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Jamba Juice

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Jamba
Company typePublic (Nasdaq: JMBA)
FoundedSan Luis Obispo, California (1990)
HeadquartersEmeryville, California
Number of locations
752
Key people
James D. White, Chairman, President & CEO
RevenueIncrease$263 Million USD (FY ending 12/28/10)
Websitejambajuice.com
Jamba Juice headquarters in Emeryville
A typical Jamba Juice store
A Jamba Juice store located along the CityWalk in Universal Studios Hollywood

Jamba Juice is a restaurant retailer headquartered in Emeryville, California,[1] with over 750 locations operating in 26 states, the Bahamas, Canada, Philippines, and South Korea. There are approximately 310 company-owned locations and 442 franchise-operated stores, in addition to the over 10 international locations. [2] For the Fiscal Year ending on December 28, 2010 sales were $263 million, which included sales of $255 million from company stores.[3]

History

Jamba Juice was conceived and founded in April 1990 by Kirk Jamba an avid cyclist and healthy lifestyle advocate, who opened his first store in San Luis Obispo. He was later joined in the business by three friends Joe Vergara, Kevin Peters, and Linda Ozawa Olds.[4] It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo, California.[5][6]

Jamba Juice acquired all nationwide Zuka Juice, Inc. stores in March 1999.[7] Zuka Juice was founded in Orem, Utah by Dave Duffin and also was a prominent smoothie company at the time. Since then, Jamba Juice has expanded to become a well known smoothie chain. The first location was at Columbus Circle and 59th Street in the basement of the Time Warner Center and is part of the Whole Foods Market seating area. Other locations include one south of Union Square, Times Square, Tribeca, and one in the Port Authority Bus Terminal.

On March 13, 2006, Jamba Juice agreed to be acquired by Services Acquisition Corp. International for $265 million. Services Acquisition is headed by Steven Berrard, former CEO of Blockbuster Inc. Upon the closing of the transaction, the publicly traded Services Acquisition changed its name to Jamba, Inc.[8]

In December of 2008, Jamba began a strategic move to transform the company from a smoothie shop to include a line of wraps, sandwiches, salads, and flatbreads.[9] Jamba currently has over 750 locations in 26 states across the U.S. with a small number of international outlets.

In July 2009, in promoting its new line of products, Jamba Juice was criticized for running an ad campaign which was described as a "ripoff" of the work of cartoonist David Rees.[10] The ad campaign looked similar to Rees' "Get Your War On" series. Rees was informed of the Jamba Juice ads by a fan who sent in a letter. Rees stated that "Jamba Juice bit my style, with no credit, and it's kind of disrespectful."[10]

Flavors

As of December 2011:

  • Seasonal: Apple Cinnamon Cheer
  • All Fruit Smoothies: Five Fruit Frenzy, Mega Mango, Peach Perfection, Pomegranate Paradise, Strawberry Whirl
  • Brewed by the Cup: Organic House Blend, Organic House Blend Decaf
  • Classic Smoothies: Aloha Pineapple, Banana Berry, Blackberry Bliss, Caribbean Passion, Mango-a-go-go, Orange-A-Peel, Peach Pleasure, Pomegranate Pick-Me-Up, Razzmatazz, Strawberries Wild, Strawberry Surf Rider
  • Creamy Treats: Chocolate Moo'd, Coffee Craze, Matcha Green Tea Blast, Mocha Mojo, Orange Dream Machine, Peanut Butter Moo'd, Pumpkin Smash (seasonal)
  • Fruit and Veggie Smoothies: Apple N' Greens, Berry UpBEET, Orange Carrot Karma
  • Probiotic Fruit and Yogurt Blend: Strawberries Alive, Vibrant Blueberry, Thrivin' Mango
  • Pre-Boosted Smoothies:Acai Super Antioxidant, Protein Berry Workout, The Cold Buster
  • Jamba Light Smoothies: Berry Fulfilling, Mango Mantra, Strawberry Nirvana

2007 Nestlé deal and entrance into breakfast foods

In December 2007, it was announced that Jamba would be partnering with Nestlé to lend its name to a line of healthy, ready-to-drink beverages under the Jamba brand. They will offer two different products: Smoothies and Juices.[11] On December 19, 2008, a press release from Nestle USA and Jamba Juice announced suspension of Jamba ready-to-drink products due to "...challenges...with manufacturing on a consistent basis, resulting in inventory and out-of-stock issues."[12]

See also

References

  1. ^ "Contact Us & Comments." Jamba Juice. Retrieved on February 25, 2010.
  2. ^ Jamba, Inc. Reports Financial Results For The Third Fiscal Quarter Ended October 4, 2011
  3. ^ "Jamba Juice Company - Jamba, Inc. 2010 10-k SEC filing". Ir.jambajuice.com. Retrieved 2009-09-22.
  4. ^ "Jamba Juice Company - Company History". Fundinguniverse.com. Retrieved 2008-09-14.
  5. ^ Gregg H. Hawkins | A Recipe For Success
  6. ^ Jamba Juice: UFOC freefranchisedocs
  7. ^ [1], freefranchisedocs.com
  8. ^ JAMBA JUICE COMPANY AND SERVICES ACQUISITION CORP. - INTERNATIONAL ANNOUNCE MERGER, SEC
  9. ^ Jennings, Lisa (June 11, 2009). "Jamba Juice to offer sandwiches and salads". NRN.com.
  10. ^ a b "Has Jamba Juice's Controversial Ad Just Pureed Its Billion-Dollar Dreams?", FastCompany
  11. ^ "Nestle USA and Jamba Juice Blend Their Expertise to Create Healthy Ready-to-Drink Products," Jamba Inc., Business Wire 2007, available at http://ir.jambajuice.com/releasedetail.cfm?ReleaseID=279609.
  12. ^ "Nestlé USA and Jamba Announce Suspension of Jamba Ready-to-Drink Products," Jamba Inc., Business Wire 2008, available at http://ir.jambajuice.com/releasedetail.cfm?releaseid=355145.
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