Burger Chef: Difference between revisions
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[[File:Burger Chef Logo.svg|thumb|165px|right|The Burger Chef logo used in the 1980s]] |
[[File:Burger Chef Logo.svg|thumb|165px|right|The Burger Chef logo used in the 1980s]] |
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Hardee's brought back the Big Shef hamburger for a limited time in 2001, 2007, and 2014 at some Midwestern locations.<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/hardeesr-brings-back-burger-chefr-big-sheftm-hamburger-for-a-limited-time-in-select-markets-58710217.html |title=Hardee's(R) Brings Back Burger Chef(R) Big Shef(TM) Hamburger for a Limited Time in Select Markets |website=[[PR Newswire]] |access-date=February 6, 2014 |date=April 23, 2007 |author=<!--Staff writer(s); no by-line.-->}}</ref><ref>{{cite news |url=http://atlantarestaurants.blog.ajc.com/2014/05/19/hardees-brings-back-the-burger-chef-big-shef-for-a-lto/ |title=Hardee’s brings back the Burger Chef Big Shef for a LTO |newspaper=[[Atlanta Journal-Constitution]] |access-date=December 10, 2014 |date=May 19, 2014 |first=John |last=Kessler}}</ref> |
Hardee's brought back the Big Shef hamburger for a limited time in 2001, 2007, and 2014 at some Midwestern locations.<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/hardeesr-brings-back-burger-chefr-big-sheftm-hamburger-for-a-limited-time-in-select-markets-58710217.html |title=Hardee's(R) Brings Back Burger Chef(R) Big Shef(TM) Hamburger for a Limited Time in Select Markets |website=[[PR Newswire]] |access-date=February 6, 2014 |date=April 23, 2007 |author=<!--Staff writer(s); no by-line.-->}}</ref><ref>{{cite news |url=http://atlantarestaurants.blog.ajc.com/2014/05/19/hardees-brings-back-the-burger-chef-big-shef-for-a-lto/ |title=Hardee’s brings back the Burger Chef Big Shef for a LTO |newspaper=[[Atlanta Journal-Constitution]] |access-date=December 10, 2014 |date=May 19, 2014 |first=John |last=Kessler}}</ref> |
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===Sandwich Specifications=== |
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Super Shef - (assembled in this order) - Bun heel, ketchup (4 quarter size drops), 3 dill pickle slices, one large slice of American cheese. Top with a salted & peppered large meat patty. Bun top, mayonnaise (cover the entire top with a thin coating) shredded lettuce, two or three tomato slices, 3-5 raw onion rings. Combine halves, and wrap with sandwich paper. Place in heated trays until needed. Make to order whenever practical. |
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Big Shef - Bun heel, small slice of American cheese, salted & peppered small meat patty, bun center, second meat patty. Bun top, Burger Chef proprietary Big Shef sauce (somewhat similar to Tartar sauce) shredded lettuce. Combine parts & wrap. |
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Top Shef - Bun heel, 1/3 pound patty, cheese, bacon, bun top. |
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Mushroom Burger - Bun heel, 1/3 pound patty, cheese, mushrooms, bun top. |
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Cheeseburger - Bun heel, dime size portions of mustard & ketchup (two of each), salted & peppered 1.6 ounce meat patty, small slice of American cheese, bun top. |
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Hamburger - same as cheeseburger but without the cheese. |
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Double Cheeseburger - same as cheeseburger with one extra meat patty and slice of cheese. |
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Skipper's Treat - Bun heel, small slice American cheese, fish patty (deep fried breaded Icelandic Cod in a rectangular shape). Bun top, tartar sauce, shredded lettuce. Preparation: Icelandic Cod arrived frozen. An estimate was made for the number of fish sandwiches expected to be sold that day. That number of frozen fish patties were par-cooked (partially deep fried for 5 minutes) and placed in refrigerated storage. When an order was placed, the par-cooked fish was deep fried for an additional two minutes before being served. |
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In the mid-1970s, Super Shefs sold for 89¢, Big Shefs for 79¢, cheeseburgers for 25¢, hamburgers for 20¢, and large and small soft drinks for 25¢ and 20¢, respectively. The restaurant chain switched from animal-based shortening to vegetable-based shortening during this period. Tuesdays at Burger Chef were called "Family Fun Nites" where Funmeals were offered for a special price. |
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===Trademark suit=== |
===Trademark suit=== |
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*1971–1976 – "You get more to like at Burger Chef."<ref>{{cite web |url=http://www.trademarkia.com/you-get-more-to-like-at-burger-chef-73094356.html |title=You get more to like at Burger Chef |publisher=Trademarkia.com |accessdate=8 August 2013 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.-->}}</ref><ref>{{cite web |url=https://news.google.com/newspapers?nid=888&dat=19770212&id=CMRaAAAAIBAJ&sjid=iV0DAAAAIBAJ&pg=1309,2512702 |title=Double Delight (advertisement) |newspaper=[[St. Petersburg Times]] |date=February 12, 1977 |accessdate=8 August 2013 |page=9B |author=<!--Staff writer(s); no by-line.-->}}</ref> |
*1971–1976 – "You get more to like at Burger Chef."<ref>{{cite web |url=http://www.trademarkia.com/you-get-more-to-like-at-burger-chef-73094356.html |title=You get more to like at Burger Chef |publisher=Trademarkia.com |accessdate=8 August 2013 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.-->}}</ref><ref>{{cite web |url=https://news.google.com/newspapers?nid=888&dat=19770212&id=CMRaAAAAIBAJ&sjid=iV0DAAAAIBAJ&pg=1309,2512702 |title=Double Delight (advertisement) |newspaper=[[St. Petersburg Times]] |date=February 12, 1977 |accessdate=8 August 2013 |page=9B |author=<!--Staff writer(s); no by-line.-->}}</ref> |
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*1970–1971 – "There's more to like at Burger Chef."<ref>{{cite web |url=http://www.trademarkia.com/theres-more-to-like-at-burger-chef-81023449.html |title=There's more to like at Burger Chef |publisher=Trademarkia.com |accessdate=8 August 2013 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.-->}}</ref> and "Burger Chef goes all out to please your family."<ref>{{cite web |url=https://news.google.com/newspapers?nid=1978&dat=19701217&id=wF8iAAAAIBAJ&sjid=BqsFAAAAIBAJ&pg=7077,5250783 |title=Triple Treat Yourself (advertisement) |newspaper=[[Owosso Argus-Press]] |date=December 17, 1970 |accessdate=8 August 2013 |page=22 |author=<!--Staff writer(s); no by-line.-->}}</ref> |
*1970–1971 – "There's more to like at Burger Chef."<ref>{{cite web |url=http://www.trademarkia.com/theres-more-to-like-at-burger-chef-81023449.html |title=There's more to like at Burger Chef |publisher=Trademarkia.com |accessdate=8 August 2013 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.-->}}</ref> and "Burger Chef goes all out to please your family."<ref>{{cite web |url=https://news.google.com/newspapers?nid=1978&dat=19701217&id=wF8iAAAAIBAJ&sjid=BqsFAAAAIBAJ&pg=7077,5250783 |title=Triple Treat Yourself (advertisement) |newspaper=[[Owosso Argus-Press]] |date=December 17, 1970 |accessdate=8 August 2013 |page=22 |author=<!--Staff writer(s); no by-line.-->}}</ref> |
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[12] |
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==See also== |
==See also== |
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Revision as of 22:06, 20 October 2018
| File:Burger Chef vintage logo.JPEG.jpg | |
| Industry | Restaurant |
|---|---|
| Founded | 1954 |
| Defunct | 1996 |
| Fate | Sold to Hardee's |
| Successor | Hardee's |
| Headquarters | Indianapolis, Indiana, U.S. |
| Products | Hamburgers, fast food |
| Parent | General Foods (1968–1982) Imasco (1982–1996) |
Burger Chef was an American fast-food restaurant chain. It began operating in 1954 in Indianapolis, Indiana, expanded throughout the United States, and, at its peak in 1973, had 1,050 locations.[1] The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.
In 1982, the General Foods Corporation, then-owners of the Burger Chef trademark and name, divested itself of the restaurant chain, gradually selling to the owners of Hardee's. The final restaurant to carry the Burger Chef name closed in 1996.
History
 | This section needs additional citations for verification. (December 2013) |
In 1954, Frank and Donald Thomas patented the flame broiler in their parent company General Equipment Corporation and started their own restaurant in Indianapolis, Indiana. In 1957, they opened their first Burger Chef.
Burger Chef spread across the United States, following a strategy of opening outlets in smaller towns.[2] By 1972 its number of locations (1,200) was surpassed only by McDonald's (1,600).[3] They offered a double burger, called the Big Shef, and later the quarter-pound hamburger, Super Shef. Subsequently, they added the Works Bar, where customers added their own toppings to hamburgers.
In 1968, General Foods Corporation purchased the chain and continued its rapid expansion. At the time of the purchase by General Foods, Burger Chef had 600 locations in 39 states.[4] The chain had two mascots: Burger Chef (voiced by Paul Winchell) and Jeff (the chef's juvenile sidekick). In the early 1970s, the chain introduced the Funburger and the Funmeal, with packaging that included stories about Burger Chef and Jeff's adventures and friends (including the magician Burgerini, vampire Count Fangburger, talking ape Burgerilla, and Cackleburger the witch), with riddles, puzzles, and small toys. When McDonald's introduced their Happy Meal in 1979, the chain sued, but ultimately lost.
In 1982, General Foods sold Burger Chef to the Canadian company Imasco, which also owned Hardee's, for $44 million.[5] Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands. Remaining restaurants that did not convert to Hardee's or new names and branding simply closed.
Hardee's brought back the Big Shef hamburger for a limited time in 2001, 2007, and 2014 at some Midwestern locations.[6][7]
Sandwich Specifications
Super Shef - (assembled in this order) - Bun heel, ketchup (4 quarter size drops), 3 dill pickle slices, one large slice of American cheese. Top with a salted & peppered large meat patty. Bun top, mayonnaise (cover the entire top with a thin coating) shredded lettuce, two or three tomato slices, 3-5 raw onion rings. Combine halves, and wrap with sandwich paper. Place in heated trays until needed. Make to order whenever practical.
Big Shef - Bun heel, small slice of American cheese, salted & peppered small meat patty, bun center, second meat patty. Bun top, Burger Chef proprietary Big Shef sauce (somewhat similar to Tartar sauce) shredded lettuce. Combine parts & wrap.
Top Shef - Bun heel, 1/3 pound patty, cheese, bacon, bun top.
Mushroom Burger - Bun heel, 1/3 pound patty, cheese, mushrooms, bun top.
Cheeseburger - Bun heel, dime size portions of mustard & ketchup (two of each), salted & peppered 1.6 ounce meat patty, small slice of American cheese, bun top.
Hamburger - same as cheeseburger but without the cheese.
Double Cheeseburger - same as cheeseburger with one extra meat patty and slice of cheese.
Skipper's Treat - Bun heel, small slice American cheese, fish patty (deep fried breaded Icelandic Cod in a rectangular shape). Bun top, tartar sauce, shredded lettuce. Preparation: Icelandic Cod arrived frozen. An estimate was made for the number of fish sandwiches expected to be sold that day. That number of frozen fish patties were par-cooked (partially deep fried for 5 minutes) and placed in refrigerated storage. When an order was placed, the par-cooked fish was deep fried for an additional two minutes before being served.
In the mid-1970s, Super Shefs sold for 89¢, Big Shefs for 79¢, cheeseburgers for 25¢, hamburgers for 20¢, and large and small soft drinks for 25¢ and 20¢, respectively. The restaurant chain switched from animal-based shortening to vegetable-based shortening during this period. Tuesdays at Burger Chef were called "Family Fun Nites" where Funmeals were offered for a special price.
Trademark suit
In January 2007, River West Brands, LLC, of Chicago, Illinois, sued Hardee's Food Systems in the US Patents and Trademarks Office, claiming "abandonment" of the Burger Chef trademark. On April 16, 2009, River West Brands dropped their petition for cancellation, and both parties agreed to pay their own attorneys' fees.[8]
Advertising
Slogans
- 1980–1996 – "Nowhere else but Burger Chef."[9]
- 1976–1980 – "We really give you the works."[10] and "Open wide America, you never can forget. You get more to like at Burger Chef."
- 1971–1976 – "You get more to like at Burger Chef."[11][12]
- 1970–1971 – "There's more to like at Burger Chef."[13] and "Burger Chef goes all out to please your family."[14]
[12]
See also
References
- ^ McDonald, John F.; McDonald, John P. (2002). Lost Indianapolis. Arcadia Publishing. ISBN 9780738520087.
{{cite book}}: Unknown parameter|last-author-amp=ignored (|name-list-style=suggested) (help) - ^ Sanders, Scott R. (2009). Burger Chef. Arcadia Publishing. p. 9. ISBN 978-0-7385-6098-4.
- ^ Shefrin, Hersh (December 14, 2015). Behavioral Risk Management: Managing the Psychology That Drives Decisions and Influences Operational Risk. Palgrave Macmillan US. p. 409. ISBN 978-1-137-44562-9.
- ^ "General Foods Says It Plans To Buy Burger Chef Systems". The Wall Street Journal. October 16, 1967. p. 17.
{{cite news}}: Unknown parameter|subscription=ignored (|url-access=suggested) (help) Alternate Link via ProQuest. - ^ "Hardee's to Buy Burger Chef". The New York Times. December 10, 1981.
- ^ "Hardee's(R) Brings Back Burger Chef(R) Big Shef(TM) Hamburger for a Limited Time in Select Markets". PR Newswire (Press release). April 23, 2007. Retrieved February 6, 2014.
- ^ Kessler, John (May 19, 2014). "Hardee's brings back the Burger Chef Big Shef for a LTO". Atlanta Journal-Constitution. Retrieved December 10, 2014.
- ^ "Withdrawal of Cancellation" (PDF). Trademark Trial and Appeal Board, US Patent and Trademark Office. April 16, 2009.
- ^ "Nowhere else but Burger Chef". Trademarkia.com. Retrieved August 8, 2013.
- ^ "Burger Chef". Copyrightencyclopedia.com. Retrieved August 8, 2013.
- ^ "You get more to like at Burger Chef". Trademarkia.com. Retrieved August 8, 2013.
- ^ "Double Delight (advertisement)". St. Petersburg Times. February 12, 1977. p. 9B. Retrieved August 8, 2013.
- ^ "There's more to like at Burger Chef". Trademarkia.com. Retrieved August 8, 2013.
- ^ "Triple Treat Yourself (advertisement)". Owosso Argus-Press. December 17, 1970. p. 22. Retrieved August 8, 2013.
External links
