{{harvnb|Thomas|1990|pp= 211–12}}</ref>

Warner Bros. Cartoons continued, with intermittent interruptions, until 1969 when it was dissolved as the parent company ceased film shorts entirely. Characters such as Bugs Bunny, Daffy Duck, [[Tweety|Tweety Bird]], [[Sylvester (Looney Tunes)|Sylvester]], and [[Porky pig|Porky Pig]] became central to the company's image in subsequent decades. Bugs in particular remains a mascot to Warner Bros., its various divisions and [[Six Flags]] (which Time Warner once owned). The success of the compilation film, ''[[The Bugs Bunny/Road Runner Movie]]'' in 1980, featuring the archived film of these characters prompted Warner Brothers to organize [[Warner Bros. Animation]] as a new production division to restart production of original material.

===World War II===
According to Warner's autobiography, prior to US entry in [[World War II]], Philip Kauffman, Warner Bros. German sales head, was murdered by the [[Nazis]] in Berlin in 1936.<ref>p.37 McLaughlin, Robert L. & Parry, Sally E. ''We'll Always Have the Movies: American Cinema in World War II'' 2006 University Press of Kentucky</ref><ref>p.17 Birdwell, Michael E. ''Celluloid Soldiers: The Warner Bros. Campaign Against Nazism'' 2000 NYU Press</ref><ref>Youngkin, Stephen D. ''The Lost One: A Life of Peter Lorre'' 2005 University Press of Kentucky</ref> Harry produced the successful anti-German film ''[[The Life of Emile Zola]]'' (1937).<ref name="GRTWBiok5j1y)">{{harvnb|Warner|Sperling|Millner|1998| p= 225}}</ref> After that, Harry supervised the production of more anti-German films, including ''[[Confessions of a Nazi Spy]]'' (1939),<ref name="GRTWBiokj1y233)">{{harvnb|Warner|Sperling|Millner|1998| p= 233}}</ref> ''[[The Sea Hawk (1940 film)|The Sea Hawk]]'' (1940), which made [[King Phillip II of Spain|King Phillip II]] an equivalent of [[Adolf Hitler|Hitler]],<ref name="GRTWBiokj1y247)">{{harvnb|Warner|Sperling|Millner|1998| p= 247}}</ref> ''[[Sergeant York (film)|Sergeant York]]'',<ref name="GRTWBiokj1y2rt)">{{harvnb|Warner|Sperling|Millner|1998| p= 246}}</ref> and ''You're In The Army Now'' (1941).<ref name="GRTWBiokj1y2rt)" /> Harry then decided to focus on producing war films.<ref name="GRTWBiokj1y)">{{harvnb|Warner|Sperling|Millner|1998| p= 240}}</ref> Warners' cut its film production in half during the war, eliminating its B Pictures unit in 1941. Bryan Foy joined Twentieth Century Fox.<ref>p.178 Schatz, Thomas ''Boom and Bust: American Cinema in the 1940s'' 1991 University of California Press</ref>
[[File:Bette Davis in Now Voyager trailer.jpg|thumb|right|175px|[[Bette Davis]] in ''Now, Voyager'' (1942)]]
During the war era, the studio made ''[[Casablanca (film)|Casablanca]]'', ''[[Now, Voyager]]'', ''[[Yankee Doodle Dandy]]'' (all 1942), ''[[This Is the Army]]'', and ''[[Mission to Moscow]]'' (both 1943);<ref name="pages247">{{harvnb|Warner|Sperling|Millner|1998| pp= 247–255}}</ref> the latter became controversial a few years afterwards. At the premieres of ''Yankee Doodle Dandy'' (in Los Angeles, New York, and London), audiences purchased $15.6&nbsp;million in [[war bond]]s for the governments of England and the United States. By the middle of 1943, however, audiences had tired of war films, but Warner continued to produce them, losing money. In honor of the studio's contributions to the cause, the Navy named a [[Liberty ship]] after the brothers' father, Benjamin Warner. Harry christened the ship. By the time the war ended, $20&nbsp;million in war bonds were purchased through the studio, [[American Red Cross|the Red Cross]] collected 5,200 pints of [[Blood plasma|plasma]] from studio employees<ref name="pages247" /> and 763 of the studio's employees served in the armed forces, including Harry Warner's son-in-law [[Milton Sperling]] and Jack's son Jack Warner, Jr.<ref name="GRTWBiokj1y)" /> Following a dispute over ownership of ''Casablanca''<nowiki>'</nowiki>s Oscar for Best Picture, Wallis resigned. After ''Casablanca'' made Bogart a top star, Bogart's relationship with Jack deteriorated.<ref name="Thomas144z" />

In 1943, [[Olivia de Havilland]] (whom Warner was loaning to different studios) sued Warner for breach of contract.<ref name="Thomas145">{{harvnb|Thomas|1990|p= 145}}</ref> De Haviland had refused to portray famed abolitionist [[Elizabeth Blackwell]] in an upcoming film for Columbia Pictures.<ref name="Thomas145" /> Warner responded by sending 150 telegrams to different film production companies, warning them not to hire her for any role.<ref name="Thomas145" /> Afterwards, de Haviland discovered employment contracts in the United States could only last seven years; de Haviland had been under contract with the studio since 1935.<ref name="Thomas98">{{harvnb|Thomas|1990|p= 98}}</ref> The court ruled in de Haviland's favor<ref name="Thomas145" /> and she left the studio.<ref name="Thomas145" /> Through de Haviland's victory, many of the studio's longtime actors were now freed from their contracts,<ref name="Thomas145" /> and Harry decided to terminate the studio's suspension policy.<ref name="Thomas148">{{harvnb|Thomas|1990|p= 148}}</ref>

The same year, Jack signed newly released MGM actress [[Joan Crawford]], a former top star who found her career fading.<ref name="Thomas150">{{harvnb|Thomas|1990|p= 150}}</ref> Crawford's first role with the studio was 1944's ''[[Hollywood Canteen (film)|Hollywood Canteen]]''.<ref name="Thomas151">{{harvnb|Thomas|1990|p= 151}}</ref> Her first starring role at the studio, in the title role as ''[[Mildred Pierce (film)|Mildred Pierce]]'' (1945), revived her career<ref name="Thomas151" /> and earned her an Oscar for Best Actress.<ref name="Thomas152">{{harvnb|Thomas|1990|p= 152}}</ref>

===After World War II: changing hands===
In the post-war years, Warner Bros. continued to create new stars, including [[Lauren Bacall]] and [[Doris Day]]. The studio prospered greatly after the war.<ref name="LUI_(">{{harvnb|Warner|Sperling|Millner|1998| pp=258–279}}</ref> By 1946, company payroll reached $600,000 a week<ref name="LUI_(" /> and net profit topped $19.4&nbsp;million.

Jack Warner continued to refuse to meet [[Screen Actors Guild]] salary demands.<ref name="thomas163">{{harvnb|Thomas|1990|p= 163}}</ref> In September 1946, employees engaged in a month-long strike.<ref name="thomas163" /> In retaliation, Warner—during his 1947 testimony before [[United States Congress|Congress]] about ''Mission to Moscow''—accused multiple employees of ties to Communists.<ref name="thomas164">{{harvnb|Thomas|1990|p= 164}}</ref> By the end of 1947, the studio reached a record net profit of $22&nbsp;million.<ref name="GRTWBiodry2prt)">{{harvnb|Warner|Sperling|Millner|1998| p=279}}</ref>

On January 5, 1948, Warner offered the first color [[newsreel]], covering the [[Tournament of Roses Parade]] and the [[Rose Bowl Game]]. In 1948, Bette Davis, still their top actress and now hostile to Jack, was a big problem for Harry after she and others left the studio after completing the film ''[[Beyond the Forest]]''.<ref name="thomas175176">{{harvnb|Thomas|1990|pp= 175, 176}}</ref>

Warner was a party to the ''[[United States v. Paramount Pictures, Inc.]]'' anti-trust case of the 1940s. This action, brought by the Justice Department and the [[Federal Trade Commission]], claimed the five integrated studio-theater chain combinations restrained competition. The [[Supreme Court of the United States|Supreme Court]] heard the case in 1948, and ruled for the government. As a result, Warner and four other major studios were forced to separate production from exhibition. In 1949, the studio's net profit was only $10&nbsp;million.<ref name="GRTWBiodry2prt)" />

Warner Bros. had two semi-independent production companies that released films through the studio.{{citation needed|date=July 2012}} One of these was [[Milton Sperling|Sperling]]'s [[United States Pictures]].<ref>{{cite web|url=http://www.nytimes.com/movies/person/112308/Milton-Sperling/biography|title=Milton Sperling biography|work=[[The New York Times]]}}</ref>

[[File:Vivien Leigh in Streetcar Named Desire trailer 2.jpg|left|thumb|[[Vivien Leigh]] as [[Blanche DuBois]] in [[A Streetcar Named Desire (1951 film)|''A Streetcar Named Desire'' (1951)]]]]
In the early 1950s, the threat of television emerged. In 1953, Jack decided to copy.<ref name="268lk" /> [[United Artists]] successful 3D film ''[[Bwana Devil]]'', releasing his own 3D films beginning with ''[[House of Wax (1953 film)|House of Wax]]''.<ref name="p287">{{harvnb|Warner|Sperling|Millner|1998| p= 287}}</ref> However, 3D films soon lost their appeal among moviegoers.<ref name="thomas191">{{harvnb|Thomas|1990|p= 191}}</ref>

3D almost caused the demise of the Warner Bros. cartoon studio. Having completed a 3D Bugs Bunny cartoon, ''[[Lumber Jack-Rabbit]]'', Jack Warner ordered the animation unit to be shut down, erroneously believing that all cartoons hence would be produced in the 3D process. Several months later, Warner relented and reopened the cartoon studio. Fortunately, Warner Bros. had enough of a backlog of cartoons and a healthy reissue program so that there was no noticeable interruption in the release schedule.

In 1952, Warner Bros. made their first film (''[[Carson City (1952 film)|Carson City]]'') in "Warnercolor", the studio's name for [[Eastmancolor]].

After the downfall of 3D films, Harry Warner decided to use [[CinemaScope]] in future Warner Bros. films.<ref name="W2878">{{harvnb|Warner|Sperling|Millner|1998| pp=287–288}}</ref> One of the studio's first [[CinemaScope]] films, ''[[The High and the Mighty (film)|The High and the Mighty]]'' (owned by [[John Wayne]]'s company [[Batjac]]), enabled the studio to show a profit.<ref name="W288">{{harvnb|Warner|Sperling|Millner|1998| p=288}}</ref>

Early in 1953, Warner's theater holdings were spun off as Stanley Warner Theaters; Stanley Warner's non-theater holdings were sold to Simon Fabian Enterprises,<ref name="Purch56">{{cite news|url = http://www.time.com/time/magazine/article/0,9171,808529,00.html |title = Boston to Hollywood |accessdate =July 9, 2008 |date = May 21, 1956 | work=Time}}</ref> and its theaters merged with [[RKO]] Theatres to become RKO-Stanley Warner Theatres.<ref>{{cite book|title=The American Film Industry|last=Balio|first=Tino|url={{google books |plainurl=y |id=eT_6IcZM-fAC |page=567}}|year=1985|page=567 | isbn=978-0-299-09874-2 | publisher=Univ of Wisconsin Press}}</ref>

By 1956, the studio was losing money,<ref name="HBTN82009787">{{harvnb|Warner|Sperling|Millner|1998| p=303}}</ref> declining from 1953's net profit of $2.9&nbsp;million<ref name="thomas190">{{harvnb|Thomas|1990|p= 190}}</ref> and the next two years of between $2 and $4&nbsp;million.<ref name="thomas225">{{harvnb|Thomas|1990|p= 225}}</ref> In February 13, 1956, Jack Warner sold the rights to all of his pre-1950 films to [[Associated Artists Productions]] (which merged with [[United Artists Television]] in 1958, and was subsequently acquired by [[Turner Broadcasting System]] in early 1986 as part of a failed takeover of [[Metro-Goldwyn-Mayer|MGM/UA]] by [[Ted Turner]]).<ref name="ymrt">{{harvnb|Schickel|Perry|2008|p=255}}</ref><ref name="aap exceptions">WB retained a pair of features from 1949 that they merely distributed, and all short subjects released on or after September 1, 1948; in addition to all cartoons released in August 1948</ref><ref name="archive.org">{{cite web|url=https://archive.org/details/mediahistory&tab=collection?and%5B%5D=subject%3A%22Motion%20pictures%20--%20Catalogues%22|title=Media History Digital Library|work=archive.org}}</ref>

In May 1956, the brothers announced they were putting Warner Bros. on the market.<ref name="Purch88">{{cite news|url=http://www.time.com/time/magazine/article/0,9171,808529,00.html|title=Boston to Hollywood|date=May 21, 1956|work=Time|page=2}}</ref> Jack secretly organized a syndicate—headed by Boston banker Serge Semenenko<ref name="HBTN82009787" />– to purchase 90% of the stock.<ref name="HBTN82009787" /> After the three brothers sold, Jack—through his under-the-table deal—joined Semenenko's syndicate<ref name="HBTN308">{{harvnb|Warner|Sperling|Millner|1998| p= 308}}</ref> and bought back all his stock.<ref name="HBTN308" /> Shortly after the deal was completed in July,<ref name="thomas226" >{{harvnb|Thomas|1990|p= 226}}</ref> Jack—now the company's largest stockholder—appointed himself its new president.<ref name="HBTN=A89787">{{harvnb|Warner|Sperling|Millner|1998| p=306}}</ref><ref name="thomas226" /> Shortly after the deal closed, Jack announced the company and its subsidiaries would be "directed more vigorously to the acquisition of the most important story properties, talents, and to the production of the finest motion pictures possible."<ref name="vindy-07-12-56">{{cite news | title = 2 Warners Sell Most of Stock in Film Firm: Harry and Albert Dispose of Shares to Banker; Jack to Be President | author=The United Press | work=The Youngstown Vindicator
| date = July 12, 1956 | page = 22}}</ref>

===Warner Bros. Television and Warner Bros. Records===
By 1949, with the success of television threatening the film industry more and more, Harry Warner decided to emphasize television production.<ref name="268lk">{{harvnb|Warner|Sperling|Millner|1998| p= 286}}</ref> However, the [[Federal Communications Commission]] (FCC) would not permit it.<ref name="268lk" /> After an unsuccessful attempt to convince other movie studio bosses to switch, Harry abandoned his television efforts.<ref name="p.287">page 287</ref>

Jack had problems with [[Milton Berle]]'s unsuccessful film ''[[Always Leave Them Laughing]]'' during the peak of Berle's television popularity. Warner felt that Berle was not strong enough to carry a film and that people would not pay to see the man they could see on television for free. However, Jack was pressured into using Berle, replacing [[Danny Kaye]] with him.<ref>[http://issuu.com/boxoffice/docs/boxoffice_061149-1/10 Issuu.com]{{dead link|date=February 2011}}</ref> Berle's outrageous behavior on the set and the film's massive failure led to Jack banning television sets from film sets.<ref>p.144 Hope, Bob & Shavelson, Mel ''Don't Shoot, It's Only Me'' 1991 Jove Books</ref>
[[File:James Garner Bret Maverick Jack Kelly Bart Maverick.JPG|right|thumb|160px|[[James Garner]] and [[Jack Kelly (actor)|Jack Kelly]] in ''[[Maverick (TV series)|Maverick]]'' (1957).]]
On March 21, 1955, the studio was finally able to engage in television through the successful [[Warner Bros. Television]] unit run by [[William T. Orr]], Jack Warner's son-in-law. Warner Bros. Television provided [[American Broadcasting Company|ABC]] with a weekly show, ''[[Warner Bros. Presents]].'' The show featured rotating shows based on three film successes, ''[[Kings Row#Television series|Kings Row]]'', ''[[Casablanca (film)#Sequels and other versions|Casablanca]]'' and ''[[Cheyenne (film)|Cheyenne]]'', followed by a promotion for a new film.<ref name="bbddpp">[http://www.americanradiohistory.com/Archive-BC-IDX/55-OCR/BC-1955-03-21-Page-0112.pdf Warner Bros. Enters Tv Field With Pact for ABC-TV Shows]{{dead link|date=June 2012}}</ref><ref name="thomas192">{{harvnb|Thomas|1990|p= 192}}</ref> It was not a success.<ref name="thomas193">{{harvnb|Thomas|1990|p= 193}}</ref> The studio's next effort was to make a weekly series out of ''Cheyenne''.<ref name="thomas194">{{harvnb|Thomas|1990|p= 194}}</ref> ''[[Cheyenne (1955 TV series)|Cheyenne]]'' was television's first hour-long [[Western (genre)|Western]]. Two episodes were placed together for feature film release outside the United States. In the tradition of their [[B pictures]], the studio followed up with a series of rapidly produced popular [[Western (genre)|Westerns]], such as writer/producer [[Roy Huggins]]' critically lauded ''[[Maverick (TV series)|Maverick]]'' as well as ''[[Sugarfoot]]'', ''[[Bronco (TV series)|Bronco]]'', ''[[Lawman (TV series)|Lawman]]'', ''[[The Alaskans]]'' and ''[[Colt .45 (TV series)|Colt .45]]''.<ref name="thomas194" /> The success of these series helped to make up for losses in the film business.<ref name="thomas194" /> As a result, Jack decided to emphasize television production.<ref name="thomas195">{{harvnb|Thomas|1990|p= 195}}</ref> Warner's produced a series of popular [[private detective]] shows beginning with ''[[77 Sunset Strip]]'' (1958–1964) followed by ''[[Hawaiian Eye]]'' (1959–1963), ''[[Bourbon Street Beat]]'' (1960) and ''[[Surfside Six]]'' (1960–1962).

Within a few years, the studio provoked hostility among their TV stars such as [[Clint Walker]] and [[James Garner]], who sued over a contract dispute<ref name="thomas196-198">{{harvnb|Thomas|1990|pp= 196–8}}</ref> and won. [[Edd Byrnes]] was not so lucky and bought himself out of his contract. Jack was angered by their perceived ingratitude, who evidently showed more independence than film actors, deepening his contempt for the new medium.<ref name="thomas199">{{harvnb|Thomas|1990|p= 199}}</ref> Many of Warner's television stars appeared in the casts of Warner's cinema releases. In 1963 a court decision forced Warner's to end contracts with their television stars, engaging them for specific series or film roles.{{Citation needed|date=November 2014}} In 1963, [[Jack Webb]] was the head of Warner's TV division. <ref>{{Cite book|url=https://books.google.com/books?id=CuTDAwAAQBAJ&pg=PA157&lpg=PA157&dq=1963+jack+webb+warner+brothers&source=bl&ots=RE7quW5ift&sig=oQwk19FchM_em9wF0cPifoCBpmg&hl=en&sa=X&ved=0ahUKEwisjeDD9t_RAhVKImMKHaW1Ct4Q6AEIRDAM#v=onepage&q=1963%20jack%20webb%20warner%20brothers&f=false|title=George Burns Television Productions: The Series and Pilots, 1950-1981|last=Irvin|first=Richard|date=2014-05-12|publisher=McFarland|isbn=9781476616216|language=en}}</ref>

[[File:Dean Martin Frank Sinatra Dean Martin Show 1958.JPG|right|thumb|100px|[[Dean Martin]] and [[Frank Sinatra]]]]
Warner Bros. was already the owner of extensive music-publishing holdings, whose tunes had appeared in countless cartoons (arranged by [[Carl Stalling]]) and television shows (arranged by [[Max Steiner]]<ref>{{IMDb name|70|Max Steiner}}</ref>).

In 1958, the studio launched [[Warner Bros. Records]]. Initially the label released recordings made by their television stars—whether they could sing or not—and records based on television soundtracks.

In 1963, Warner agreed to a "rescue takeover" of [[Frank Sinatra]]'s [[Reprise Records]].<ref name="thomas255">{{harvnb|Thomas|1990|p= 255}}</ref> The deal gave Sinatra US$1.5&nbsp;million and part ownership of Warner Bros. Records, making Reprise a sub-label.<ref name="thomas255" /> Most significantly the deal brought Reprise manager [[Mo Ostin|Morris "Mo" Ostin]] into the company. In 1964, upon seeing the profits record companies made from Warner film music, Warner decided to claim ownership of the studio's film soundtracks.<ref name="thomas265">{{harvnb|Thomas|1990|pp= 264–265}}</ref> In its first eighteen months, Warner Bros. Records lost around $2&nbsp;million.<ref name="thomas2645">{{harvnb|Thomas|1990|p= 265}}</ref>

===New owners===
Warner Bros. rebounded in the late 1950s, specializing in adaptations of popular plays like ''[[The Bad Seed (1956 film)|The Bad Seed]]'' (1956), ''[[No Time for Sergeants (1958 film)|No Time for Sergeants]]'' (1958), and ''[[Gypsy (1962 film)|Gypsy]]'' (1962).

While he slowly recovered from a car crash that occurred while vacationing in France in 1958, Jack returned to the studio and made sure his name was featured in studio press releases. From 1961-63, the studio's annual net profit was a little over $7&nbsp;million.<ref name="H:325">{{harvnb|Warner|Sperling|Millner|1998| p=325}}</ref> Warner paid an unprecedented $5.5&nbsp;million for the film rights to the Broadway musical ''[[My Fair Lady]]'' in February 1962. The previous owner, [[CBS]] director [[William S. Paley]], set terms including half the distributor's gross profits "plus ownership of the negative at the end of the contract."<ref name="thomas259">{{harvnb|Thomas|1990|p= 259}}</ref> In 1963, the studio's net profit dropped to $3.7&nbsp;million.<ref name="H:325" /> By the mid-1960s, motion picture production was in decline, as the industry was in the midst of a painful transition from the [[Classical Hollywood cinema|Golden Age of Hollywood]] to the era now known as [[New Hollywood]]. Few studio films were made in favor of co-productions (for which Warner provided facilities, money and distribution), and pickups of independent pictures.

With the success of the studio's 1964 film of Broadway play ''[[My Fair Lady]]'',<ref name="thomas2645" /> as well as its soundtrack,<ref name="thomas2645" /> Warner Bros. Records became a profitable subsidiary. The 1966 film ''[[Who's Afraid of Virginia Woolf? (film)|Who's Afraid Of Virginia Woolf?]]'' was a huge success.<ref name="thomas278">{{harvnb|Thomas|1990|p= 278}}</ref>

In November 1966, Jack gave in to advancing age and changing times,<ref name="thomas280">{{harvnb|Thomas|1990|p= 280}}</ref> selling control of the studio and music business to [[Seven Arts Productions]], run by Canadian investors Elliot and Kenneth Hyman, for $32&nbsp;million.<ref name="thomas279">{{harvnb|Thomas|1990|p= 279}}</ref> The company, including the studio, was renamed [[Warner Bros.-Seven Arts]]. Warner remained president until the summer of 1967, when ''[[Camelot (film)|Camelot]]'' failed at the box office and Warner gave up his position to his longtime publicity director, Ben Kalmenson;<ref name="thomas279280">{{harvnb|Thomas|1990|pp= 279–280}}</ref> Warner remained on board as an independent producer and vice-president.<ref name="thomas279" /> With the 1967 success of ''[[Bonnie and Clyde (film)|Bonnie and Clyde]]'', Warner Bros. was again profitable.<ref name="thomas288">{{harvnb|Thomas|1990|p= 288}}</ref>

Two years later the Hymans were tired and fed up with Jack Warner and his actions.<ref name="thomas288" /> They accepted a cash-and-stock offer from [[Kinney National Company]] for more than $64&nbsp;million.<ref name="thomas288" /> Kinney owned a Hollywood talent agency, [[Ashley-Famous]],<ref>William Poundstone, ''Fortune's Formula''</ref> whose founder [[Ted Ashley]] led Kinney head [[Steve Ross (Time Warner CEO)|Steve Ross]] to purchase Warner Bros. Ashley became the studio head and changed the name to Warner Bros., Inc. once again. Jack Warner was outraged by the Hymans' sale, and decided to retire, until his death from serious health complications of heart inflammation in August 1978.

Although movie audiences had shrunk, Warner's new management believed in the drawing power of stars, signing co-production deals with several of the biggest names of the day, including [[Paul Newman]], [[Robert Redford]], [[Barbra Streisand]], and [[Clint Eastwood]], carrying the studio successfully through the 1970s and 1980s. Warner Bros. also made major profits on films and television shows built around the characters of [[Superman]], [[Batman]] and [[Wonder Woman]] owned by Warner Bros. subsidiary [[DC Comics]].

Abandoning parking lots and funeral homes, the refocused Kinney renamed itself in honor of its best-known holding, [[Warner Communications]]. Throughout the 1970s and 1980s Warner Communications branched out into other business, such as [[video game]] company [[Atari, Inc.]] in 1976, and later the [[Six Flags]] theme parks.

{{anchor|Columbia partnership}}From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with [[Columbia Pictures]]. In some countries, this joint venture distributed films from other companies (such as [[EMI Films]] and [[The Cannon Group|Cannon Films]] in the UK). Warner ended the venture in 1988 and partnered with [[Walt Disney Pictures]]. This joint venture lasted until 1993, when Disney created Buena Vista International.

In 1972, in a cost-cutting move, Warner and Columbia formed a third company called The Burbank Studios (TBS).<ref name="Bingen">{{cite book|last1=Bingen|first1=Steven|author2=Marc Wanamaker|title=Warner Bros.: Hollywood's Ultimate Backlot|date=2014|publisher=Rowman & Littlefield|location=London|isbn=9781589799622|pages=194–202|url=https://books.google.com/books?id=vjGPBAAAQBAJ&pg=PA194|accessdate=April 25, 2015}}</ref> They would share the Warner lot in Burbank.<ref name="Bingen" /> Both studios technically became production entities, giving TBS day-to-day responsibility for studio grounds and upkeep.<ref name="Bingen" /> The [[Columbia Ranch]] (about a mile north of Warner's lot) was part of the deal.<ref name="Bingen" /> The Warner-Columbia relationship was acrimonious, but the reluctance of both studios to approve or spend money on capital upgrades that might only help the other did have the unintended consequence of preserving the Warner lot's primary function as a filmmaking facility while it produced relatively little during the 1970s and 1980s.<ref name="Bingen" /> (Most films produced after 1968 were filmed on location after the failure of ''Camelot'' was partially attributed to the fact it was set in England but obviously filmed in Burbank.)<ref name="Bingen"/> With control over its own lot tied up in TBS, Warner ultimately retained a significant portion of its [[backlot]],<ref name="Bingen" /> while [[20th Century Fox|Fox]] sold its backlot to create [[Century City, Los Angeles|Century City]], [[Universal Studios|Universal]] turned part of its backlot into [[Universal Studios Hollywood|a theme park]] and [[Universal CityWalk|shopping center]], and [[Walt Disney Studios (Burbank)|Disney replaced its backlot with office buildings]] and exiled its [[Walt Disney Animation Studios|animation department]] to an industrial park in Glendale.

In 1989, a solution to the situation became evident when Warner Bros. acquired [[Lorimar-Telepictures]] and gained control of the former MGM studio lot in [[Culver City, California|Culver City]], and that same year, Sony bought Columbia Pictures.<ref name="Bingen" /> Sony was flush with cash and Warner Bros. now had two studio lots.<ref name="Bingen" /> In 1990, TBS ended when Sony bought the MGM lot from Warner and moved Columbia to Culver City.<ref name="Bingen" /> However, Warner kept the Columbia Ranch, now known as the Warner Bros. Ranch.<ref name="Bingen" />

Warner Communications merged in 1989 with [[white shoe firm|white-shoe]] publishing company [[Time Inc.]] Time claimed a higher level of prestige, while Warner Bros. provided the profits. The [[Time Warner]] merger was almost derailed when [[Gulf and Western Industries|Paramount Communications]] (Formerly [[Gulf and Western Industries|Gulf+Western]], later sold to [[Viacom]]), launched a $12.2&nbsp;billion [[hostile takeover]] bid for Time Inc., forcing Time to acquire Warner with a $14.9&nbsp;billion cash/stock offer. Paramount responded with a lawsuit filed in [[Delaware]] court to break up the merger. Paramount lost and the merger proceeded.

In 1992, [[Warner Bros. Family Entertainment]] was established to produce various family-oriented films.

In 1997, Time Warner sold Six Flags. The takeover of Time Warner in 2000 by then-high-flying [[AOL]] did not prove a good match, and following the collapse in "dot-com" stocks, the AOL element was banished from the corporate name.

===Since 1995===
[[File:WarnerStudio.jpg|thumb|right|A panoramic view over today's studio premises.]]

In 1995, Warner and station owner [[Tribune Company]] of Chicago launched [[The WB Television Network|The WB Network]], seeking a niche market in teenagers. The WB's early programming included an abundance of teenage fare, such as ''[[Buffy the Vampire Slayer]]'', ''[[Smallville]]'', ''[[Dawson's Creek]]'', and ''[[One Tree Hill (TV series)|One Tree Hill]]''. Two dramas produced by [[Spelling Television]], ''[[7th Heaven (TV series)|7th Heaven]]'' and ''[[Charmed]],'' helped bring The WB into the spotlight. ''Charmed'' lasted eight seasons, becoming the longest running drama with female leads. ''7th Heaven'' ran for eleven seasons and was the longest running family drama and longest-running show for the network. In 2006, Warner and [[CBS Paramount Television]] decided to close The WB and CBS's [[UPN]] and jointly launch [[The CW Television Network]].

In 1998, Warner Bros. celebrated its 75th anniversary. In 1999, Terry Semels and Robert Daly resigned as studio heads after a career 13 Oscar nominated films. Daly and Semels were said to have popularized the modern model of partner financing and profit sharing for film production. Until mid-1999, when Alan Horn and Barry Meyer replaced Daly and Semester as new studio heads, in which the studio had continued success in movies, Television shows, cartoons, that the previous studio heads had for the studio.

In the late 1990s, Warner obtained rights to the ''[[Harry Potter]]'' novels and released feature film adaptations of the [[Harry Potter and the Philosopher's Stone (film)|first]] in 2001. Subsequently, they released the [[Harry Potter and the Chamber of Secrets (film)|second film]] in 2002, the [[Harry Potter and the Prisoner of Azkaban (film)|third]] in June 2004, the [[Harry Potter and the Goblet of Fire (film)|fourth]] in November 2005, the [[Harry Potter and the Order of the Phoenix (film)|fifth]] in July 2007, and the [[Harry Potter and the Half-Blood Prince (film)|sixth]] in July 2009.<ref>{{cite web|url=http://www.timewarner.com/corp/newsroom/pr/0,20812,1833086,00.html |title=Harry Potter and The Half-Blood Prince Moves to Summer 2009|publisher=Time Warner |accessdate=June 30, 2012}}</ref> The seventh (and at that time, final) book was released as two movies; [[Harry Potter and the Deathly Hallows – Part 1|Deathly Hallows - Part 1]] in November 2010 and [[Harry Potter and the Deathly Hallows – Part 2|Deathly Hallows - Part 2]] in July 2011.

In 2004, Warner Bros. became the first studio in history to gross more than $2&nbsp;billion internationally in a single year.<ref name=":0">{{Cite web|url=http://www.warnerbros.com/studio/about-studio/company-history|title=Company History|website=www.warnerbros.com|access-date=August 10, 2016}}</ref>

From 2006, Warner Bros. operated a joint venture with [[China Film Group Corporation]] and HG to form '''Warner China Film HG''' to produce films in Hong Kong and China, including [[Connected (film)|''Connected'']], a remake of the 2004 [[thriller film]] [[Cellular (film)|''Cellular'']]''.''

Warner Bros. played a large part in the discontinuation of the [[HD DVD]] format. On January 4, 2008, Warner Bros. announced that they would drop support of HD DVD in favor of [[Blu-ray Disc]].<ref>{{cite web|url=http://www.consolewatcher.com/warner-bros-goes-blu-ray-exclusive/ |title=Warner Bros Goes Blu Ray Exclusive |publisher=Consolewatcher.com |accessdate=June 30, 2012}}</ref> HD DVDs continued to be released through May 2008, but only following Blu-ray and DVD releases.

In 2009, Warner Bros. set studio and industry records, raking in $2.13 billion in domestic receipts and $4.01 billion worldwide.<ref name=":0" />

Warner Bros.' [[Harry Potter (film series)|''Harry Potter'' film series]] was the worldwide highest-grossing film series of all time without adjusting for inflation. Its [[Batman in film|''Batman'' film series]] was one of only two series to have two entries earn more than $1 billion worldwide. ''[[Harry Potter and the Deathly Hallows – Part 2]]'' was Warner Bros.' highest-grossing movie ever (surpassing ''[[The Dark Knight (film)|The Dark Knight]]'').<ref>{{Cite web|url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/07/box-office-harry-potter-deathly-hallow-part-2-winnie-the-pooh.html|title=Box Office: Final 'Harry Potter' film has highest-grossing domestic opening of all time [Updated]|date=2011-07-17|website=LA Times Blogs - Company Town|language=English|access-date=2017-01-25}}</ref> However, the Harry Potter movies have produced a net loss due to [[Hollywood accounting]].<ref>{{cite news| url=http://www.deadline.com/2010/07/studio-shame-even-harry-potter-pic-loses-money-because-of-warner-bros-phony-baloney-accounting/ | work=Deadline | title=STUDIO SHAME! Even Harry Potter Pic Loses Money Because Of Warner Bros' Phony Baloney Net Profit Accounting | first=Mike | last=Fleming Jr. | date=July 6, 2010}}</ref> [[IMAX Corporation|IMAX Corp.signed]] with Warner Bros. Pictures in April 2010 to release as many as 20 giant-format films through 2013.<ref>{{cite news| url=http://online.wsj.com/article/SB10001424052748703648304575211961881537030.html | work=The Wall Street Journal | title=Imax, Warner Bros. Sign Pact | first=Andy | last=Georgiades | date=April 28, 2010}}</ref>

Warner Bros. formed a short form digital unit, Blue Ribbon Content, under its [[Warner Bros. Animation]] & Warner Digital Series president.<ref>{{cite news|last1=Spangler|first1=Todd|title=Warner Bros. Unveils Digital Short-Form Studio: Blue Ribbon Content|url=http://variety.com/2014/digital/news/warner-bros-unveils-digital-short-form-studio-blue-ribbon-content-1201335504/|accessdate=October 22, 2014|work=Variety|publisher=Penske Business Media|date=October 21, 2014}}</ref>

On February 6, 2014, [[Columbia TriStar Warner Filmes de Portugal Ltda.]], a joint venture with [[Sony Pictures]] which distributed both companies' films in Portugal, announced that it would have its offices no more from March 31, 2014.<ref>{{cite web|url=http://www.dn.pt/inicio/artes/interior.aspx?content_id=3673331&seccao=Cinema|title=Columbia - Columbia Tristar Warner ATM Portugal - Cinema - DN|author=Eurico de Barros|work=DN}}</ref> [[Lusomundo|NOS Audiovisuais]] is handling the distribution of Warner Bros. films in Portugal since then.

As of 2015, Warner Bros. is one of only three studios to have released a pair of billion-dollar films in the same year (along with [[Walt Disney Studios Motion Pictures]] and [[Universal Studios]]); the distinction was achieved in 2012 with ''[[The Dark Knight Rises]]'' and ''[[The Hobbit: An Unexpected Journey]]''.<ref>{{cite web|url=http://www.boxofficemojo.com/news/?id=2904&p=.htm|title='Toy Story 3' Reaches $1 Billion|work=boxofficemojo.com}}</ref><ref>{{cite web|url=http://www.boxofficemojo.com/news/?id=3443&p=.htm|title=Around-the-World Roundup: 'Avengers' Reaches $1 Billion Worldwide|work=boxofficemojo.com}}</ref><ref>{{cite web|url=http://geeknation.com/universal-crosses-3-billion-at-the-worldwide-box-office/|title=Universal Crosses $3 Billion at the Worldwide Box Office|work=GeekNation}}</ref> As of 2016, it is only studio to cross $1 billion at the domestic box-office every year since 2000.<ref>{{cite web|url=http://variety.com/2015/film/news/american-sniper-san-andreas-push-warner-bros-past-1-billion-domestically-1201529536/|title=‘American Sniper,’ ‘San Andreas’ Push Warner Bros. Past $1 Billion Domestically|first=Brent|last=Lang|date=June 26, 2015|publisher=|accessdate=December 30, 2016}}</ref>

==Production deals==
{{columns|col1=
'''Active producer/distributor deals''' (as of March 2014)<ref>{{cite news|last1=McNary|first1=Dave|title=Facts on Pacts: Minimajors and indies are Picking up the slack on First-Look Deals as Studios continue to tread water|url=http://pmcvariety.files.wordpress.com/2014/03/facts-on-pacts-fixed.pdf|accessdate=October 30, 2014|work=Variety|publisher=Penske Business Media|date=March 18, 2014|page=17|format=PDF}}</ref>
*[[Alcon Entertainment]] (1999–)<ref name=thr>{{cite news|last=Fernandez|first=Jay A.|title=The State of the Studio Deals: Who's Doing What Where|url=http://www.hollywoodreporter.com/news/studio-deals-disney-dreamworks-fox-paramount-254269?page=2|accessdate=July 16, 2012|newspaper=Hollywood Reporter|date=October 27, 2011|pages=2|author2=Borys Kit|author3=Pamela McClintock}}</ref><ref>http://variety.com/1998/film/news/alcon-s-lost-finds-distrib-deal-with-wb-1117470889/</ref><ref>[https://www.thefreelibrary.com/Warner+Bros.+Pictures+and+Alcon+Entertainment+Have+Entered+Into+an...-a059999765 Warner Bros. Pictures and Alcon Entertainment Have Entered Into an Exclusive Multipicture Worldwide Distribution Deal. | The Free Library]</ref><ref>[http://www.screendaily.com/warner-bros-and-alcon-entertainment-sign-new-agreement/4026008.article Warner Bros and Alcon Entertainment sign new agreement | News | Screen]</ref><ref>http://variety.com/2015/film/news/alcon-extends-deal-warner-bros-1201634253/</ref><ref>http://deadline.com/2015/11/alcon-entertainment-warner-bros-extend-deal-200-million-financing-1201609157/</ref><ref name="cinemacon">http://deadline.com/2013/04/cinemacon-warner-bros-wins-strong-exhibitor-reaction-to-summer-slate-476590/</ref><ref name="cinemacon2">http://deadline.com/2014/03/cinemacon-warner-bros-brings-out-heavy-star-power-to-court-theatre-owners-eastwood-depp-sandler-tatum-hit-vegas-705627/</ref><ref name="blair">[http://www.hollywoodreporter.com/news/blair-rich-named-president-warner-900852 Blair Rich Named President of Warner Bros. Worldwide Marketing]</ref><ref name="blair2">https://variety.com/2016/film/news/warner-bros-blair-rich-1201791413/</ref>
*[[Amblin Entertainment]] (1984–)
*[[Atlas Entertainment]] (1995–)
*[[Greg Berlanti|Berlanti Productions]] (2010–)
*[[Steve Carell|Carousel Productions]] (2013–)
*[[Cruel and Unusual Films]] (2007–)
*[[Heyday Films]] (2001–)
*[[Kennedy Miller Mitchell]] (1982–)
*[[Kevin McCormack|Langley Park Productions]] (2011–)<ref name=thr/>
*[[Chuck Lorre|Life's Too Short]]
*[[Dan Lin#Lin Pictures|Lin Pictures]] (2011–)<ref name=thr/>
*[[Malpaso Productions]]<ref name=thr/>
*[[Metro-Goldwyn-Mayer]] (2012–)<ref name="cinemacon" /><ref name="cinemacon2" /><ref name="blair" /><ref name="blair2" />
*[[Ben Affleck|Pearl Street Films]] (2011–) <ref name=thr/>
*[[RatPac-Dune Entertainment]] (2014–)<ref>{{cite web|url=http://variety.com/2013/film/news/warner-bros-closes-financing-deal-with-dune-brett-ratner-james-packer-1200682476/|title=Warner Bros. Closes Financing Deal With Dune, Brett Ratner, James Packer|publisher=[[Variety (magazine)|Variety]] |date=September 30, 2013 |accessdate=February 11, 2014}}</ref><ref name="cinemacon" /><ref name="cinemacon2" />
*[[LeBron James|SpringHill Entertainment]] (2015–)<ref>http://variety.com/2015/film/news/lebron-james-warner-bros-film-tv-1201545826/</ref><ref>http://www.wsj.com/articles/lebron-james-takes-shot-with-warner-bros-1437588271</ref><ref>http://www.marketwatch.com/story/lebron-james-takes-shot-with-warner-bros-2015-07-22-17103116</ref>
*[[Syncopy Inc.]] (2005–)<ref name="thr" />
*[[Susan Downey#Team Downey|Team Downey]] (2010–)<ref name=thr/><ref>{{cite web|url=http://www.deadline.com/2010/06/robert-and-susan-downey-hire-prexy-tap-spirit-of-steve-mcqueen-for-first-pic/|title=Robert and Susan Downey hire prexy, tap spirit of Steve McQueen for first pic}}</ref>
*[[Vertigo Entertainment]] (formerly RL2 Films) (2006–)<ref>{{cite news|last1=Fleming Jr|first1=Mike|title=Producer Trio Starts Primal Pictures, Putting Warner Bros Into Low Budget Genre Game|url=http://deadline.com/2012/03/producer-trio-starts-primal-pictures-putting-warner-bros-into-low-budget-genre-game-240258/|accessdate=September 14, 2015|work=deadline.com|date=March 6, 2012}}</ref><ref>{{cite web|title=Producer, Vertigo Entertainment|url=http://screenforever.org.au/program/roy-lee/|publisher=screenforever.org.au|accessdate=September 14, 2015}}</ref>
*[[Village Roadshow Pictures]] (1992–)<ref name=thr/><ref name="cinemacon" /><ref name="cinemacon2" />
|col2=
;Former producer deals
*[[Appian Way Productions]]<ref>http://deadline.com/2016/03/leonardo-dicaprios-appian-way-signs-first-look-agreement-with-paramount-pictures-1201728915/</ref>
*[[Franchise Pictures]] (2000–2005)<ref>https://books.google.com/books?id=K9D2BwAAQBAJ&pg=PT18&lpg=PT18&dq=warner+%22Franchise+Pictures%22+deal&source=bl&ots=y_tlhhbqOF&sig=UK0NZvdLCPbx15x-8b8YPB1B5vc&hl=en&sa=X&ved=0ahUKEwjkvdSHosjRAhUIjlQKHZO6CpoQ6AEIKzAF</ref>
*[[Geffen Pictures]] (1982–1998)<ref>https://books.google.com/books?id=RClnC3grskwC&pg=PT81&lpg=PT81&dq=%22Geffen+Film+Company%22+warner+deal&source=bl&ots=gZSFivgtJA&sig=WZaO4U39cSHlyp9AgBzeFNYtYZk&hl=en&sa=X&ved=0ahUKEwjDhfjJ0NTRAhULNo8KHUF1CM0Q6AEINTAE</ref><ref>http://www.biography.com/people/david-geffen-9542656</ref>
*[[Jerry Weintraub|J.W. Productions]] (2001–2016)
*[[The Ladd Company]] (1980–1985)<ref>Thomas, Bob. "Studio 'revolution' treat for gossips". ''[[Edmonton Journal]]'' (August 18, 1979).</ref><ref>Schreger, Charles. "New Film Company Born of Frustration". ''[[Sarasota Herald-Tribune]]'' (October 19, 1979)</ref><ref>Associated Press. "Ladd, Warner Bros. dissolve agreement". ''[[St. Joseph News-Press]]'' (April 20, 1984).</ref>
*[[Legendary Entertainment|Legendary Pictures]] (2005–2014)<ref>{{cite web|url=http://www.iamrogue.com/news/movie-news/item/9509-warner-bros-legendary-divorce-universal-gets-custody-of-seventh-son.html|title=Warner Bros, Legendary Divorce: Universal Gets Custody of 'Seventh Son'|publisher=iamROGUE|date=August 16, 2013|accessdate=October 29, 2014}}</ref><ref name="cinemacon" /><ref name="cinemacon2" />
*[[Morgan Creek Productions]] (1998–2005)<ref name="morgan creek1">http://variety.com/1998/film/news/wb-morgan-creek-add-to-deal-1117477881/</ref><ref name="morgan creek2">{{cite news|title=Universal to Distribute Morgan Creek Films|url=http://articles.latimes.com/2003/oct/03/business/fi-rup3.5|date=October 3, 2003|work=[[The Los Angeles Times]]|publisher=[[The Los Angeles Times]]|accessdate=2015-05-22}}</ref>
*[[Regency Enterprises|New Regency]] (1991-1999)
*[[Offspring Entertainment]] (2011, from inherited New Line deal)<ref name=thr/>
*[[Gaylord Entertainment Company|Pandora Films]]/[[Gaylord Entertainment Company|Gaylord Films]] (2002–2005)<ref>http://newsok.com/article/2711903</ref>
*[[Regency Enterprises]] (1991–1999)<ref>{{cite web|url=http://articles.latimes.com/1997/sep/09/business/fi-30232|title=Milchan Leaving Warner for 20th Century Fox|publisher=Los Angeles Times|first=Claudia|last=Eller|date=September 9, 1997}}</ref>
*[[Silver Pictures]] (1987–2012)<ref name=thr/>
**[[Dark Castle Entertainment]] (1999–2013)<ref>http://www.warnerbros.com/studio/news/dark-castle-makes-distribution-deal-warner-bros-15-films</ref>
*[[Virtual Studios]] (2005–2008)<ref>http://www.wsj.com/articles/SB114627404745739525</ref>
*[[Richard D. Zanuck|The Zanuck Company]] (1989–2012)
*Joint Effort Productions (2014–2016)
**[[Todd Phillips|Green Hat Films]] (2005–2014)
**[[Bradley Cooper|22nd & Indiana Pictures]] (2012–2014) <ref>{{cite news|last1=Shaw|first1=Lucas|title=Bradley Cooper, Todd Phillips Merge Production Companies at Warner Bros.|url=http://www.thewrap.com/bradley-cooper-todd-phillips-form-warner-bros-based-production-company/|accessdate=October 30, 2014|work=The Wrap|date=May 16, 2014}}</ref>
|col3=
;Former distributor deals
*[[CBS Theatrical Films]] (1981–1985)<ref>{{cite news|last=Lumenick|first=Lou|title=CBS And Theatrical Films: If At First You Don't Succeed...|url=http://nypost.com/2009/05/16/cbs-and-theatrical-films-if-at-first-you-dont-succeed/|accessdate=27 July 2012|newspaper=NY Post.com|date=May 16, 2009}}</ref>
*[[Morgan Creek Productions]] (1990–2005)<ref name="morgan creek1" /><ref name="morgan creek2" />
*[[Orion Pictures]] (1978–1982)<ref>Medavoy and Young, pp. 95-97</ref><ref>{{cite book|last=Tzioumakis|first=Yannis|title=AMERICAN INDEPENDENT CINEMA|year=2006|publisher=Edinburgh University Press|location=Edinburgh|pages=228–229}}</ref>
*[[StudioCanal]] (1990–1995)
}}

==Film library==
[[File:Gate_4_Warner_Bros._Studios.jpg|thumb|right|Gate 4, Warner Bros. Studios, looking south towards the water tower.]]
{{Main article|List of Warner Bros. films}}

===Film series===
{| class="wikitable sortable"
|-
! Title
! Release date
! Notes
|-
| ''Gold Diggers'' || 1923–1938 ||
|-
| ''[[Dirty Harry (film series)|Dirty Harry]]'' || 1971–1988 ||
|-
| ''[[Superman in film|Superman]]'' || 1978–2006 ||
|-
| ''[[Mad Max (franchise)|Mad Max]]'' || 1982–present || co-production with [[Kennedy Miller Mitchell]]
|-
| ''[[National Lampoon's Vacation (film series)|National Lampoon's Vacation]]'' || 1983–2015 ||
|-
| ''[[Police Academy (franchise)|Police Academy]]'' || 1984–1994 ||
|-
| ''[[A Nightmare on Elm Street (franchise)|A Nightmare on Elm Street]]'' || 1984–2010 || co-production with [[Smart Egg Pictures]]
|-
| ''[[Lethal Weapon (film series)|Lethal Weapon]]'' || 1987–1998 || co-production with [[Silver Pictures]]
|-
| ''[[Batman (1989 film series)|Batman]]'' || 1989–1997 || co-production with [[PolyGram Filmed Entertainment]]
|-
| ''[[Free Willy (film series)|Free Willy]]'' || 1993–2010 || co-production with [[Regency Enterprises]] and [[Warner Premiere]]
|-
| ''[[Dumb and Dumber (franchise)|Dumb and Dumber]]'' || 1994–2014 || co-production with [[Conundrum Entertainment]]
|-
| ''[[Mortal Kombat]]'' || 1995–present || co-production with [[New Line Cinema]]
|-
| ''[[The Matrix (franchise)|The Matrix]]'' || 1999–2003 || co-production with [[Roadshow Entertainment]], [[Village Roadshow Pictures]], Silver Pictures and [[Fuse Global]]
|-
| ''[[Ocean's Trilogy|Ocean's]]'' || 2001–2007 || co-production with [[Jerry Weintraub|Jerry Weintraub Productions]], Section Eight Productions and Village Roadshow Pictures
|-
| ''[[Harry Potter (film series)|Harry Potter]]'' || 2001–2011 || co-production with [[Heyday Films]]
|-
| ''[[Scooby-Doo (film series)|Scooby-Doo]]'' || 2002–present|| co-production with Mosaic Media Group
|-
| ''[[The Dark Knight Trilogy]]'' || 2005–2012 || co-production with [[DC Entertainment]], [[Legendary Pictures]] and [[Syncopy Inc.]]
|-
| ''[[The Hangover Trilogy]]'' || 2009–2013 || co-production with Legendary Pictures and [[Todd Phillips|Green Hat Films]]
|-
| ''Sherlock Holmes'' || 2009–present ||
|-
| ''[[The Hobbit (film series)|The Hobbit Trilogy]]'' || 2012–2014 || co-production with New Line Cinema, [[Metro-Goldwyn-Mayer]] and [[WingNut Films]]
|-
| ''[[MonsterVerse]]'' || 2014–present || co-production with [[Legendary Entertainment]] and [[Toho]]
|-
| ''[[The Lego Movie]]'' || 2014–present || co-production with [[Village Roadshow Pictures]]
|-
| ''[[Fantastic Beasts And Where To Find Them]]'' || 2016-present || film series projected to run until 2024
|}

===Acquired libraries===
Mergers and acquisitions have helped Warner Bros. accumulate a diverse collection of films, cartoons and television programs.

In the aftermath of the 1948 antitrust suit, uncertain times led Warner Bros. in 1956 to sell most of its pre-1950<ref name="ymrt" /><ref name="aap exceptions" /><ref name="archive.org"/> films and cartoons to the now-defunct holding company [[Associated Artists Productions]] (a.a.p.). In addition, a.a.p. also obtained the [[Fleischer Studios]] and [[Famous Studios]] ''[[Popeye]]'' cartoons, originally from [[Paramount Pictures]]. Two years later, a.a.p. was sold to [[United Artists]], which held them until 1981, when [[Metro-Goldwyn-Mayer]] acquired United Artists.<ref>{{Cite book|url=https://books.google.com/books?id=ERsvBQAAQBAJ&pg=PA182&lpg=PA182&dq=1958+a.a.p.+was+sold+to+United+Artists&source=bl&ots=hgFnxCFEX7&sig=RrgVWXSLgjFT8BadbPEX_6aiz_c&hl=en&sa=X&ved=0ahUKEwjMi9Tf-N_RAhVS0mMKHVoAAhYQ6AEITzAJ#v=onepage&q=1958%20a.a.p.%20was%20sold%20to%20United%20Artists&f=false|title=Hollywood Vault: Film Libraries Before Home Video|last=Hoyt|first=Eric|date=2014-07-03|publisher=Univ of California Press|isbn=9780520958579|language=en}}</ref> <ref>{{Cite news|url=http://www.nytimes.com/1981/05/16/world/m-g-m-is-reported-purchasing-united-artists-for-350-million.html|title=M-G-M IS REPORTED PURCHASING UNITED ARTISTS FOR $350 MILLION|last=Cole|first=Robert J.|date=May 16, 1981|newspaper=The New York Times|issn=0362-4331|access-date=October 26, 2016}}</ref>

In 1982, during their independent years, [[Turner Broadcasting System]] acquired Brut Productions, the film production arm of [[France]]-based then-struggling personal-care company [[Faberge Inc.]]<ref>{{cite web|title=Faberge Sells Brut's Assets|url=http://www.nytimes.com/1982/01/01/business/faberge-sells-brut-s-assets.html|work=New York Times|accessdate= November 27, 2014}}</ref>

In 1986, Turner Broadcasting System, by then having failed to acquire Metro-Goldwyn-Mayer, settled for ownership of the Metro-Goldwyn-Mayer/United Artists library. This included almost all of the pre-May 1986 MGM film and television libraries with the exception of the films & television series owned by United Artists (i.e. James Bond franchise), although some United Artists material were included such as the a.a.p. library, [[North America]]n rights to a majority of the [[RKO Radio Pictures]] library and the television series ''[[Gilligan's Island]]''. {{Citation needed|date=May 2010}}

In 1989, Warner Communications acquired the library of film and television company [[Lorimar]].<ref name="Merv">{{cite web|url=http://money.cnn.com/magazines/fortune/fortune_archive/2003/11/10/352823/index.htm|title=Crash Landing Merv Adelson--TV mogul, multimillionaire, and friend of the famous--lived a show-business fantasy. His bankruptcy has shocked Hollywood. - November 10, 2003|work=cnn.com}}</ref> This acquisition included the 1974-1989 library of [[Rankin/Bass Productions]], as well as the post-1947 [[Monogram Pictures]]/[[Monogram Pictures|Allied Artists Pictures Corporation]] and 1936-1946 [[Monogram Pictures]] libraries, which the Lorimar library included.

In 1990, Turner Broadcasting System acquired animation studio [[Hanna-Barbera]] and [[Ruby-Spears]] from [[Taft Broadcasting]], and years later, Turner Broadcasting System acquired [[Castle Rock Entertainment]] on December 22, 1993<ref>[http://www.sec.gov/Archives/edgar/data/100240/0000950144-94-000832.txt ''Turner Broadcasting Company Report'']. [[Securities and Exchange Commission]], [[Washington, D.C.]]</ref><ref>"Chicago Tribune" [http://articles.chicagotribune.com/1993-12-25/business/9312250085_1_turner-broadcasting-system-hollywood-producer-turner-spokesman Done deal: Turner Broadcasting System Inc. said it closed...] articles.chicagotribune.com, Retrieved on December 27, 2012</ref> and even [[New Line Cinema]] on January 28, 1994.<ref>[http://articles.latimes.com/1994-01-28/business/fi-16459_1_production-schedule "New Line to Join Ted Turner Empire Today : Film: With more money, the company is likely to add a few big movies to its annual production schedule"]. ''[[Los Angeles Times]]''. Retrieved August 9, 2012</ref><ref>[http://ethicalbusinessbureau.com/NewLineCinema/ "Information on New Line Cinema"]. Ethical Business Bureau. Retrieved August 9, 2012</ref> On October 10, 1996, [[TimeWarner]] acquired Turner Broadcasting System, thus bringing the pre-1950 silent/sound film and pre-August 1948 cartoon libraries back home. However, Castle Rock Entertainment's pre-1994 library is currently owned by [[Metro-Goldwyn-Mayer]], and as such, Warner Bros. owns Castle Rock Entertainment's post-1994 library.

On October 4, 2007, Warner Bros. added the ''[[Peanuts]]'' library to its under license from [[Peanuts#Peanuts Worldwide, LLC|Peanuts Worldwide, LLC]], licensor and owner of the ''Peanuts'' material; this includes all of the television library outside of the theatrical library, which continues to be a joint venture between [[CBS Corporation]] and [[Paramount Pictures]], both companies part of [[National Amusements]].<ref>David Lambert "TV Shows on DVD" [http://www.tvshowsondvd.com/news/Charlie-Brown-Peanuts-Specials-DVD-Rights-To-Warner/8197 Charlie Brown/Peanuts Specials - Peanuts Properties Pulled from Paramount, Goes to Warner & Announces 2 Remastered DVDs] tvshowsondvd.com April 10, 2007, Retrieved on October 27, 2014</ref><ref>Thomas K. Arnold "Home Media Magazine" [http://www.homemediamagazine.com/news/warner-home-video-acquires-peanuts-library-from-paramount-11308 Warner Home Video Acquires Peanuts Library From Paramount] homemediamagazine.com October 4, 2007, Retrieved on October 27, 2014</ref>

In 2008, Warner Bros. shut down New Line Cinema as an independent mini-major studio, so they added the New Line Cinema film and television collections to their library. The next year, on October 15, 2009, Warner Bros. acquired home video distribution rights to the ''[[Sesame Street]]'' library, in conjunction with [[Sesame Workshop]]. In June 2016, it created the [[Harry Potter Global Franchise Development Team]] (HPGFDT Group) to oversee it ownership of the Harry Potter franchise worldwide (including trademark to Wizarding World)<ref>{{cite web|title=Warner Bros. Completes Harry Potter Franchise Team With Polly Cochrane Promotion|author=Barraclough, Leo|date=June 8, 2016|work=[[Variety (magazine)|Variety]]|url=http://variety.com/2016/biz/global/warner-bros-harry-potter-franchise-team-polly-cochrane-promotion-1201791229/}}</ref>

==Highest-grossing films domestically==
{| class="wikitable sortable" style="margin:auto; margin:auto;"
|+Highest-grossing films
|-
! Rank!! Title !! Year !! Domestic gross !! Notes

|-
! 1
| ''[[The Dark Knight (film)|The Dark Knight]]''
| 2008
| $534,967,647
|
|-
! 2
| ''[[The Dark Knight Rises]]''
| 2012
| $448,768,456
|
|-
! 3
| ''[[Harry Potter and the Deathly Hallows Part 2]]''
| 2011
| $381,011,219
|
|-
! 4
| ''[[American Sniper (film)|American Sniper]]''
| 2014
| $350,126,372
|
|-
! 5
| ''[[Batman v Superman: Dawn of Justice]]''
| 2016
| $330,360,194
|
|-
!6
| ''[[Suicide Squad (film)|Suicide Squad]]''
| 2016
| $325,100,054
|
|-
! 7
| ''[[Harry Potter and the Sorcerer's Stone (film)|Harry Potter and the Sorcerer's Stone]]''
| 2001
| $317,575,550
|
|-
! 8
| ''[[The Hobbit: An Unexpected Journey]]''
| 2012
| $303,003,568
| Co-owned by [[New Line Cinema]] and [[Metro-Goldwyn-Mayer Pictures]] (the film's producers).
|-
! 9
| ''[[Harry Potter and the Half-Blood Prince (film)|Harry Potter and the Half-Blood Prince]]''
| 2009
| $301,959,197
|
|-
! 10
| ''[[Harry Potter and the Deathly Hallows Part 1]]''
| 2010
| $295,983,305
|
|-
! 11
| ''[[Inception]]''
| 2010
| $292,576,195
|
|-
! 12
| ''[[Harry Potter and the Order of the Phoenix (film)|Harry Potter and the Order of the Phoenix]]''
| 2007
| $292,004,738
|
|-
! 13
| ''[[Man of Steel (film)|Man of Steel]]''
| 2013
| $291,045,518
|
|-
! 14
| ''[[Harry Potter and the Goblet of Fire (film)|Harry Potter and the Goblet of Fire]]''
| 2005
| $290,013,036
|
|-
! 15
| ''[[The Matrix Reloaded]]''
| 2003
| $281,576,461
|
|-
! 16
| ''[[The Hangover]]''
| 2009
| $277,322,503
|
|-
! 17
| ''[[Gravity (2013 film)|Gravity]]''
| 2013
| $274,092,705
|
|-
! 18
| ''[[Harry Potter and the Chamber of Secrets (film)|Harry Potter and the Chamber of Secrets]]''
| 2002
| $261,988,482
|
|-
! 19
| ''[[The Hobbit: The Desolation of Smaug]]''
| 2013
| $258,366,855
| Co-owned by [[New Line Cinema]] and [[Metro-Goldwyn-Mayer Pictures]] (the film's producers).
|-
! 20
| ''[[The Lego Movie]]''
| 2014
| $257,760,692
|
|-
! 21
| ''[[I Am Legend (film)|I Am Legend]]''
| 2007
| $256,393,010
|
|-
! 22
| ''[[The Blind Side (film)|The Blind Side]]''
| 2009
| $255,959,475
|
|-
! 23
| ''[[The Hobbit: The Battle of the Five Armies]]''
| 2014
| $255,119,788
| Co-owned by [[New Line Cinema]] and [[Metro-Goldwyn-Mayer Pictures]] (the film's producers)
|-
! 24
| ''[[The Hangover Part II]]''
| 2011
| $254,464,305
|
|-
! 25
| ''[[Batman (1989 film)|Batman]]''
| 1989
| $251,188,924
|-
! 26
| ''[[Fantastic Beasts and Where to Find Them (film)|Fantastic Beasts and Where to Find Them]]''
| 2016
| $225,420,251
| co-production with [[Heyday Films]]
|-
! 27
| ''[[Godzilla (2014 film)|Godzilla]]''
| 2014
| $200,676,069
|
|}

===The Warner Bros. Archives===
The [[University of Southern California]] Warner Bros. Archives is the largest single studio collection in the world. Donated in 1977 to USC's School of Cinema-Television by Warner Communications, the WBA houses departmental records that detail Warner Bros. activities from the studio's first major feature, ''My Four Years in Germany'' (1918), to its sale to Seven Arts in 1968. It presents a complete view of the production process during the [[Golden Age of Hollywood]]. UA donated pre-1950 Warner Bros. nitrate negatives to the [[Library of Congress]] and post-1951 negatives to the [[UCLA Film and Television Archive]]. Most of the company's legal files, scripts, and production materials were donated to the [[Wisconsin Center for Film and Theater Research]].

==See also==
{{Portal|Greater Los Angeles|Companies}}
* [[Warner Bros. Studios, Burbank]]
* [[Warner Bros. Studio Tour Hollywood]]
* [[Warner Bros. Television]]
* [[List of Warner Bros. films]]
* [[List of short subjects by Hollywood studio#Warner Brothers|List of Warner Bros. short subjects]]
* [[Warner Bros. Animation]]

==References==

===Footnotes===
{{Reflist|30em}}

===Works cited===
{{refbegin}}
* {{Cite book|title=Inside Warner Bros. (1935-1951)|last=Behlmer|first=Rudy|year=1985|isbn=0-670-80478-9}}
* {{Cite book|title=[[An Empire of Their Own: How the Jews Invented Hollywood]]|last=Gabler|first=Neal|publisher=Crown Publishers|year=1988|isbn=0-517-56808-X|location=New York}}
* {{Cite book|title=The Hollywood Studios|last=Mordden|first=Ethan|publisher=Simon & Schuster|year=1988|isbn=0-7153-8319-1|location=New York}}
* {{Cite book|title=The Genius of the System: Hollywood Filmmaking in the Studio Era|last=Schatz|first=Robert|publisher=Pantheon|year=1988|isbn=0-8050-4666-6|location=New York}}
* {{Cite book|title=You must remember this: The Warner Bros. Story|last=Schickel|first=Richard|last2=Perry|first2=George|publisher=Running Press|year=2008|isbn=0-7624-3418-X|location=Philadelphia|ref=harv|authorlink=Richard Schickel}}
* {{Cite book|title=Movie-Made America|last=Sklar|first=Robert|publisher=Vintage|year=1994|isbn=978-0-679-75549-4|location=New York}}
*{{cite book|url={{google books |plainurl=y |id=SUocAQAAIAAJ}}|title=Clown Prince of Hollywood: The Antic Life and Time of Jack L. Warner|last=Thomas|first=Bob |publisher=McGraw-Hill Ryerson, Limited|year=1990|isbn=978-0-07-064259-1 |ref=harv}}
* {{Cite book|title=My First Hundred Years in Hollywood|last=Warner|first=Jack L.|last2=Jennings|first2=Dean|publisher=Random House|year=1964|asin=B0007DZSKW|lccn=65011267|oclc=1347544|authorlink=Jack L. Warner}}
* {{cite book |url={{google books |plainurl=y |id=xTzOB_MbMvgC}}|title=Hollywood be Thy Name: The Warner Brothers Story|last2=Sperling|first2=Cass Warner |last3=Millner|first3=Cork |publisher=University Press of Kentucky|year=1998|isbn=0-8131-0958-2 |ref=harv|author-mask= 3 |first1=Jack |last1=Warner}}
{{refend}}

==External links==
{{Commons category|Warner Bros.}}
* {{Official website|http://www.warnerbros.com}}
* [http://www.warnertv.com/ Warner Bros. TV]
* [http://arcat.library.wisc.edu/cgi-bin/Pwebrecon.cgi?BBID=1157/ Warner Brothers Records c. 1926-1950 are part of the United Artists Corporation Records at the [[Wisconsin Center for Film and Theater Research]].]
* {{IMDb company|0035989}}
* {{bcdb2|cartoons/Warner_Bros_/}}
*{{Cite archival metadata
|author = Finding aid author: James V. D'Arc
|title = Warner Bros. collection
|url = https://findingaid.lib.byu.edu/viewItem/MSS%202296
|repository = L. Tom Perry Special Collections
|location = Provo, UT
|date = 2013
|accessdate = May 16, 2016
}}

{{Warner Bros.}}
{{Time Warner}}
{{Cinema of the United States}}
{{Film Studio}}
{{Academy Honorary Award}}
{{Use mdy dates|date=November 2016}}

[[Category:Warner Bros.| ]]
[[Category:American film studios]]
[[Category:Film distributors of the United States]]
[[Category:Film production companies of the United States]]
[[Category:Entertainment companies based in California]]
[[Category:Media companies of the United States]]
[[Category:Cinema of Southern California]]
[[Category:Hollywood history and culture]]
[[Category:Companies based in Burbank, California]]
[[Category:Entertainment companies established in 1923]]
[[Category:Media companies established in 1923]]
[[Category:1923 establishments in California]]
[[Category:Entertainment Software Association]]
[[Category:Organizations awarded an Academy Honorary Award]]
[[Category:San Fernando Valley]]
[[Category:Sibling filmmakers]]
[[Category:Time Warner subsidiaries]]

Revision as of 02:19, 19 February 2017

Warner Bros. Entertainment Inc.
Company typeDivision[1]
IndustryEntertainment
PredecessorWarner Features Company
FoundedApril 4, 1923; 101 years ago (1923-04-04)[2]
FoundersHarry Warner
Albert Warner
Sam Warner
Jack L. Warner
Headquarters,
Area served
Worldwide
Key people
Kevin Tsujihara
(Chairman and CEO)
Edward A. Romano
(Vice Chairman)
Toby Emmerich
(President and Chief Content Officer)
ProductsMotion pictures, television, video games
RevenueIncreaseUS$ 12.992 billion (2015)[3]
IncreaseUS$ 1.416 billion (2015)
Number of employees
est. 8,000 (2014)[4]
ParentTime Warner
DivisionsWarner Bros. Family Entertainment
Warner Bros. Interactive Entertainment
Warner Bros. Television
Warner Bros. Animation
Warner Animation Group
Warner Home Video
Warner Bros. Digital Networks
Warner Bros. Consumer Products
Warner Bros. Theater Ventures
Warner Bros. Studio Facilities
SubsidiariesNew Line Cinema
Castle Rock Entertainment
Turner Entertainment Co.[5]
DC Entertainment
DC Films
The CW (50%)
Flagship Entertainment (49%)
Websitewww.warnerbros.com

Warner Bros. Entertainment Inc. (known professionally as Warner Bros. Pictures, often referred to as Warner Bros. or Warner Brothers and abbreviated as WB) is an American entertainment company, film studio and film distributor that is a division of Time Warner and is headquartered in Burbank, California. It is one of the "Big Six" major American film studios.

Warner Bros. is a member of the Motion Picture Association of America (MPAA).

History

Founding

The company's name originated from the four founding Warner brothers (born Wonskolaser or Wonsal before Anglicization):[6][7] Harry, Albert, Sam, and Jack Warner. They emigrated as small children with their parents to Canada from Krasnosielc which was located in the part of Congress Poland that had been subjugated to the Russian Empire following the eighteenth-century Partitions of Poland near present-day Ostrołęka.

Jack, the youngest, was born in London, Ontario. The three elder brothers began in the movie theater business, having acquired a movie projector with which they showed films in the mining towns of Pennsylvania and Ohio. In the beginning,[8] Sam and Albert Warner invested $150 to present Life of an American Fireman and The Great Train Robbery. They opened their first theater, the Cascade, in New Castle, Pennsylvania, in 1903.

When the original building was in danger of being demolished, the modern Warner Bros. called the current building owners, and arranged to save it. The owners noted people across the country had asked them to protect it for its historical significance.[9]

In 1904, the Warners founded the Pittsburgh-based Duquesne Amusement & Supply Company,[10][11] to distribute films. In 1912, Harry Warner hired an auditor named Paul Ashley Chase. By the time of World War I they had begun producing films. In 1918 they opened the first Warner Bros. studio on Sunset Boulevard in Hollywood. Sam and Jack produced the pictures, while Harry and Albert, along with their auditor and now controller Chase, handled finance and distribution in New York City. During World War I their first nationally syndicated film, My Four Years in Germany, based on a popular book by former ambassador James W. Gerard, was released. On April 4, 1923, with help from money loaned to Harry by his banker Motley Flint,[12] they formally incorporated as Warner Brothers Pictures, Incorporated. (As late as the 1960s, Warner Bros. claimed 1905 as its founding date.)[13]

Lobby card from Open Your Eyes (1919)
Lobby card from The Beautiful and Damned (1922)

The first important deal was the acquisition of the rights to Avery Hopwood's 1919 Broadway play, The Gold Diggers, from theatrical impresario David Belasco. However, Rin Tin Tin,[14] a dog brought from France after World War I by an American soldier, established their reputation.[15] Rin Tin Tin debuted in the feature Where the North Begins. The movie was so successful that Jack signed the dog to star in more films for $1,000 per week.[14] Rin Tin Tin became the studio's top star.[14] Jack nicknamed him "The Mortgage Lifter"[14] and the success boosted Darryl F. Zanuck's career.[16] Zanuck eventually became a top producer[17] and between 1928 and 1933 served as Jack's right-hand man and executive producer, with responsibilities including day-to-day film production.[18] More success came after Ernst Lubitsch was hired as head director;[16] Harry Rapf left the studio to join Metro-Goldwyn-Mayer.[19] Lubitsch's film The Marriage Circle was the studio's most successful film of 1924, and was on The New York Times best list for that year.[16]

Despite the success of Rin Tin Tin and Lubitsch, Warner's remained a lesser studio.[20] Sam and Jack decided to offer Broadway actor John Barrymore the lead role in Beau Brummel.[20] The film was so successful that Harry signed Barrymore to a long-term contract;[21] like The Marriage Circle, Beau Brummell was named one of the ten best films of the year by the Times.[21] By the end of 1924, Warner Bros. was arguably Hollywood's most successful independent studio,[21] where it competed with "The Big Three" Studios (First National, Paramount Pictures, and MGM).[22] As a result, Harry Warner—while speaking at a convention of 1,500 independent exhibitors in Milwaukee, Wisconsin—was able to convince the filmmakers to spend $500,000 in newspaper advertising,[23] and Harry saw this as an opportunity to establish theaters in cities such as New York and Los Angeles.[23]

As the studio prospered, it gained backing from Wall Street, and in 1924 Goldman Sachs arranged a major loan. With this new money, the Warners bought the pioneer Vitagraph Company which had a nationwide distribution system.[23] In 1925, Warners' also experimented in radio, establishing a successful radio station, KFWB, in Los Angeles.[24]

1925–1935: Sound, color, style

Warner Bros. was a pioneer of films with synchronized sound (then known as "talking pictures" or "talkies"). In 1925, at Sam's urging, Warner's agreed to add this feature to their productions.[25] By February 1926, the studio reported a net loss of $333,413.[26]

Don Juan opens Warners' Theatre

After a long period denying Sam's request for sound, Harry agreed to change, as long as the studio's use of synchronized sound was for background music purposes only.[25] The Warners signed a contract with the sound engineer company Western Electric and established Vitaphone.[27] In 1926, Vitaphone began making films with music and effects tracks, most notably, in the feature Don Juan starring John Barrymore. The film was silent, but it featured a large number of Vitaphone shorts at the beginning. To hype Don Juan's release, Harry acquired the large Piccadilly Theater in Manhattan, New York City, and renamed it Warners' Theatre.[28]

Don Juan premiered at the Warners' Theatre in New York on August 6, 1926.[28] Throughout the early history of film distribution, theater owners hired orchestras to attend film showings, where they provided soundtracks. Through Vitaphone, Warner Bros. produced eight shorts (which aired at the beginning of every showing of Don Juan across the country) in 1926. Many film production companies questioned the necessity.[29] Don Juan did not recoup its production cost[30] and Lubitsch left for MGM.[20] By April 1927, the Big Five studios (First National, Paramount, MGM, Universal, and Producers Distributing) had ruined Warner's,[31] and Western Electric renewed Warner's Vitaphone contract with terms that allowed other film companies to test sound.[31]

As a result of their financial problems, Warner Bros. took the next step and released The Jazz Singer starring Al Jolson. This movie, which has very little sound dialogue but includes sound segments of Jolson singing, was a sensation. It signaled the beginning of the era of "talking pictures" and the twilight of the silent era. However, Sam died the night before the opening, preventing the brothers from attending the premiere. Jack became sole head of production.[32] Sam's death also had a great effect on Jack's emotional state,[33] as Sam was arguably Jack's inspiration and favorite brother.[34] In the years to come, Jack kept the studio under tight control.[33] Firing employees was common.[35] Among those whom Jack fired were Rin Tin Tin (in 1929) and Douglas Fairbanks, Jr.—who had served as First National's top star since the brothers acquired the studio in 1928—in 1933.[35]

Thanks to the success of The Jazz Singer, the studio was cash-rich. Jolson's next film for the company, The Singing Fool was also a success.[36] With the success of these first talkies (The Jazz Singer, Lights of New York, The Singing Fool and The Terror), Warner Bros. became a top studio and the brothers were now able to move out from the Poverty Row section of Hollywood, Los Angeles, and acquire a much larger studio lot in Burbank.[37] They expanded by acquiring the Stanley Corporation, a major theater chain.[38] This gave them a share in rival First National Pictures, of which Stanley owned one-third.[39] In a bidding war with William Fox, Warner Bros. bought more First National shares on September 13, 1928;[40] Jack also appointed Zanuck as the manager of First National Pictures.[40]

Warner Bros.–First National Studios, Burbank, c. 1928.

In 1928, Warner Bros. released Lights of New York, the first all-talking feature. Due to its success, the movie industry converted entirely to sound almost overnight. By the end of 1929, all the major studios were exclusively making sound films. In 1929, First National Pictures released their first film with Warner Bros., Noah's Ark.[41] Despite its expensive budget, Noah's Ark was profitable.[42] In 1929, Warner Bros. released On with the Show, the first all-color all-talking feature. This was followed by Gold Diggers of Broadway which was so popular it played in theatres until 1939. The success of these two color pictures caused a color revolution (just as the first all-talkie had created one for talkies). Warner Bros. color films from 1929 to 1931 included The Show of Shows (1929), Sally (1929), Bright Lights (1930), Golden Dawn (1930), Hold Everything (1930), Song of the Flame (1930), Song of the West (1930), The Life of the Party (1930), Sweet Kitty Bellairs (1930), Under A Texas Moon (1930), Bride of the Regiment (1930), Viennese Nights (1931), Woman Hungry (1931), Kiss Me Again (1931), Fifty Million Frenchmen (1931) and Manhattan Parade (1932). In addition to these, scores of features were released with Technicolor sequences, as well as numerous Technicolor Specials short subjects. The majority of these color films were musicals.

In 1929, Warner Bros. bought the St. Louis-based theater chain Skouras Brothers. Following this take-over, Spyros Skouras, the driving force of the chain, became general manager of the Warner Brothers Theater Circuit in America. He worked successfully in that post for two years and turned its losses into profits. Harry produced an adaptation of a Cole Porter musical titled Fifty Million Frenchmen.[43] Through First National, the studio's profit increased substantially.[44] After the success of the studio's 1929 First National film Noah's Ark, Harry agreed to make Michael Curtiz a major director at the Burbank studio.[45] Mort Blumenstock, a First National screenwriter, became a top writer at the brothers' New York headquarters.[46] In the third quarter, Warner Bros. gained complete control of First National, when Harry purchased the company's remaining one-third share from Fox.[40] The Justice Department agreed to allow the purchase if First National was maintained as a separate company.[47] When the Great Depression hit, Warner asked for and got permission to merge the two studios. Soon afterward Warner Bros. moved to the First National lot in Burbank. Though the companies merged, the Justice Department required Warner to release a few films each year under the First National name until 1938. For thirty years, certain Warner productions were identified (mainly for tax purposes) as 'A Warner Bros.–First National Picture.'

In the latter part of 1929, Jack Warner hired George Arliss to star in Disraeli,[48] which was a success.[48] Arliss won an Academy Award for Best Actor and went on to star in nine more movies for the studio.[48] In 1930, Harry acquired more theaters in Atlantic City, despite the beginning of the Great Depression.[49] In July 1930, the studio's banker, Motley Flint, was murdered by a disgruntled investor in another company.[50]

Harry acquired a string of music publishers to form Warner Bros. Music. In April 1930, Warner Bros. acquired Brunswick Records. Harry obtained radio companies, foreign sound patents and a lithograph company.[40] After establishing Warner Bros. Music, Harry appointed his son, Lewis, to manage the company.[51]

By 1931, the studio began to feel the effects of the Depression as the public could no longer afford the tickets. The studio reportedly lost $8 million, and an additional $14 million the following year.[52] In 1931, Warner Bros. Music head Lewis Warner died from an infected wisdom tooth.[50]

Around that time, Zanuck hired screenwriter Wilson Mizner.[53] While at the studio, Mizner had hardly any respect for authority and found it difficult to work with Jack,[53] but became an asset.[53] As time went by, Warner became more tolerant of Mizner and helped invest in Mizner's Brown Derby restaurant.[53] On April 3, 1933, Mizner died from a heart attack.[54]

By 1932, audiences had grown tired of musicals, and the studio was forced to cut musical numbers from many productions and advertise them as straight comedies. The public had begun to associate musicals with color, and thus studios began to abandon its use. Warner Bros. had a contract with Technicolor to produce two more pictures in that process. As a result, the first horror films in color were produced and released by the studio: Doctor X (1932) and Mystery of the Wax Museum (1933). In the latter part of 1931, Harry Warner rented the Teddington Studios in London, England.[55] The studio focused on making "quota quickies" for the domestic British market[56] and Irving Asher was appointed as the studio's head producer.[56] In 1934, Harry officially purchased the Teddington Studios.[55]

In February 1933, Warner Bros. produced 42nd Street, a very successful musical under the direction of Lloyd Bacon. Warner assigned Bacon to "more expensive productions including Footlight Parade, Wonder Bar, Broadway Gondolier" (which he also starred in), and Gold Diggers[57][58] that saved the company from bankruptcy.[59] In the wake of 42nd Street's success, the studio produced profitable musicals.[60] These starred Ruby Keeler and Dick Powell and were mostly directed by Busby Berkeley.[61] In 1935, the revival suffered a major blow when Berkeley was arrested after killing three people while driving drunk.[62] By the end of the year, people again tired of Warner Bros. musicals,[60] and the studio—after the huge profits made by 1935 film Captain Blood—shifted its focus to Errol Flynn swashbucklers.[63]

1930–1935: Pre-code realistic period

With the collapse of the market for musicals, Warner Bros., under Zanuck turned to more socially realistic storylines. For its many films about gangsters;[64] Warner Bros. soon became known as a "gangster studio".[65] The studio's first gangster film, Little Caesar, was a great box office success[66] and Edward G. Robinson starred in many of the subsequent Warner gangster films.[67] The studio's next effort, The Public Enemy,[68] made James Cagney arguably the studio's new top star,[69] and Warner Bros. made more gangster films.[68]

Cagney with his arm around actress Joan Blondell, who has her eyes closed.
James Cagney and Joan Blondell in Footlight Parade (1933)

Another gangster film the studio produced was the critically acclaimed I Am a Fugitive from a Chain Gang, based on a true story and starring Paul Muni,[70] joining Cagney and Robinson as one the studio's top gangster stars[71] after appearing in the successful film,[68] which convinced audiences to question the American legal system.[72] By January 1933, the film's protagonist Robert Elliot Burns—still imprisoned in New Jersey—and other chain gang prisoners nationwide appealed and were released.[73] In January 1933, Georgia chain gang warden J. Harold Hardy—who was also made into a character in the film—sued the studio for displaying "vicious, untrue and false attacks" against him in the film.[74] After appearing in the Warner's film The Man Who Played God, Bette Davis became a top star.[75]

In 1933, relief for the studio came after Franklin D. Roosevelt became president and began the New Deal.[76] This economic rebound allowed Warner Bros. to again become profitable.[76] The same year, Zanuck quit. Harry Warner's relationship with Zanuck had become strained after Harry strongly opposed allowing Zanuck's film Baby Face to step outside Hays Code boundaries.[77] The studio reduced his salary as a result of losses from the Great Depression,[78] and Harry refused to restore it as the company recovered.[79] Zanuck[80] established his own company.[79] Harry thereafter raised salaries for studio employees.[79]

In 1933, Warner was able to link up with newspaper tycoon William Randolph Hearst's Cosmopolitan Films.[81] Hearst had previously worked with MGM,[82] but ended the association after a dispute with head producer Irving Thalberg over the treatment of Hearst's longstanding mistress, actress Marion Davies, who was struggling for box office success.[83] Through his partnership with Hearst, Warner signed Davies to a studio contract.[81] Hearst's company and Davies' films, however, did not increase the studio's profits.[82]

In 1934, the studio lost over $2.5 million,[84] of which $500,000 was the result of a 1934 fire at the Burbank studio, destroying 20 years' worth of early Vitagraph, Warner Bros. and First National films.[84] The following year, Hearst's film adaption of William Shakespeare's A Midsummer Night's Dream (1935) failed at the box office and the studio's net loss increased.[85] During this time, Harry and six other movie studio figures were indicted for conspiracy to violate the Sherman Antitrust Act,[84] through an attempt to gain a monopoly over St Louis movie theaters.[86] In 1935, Harry was put on trial;[84] after a mistrial, Harry sold the company's movie theaters and the case was never reopened.[84] 1935 also saw the studio make a net profit of $674,158.00.[84]

The studio as seen in the trailer for The Petrified Forest (1936)

By 1936, contracts of musical and silent stars were not renewed replaced by tough-talking, working-class types who better fit these pictures. Dorothy Mackaill, Dolores del Río, Bebe Daniels, Frank Fay, Winnie Lightner, Bernice Claire, Alexander Gray, Alice White, and Jack Mulhall that had characterized the urban, modern, and sophisticated attitude of the 1920s gave way to James Cagney, Joan Blondell, Edward G. Robinson, Warren William and Barbara Stanwyck, who would be more acceptable to the common man. The studio was one of the most prolific producers of Pre-Code pictures and had a lot of trouble with the censors once they started clamping down on what they considered indecency (around 1934).[87] As a result, Warner Bros. turned to historical pictures from around 1935 to avoid confrontations with the Breen office. In 1936, following the success of The Petrified Forest, Jack signed Humphrey Bogart to a studio contract.[88] Warner, however, did not think Bogart was star material,[89] and cast Bogart in infrequent roles as a villain opposite either James Cagney or Edward Robinson over the next five years.[88]

After Hal B. Wallis succeeded Zanuck in 1933,[90] and the Hays Code began to be enforced in 1935, the studio was forced to abandon this realistic approach in order to produce more moralistic, idealized pictures. The studio's historical dramas, melodramas (or "women's pictures"), swashbucklers, and adaptations of best-sellers, with stars like Bette Davis, Olivia de Havilland, Paul Muni, and Errol Flynn avoided the censors. In 1936, Bette Davis, by now arguably the studio's top star,[91] was unhappy with her roles. She traveled to England and tried to break her contract.[91] Davis lost the lawsuit and returned to America.[92] Although many of the studio's employees had problems with Jack Warner, they considered Albert and Harry fair.[93]

Code era

In the 1930s many actors and actresses disappeared who had characterized the realistic pre-Code era but who were not suited to the new trend into moral and idealized pictures. Warner Bros. remained a top studio in Hollywood, but this changed after 1935 as other studios, notably MGM, quickly overshadowed the prestige and glamor that previously characterized Warner Bros. However, in the late 1930s, Bette Davis became the studio's top draw and was even dubbed as "The Fifth Warner Brother."[94]

Humphrey Bogart in The Petrified Forest (1936)

In 1935, Cagney sued Jack Warner for breach of contract.[95] Cagney claimed Warner had forced him to star in more films than his contract required.[95] Cagney eventually dropped his lawsuit after a cash settlement.[96] Nevertheless, Cagney left the studio to establish an independent film company with his brother Bill.[97] The Cagneys released their films though Grand National Films, however they were not able to get good financing[97] and ran out of money after their third film.[97] Cagney then agreed to return to Warner Bros., after Jack agreed to a contract guaranteeing Cagney would be treated to his own terms.[97] After the success of Yankee Doodle Dandy at the box office, Cagney again questioned if the studio would meet his salary demand[98] and again quit to form his own film production and distribution company with Bill.[98]

Another employee with whom Warner had troubles was studio producer Bryan Foy.[99] In 1936, Wallis hired Foy as a producer for the studio's low budget B-films leading to his nickname "the keeper of the B's".[93] Foy was able to garnish arguably more profits than any other B-film producer at the time.[93] During Foy's time at the studio, however, Warner fired him seven different times.[99]

During 1936, The Story of Louis Pasteur proved a box office success[100] and star Paul Muni won the Oscar for Best Actor in March 1937.[100] The studio's 1937 film The Life of Emile Zola gave the studio its first Best Picture Oscar.[100]

In 1937, the studio hired Midwestern radio announcer Ronald Reagan. Although Reagan was initially a B-film actor, Warner Bros. was impressed by his performance in the final scene of Knute Rockne, All American, and agreed to pair him with Flynn in Santa Fe Trail (1940). Reagan then returned to B-films.[101] After his performance in the studio's 1942 Kings Row, Warner decided to make Reagan a top star and signed him to a new contract, tripling his salary.[102]

In 1936, Harry's daughter Doris read a copy of Margaret Mitchell's Gone with the Wind and was interested in making a film adaptation.[103] Doris offered Mitchell $50,000 for screen rights. Jack vetoed the deal, realizing it would be an expensive production.[103]

Major Paramount star George Raft also eventually proved to be a problem for Jack.[104] Warner had signed him in 1939, finally bringing the third top 1930s gangster actor into the Warners fold, knowing that he could carry any gangster picture when either Robinson or Cagney were on suspension.[104] Raft had difficulty working with Bogart and refused to co-star with him.[105] Eventually, Warner agreed to release Raft from his contract in 1943.[106] After Raft had turned the role down, the studio gave Bogart the role of "Mad Dog" Roy Earle in the 1941 film High Sierra,[106] which helped establish him as a top star.[107] Following High Sierra and after Raft had once again turned the part down, Bogart was given the leading role in John Huston's successful 1941 remake of the studio's 1931 pre-Code film, The Maltese Falcon,[108] based upon the Dashiell Hammett novel.

Warner's cartoons

Warner's cartoon unit had its roots in the independent Harman and Ising studio. From 1930 to 1933, Disney alumni Hugh Harman and Rudolf Ising produced musical cartoons for Leon Schlesinger, who sold them to Warner. Harman and Ising introduced their character Bosko in the first Looney Tunes cartoon, Sinkin' in the Bathtub, and created a sister series, Merrie Melodies, in 1931.[109]

Harman and Ising broke away from Schlesinger in 1933 due to a contractual dispute, taking Bosko with them to MGM. As a result, Schlesinger started his own studio, Leon Schlesinger Productions, which continued with Merrie Melodies while starting production on Looney Tunes starring Buddy, a Bosko clone. By the end of World War 2, a new Schlesinger production team, including directors Friz Freleng (started in 1934), Tex Avery (started in 1935), Frank Tashlin (started in 1936), Bob Clampett (started in 1937), Chuck Jones (started in 1938), and Bob McKimson (started in 1945), was formed. Schlesinger's staff developed a fast-paced, irreverent style that made their cartoons globally popular.

In 1935, Avery directed cartoons starring Porky Pig, which established the character as the studio's first animated star.[110] In addition to Porky, Warner Bros. cartoon characters Daffy Duck (who debuted in the 1937 short Porky's Duck Hunt), Elmer Fudd (who debuted in the 1940 short Elmer's Candid Camera), Bugs Bunny (who debuted in the 1940 short A Wild Hare), and Tweety (who debuted in the 1942 short A Tale of Two Kitties) acheived star power.[111] By 1942, the Schlesinger studio had surpassed Walt Disney Studios as the most successful producer of animated shorts.[112]

Warner Bros. eventually bought Schlesinger's cartoon unit in 1944 and renamed it Warner Bros. Cartoons. Unfortunately, the unit was indifferently treated by senior management, beginning with the installation of Edward Selzer as senior producer, whom the creative staff considered an interfering incompetent. Jack had little regard for the company's short film product and reputedly was so ignorant about the animation division of the studio that he was mistakenly convinced that the unit produced cartoons of Mickey Mouse, Walt Disney Productions' flagship character.[113] He sold off the unit's pre-August 1948 library for $3,000 each, which proved a shortsighted transaction in light of its eventual value.[113]

Warner Bros. Cartoons continued, with intermittent interruptions, until 1969 when it was dissolved as the parent company ceased film shorts entirely. Characters such as Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester, and Porky Pig became central to the company's image in subsequent decades. Bugs in particular remains a mascot to Warner Bros., its various divisions and Six Flags (which Time Warner once owned). The success of the compilation film, The Bugs Bunny/Road Runner Movie in 1980, featuring the archived film of these characters prompted Warner Brothers to organize Warner Bros. Animation as a new production division to restart production of original material.

World War II

According to Warner's autobiography, prior to US entry in World War II, Philip Kauffman, Warner Bros. German sales head, was murdered by the Nazis in Berlin in 1936.[114][115][116] Harry produced the successful anti-German film The Life of Emile Zola (1937).[117] After that, Harry supervised the production of more anti-German films, including Confessions of a Nazi Spy (1939),[118] The Sea Hawk (1940), which made King Phillip II an equivalent of Hitler,[119] Sergeant York,[120] and You're In The Army Now (1941).[120] Harry then decided to focus on producing war films.[121] Warners' cut its film production in half during the war, eliminating its B Pictures unit in 1941. Bryan Foy joined Twentieth Century Fox.[122]

Bette Davis in Now, Voyager (1942)

During the war era, the studio made Casablanca, Now, Voyager, Yankee Doodle Dandy (all 1942), This Is the Army, and Mission to Moscow (both 1943);[123] the latter became controversial a few years afterwards. At the premieres of Yankee Doodle Dandy (in Los Angeles, New York, and London), audiences purchased $15.6 million in war bonds for the governments of England and the United States. By the middle of 1943, however, audiences had tired of war films, but Warner continued to produce them, losing money. In honor of the studio's contributions to the cause, the Navy named a Liberty ship after the brothers' father, Benjamin Warner. Harry christened the ship. By the time the war ended, $20 million in war bonds were purchased through the studio, the Red Cross collected 5,200 pints of plasma from studio employees[123] and 763 of the studio's employees served in the armed forces, including Harry Warner's son-in-law Milton Sperling and Jack's son Jack Warner, Jr.[121] Following a dispute over ownership of Casablanca's Oscar for Best Picture, Wallis resigned. After Casablanca made Bogart a top star, Bogart's relationship with Jack deteriorated.[98]

In 1943, Olivia de Havilland (whom Warner was loaning to different studios) sued Warner for breach of contract.[124] De Haviland had refused to portray famed abolitionist Elizabeth Blackwell in an upcoming film for Columbia Pictures.[124] Warner responded by sending 150 telegrams to different film production companies, warning them not to hire her for any role.[124] Afterwards, de Haviland discovered employment contracts in the United States could only last seven years; de Haviland had been under contract with the studio since 1935.[125] The court ruled in de Haviland's favor[124] and she left the studio.[124] Through de Haviland's victory, many of the studio's longtime actors were now freed from their contracts,[124] and Harry decided to terminate the studio's suspension policy.[126]

The same year, Jack signed newly released MGM actress Joan Crawford, a former top star who found her career fading.[127] Crawford's first role with the studio was 1944's Hollywood Canteen.[128] Her first starring role at the studio, in the title role as Mildred Pierce (1945), revived her career[128] and earned her an Oscar for Best Actress.[129]

After World War II: changing hands

In the post-war years, Warner Bros. continued to create new stars, including Lauren Bacall and Doris Day. The studio prospered greatly after the war.[130] By 1946, company payroll reached $600,000 a week[130] and net profit topped $19.4 million.

Jack Warner continued to refuse to meet Screen Actors Guild salary demands.[131] In September 1946, employees engaged in a month-long strike.[131] In retaliation, Warner—during his 1947 testimony before Congress about Mission to Moscow—accused multiple employees of ties to Communists.[132] By the end of 1947, the studio reached a record net profit of $22 million.[133]

On January 5, 1948, Warner offered the first color newsreel, covering the Tournament of Roses Parade and the Rose Bowl Game. In 1948, Bette Davis, still their top actress and now hostile to Jack, was a big problem for Harry after she and others left the studio after completing the film Beyond the Forest.[134]

Warner was a party to the United States v. Paramount Pictures, Inc. anti-trust case of the 1940s. This action, brought by the Justice Department and the Federal Trade Commission, claimed the five integrated studio-theater chain combinations restrained competition. The Supreme Court heard the case in 1948, and ruled for the government. As a result, Warner and four other major studios were forced to separate production from exhibition. In 1949, the studio's net profit was only $10 million.[133]

Warner Bros. had two semi-independent production companies that released films through the studio.[citation needed] One of these was Sperling's United States Pictures.[135]

Vivien Leigh as Blanche DuBois in A Streetcar Named Desire (1951)

In the early 1950s, the threat of television emerged. In 1953, Jack decided to copy.[136] United Artists successful 3D film Bwana Devil, releasing his own 3D films beginning with House of Wax.[137] However, 3D films soon lost their appeal among moviegoers.[138]

3D almost caused the demise of the Warner Bros. cartoon studio. Having completed a 3D Bugs Bunny cartoon, Lumber Jack-Rabbit, Jack Warner ordered the animation unit to be shut down, erroneously believing that all cartoons hence would be produced in the 3D process. Several months later, Warner relented and reopened the cartoon studio. Fortunately, Warner Bros. had enough of a backlog of cartoons and a healthy reissue program so that there was no noticeable interruption in the release schedule.

In 1952, Warner Bros. made their first film (Carson City) in "Warnercolor", the studio's name for Eastmancolor.

After the downfall of 3D films, Harry Warner decided to use CinemaScope in future Warner Bros. films.[139] One of the studio's first CinemaScope films, The High and the Mighty (owned by John Wayne's company Batjac), enabled the studio to show a profit.[140]

Early in 1953, Warner's theater holdings were spun off as Stanley Warner Theaters; Stanley Warner's non-theater holdings were sold to Simon Fabian Enterprises,[141] and its theaters merged with RKO Theatres to become RKO-Stanley Warner Theatres.[142]

By 1956, the studio was losing money,[143] declining from 1953's net profit of $2.9 million[144] and the next two years of between $2 and $4 million.[145] In February 13, 1956, Jack Warner sold the rights to all of his pre-1950 films to Associated Artists Productions (which merged with United Artists Television in 1958, and was subsequently acquired by Turner Broadcasting System in early 1986 as part of a failed takeover of MGM/UA by Ted Turner).[146][147][148]

In May 1956, the brothers announced they were putting Warner Bros. on the market.[149] Jack secretly organized a syndicate—headed by Boston banker Serge Semenenko[143]– to purchase 90% of the stock.[143] After the three brothers sold, Jack—through his under-the-table deal—joined Semenenko's syndicate[150] and bought back all his stock.[150] Shortly after the deal was completed in July,[151] Jack—now the company's largest stockholder—appointed himself its new president.[152][151] Shortly after the deal closed, Jack announced the company and its subsidiaries would be "directed more vigorously to the acquisition of the most important story properties, talents, and to the production of the finest motion pictures possible."[153]

Warner Bros. Television and Warner Bros. Records

By 1949, with the success of television threatening the film industry more and more, Harry Warner decided to emphasize television production.[136] However, the Federal Communications Commission (FCC) would not permit it.[136] After an unsuccessful attempt to convince other movie studio bosses to switch, Harry abandoned his television efforts.[154]

Jack had problems with Milton Berle's unsuccessful film Always Leave Them Laughing during the peak of Berle's television popularity. Warner felt that Berle was not strong enough to carry a film and that people would not pay to see the man they could see on television for free. However, Jack was pressured into using Berle, replacing Danny Kaye with him.[155] Berle's outrageous behavior on the set and the film's massive failure led to Jack banning television sets from film sets.[156]

James Garner and Jack Kelly in Maverick (1957).

On March 21, 1955, the studio was finally able to engage in television through the successful Warner Bros. Television unit run by William T. Orr, Jack Warner's son-in-law. Warner Bros. Television provided ABC with a weekly show, Warner Bros. Presents. The show featured rotating shows based on three film successes, Kings Row, Casablanca and Cheyenne, followed by a promotion for a new film.[157][158] It was not a success.[159] The studio's next effort was to make a weekly series out of Cheyenne.[160] Cheyenne was television's first hour-long Western. Two episodes were placed together for feature film release outside the United States. In the tradition of their B pictures, the studio followed up with a series of rapidly produced popular Westerns, such as writer/producer Roy Huggins' critically lauded Maverick as well as Sugarfoot, Bronco, Lawman, The Alaskans and Colt .45.[160] The success of these series helped to make up for losses in the film business.[160] As a result, Jack decided to emphasize television production.[161] Warner's produced a series of popular private detective shows beginning with 77 Sunset Strip (1958–1964) followed by Hawaiian Eye (1959–1963), Bourbon Street Beat (1960) and Surfside Six (1960–1962).

Within a few years, the studio provoked hostility among their TV stars such as Clint Walker and James Garner, who sued over a contract dispute[162] and won. Edd Byrnes was not so lucky and bought himself out of his contract. Jack was angered by their perceived ingratitude, who evidently showed more independence than film actors, deepening his contempt for the new medium.[163] Many of Warner's television stars appeared in the casts of Warner's cinema releases. In 1963 a court decision forced Warner's to end contracts with their television stars, engaging them for specific series or film roles.[citation needed] In 1963, Jack Webb was the head of Warner's TV division. [164]

Dean Martin and Frank Sinatra

Warner Bros. was already the owner of extensive music-publishing holdings, whose tunes had appeared in countless cartoons (arranged by Carl Stalling) and television shows (arranged by Max Steiner[165]).

In 1958, the studio launched Warner Bros. Records. Initially the label released recordings made by their television stars—whether they could sing or not—and records based on television soundtracks.

In 1963, Warner agreed to a "rescue takeover" of Frank Sinatra's Reprise Records.[166] The deal gave Sinatra US$1.5 million and part ownership of Warner Bros. Records, making Reprise a sub-label.[166] Most significantly the deal brought Reprise manager Morris "Mo" Ostin into the company. In 1964, upon seeing the profits record companies made from Warner film music, Warner decided to claim ownership of the studio's film soundtracks.[167] In its first eighteen months, Warner Bros. Records lost around $2 million.[168]

New owners

Warner Bros. rebounded in the late 1950s, specializing in adaptations of popular plays like The Bad Seed (1956), No Time for Sergeants (1958), and Gypsy (1962).

While he slowly recovered from a car crash that occurred while vacationing in France in 1958, Jack returned to the studio and made sure his name was featured in studio press releases. From 1961-63, the studio's annual net profit was a little over $7 million.[169] Warner paid an unprecedented $5.5 million for the film rights to the Broadway musical My Fair Lady in February 1962. The previous owner, CBS director William S. Paley, set terms including half the distributor's gross profits "plus ownership of the negative at the end of the contract."[170] In 1963, the studio's net profit dropped to $3.7 million.[169] By the mid-1960s, motion picture production was in decline, as the industry was in the midst of a painful transition from the Golden Age of Hollywood to the era now known as New Hollywood. Few studio films were made in favor of co-productions (for which Warner provided facilities, money and distribution), and pickups of independent pictures.

With the success of the studio's 1964 film of Broadway play My Fair Lady,[168] as well as its soundtrack,[168] Warner Bros. Records became a profitable subsidiary. The 1966 film Who's Afraid Of Virginia Woolf? was a huge success.[171]

In November 1966, Jack gave in to advancing age and changing times,[172] selling control of the studio and music business to Seven Arts Productions, run by Canadian investors Elliot and Kenneth Hyman, for $32 million.[173] The company, including the studio, was renamed Warner Bros.-Seven Arts. Warner remained president until the summer of 1967, when Camelot failed at the box office and Warner gave up his position to his longtime publicity director, Ben Kalmenson;[174] Warner remained on board as an independent producer and vice-president.[173] With the 1967 success of Bonnie and Clyde, Warner Bros. was again profitable.[175]

Two years later the Hymans were tired and fed up with Jack Warner and his actions.[175] They accepted a cash-and-stock offer from Kinney National Company for more than $64 million.[175] Kinney owned a Hollywood talent agency, Ashley-Famous,[176] whose founder Ted Ashley led Kinney head Steve Ross to purchase Warner Bros. Ashley became the studio head and changed the name to Warner Bros., Inc. once again. Jack Warner was outraged by the Hymans' sale, and decided to retire, until his death from serious health complications of heart inflammation in August 1978.

Although movie audiences had shrunk, Warner's new management believed in the drawing power of stars, signing co-production deals with several of the biggest names of the day, including Paul Newman, Robert Redford, Barbra Streisand, and Clint Eastwood, carrying the studio successfully through the 1970s and 1980s. Warner Bros. also made major profits on films and television shows built around the characters of Superman, Batman and Wonder Woman owned by Warner Bros. subsidiary DC Comics.

Abandoning parking lots and funeral homes, the refocused Kinney renamed itself in honor of its best-known holding, Warner Communications. Throughout the 1970s and 1980s Warner Communications branched out into other business, such as video game company Atari, Inc. in 1976, and later the Six Flags theme parks.

From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with Columbia Pictures. In some countries, this joint venture distributed films from other companies (such as EMI Films and Cannon Films in the UK). Warner ended the venture in 1988 and partnered with Walt Disney Pictures. This joint venture lasted until 1993, when Disney created Buena Vista International.

In 1972, in a cost-cutting move, Warner and Columbia formed a third company called The Burbank Studios (TBS).[177] They would share the Warner lot in Burbank.[177] Both studios technically became production entities, giving TBS day-to-day responsibility for studio grounds and upkeep.[177] The Columbia Ranch (about a mile north of Warner's lot) was part of the deal.[177] The Warner-Columbia relationship was acrimonious, but the reluctance of both studios to approve or spend money on capital upgrades that might only help the other did have the unintended consequence of preserving the Warner lot's primary function as a filmmaking facility while it produced relatively little during the 1970s and 1980s.[177] (Most films produced after 1968 were filmed on location after the failure of Camelot was partially attributed to the fact it was set in England but obviously filmed in Burbank.)[177] With control over its own lot tied up in TBS, Warner ultimately retained a significant portion of its backlot,[177] while Fox sold its backlot to create Century City, Universal turned part of its backlot into a theme park and shopping center, and Disney replaced its backlot with office buildings and exiled its animation department to an industrial park in Glendale.

In 1989, a solution to the situation became evident when Warner Bros. acquired Lorimar-Telepictures and gained control of the former MGM studio lot in Culver City, and that same year, Sony bought Columbia Pictures.[177] Sony was flush with cash and Warner Bros. now had two studio lots.[177] In 1990, TBS ended when Sony bought the MGM lot from Warner and moved Columbia to Culver City.[177] However, Warner kept the Columbia Ranch, now known as the Warner Bros. Ranch.[177]

Warner Communications merged in 1989 with white-shoe publishing company Time Inc. Time claimed a higher level of prestige, while Warner Bros. provided the profits. The Time Warner merger was almost derailed when Paramount Communications (Formerly Gulf+Western, later sold to Viacom), launched a $12.2 billion hostile takeover bid for Time Inc., forcing Time to acquire Warner with a $14.9 billion cash/stock offer. Paramount responded with a lawsuit filed in Delaware court to break up the merger. Paramount lost and the merger proceeded.

In 1992, Warner Bros. Family Entertainment was established to produce various family-oriented films.

In 1997, Time Warner sold Six Flags. The takeover of Time Warner in 2000 by then-high-flying AOL did not prove a good match, and following the collapse in "dot-com" stocks, the AOL element was banished from the corporate name.

Since 1995

A panoramic view over today's studio premises.

In 1995, Warner and station owner Tribune Company of Chicago launched The WB Network, seeking a niche market in teenagers. The WB's early programming included an abundance of teenage fare, such as Buffy the Vampire Slayer, Smallville, Dawson's Creek, and One Tree Hill. Two dramas produced by Spelling Television, 7th Heaven and Charmed, helped bring The WB into the spotlight. Charmed lasted eight seasons, becoming the longest running drama with female leads. 7th Heaven ran for eleven seasons and was the longest running family drama and longest-running show for the network. In 2006, Warner and CBS Paramount Television decided to close The WB and CBS's UPN and jointly launch The CW Television Network.

In 1998, Warner Bros. celebrated its 75th anniversary. In 1999, Terry Semels and Robert Daly resigned as studio heads after a career 13 Oscar nominated films. Daly and Semels were said to have popularized the modern model of partner financing and profit sharing for film production. Until mid-1999, when Alan Horn and Barry Meyer replaced Daly and Semester as new studio heads, in which the studio had continued success in movies, Television shows, cartoons, that the previous studio heads had for the studio.

In the late 1990s, Warner obtained rights to the Harry Potter novels and released feature film adaptations of the first in 2001. Subsequently, they released the second film in 2002, the third in June 2004, the fourth in November 2005, the fifth in July 2007, and the sixth in July 2009.[178] The seventh (and at that time, final) book was released as two movies; Deathly Hallows - Part 1 in November 2010 and Deathly Hallows - Part 2 in July 2011.

In 2004, Warner Bros. became the first studio in history to gross more than $2 billion internationally in a single year.[179]

From 2006, Warner Bros. operated a joint venture with China Film Group Corporation and HG to form Warner China Film HG to produce films in Hong Kong and China, including Connected, a remake of the 2004 thriller film Cellular.

Warner Bros. played a large part in the discontinuation of the HD DVD format. On January 4, 2008, Warner Bros. announced that they would drop support of HD DVD in favor of Blu-ray Disc.[180] HD DVDs continued to be released through May 2008, but only following Blu-ray and DVD releases.

In 2009, Warner Bros. set studio and industry records, raking in $2.13 billion in domestic receipts and $4.01 billion worldwide.[179]

Warner Bros.' Harry Potter film series was the worldwide highest-grossing film series of all time without adjusting for inflation. Its Batman film series was one of only two series to have two entries earn more than $1 billion worldwide. Harry Potter and the Deathly Hallows – Part 2 was Warner Bros.' highest-grossing movie ever (surpassing The Dark Knight).[181] However, the Harry Potter movies have produced a net loss due to Hollywood accounting.[182] IMAX Corp.signed with Warner Bros. Pictures in April 2010 to release as many as 20 giant-format films through 2013.[183]

Warner Bros. formed a short form digital unit, Blue Ribbon Content, under its Warner Bros. Animation & Warner Digital Series president.[184]

On February 6, 2014, Columbia TriStar Warner Filmes de Portugal Ltda., a joint venture with Sony Pictures which distributed both companies' films in Portugal, announced that it would have its offices no more from March 31, 2014.[185] NOS Audiovisuais is handling the distribution of Warner Bros. films in Portugal since then.

As of 2015, Warner Bros. is one of only three studios to have released a pair of billion-dollar films in the same year (along with Walt Disney Studios Motion Pictures and Universal Studios); the distinction was achieved in 2012 with The Dark Knight Rises and The Hobbit: An Unexpected Journey.[186][187][188] As of 2016, it is only studio to cross $1 billion at the domestic box-office every year since 2000.[189]

Production deals

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Film library

Gate 4, Warner Bros. Studios, looking south towards the water tower.

Film series

Title Release date Notes
Gold Diggers 1923–1938
Dirty Harry 1971–1988
Superman 1978–2006
Mad Max 1982–present co-production with Kennedy Miller Mitchell
National Lampoon's Vacation 1983–2015
Police Academy 1984–1994
A Nightmare on Elm Street 1984–2010 co-production with Smart Egg Pictures
Lethal Weapon 1987–1998 co-production with Silver Pictures
Batman 1989–1997 co-production with PolyGram Filmed Entertainment
Free Willy 1993–2010 co-production with Regency Enterprises and Warner Premiere
Dumb and Dumber 1994–2014 co-production with Conundrum Entertainment
Mortal Kombat 1995–present co-production with New Line Cinema
The Matrix 1999–2003 co-production with Roadshow Entertainment, Village Roadshow Pictures, Silver Pictures and Fuse Global
Ocean's 2001–2007 co-production with Jerry Weintraub Productions, Section Eight Productions and Village Roadshow Pictures
Harry Potter 2001–2011 co-production with Heyday Films
Scooby-Doo 2002–present co-production with Mosaic Media Group
The Dark Knight Trilogy 2005–2012 co-production with DC Entertainment, Legendary Pictures and Syncopy Inc.
The Hangover Trilogy 2009–2013 co-production with Legendary Pictures and Green Hat Films
Sherlock Holmes 2009–present
The Hobbit Trilogy 2012–2014 co-production with New Line Cinema, Metro-Goldwyn-Mayer and WingNut Films
MonsterVerse 2014–present co-production with Legendary Entertainment and Toho
The Lego Movie 2014–present co-production with Village Roadshow Pictures
Fantastic Beasts And Where To Find Them 2016-present film series projected to run until 2024

Acquired libraries

Mergers and acquisitions have helped Warner Bros. accumulate a diverse collection of films, cartoons and television programs.

In the aftermath of the 1948 antitrust suit, uncertain times led Warner Bros. in 1956 to sell most of its pre-1950[146][147][148] films and cartoons to the now-defunct holding company Associated Artists Productions (a.a.p.). In addition, a.a.p. also obtained the Fleischer Studios and Famous Studios Popeye cartoons, originally from Paramount Pictures. Two years later, a.a.p. was sold to United Artists, which held them until 1981, when Metro-Goldwyn-Mayer acquired United Artists.[190] [191]

In 1982, during their independent years, Turner Broadcasting System acquired Brut Productions, the film production arm of France-based then-struggling personal-care company Faberge Inc.[192]

In 1986, Turner Broadcasting System, by then having failed to acquire Metro-Goldwyn-Mayer, settled for ownership of the Metro-Goldwyn-Mayer/United Artists library. This included almost all of the pre-May 1986 MGM film and television libraries with the exception of the films & television series owned by United Artists (i.e. James Bond franchise), although some United Artists material were included such as the a.a.p. library, North American rights to a majority of the RKO Radio Pictures library and the television series Gilligan's Island. [citation needed]

In 1989, Warner Communications acquired the library of film and television company Lorimar.[193] This acquisition included the 1974-1989 library of Rankin/Bass Productions, as well as the post-1947 Monogram Pictures/Allied Artists Pictures Corporation and 1936-1946 Monogram Pictures libraries, which the Lorimar library included.

In 1990, Turner Broadcasting System acquired animation studio Hanna-Barbera and Ruby-Spears from Taft Broadcasting, and years later, Turner Broadcasting System acquired Castle Rock Entertainment on December 22, 1993[194][195] and even New Line Cinema on January 28, 1994.[196][197] On October 10, 1996, TimeWarner acquired Turner Broadcasting System, thus bringing the pre-1950 silent/sound film and pre-August 1948 cartoon libraries back home. However, Castle Rock Entertainment's pre-1994 library is currently owned by Metro-Goldwyn-Mayer, and as such, Warner Bros. owns Castle Rock Entertainment's post-1994 library.

On October 4, 2007, Warner Bros. added the Peanuts library to its under license from Peanuts Worldwide, LLC, licensor and owner of the Peanuts material; this includes all of the television library outside of the theatrical library, which continues to be a joint venture between CBS Corporation and Paramount Pictures, both companies part of National Amusements.[198][199]

In 2008, Warner Bros. shut down New Line Cinema as an independent mini-major studio, so they added the New Line Cinema film and television collections to their library. The next year, on October 15, 2009, Warner Bros. acquired home video distribution rights to the Sesame Street library, in conjunction with Sesame Workshop. In June 2016, it created the Harry Potter Global Franchise Development Team (HPGFDT Group) to oversee it ownership of the Harry Potter franchise worldwide (including trademark to Wizarding World)[200]

Highest-grossing films domestically

Highest-grossing films
Rank Title Year Domestic gross Notes
1 The Dark Knight 2008 $534,967,647
2 The Dark Knight Rises 2012 $448,768,456
3 Harry Potter and the Deathly Hallows Part 2 2011 $381,011,219
4 American Sniper 2014 $350,126,372
5 Batman v Superman: Dawn of Justice 2016 $330,360,194
6 Suicide Squad 2016 $325,100,054
7 Harry Potter and the Sorcerer's Stone 2001 $317,575,550
8 The Hobbit: An Unexpected Journey 2012 $303,003,568 Co-owned by New Line Cinema and Metro-Goldwyn-Mayer Pictures (the film's producers).
9 Harry Potter and the Half-Blood Prince 2009 $301,959,197
10 Harry Potter and the Deathly Hallows Part 1 2010 $295,983,305
11 Inception 2010 $292,576,195
12 Harry Potter and the Order of the Phoenix 2007 $292,004,738
13 Man of Steel 2013 $291,045,518
14 Harry Potter and the Goblet of Fire 2005 $290,013,036
15 The Matrix Reloaded 2003 $281,576,461
16 The Hangover 2009 $277,322,503
17 Gravity 2013 $274,092,705
18 Harry Potter and the Chamber of Secrets 2002 $261,988,482
19 The Hobbit: The Desolation of Smaug 2013 $258,366,855 Co-owned by New Line Cinema and Metro-Goldwyn-Mayer Pictures (the film's producers).
20 The Lego Movie 2014 $257,760,692
21 I Am Legend 2007 $256,393,010
22 The Blind Side 2009 $255,959,475
23 The Hobbit: The Battle of the Five Armies 2014 $255,119,788 Co-owned by New Line Cinema and Metro-Goldwyn-Mayer Pictures (the film's producers)
24 The Hangover Part II 2011 $254,464,305
25 Batman 1989 $251,188,924
26 Fantastic Beasts and Where to Find Them 2016 $225,420,251 co-production with Heyday Films
27 Godzilla 2014 $200,676,069

The Warner Bros. Archives

The University of Southern California Warner Bros. Archives is the largest single studio collection in the world. Donated in 1977 to USC's School of Cinema-Television by Warner Communications, the WBA houses departmental records that detail Warner Bros. activities from the studio's first major feature, My Four Years in Germany (1918), to its sale to Seven Arts in 1968. It presents a complete view of the production process during the Golden Age of Hollywood. UA donated pre-1950 Warner Bros. nitrate negatives to the Library of Congress and post-1951 negatives to the UCLA Film and Television Archive. Most of the company's legal files, scripts, and production materials were donated to the Wisconsin Center for Film and Theater Research.

See also

References

Footnotes

  1. ^ Miglani, Jitender (December 6, 2016). "How Time Warner Makes Money? Understanding Time Warner Business Model - Revenues & Profits". Retrieved December 30, 2016.
  2. ^ "Company history". Warnerbros.com. Retrieved April 9, 2014.
  3. ^ "TIME WARNER INC. REPORTS FOURTH-QUARTER AND FULL-YEAR 2015 RESULTS". Time Warner. 2015.
  4. ^ Patten, Dominic; Yamato, Jen. "Warner Bros Layoffs Long Planned But "Accelerated" By Failed Fox Bid". Deadline.com. Penske Business Media, LLC. Retrieved September 6, 2014.
  5. ^ Warner Archive Collection podcast (April 8, 2014). Warner Bros. Entertainment Inc.
  6. ^ Warner Sperling, Cass (Director) (2008). The Brothers Warner (DVD film documentary). Warner Sisters, Inc. {{cite AV media}}: Cite has empty unknown parameter: |titlelink= (help)
  7. ^ ""Journey of discovery : Warner documentary the result of a twenty-year effort" Santa Barbara News Press". Santa Barbara News Press. January 29, 2009. Retrieved May 27, 2008.
  8. ^ (Green, Fitzhugh. The Film Finds Its Toungue. New York: Benjamin Blom Inc., 1971. Print.)
  9. ^ WQED educational film "Things that are still here", PBS WQED, Pittsburgh, PA
  10. ^ "Harry m. warner film festival named one of thirty two 'premier' events in state". Slippery Rock University of Pennsylvania. January 31, 2006. Archived from the original on August 17, 2007. Retrieved March 5, 2009. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  11. ^ "Progressive Silent Film List". SilentEra.com.
  12. ^ Warner, Sperling & Millner 1998, p. 77
  13. ^ "Is Fox really seventy five this year? Somewhere, the fantastic Mr. (William) Fox begs to differ". New York Post. February 10, 2010. Retrieved June 30, 2012.
  14. ^ a b c d Warner, Sperling & Millner 1998, p. 81
  15. ^ Warner, Sperling & Millner 1998, p. 80
  16. ^ a b c Warner, Sperling & Millner 1998, p. 82
  17. ^ Warner, Sperling & Millner 1998, p. 101
  18. ^ Behlmer (1985), p. xii
  19. ^ Thomas46, 47
  20. ^ a b c Warner, Sperling & Millner 1998, p. 83
  21. ^ a b c Warner, Sperling & Millner 1998, p. 84
  22. ^ "Theatre Owners Open War on Hays". New York Times. May 12, 1925. p. 14.
  23. ^ a b c Warner, Sperling & Millner 1998, p. 86
  24. ^ Warner, Sperling & Millner 1998, p. 88
  25. ^ a b Warner, Sperling & Millner 1998, p. 95
  26. ^ Freedland, Michael (1983). The Warner Brothers. St. Martin's Press. p. 119. ISBN 0-312-85620-2.
  27. ^ Warner, Sperling & Millner 1998, p. 96
  28. ^ a b Thomas 1990, p. 56
  29. ^ Thomas 1990, p. 57
  30. ^ Warner, Sperling & Millner 1998, p. 103
  31. ^ a b Thomas 1990, p. 59
  32. ^ Warner and Jennings (1964), pp.180–181
  33. ^ a b "Jews in Hollywood". Jewishmag.com. Retrieved December 30, 2007.
  34. ^ Thomas 1990, p. 62
  35. ^ a b Thomas 1990, pp. 100–101
  36. ^ Warner, Sperling & Millner 1998, p. 141
  37. ^ Warner, Sperling & Millner 1998, pp. 142–145
  38. ^ Warner, Sperling & Millner 1998, p. 144
  39. ^ Thomas 1990, p. 65
  40. ^ a b c d Warner, Sperling & Millner 1998, p. 147
  41. ^ Warner, Sperling & Millner 1998, p. 151
  42. ^ Warner, Sperling & Millner 1998, p. 150
  43. ^ Warner, Sperling & Millner 1998, p. 148
  44. ^ Thomas 1990, p. 4
  45. ^ Thomas 1990, p. 127
  46. ^ Thomas 1990, p. 208
  47. ^ Thomas 1990, p. 67
  48. ^ a b c Thomas 1990, p. 77
  49. ^ "Warner Week". Time. June 9, 1930. Retrieved July 9, 2008.
  50. ^ a b Thomas 1990, p. 72
  51. ^ Thomas 1990, p. 66
  52. ^ Warner, Sperling & Millner 1998, p. 160
  53. ^ a b c d Thomas 1990, pp. 89–92
  54. ^ Thomas 1990, p. 93
  55. ^ a b Thomas 1990, p. 110
  56. ^ a b Patricia Warren British Film Studios: An Illustrated History, London: B.T Batsford, 2001, p.161
  57. ^ Meyer, William R. (1978). Warner Brothers Directors: The Hard-Boiled, the Comic, and the Weepers. New York: Arlington House. pp. 19–20.
  58. ^ Warner, Sperling & Millner 1998, p. 190
  59. ^ Thomas 1990, p. 85
  60. ^ a b Warner, Sperling & Millner 1998, p. 194
  61. ^ Warner, Sperling & Millner 1998, p. 192
  62. ^ Thomas 1990, p. 86
  63. ^ Warner, Sperling & Millner 1998, p. 195
  64. ^ The contemporary controversy around the gangster genre is discussed by Thomas Patrick Doherty in Pre-code Hollywood: Sex, Immorality, and Insurrection in American Cinema, New York: Columbia University Press, 1999, especially see p.149-57
  65. ^ "The mobster and the movies". CNN. August 24, 2004. Retrieved July 9, 2008.
  66. ^ Warner, Sperling & Millner 1998, p. 184
  67. ^ Thomas 1990, pp. 77–79
  68. ^ a b c Warner, Sperling & Millner 1998, p. 185
  69. ^ Thomas 1990, p. 81
  70. ^ Thomas 1990, p. 83
  71. ^ Warner, Sperling & Millner 1998, p. 186
  72. ^ "Fugitive". Time. December 26, 1932. Retrieved July 9, 2008.
  73. ^ "Fugitive Free". Time. January 2, 1933. Retrieved July 9, 2008.
  74. ^ "Milestones, Jan. 16, 1933". Time. January 16, 1933. Retrieved July 9, 2008.
  75. ^ Thomas 1990, pp. 82–83
  76. ^ a b Warner, Sperling & Millner 1998, p. 161
  77. ^ "Musicomedies of the Week". Time. July 3, 1933. p. 2.
  78. ^ Warner, Sperling & Millner 1998, pp. 182, 183
  79. ^ a b c "New Deal in Hollywood". Time. May 1, 1933. p. 2.
  80. ^ Behlmer (1985), p.12
  81. ^ a b Thomas 1990, p. 96
  82. ^ a b Thomas 1990, p. 95
  83. ^ Thomas 1990, pp. 95–96
  84. ^ a b c d e f Warner, Sperling & Millner 1998, pp. 209–211
  85. ^ Thomas 1990, p. 99
  86. ^ "St. Louis Suit". Time. January 21, 1935. Retrieved July 9, 2008.
  87. ^ Warner, Sperling & Millner 1998, pp. 188–189
  88. ^ a b Thomas 1990, p. 109
  89. ^ Thomas 1990, pp. 109, 110
  90. ^ Thomas 1990, p. 88
  91. ^ a b Warner, Sperling & Millner 1998, pp. 219–221
  92. ^ Warner, Sperling & Millner 1998, p. 221
  93. ^ a b c Thomas 1990, p. 115
  94. ^ "Daily Video Clips: Bette Davis". WatchMojo.com. Archived from the original on March 9, 2010. Retrieved February 20, 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  95. ^ a b Thomas 1990, pp. 104, 106
  96. ^ Thomas 1990, p. 105
  97. ^ a b c d Thomas 1990, p. 106
  98. ^ a b c Thomas 1990, p. 144
  99. ^ a b Thomas 1990, p. 116
  100. ^ a b c Thomas 1990, p. 114
  101. ^ Thomas 1990, p. 117
  102. ^ Thomas 1990, p. 117 118
  103. ^ a b Warner, Sperling & Millner 1998, p. 235
  104. ^ a b Thomas 1990, p. 123 125
  105. ^ Thomas 1990, p. 124
  106. ^ a b Thomas 1990, p. 125
  107. ^ Thomas 1990, pp. 125–126
  108. ^ Thomas 1990, pp. 126–127
  109. ^ Warner, Sperling & Millner 1998, p. 187
  110. ^ Barrier, Michael (1999). pp.329–333
  111. ^ "Porky Pig and Small Dog: Looney Tunes All Hebrew". Retrieved July 9, 2008.
  112. ^ "Warner Bros. Studio biography". AnimationUSA.com. Retrieved June 17, 2007.
  113. ^ a b Thomas 1990, pp. 211–12
  114. ^ p.37 McLaughlin, Robert L. & Parry, Sally E. We'll Always Have the Movies: American Cinema in World War II 2006 University Press of Kentucky
  115. ^ p.17 Birdwell, Michael E. Celluloid Soldiers: The Warner Bros. Campaign Against Nazism 2000 NYU Press
  116. ^ Youngkin, Stephen D. The Lost One: A Life of Peter Lorre 2005 University Press of Kentucky
  117. ^ Warner, Sperling & Millner 1998, p. 225
  118. ^ Warner, Sperling & Millner 1998, p. 233
  119. ^ Warner, Sperling & Millner 1998, p. 247
  120. ^ a b Warner, Sperling & Millner 1998, p. 246
  121. ^ a b Warner, Sperling & Millner 1998, p. 240
  122. ^ p.178 Schatz, Thomas Boom and Bust: American Cinema in the 1940s 1991 University of California Press
  123. ^ a b Warner, Sperling & Millner 1998, pp. 247–255
  124. ^ a b c d e f Thomas 1990, p. 145
  125. ^ Thomas 1990, p. 98
  126. ^ Thomas 1990, p. 148
  127. ^ Thomas 1990, p. 150
  128. ^ a b Thomas 1990, p. 151
  129. ^ Thomas 1990, p. 152
  130. ^ a b Warner, Sperling & Millner 1998, pp. 258–279
  131. ^ a b Thomas 1990, p. 163
  132. ^ Thomas 1990, p. 164
  133. ^ a b Warner, Sperling & Millner 1998, p. 279
  134. ^ Thomas 1990, pp. 175, 176
  135. ^ "Milton Sperling biography". The New York Times.
  136. ^ a b c Warner, Sperling & Millner 1998, p. 286
  137. ^ Warner, Sperling & Millner 1998, p. 287
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