Tata Play
 | This article needs to be updated. (May 2012) |
| File:Tata Sky Logo.svg | |
| Company type | Joint venture |
|---|---|
| Industry | Satellite television |
| Founded | 2004 |
| Headquarters | India |
Area served | India |
Key people | Harit Nagpal (MD & CEO) |
| Products | Direct broadcast satellite, Pay television, Pay-per-view |
| Parent | Tata Group (60%) STAR Group (30%) |
| Website | Tata(Sky Tata(Sky+HD My Tata(Sky |
TATA Sky is a direct broadcast satellite television provider in India, using MPEG-2 and MPEG-4 digital compression technology, transmitting using INSAT 4A at 83.0°E.[1]
Its primary competitors are cable television and other DTH service providers—Airtel digital TV, Reliance Big TV, DD Direct+, Dish TV, Sun Direct, and Videocon D2H.
History
Is a joint venture between the Tata Group, that owns 60% and STAR Group that owns a 30% stake.[2] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 196 channels (as of december 2010) and some interactive ones; this count includes some numbers of HD channels offered by Tata Sky (as Tata Sky-HD) and interactive services also.
In March 2010, Sun Microsystems partnered with Tata Sky to provide IT Infrastructure solutions and support for the launch of the company's direct-to-home (DTH) television.[3]
The company uses the Sky brand owned by British Sky Broadcasting.[4]
In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers. After 2011, TATA Sky+ started selling only HD Version of TATA Sky+ know as TATA Sky+ HD.
In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%.
STAR’s parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia.
Tata Sky
Tata Sky is a basic set-top-box offering DVD quality picture and CD quality sound along with new age interactive services.
Tata Sky HD
Tata Sky HD was launched on June 14, 2010 and has channels in their native resolution of 1080i or 720p. The STB is compatible with 5.1 CH surround sound as well. The service currently offers HD channels - National Geographic Channel HD, Discovery HD World, STAR Movies HD, STAR Plus HD, Sony HD, STAR Cricket HD, STAR World HD, STAR Gold HD, ESPN HD and Zee TV HD and sony HD
Tata Sky+ HD
Tata Sky have launched their HD DVR Set Top Box which comes with a 500 GB Hard Disk. However, Almost 120 GB is reserved for future services like VOD leaving about 425 hours of SD recording or 380 GB that is actually usable by customers. This is still the highest capacity recorder in the Indian Market as of May 2012.
Video on Demand
On December 25, 2011 Tata Sky launched Video on Demand(Vod) services for their Tata Sky+ HD set-top boxes.
Tata Sky VoD service will include Catch Up TV and VoD library of movies & TV concerts for subscribers for download but this requires a separate broadband connection to be plugged into the STB.
Channel List
The following is the list of channels provided by Tata Sky as of May 2012.[5]
In October 2011, Tata Sky removed most of the Malayalam Channels from its list. Even customers who subscribed to their South Jumbo Package are provided only channels from Sungroup (Surya and Kiran) and Asianet (Asianet and Asianet News). Channels dropped are Kairali TV, Amritha TV and DD4 Malayalam. Tata sky has failed to even add Asianet plus channel from its associated Asianet network into its bouquet of offerings. Many suscribers have complained to TRAI alleging discrimination by Tata Sky towards the language.
Active Channels
- DD Girnar
- DD Kashir
- DD Punjabi
- DD Saptagiri
- NDTV Hindu
Tata Sky Active Services
- Active Cooking
- Active Darshan (Shirdi Saibaba/ISKCON/Siddhi Vinayak/Kashi Vishwanath/SVBC)
- Active Doordarshan (DD Gujarati/DD Saptagiri/ DD Punjabi/ DD Kashir)
- Active English
- Active Games
- Active Learning
- Active Mall
- Active Music
- Active Stories
- Active Wizkids
Certifications and Honours
ISO 27001: 2005 accreditation
In March 2009, Tata Sky, became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security.[6] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Sky’s IT systems are highly secure.
Superbrand 2009–2010
Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council. It is the only Indian DTH to have won this distinction.
See also
- DD Direct+
- Dish TV
- Airtel digital TV
- Reliance Big TV
- Sun Direct DTH
- Videocon D2H
- Tata Group
- British Sky Broadcasting
References
Tata Sky DTH Review - Package and Price
- ^ "Tata Sky on Insat 4A". LyngSat. Retrieved 2008-08-10.
- ^ "Tata Sky". Retrieved 2008-08-10.
- ^ Tata Sky selects Sun Microsystems
- ^ "Tata Sky Corporate Info". Retrieved 2008-08-10.
- ^ http://wiki.indiandth.com/channels/tatasky/
- ^ Tata Sky becomes the FIRST Indian DTH provider to attain ISO 27001:2005 Certification for Information Security
External links
