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History[edit] was launched by John Paleomylites[1] in February 2005 based in London's Kentish Town.,[2] by 2006 it was awarded the 'young company of the year' by the CBI/Real Business Growing Business Awards.[3] and in the financial year 2006 to 2007 the company posted revenues of £7.8 million.[4] was ranked by Nielsen Online as the fastest growing UK website in 2007,[5] received around 2.5 million unique visitors per month in June 2008.[3] and was acquired by Google in March 2011 for £37.7 million.[6] was penalised by Google for search engine spamming the day after it acquired it.[7]


As well as operating their own website, also provided the services for other comparison websites such as[8] and other financial comparison websites.

See also[edit]


  1. ^ "Lady luck smiles again on driver of fast growth online match-maker". Financial Times. 23 June 2006. Archived from the original on November 1, 2008. Retrieved 2008-09-18. 
  2. ^ "Sunday Times Rich List: John Paleomylites". The Sunday Times. London. 27 April 2008. Retrieved 2008-09-18. 
  3. ^ a b Evans, Tara (13 June 2008). "Can you trust comparison sites?: BeatthatQuote". This is Money. Retrieved 2008-09-18. 
  4. ^ Goldsmith, Julian (29 January 2008). "Comparison site gets smart to beat that competition". Retrieved 2008-09-18. [permanent dead link]
  5. ^ Davidson, Darren (14 February 2008). "Facebook loses out to as fastest growing website". Brand Republic. Archived from the original on 11 October 2008. Retrieved 2008-09-18. 
  6. ^ "Beat that! Google acquires the UK's for £37.7m". Techcrunch Europe. 2011-07-13. 
  7. ^ "Google demotes BeatThatQuote one day after buying it". The Register. 8 March 2011. Retrieved 1 December 2011. 
  8. ^ "Argos Credit & Insurance - Argos Compare". 

External links[edit]