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YouTube Shorts

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YouTube Shorts logo

YouTube Shorts is a short-form video-sharing platform offered by YouTube. The platform hosts user content much like YouTube's primary service, but limits pieces to 60 seconds in length. Since its launch, YouTube Shorts has accumulated over 5 trillion views.[1]

Overview

An example video that is suitable for YouTube Shorts, showing Crew Dragon Endeavour docking at the International Space Station

YouTube Shorts resembles TikTok. It presents 15 to 60 seconds long, user-generated videos in portrait mode[2][3] also known as vertical video. It allows users to add licensed music and captions.[4] Viewers scroll through endless videos.[5][6] YouTube Shorts offers editing capabilities and the ability to interact with viewers by responding to comments with additional videos.[7] Although primarily intended to be watched on smartphones, YouTube Shorts can be viewed on computers and tablets by typing #Shorts into the YouTube search bar.[8] Short-form videos like YouTube Shorts and Instagram Reels are countered by the emergence of long-form video[9] content and the slow TV movement.

History

YouTube Shorts was released as a beta in India in September 2020, following India's TikTok ban. In March 2021, it was released as a beta in the United States.[5] It was globally released in July 2021,[2][4] after releases in various countries.

Google owned YouTube is set to launch its short-form video app Shorts on its smart TV platform called YouTube TV.[10]

Fund

In May 2021, YouTube announced the YouTube Shorts fund, a system in which top Shorts creators could be compensated. YouTube explained this as a way to "monetize and reward creators for their content" and that it would be "a $100M fund distributed over the course of 2021-2022",[11] similar to TikTok's $1 billion creator fund. YouTube told The Hollywood Reporter that the fund is "just a stopgap until YouTube develops a long-term monetization and support tool for short-form creators that will be modeled after, but differ, from YouTube’s Partner Program." When the fund was released in August 2021, YouTube sent invites to over 3000 creators, offering from $100 to $10,000 a month.[12][13][14]

TikTok piracy

In January 2022, a study showed that scammers were pirating popular posts on TikTok to re-post on YouTube Shorts, garnering millions of views. They pinned comments on their reposted videos containing commercial links, which generated money for them on a cost per action or cost per lead basis.[15][16][17]

References

  1. ^ Spangler, Todd (25 January 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos". Variety.
  2. ^ a b Spangler, Todd (October 15, 2021). "YouTube Shorts at One Year: What the Video Giant Has Learned About the 60-Second Format — and What's Next".
  3. ^ "How to Make YouTube Shorts: Everything You Need to Know". January 12, 2022.
  4. ^ a b "YouTube Shorts launches in India after Delhi TikTok ban". the Guardian. September 15, 2020.
  5. ^ a b Gartenberg, Chaim (March 18, 2021). "YouTube Shorts arrives in the US to take on TikTok, but the beta is still half-baked". The Verge.
  6. ^ "YouTube Shorts soon to get custom voiceover feature like TikTok". GSMArena.com.
  7. ^ Keck, Catie (10 February 2022). "YouTube is adding new ways for creators to make money with Shorts and shopping". The Verge. Retrieved 17 February 2022.
  8. ^ "YouTube Shorts – Competition for TikTok and Instagram Reels". IONOS Digitalguide. Retrieved 2022-03-11.
  9. ^ "An eight-hour recap of Victorious? The 'unhinged' longform videos taking over YouTube". the Guardian. 2022-08-17. Retrieved 2022-08-24.
  10. ^ "YouTube set to launch short-form video app Shorts on its smart TV". Mid-day. 2022-08-24. Retrieved 2022-08-29.
  11. ^ "YouTube Launches New $100 Million Fund for Shorts Creators, Adds New Creative Tools for Shorts Clips". Social Media Today.
  12. ^ Chan, J. Clara (August 26, 2021). "TikTok Creators Turn to YouTube Shorts Amid "Insane" Subscriber Growth".
  13. ^ Kastrenakes, Jacob (August 3, 2021). "YouTube creators can now get $10,000 per month for making Shorts". The Verge.
  14. ^ YouTube Creators (3 August 2021). "YouTube Shorts Fund". YouTube. Retrieved 20 February 2022.
  15. ^ "Scammer use YouTube Shorts for posting stolen videos from TikTok: Report" – via The Economic Times.
  16. ^ Tupas, Natasha t; Tupas, Nastasha (January 13, 2022). "Scammers profiting from reposting stolen TikTok videos on YouTube Shorts". www.cybersecurityconnect.com.au.
  17. ^ "YouTube Shorts a haven for scammers using stolen TikTok videos". securitybrief.com.au.
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