Apple TV+

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This article is about the upcoming streaming service. For the media player, see Apple TV.

Apple TV+
DeveloperApple Inc.
Launch dateExpected for release in autumn of 2019
Platform(s)Apple TV app
AvailabilitySeptember 2019
Websiteapple.com/apple-tv-plus/

Apple TV+ (pronounced Apple TV Plus) is an upcoming American over-the-top ad-free subscription video on demand web television service announced by Apple Inc. in 2019 during their March 25 Apple Special Event held at Steve Jobs Theater.[1][2] A number of major celebrities involved with Apple TV+ projects appeared on-stage for the announcement, including Oprah Winfrey, Steven Spielberg, Jason Momoa and Jennifer Aniston.[3][4][5]

Apple TV+ content will be viewable through Apple's TV app, which is slated to become accessible to numerous consumer electronics devices, including those of Apple's competitors, during 2019.[6][7][8] Apple TV+, along with the simultaneously announced Apple TV Channels a la carte premium video subscription aggregation service, is part of the company's concerted effort to expand its service revenues by making recurring monthly charge distributed video content available widely to the public.[6][9][10]

History

In October 2016, Apple CEO Tim Cook was reported as saying that television is “of intense interest to me and other people here.” He added that Apple has “started focusing on some original content” which he called “a great opportunity for us both from a creation point of view and an ownership point of view. So it’s an area we’re focused on.”[11] In June 2017, Apple began to take its first major steps in forming its new television unit by hiring outgoing Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg to oversee all aspects of worldwide video programming.[12] In August 2017, Apple hired Matt Cherniss as head of domestic creative development.[13] In October 2017, it was reported that Apple had hired Morgan Wandell, formerly head of international productions for Amazon, as head of international creative development.[14] That same month, following reports of sexual abuse allegations against producer Harvey Weinstein, Apple announced that they were severing ties with The Weinstein Company and cancelling a planned biopic series about Elvis Presley.[15] In October 2017, Apple hired Jay Hunt as the European creative director of the worldwide video unit.[16] In December 2017, Apple hired Michelle Lee as a senior creative executive in the worldwide video unit.[17] Later that month, Apple hired three more executives to join their worldwide video unit: Tara Sorensen as head of Children's Programming, Tara Pietri as head of Legal Affairs, and Carina Walker as an international development executive.[18] In January 2018, Apple hired Dana Tuinier as the creative executive in charge of comedy for their worldwide video unit.[19] In February 2018, Apple hired Carol Trussell as head of production for their worldwide video unit.[20] In March 2018, Apple hired Angélica Guerra as head of Latin American programming for their worldwide video unit.[21] In April 2018, Apple signed Kerry Ehrin to a multi-year overall deal to produce original content.[22] In May 2018, it was reported that Apple was expected to begin selling subscriptions to certain video services directly via its TV application on iOS and tvOS, rather than asking Apple device owners to subscribe to those services through applications individually downloaded from Apple's application store.[23] In June 2018, Apple signed the Writer's Guild of America's minimum basic agreement and Oprah Winfrey to a multi-year content partnership.[24][25] That same month, Apple announced that they given a multi-series order to Sesame Workshop to produce various live-action and animated series as well as a single puppet-based series.[26] In July 2018, Apple hired Joe Oppenheimer as a creative executive on the international creative development team in the worldwide video unit.[27]

In September 2018, it was reported that Apple had decided to shelve Vital Signs, a six-episode biopic television series centering on the life of hip-hop producer and performer Dr. Dre and starring Ian McShane, Sam Rockwell, and Michael K. Williams, due to concerns about the show's content being too graphic with moments cited including characters doing cocaine, instances of gun violence, and an explicit orgy scene. Reports further indicated that Apple CEO Tim Cook was taking a hands-on approach in regards to the company's worldwide video unit with programming decisions reportedly being aligned to Cook's personal tastes, with a preference for family-friendly shows. Various programs in different stages of production have apparently had their content altered including the toning down of the Reese Witherspoon and Jennifer Aniston morning show drama series and the removal of crucifixes from a scene in the M. Night Shyamalan drama series. Additionally, Apple reportedly passed on a television series from comedian Whitney Cummings about the #MeToo movement because it was "too sensitive a topic."[28][29][30] The Cummings series was ultimately put into development by Amazon Video in October 2018.[31]

In October 2018, it was reported that Apple would be distributing their future original content through a still-in-development digital video service to be located within their TV application that is pre-installed in all iOS and tvOS devices. The service was expected to feature both original content, free to owners of Apple devices, as well as subscription "channels" from legacy media companies such as HBO and Starz, which would allow customers to sign up for online-only services.[32] Later that month, it was further reported that Apple intended to roll out the service in the United States during the first half of 2019 and that it would expand its availability to around 100 countries in the months following its initial launch.[33] In November 2018, Apple entered into a multi-year agreement with entertainment company A24 to produce a slate of original films in partnership with their worldwide video unit.[34] In December 2018, Apple hired Sony Pictures's head of feature casting Tamara Hunter as the head of casting for their worldwide video unit.[35] That same month, Apple signed a deal with DHX Media, and its subsidiary Peanuts Worldwide, to develop and produce original programs, including new series, specials and shorts based on the Peanuts characters created by Charles M. Schulz. One of the first productions created through the deal was an original short-form, STEM-related series featuring astronaut Snoopy.[36] Also that month, Apple signed Justin Lin, and his production company Perfect Storm Entertainment, to a multi-year overall deal to produce original television content.[37]

In January 2019, Apple signed Jason Katims, and his production company True Jack Productions, to a multi-year overall production and development deal to produce original television content.[38] That same month, Apple signed a first look deal with Imagine Documentaries to develop non-fiction features and series.[39] In February 2019, Harpo Productions hired Terry Wood as executive Vice President in which Wood will oversee Harpo's production of original programming for Apple as part of the multi-year agreement between Oprah Winfrey and Apple.[40] In March 2019, it was reported that five television series commisioned by Apple had finished filming and six series would finish filming in the next few months. Furthermore, it was revealed that the crufixes in the untitled M. Night Shyamalan series would remain.[41]

On March 25, 2019, Apple held a press event to announce Apple TV+. At the event, Apple showed a teaser of its upcoming original content and formally announced some of its content with actors and producers attached to the content attending the event. Furthermore, the first series from Sesame Street's Sesame Workshop was announced, Helpsters, and Oprah Winfrey announced her first projects for Apple TV+ including a documentary about workplace sexual harassment, a documentary series about mental health as well as a revival of Oprah's Book Club.[42][43] On April 10, 2019, Prince Harry, Duke of Sussex, announced on Instagram that he was working alongside Winfrey on the mental health documentary series as a co-creator and executive producer.[44] Also in April 2019, Apple hired Molly Thompson as Head of Documentaries for its worldwide video unit.[45]

Programming

Main article: List of original programs distributed by Apple TV+

During the announcement of Apple TV+, Apple announced a number of prominent names of writers, directors, and stars that will be featured in the service. As of March 2019, five of the upcoming series had already completed production, with six more already well into filming.[46]

References

  1. ^ Welch, Chris (March 25, 2019). "Apple announces Apple TV Plus video subscription service". The Verge. Retrieved March 25, 2019.
  2. ^ Wakabayashi, Daisuke; Koblin, John (March 25, 2019). "Apple Unveils Video Service With Celebrity Parade but Few Details". The New York Times. Retrieved March 26, 2019.
  3. ^ Desantis, Rachel; Young, Susan (March 25, 2019). "Apple Reveals Apple TV+, with Shows from Oprah Winfrey, Jennifer Aniston & Reese Witherspoon". People. Retrieved March 26, 2019.
  4. ^ Baig, Edward C. (March 25, 2019). "Apple goes big on premium services: Apple TV+ streaming, News+, Arcade and new credit card". USA Today. Retrieved March 25, 2019.
  5. ^ Holloway, Daniel (March 25, 2019). "Apple Reveals New TV Streaming Service". Variety. Retrieved March 26, 2019.
  6. ^ a b Greenwald, Will (March 26, 2019). "Apple TV Is the Death of Apple TV". PC Magazine. Retrieved March 26, 2019.
  7. ^ Hiner, Jason (March 25, 2019). "3 ways the new Apple TV services will make cord cutting better". CNET. Retrieved March 26, 2019.
  8. ^ Baig, Edward C. (March 25, 2019). "Apple goes big on premium services: Apple TV+ streaming, News+, Arcade and new credit card". USA Today. Retrieved March 25, 2019.
  9. ^ Lawrence, Dallas (March 26, 2019). "Apple TV's biggest news isn't about content, it's about screens — you can watch anywhere". VentureBeat. Retrieved March 26, 2019.
  10. ^ Pullen, John Patrick (March 24, 2019). "Apple's Two-Word Plan for the Future of the Internet: Subscribe Now". Forbes. Retrieved March 25, 2019.
  11. ^ Lieberman, David (January 12, 2017). "Apple Looks To Buy Original Programming, But How Much Will It Spend?". Deadline Hollywood. Retrieved November 30, 2017.
  12. ^ Andreeva, Nellie (June 16, 2017). "Apple Taps Sony TV's Zack Van Amburg & Jamie Erlicht As Heads Of Programming". Deadline Hollywood. Retrieved November 30, 2017.
  13. ^ Andreeva, Nellie (August 15, 2017). "Matt Cherniss Joins Apple As Head Of Development For New Programming Unit". Deadline Hollywood. Retrieved November 30, 2017.
  14. ^ Andreeva, Nellie (October 20, 2017). "Amazon's Morgan Wandell Joins Apple As Head Of International TV Development". Deadline Hollywood. Retrieved November 30, 2017.
  15. ^ Andreeva, Nellie (October 9, 2017). "Apple Kills Deal For TWC Elvis Series In Wake Of Harvey Weinstein Scandal". Deadline Hollywood. Retrieved November 30, 2017.
  16. ^ Andreeva, Nellie (October 25, 2017). "Apple Taps Ex-BBC and Channel 4 Executive Jay Hunt As European Chief". Deadline Hollywood. Retrieved July 7, 2018.
  17. ^ Holloway, Daniel (December 6, 2017). "TV Veteran Michelle Lee Joins Apple Worldwide Video". Variety. Retrieved December 6, 2017.
  18. ^ Chmielewski, Dawn C. (December 21, 2017). "Apple Scoops Up Three Amazon Execs". Deadline Hollywood. Retrieved December 22, 2017.
  19. ^ Andreeva, Nellie (January 26, 2018). "Dana Tuinier Joins Apple As Comedy Executive In Worldwide Video Division". Deadline Hollywood. Retrieved January 27, 2018.
  20. ^ Andreeva, Nellie (February 22, 2018). "Apple Taps Carol Trussell as Head Of Production For Video Programming Unit". Deadline Hollywood. Retrieved February 22, 2018.
  21. ^ Andreeva, Nellie (March 2, 2018). "Apple Taps Sony Pictures TV's Angélica Guerra As head Of Latin America". Deadline Hollywood. Retrieved March 2, 2018.
  22. ^ Andreeva, Nellie (April 4, 2018). "Kerry Ehrin Inks Overall Deal With Apple, Replaces Jay Carson As Showrunner Of Reese Witherspoon-Jennifer Aniston Series". Deadline Hollywood. Retrieved June 15, 2018.
  23. ^ Shaw, Lucas; Smith, Gerry; Gurman, Mark (May 9, 2018). "Bloomberg - Are you a robot?". Bloomberg News. Retrieved November 16, 2018. {{cite web}}: Cite uses generic title (help)
  24. ^ Robb, David (June 7, 2018). "Apple Signs WGA Contract As It Ramps Up Scripted Shows". Deadline Hollywood. Retrieved June 15, 2018.
  25. ^ Andreeva, Nellie (June 15, 2018). "Oprah Winfrey Enters Content Partnership With Apple For Original Programming". Deadline Hollywood. Retrieved June 15, 2018.
  26. ^ Petski, Nellie Andreeva,Denise (June 20, 2018). "Apple Teams With Sesame Workshop On Children's Programming Slate". Deadline Hollywood. Retrieved June 20, 2018.{{cite web}}: CS1 maint: multiple names: authors list (link)
  27. ^ White, Peter (July 3, 2018). "Apple Bolsters International Content Division With Hire Of Former BBC Films Chief Joe Oppenheimer". Deadline Hollywood. Retrieved July 7, 2018.
  28. ^ Mickle, Tripp; Flint, Joe (September 22, 2018). "No Sex Please, We're Apple: iPhone Giant Seeks TV Success on Its Own Terms". Wall Street Journal. Retrieved September 24, 2018.
  29. ^ Haring, Bruce (September 24, 2018). "Apple Taking Conservative Approach, Rejects Dr. Dre Streaming Series As Too Violent – Report". Deadline Hollywood. Retrieved September 24, 2018.
  30. ^ Hibberd, James (September 24, 2018). "Dr. Dre TV series reportedly dumped by Apple due to orgy scene, drug use". Entertainment Weekly. Retrieved September 24, 2018.
  31. ^ Andreeva, Nellie (October 2, 2018). "#MeToo-Themed College Comedy Series From Whitney Cummings & Lee Daniels In Works At Amazon". Deadline Hollywood. Retrieved October 2, 2018.
  32. ^ Sherman, Alex (October 10, 2018). "Apple plans to give away original content for free to device owners". CNBC. Retrieved November 16, 2018.
  33. ^ Toonkel, Jessica (October 23, 2018). "Apple to Launch TV Subscription Service Globally". The Information. Retrieved November 16, 2018.
  34. ^ Hipes, Patrick; Andreeva, Nellie (November 15, 2018). "Apple Inks Deal With A24 For Multiple Films As Part Of Push Into Movies". Deadline Hollywood. Retrieved November 16, 2018.
  35. ^ Andreeva, Nellie (December 12, 2018). "Apple Taps Sony's Tamara Hunter As Head Of Casting For Worldwide Video". Deadline Hollywood. Retrieved December 13, 2018.
  36. ^ Andreeva, Nellie; Petski, Denise (December 14, 2018). "Apple Makes 'Peanuts' Deal; DHX Media To Produce New Series, Specials & Shorts With Classic Characters For Streamer". Deadline Hollywood. Retrieved December 14, 2018.
  37. ^ Petski, Denise (December 17, 2018). "Justin Lin Inks Overall TV Deal With Apple". Deadline Hollywood. Retrieved December 17, 2018.
  38. ^ Andreeva, Nellie (January 16, 2019). "Jason Katims Inks Overall Deal With Apple". Deadline Hollywood. Retrieved January 16, 2019.
  39. ^ Littleton, Cynthia (January 18, 2019). "Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)". Variety. Retrieved January 18, 2019.
  40. ^ "Oprah Winfrey Finds New Harpo Exec to Lead Apple Push". The Hollywood Reporter. Retrieved February 13, 2019.
  41. ^ Koblin, John (March 17, 2019). "Apple's Big Spending Plan to Challenge Netflix Takes Shape". The New York Times. ISSN 0362-4331. Retrieved March 23, 2019.
  42. ^ Hipes, Patrick; Hipes, Patrick (March 25, 2019). "Apple Shows Off Original Series For First Time With Sizzle Reel – Watch". Deadline Hollywood. Retrieved March 27, 2019.
  43. ^ Gartenberg, Chaim (March 25, 2019). "Oprah will release two documentaries on Apple TV Plus along with a new book club". The Verge. Retrieved March 27, 2019.
  44. ^ "The Duke and Duchess of Sussex on Instagram: "We are excited to announce that The Duke of Sussex and Oprah Winfrey are partners, co-creators and executive producers on their forthcoming…"". Instagram. Retrieved April 10, 2019.
  45. ^ Pedersen, Erik (April 15, 2019). "A&E's Molly Thompson Joins Apple As Head Of Documentaries". Deadline Hollywood. Retrieved April 16, 2019.
  46. ^ Koblin, John (March 17, 2019). "Apple's Big Spending Plan to Challenge Netflix Takes Shape". The New York Times. Retrieved March 26, 2019.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Apple_TV%2B&oldid=909072439"