Google URL Shortener

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Google URL Shortener
Developer(s) Google Inc
Initial release 2009
Operating system iOS, Android, Web
Type URL shortening

Google URL Shortener, also known as, is a URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[1] Later Google launched a separate website and opened up to public in September 2010.[2][3][4]


The user can access a list of URLs that has been shortened in the past after logged in to their Google Account. And user can see the details the “details” link next to any of shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles can be found. For security, Google added automatic spam detection based on the same type of filtering technology, used in Gmail. An API is has planned meaning the current batch of third-party plugins for Google Chrome and Firefox.[5]