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Google Hummingbird

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File:Google Hummingbird Logo.png
Google's logo for the search algorithm

Google Hummingbird [1][2] is a search algorithm used by Google.

Google started using Hummingbird about 30 August 2013,[3] and announced the change on September 26[4] on the eve of the company's 15th anniversary.[5]

Gianluca Fiorelli said Hummingbird is about synonyms but also about context. Google always had synonyms, he writes, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.[6] Danny Sullivan said of Hummingbird, "Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account."[7] Michelle Hill said Hummingbird is about "understanding intent".[8] Steve Masters wrote, "The Hummingbird approach should be inspirational to anyone managing and planning content – if you aren't already thinking like Hummingbird, you should be. In a nutshell, think about why people are looking for something rather than what they are looking for. A content strategy should be designed to answer their needs, not just provide them with facts."[9]

Features

The Hummingbird update was the first major update to Google's search algorithm since the 2010 “Caffeine Update”, but even that was limited primarily to improving the indexing of information rather than the sorting of information. Google search chief Amit Singhal stated that Hummingbird is the first major update of its type since 2001.[10][11]

Conversational search leverages natural language, semantic search, and more to improve the way search queries are parsed.[12] Unlike previous search algorithms which would focus on each individual word in the search query, Hummingbird considers each word but also how each word makes up the entirety of the query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.[13][2]

Expanded Knowledge Graph features focused on making it more usable.[14]

Hummingbird places greater emphasis on page content making search results more relevant and pertinent and ensuring that Google delivers users to the most appropriate page of a website, rather than to a home page or top level page.[15]

See also

References

  1. ^ Sullivan, Danny (26 September 2013). "FAQ: All About The New Google "Hummingbird" Algorithm | Why is it called Hummingbird?". Search Engine Land. Google told us the name come from being "precise and fast."{{cite web}}: CS1 maint: date and year (link)
  2. ^ a b Elran, Asher (15 November 2013). "Should You Change Your SEO Strategy Because of Google Hummingbird?". Kissmetrics. Retrieved 21 May 2014. It is named for the speed and accuracy of the tiny bird.{{cite web}}: CS1 maint: date and year (link)
  3. ^ Google started using Hummingbird about a month ago
  4. ^ How to Thrill Google Hummingbird - Infographic
  5. ^ Sullivan, Danny (30 September 2013). "Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm". Search Engine Land. Retrieved 21 May 2014. On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird.{{cite web}}: CS1 maint: date and year (link)
  6. ^ Fiorelli, Gianluca. "Hummingbird Unleased". Moz Blog.
  7. ^ "FAQ: All About The New Google Hummingbird Algorithm". Search Engine Land.
  8. ^ Hill, Michelle. "Content Marketing the Google Hummingbird Way". Econsultancy.
  9. ^ Masters, Steve. "How to think like Google Hummingbird". Red Rocket Media.
  10. ^ Sullivan, Danny (26 September 2013). "FAQ: All About The New Google "Hummingbird" Algorithm | When's the last time Google replaced its algorithm this way?". Search Engine Land. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.{{cite web}}: CS1 maint: date and year (link)
  11. ^ Hull, Jeremy (15 October 2013). "Google Hummingbird: Where No Search Has Gone Before". Wired. Innovation Insights. Retrieved 21 May 2014.
  12. ^ Sullivan, Danny (22 May 2013). "Google's Impressive "Conversational Search" Goes Live On Chrome". Conversational search has natural language, semantic search and more built into it, and while it's far from perfect, this really is one of those significant changes that makes even a "seen it all" person like me sit up and take notice.
  13. ^ Sullivan, Danny (26 September 2013). "FAQ: All About The New Google "Hummingbird" Algorithm | What type of "new" search activity does Hummingbird help?". Search Engine Land. "Conversational search" is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.{{cite web}}: CS1 maint: date and year (link)
  14. ^ Singhal, Amit (26 September 2013). "Fifteen years on—and we're just getting started". Retrieved 21 May 2014. We keep expanding features of the Knowledge Graph so it can answer more questions
  15. ^ Dodds, Don (16 October 2013). "An SEO Guide to the Google Hummingbird Update". Huffington Post. Retrieved 21 May 2014. It has long been known that Google considers the authority of a page, and even the authority of a page author, to be extremely important. With even greater emphasis to be placed on page content, authority will become even more relevant and pertinent.{{cite web}}: CS1 maint: date and year (link)
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