Google URL Shortener

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Google URL Shortener
The Google URL Shortener full wordmark logo
The Google URL Shortener full wordmark logo
Type of site
URL shortening
OwnerGoogle LLC
LaunchedDecember 14, 2009; 9 years ago (2009-12-14)[1]
Current statusDiscontinued as of March 30, 2019 (2019-03-30)

Google URL Shortener, also known as, is a discontinued URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[2] Later Google launched a separate website and opened up to public in September 2010.[3][4][5]

The user could access a list of URLs that had been shortened in the past after logging in to their Google Account. And the user could see additional details via the "details" link next to any shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles could be found. For security, Google added automatic spam system detection based on the same type of filtering technology used in Gmail.

The service has not been accepting new users since April 13, 2018 and Google discontinued the service for existing users on March 30, 2019.[6] Links previously created still redirect to their previous destination. It was succeeded by Firebase Dynamic Links, but existing links won't become Dynamic Links automatically.[7]


  1. ^ Muthusrinivasan, Muthu; D'Angelo, Ben; Mullins, Devin (December 14, 2009). "Making URLs shorter for Google Toolbar and FeedBurner". Official Google Blog. Google. Retrieved 15 January 2019.
  2. ^ Rao, Leena (December 14, 2009). " Just Got Fu.kd: Facebook And Google Get Into The Short URL Game". TechCrunch. AOL.
  3. ^ Rao, Leena (September 30, 2010). " Is A Go. The "Stablest, Most Secure, And Fastest URL Shortener On The Web"". TechCrunch. AOL.
  4. ^ Fitzpatrick, Jason (December 13, 2010). "Use URL Shortener Without Google Toolbar". Lifehacker. Gizmodo Media Group.
  5. ^ "Google URL Shortener Now Available as Free Android App". Techno Buffalo. March 3, 2014.
  6. ^ Li, Abner (March 30, 2018). "Google shutting down URL shortener next year, existing links will keep working". 9to5Google. Retrieved March 30, 2018.
  7. ^ "Transitioning Google URL Shortener to Firebase Dynamic Links". Google Developers Blog. Retrieved 2018-06-30.