||This article may contain too much repetition or redundant language. (January 2014)|
Snapchat Logo on iOS 8 and Android
|Original author(s)||Snapchat, Inc.|
|Developer(s)||Bobby Murphy, Evan Spiegel|
|Initial release||September 2011|
|Operating system||iOS, Android|
|Available in||English, Arabic, Chinese (simplified), Danish, Dutch, French, German, Italian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese, Spanish, Swedish, Turkish, Russian|
|Type||Photo sharing, social networking service|
Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown, when they were students at Stanford University. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of September 2015, the range is from 1 to 10 seconds), after which Snapchat claims they will be deleted from the company's servers.
According to Snapchat, In May 2015 the app's users were sending 2 billion photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day. In November 2015, the number reached 6 billion of videos per day. The company has a valuation of $10–$20 billion, depending on the source.
- 1 History
- 2 Features
- 3 Demographic information
- 4 Common uses and behaviors
- 5 Business
- 6 Privacy and security
- 7 Sexting
- 8 Legal issues with the FTC
- 9 See also
- 10 References
- 11 Further reading
- 12 External links
Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford University, where Spiegel was a product design major. Beginning under the name "Picaboo," the two later brought Murphy into the project to code the application. When Spiegel floated the idea in April 2011 in front of the product design class for his final project, classmates balked at the idea of the impermanent photos. Snapchat first launched in July 2011 under the name Picaboo in Spiegel's father's living room, though the application was later renamed and relaunched under the name Snapchat.
In their first blog post, the company describes their mission: “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect”. They present Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by “emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet”.
Early on, the Snapchat team focused on usability and technical aspects rather than branding efforts. The app's mascot is called "Ghostface Chillah", a name Brown derived from Ghostface Killah of the hip hop group Wu-Tang Clan.
In May 2012, 25 images were being sent per second and, as of November 28, 2012, users had shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day. In November 2012, Spiegel cited problems with scaling, as the userbase increased, as the reason for why Snapchat was experiencing difficulties with delivering images in real time.
Snapchat was released on Android on November 29, 2012.
Snapchat raised US$485,000 in its seed round and an undisclosed amount of bridge funding from Lightspeed Ventures. In June 2013, Snapchat raised $60 million in a funding round led by venture-capital firm Institutional Venture Partners. The firm also appointed a new high-profile board member Michael Lynton of Sony's American division.
Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age. Snapkidz is part of the original Snapchat application and is activated when the user provides a date of birth to verify his/her age. Snapkidz allows children to take snaps and draw on them, but they cannot send snaps to other users and can only save snaps locally on the device being used.
In June 2013, Snapchat version 5.0, dubbed "Banquo", was released for iOS. The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles. The same changes were then carried over to Android devices in July 2013.
The company revealed in a blog post on October 14, 2013 that it complies with the federal Electronic Communications Privacy Act (ECPA) by handing over images not yet seen by its users to American law enforcement agencies. Snapchat director of operations Micah Schaffer explained: "Since May 2013, about a dozen of the search warrants we’ve received have resulted in us producing unopened snaps to law enforcement."
Snapchat revealed in February 2013 that its users were sending 60 million messages daily, and this figure significantly increased to 400 million photo messages per day in November 2013. Then, as part of the company's May 2014 announcement of updated features—related to video chatting and text messaging—Snapchat stated that its users were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day. All of the data released since Snapchat's inception has been based on information collected solely by the company, while, as of May 2014, the company has refused to disclose the total number of active monthly Snapchat users.
In June 2014, the company claimed that its Stories feature had surpassed Snaps, with over one billion viewed per day, which represented a doubling of the daily views tallied in April 2014. On September 9, 2014, Snapchat's owners announced that they had settled the lawsuit filed by fellow student and former friend Reggie Brown for an undisclosed amount. As part of the settlement, they credited Brown with the idea of Snapchat.
Kleiner Perkins, a Silicon Valley venture capital firm, negotiated a financial agreement with Snapchat in August 2014, at a time when the company was valued at US$10 billion, with 100 million monthly active users. Prior to the amount raised with Kleiner Perkins, the company had already raised US$163 million in funding.
Snapchat's first paid advertisement, in the form of a 20-second movie trailer for the horror film Ouija, was shown to users on October 19, 2014. In addition to acknowledging Snapchat's need for a revenue stream, the company's blog explained: "We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted."
Lawsuit over ownership
As of February 2013, cofounder Frank Reginald "Reggie" Brown IV, a former classmate of Spiegel and Murphy who conceived of the Snapchat concept, designed the logo, and came up with the application's original name "Picaboo", filed a suit claiming to own part of the company. A falling out occurred in August 2011 and Brown was consequently left out as an owner of the company. A new filing submitted by Brown on October 23, 2013 includes Snapchat investors in the lawsuit. At the time of the new filing, the company was valued at around US$3 billion to $4 billion.
Snapchat tried to settle with Brown on two prior occasions: on May 18, 2013 and again several weeks later.
Snapchat announced they reached an undisclosed settlement with Brown on September 9, 2014. As part of the settlement, Brown was credited with the creation of Snapchat. The press release published by Snapchat's communication department quoted Spiegel:
We are pleased that we have been able to resolve this matter in a manner that is satisfactory to Mr. Brown and the Company. We acknowledge Reggie’s contribution to the creation of Snapchat and appreciate his work in getting the application off the ground.
Image retrieval and storage claims
On May 9, 2013, Forbes reported that Snapchat photos do not actually disappear, and that the images can still be retrieved with minimal technical knowledge after the time limit expires. The Electronic Privacy Information Center consequently filed a complaint against Snapchat with the Federal Trade Commission, stating that Snapchat deceived its customers by leading them to believe that pictures are destroyed within seconds of viewing.
On May 7, 2014, Snapchat settled with the Federal Trade Commission over allegations it deceived users over the amount of personal data it collected and was responsible for a security breach that impacted 4.6 million customers. It will face privacy monitoring for 20 years.
Snapchat's own documentation states that the company's servers retain a log of the last 200 "snaps" that were sent and received, but no actual content is stored. The documentation further explains that if the file is not viewed by the recipient, it remains on Snapchat's servers for 30 days. However, there are ways to save snaps by using a modified client, such as unofficial webclients built for Snapchat like SnapWebChat.
On 15 September 2015, it was announced that Snapchat would allow members to pay a small fee to be able to replay snaps, a feature that was previously limited to once every 24 hours.
During the viewing period, the recipient must maintain contact with the device's touchscreen, thereby hindering the user's ability to take a screenshot, which is allowed. The sender is also notified by Snapchat if a recipient takes a screenshot. However, it is possible for the user to bypass this mechanism by, for example, taking a picture of the phone with another camera, or by disabling the notification function through a modification of the Snapchat binary; furthermore, running the Snapchat application in an emulator will bypass all restrictions. After the set time expires, the image is deleted from the devices and the company's servers. On May 9, 2013, Snapchat's blog responded to the speculation regarding the retrieval of its app's images:
If you’ve ever tried to recover lost data after accidentally deleting a drive or maybe watched an episode of CSI, you might know that with the right forensic tools, it’s sometimes possible to retrieve data after it has been deleted. So… you know… keep that in mind before putting any state secrets in your selfies :)
Spiegel explained that Snapchat is intended to counteract the trend of users being compelled to manage an idealized online identity of themselves, which he says has "taken all of the fun out of communicating". Snapchat can locate a user's friends through the user's smartphone contact list. Research conducted in the UK has shown that, as of June 2013, half of all 18 to 30-year-old respondents (47 percent) have received nude pictures, while 67 percent had received images of "inappropriate poses or gestures".
Snapchat launched the "My Story" feature in early October 2013 and released corresponding video advertisements with the tagline "It's about time." The feature allows users to create personal picture and video montages to be broadcast to their friends. Different from traditional social media which is displayed in a feed beginning with the most recent content, SnapChat "My Stories" play in chronological order as they were recorded. This aspect of SnapChat "My Stories" is where they get their name from. These montages can be viewed an unlimited number of times over a 24-hour period. The "stories" are simultaneously shared with the user's friends and content remains for 24 hours before disappearing.
On May 1, 2014, new messaging and video chat features were added to Snapchat. The new messaging features, which allow users to send text to other users and save text messages by clicking on them, were described by Spiegel as "conversational," rather than "transactional," as he sought to replicate the conversations he engaged in with friends. A frequent user of instant messaging applications in high school, Spiegel stated that he did not experience conversational interactions while using the products of competitors like iMessage. By default, messages disappear after they are read and a notification is only sent to the recipient at the start of a conversation.
A crucial aspect of the May 2014 update is the "Here" sign that can subtly appear at any moment as a blue bubble in your chat window. The bubble pulsates softly to inform a user that a friend is also available to engage in a video chat—video chatting can only occur between users who are concurrently using the app. When the Here button is held down, a video chat function is immediately launched. Regarding the Here function, Spiegel explained: "The accepted notion of an online indicator that every chat service has is really a negative indicator. It means ‘my friend is available and doesn’t want to talk to you,’ versus this idea in Snapchat where ‘my friend is here and is giving you their full attention.’" Spiegel further claimed that the Here function prevents the awkwardness that can arise with apps that use typing indicators, as conversations lose their fluidity, as each user tries to avoid typing at the same time as the recipient. As of May 1, Snapchat sends a push notification to the user's lock screen as an indicator that a friend has begun typing a message, as an alternative to in-app typing indicators. The video chat feature uses technology from AddLive—a real-time communications provider that SnapChat acquired prior May 1.
In June 2014, the "My Story" feature was expanded to allow for the creation of crowdsourced montages that would be broadcast to all Snapchat users. This feature is called "Our Story," and typically features large, physical gatherings of people at such events as music festivals, sports games, art shows, and international holiday celebrations. A recurring theme in "Our Stories" is stories for different countries around with world even going to obscure places such as Sri Lanka and Morocco. Users who are on-location at the designated event can submit pictures and videos up to ten seconds long to the Snapchat headquarters. Snapchat then curates what often amounts to hundreds of hours of short user-submitted clips into a two- to three-minute coverage of the event and makes it available for viewing to all users. Advertisements are often embedded in these "Our Stories". Snapchat also changed their logo from a smiling ghost to a faceless ghost, explaining the decision in a blog entry titled “NoFace Chillah,” that “you are the face of Snapchat,” and that without a face, the ghost can be “reflective of the diverse experiences shared by the members of our community.” Snapchat confirmed that on average a Live Story is seen by 20 million people within a video's 24-hour lifespan. Popular events such as the music and art festival Coachella 2015 generated over 40 million unique viewers earlier this year.
In November 2014, Snapchat launched "Snapcash," which enables users to send money to their friends in the app. In a partnership with payments firm Square, "Snapcash" allows people to enter their debit card payment information securely and message their friends a dollar amount to be directly deposited into the recipient’s bank account.
On January 27, 2015 Snapchat launched their Discover feature which is a way for users to consume text and video content from different editorial teams. Snapchat also removed the "Best Friends" feature with this app update.
On April 6, 2015 Snapchat updated their "Best Friend" feature with emoji icons. The emojis include a gold heart, a grimace face or gritting teeth, a smiley face, a sunglasses emoji, a smirking face and a fiery flame.
On August 5, 2015 Snapchat later added a red heart and 2 pink hearts to its "Best Friend" emoji collection.
On September 15, 2015 Snapchat released an update for a "whole new way to express yourself on Snapchat." When the users are using the camera facing themselves for a selfie, the app recognizes the user's face and then the users can press and hold on their face to activate "Lenses". Users can switch through the Lenses before taking the Snap. Some of these Lenses include an older look to the user's face, puking rainbows, and various other effects available. Also, users in the U.S. can now purchase extra Replays, starting at 3 for $0.99. Snapchat also added trophies to their app. For example, if a person sends 10 snaps with the front facing flash on, they receive a trophy.
On October 28, 2015 Snapchat released three video filters including slow motion, fast forward and rewind.
On November 13, 2015 Snapchat introduced Lens Store which you will have to pay $0.99 for Lens. Only 7 lens will be free.
The application's main demographic consists of users between 13 and 23 years of age, with a growing 40-years-and-over user base identified in October 2012. Snapchat is often used to send self-portraits, called "selfies," and 30 percent of Snaps are sent to groups. Spiegel revealed at the Dive Into Mobile conference in April 2013 that 80 percent of Snapchat's users are located in the U.S.
Snapchat's marketing potential was published in late September 2013 by the Vocus company, with Taco Bell, Karmaloop and 16 Handles, a New York, US frozen yogurt chain, identified as early adopters of the application. Vocus explained, "Brands can set up profiles on the network and add users as friends, who opt into the brand's messages by accepting."
According to SproutSocial's Snapchat Demographic Chart, 45 percent of Snapchat users are between 18 and 24 years of age, 26 percent of users are between 25 and 34 years of age, 13 percent of users are between 35 and 44 years of age, 10 percent of users are between 45 and 54 years of age and 7 percent of users are 55 and above. It has the largest percentage of users aging between 18 to 24, compared to other social networks such as Facebook (16 percent), Google+ (16 percent), Twitter (19 percent), Instagram (23 percent) and Tumblr (28 percent). Since Snapchat has such a youthful user base, Snapchat is a comparatively advantageous platform for companies and advertisers to work with. The age group 18 to 34 is considered the group with the most spending-power, and the most active on social media, thus the ideal audience media companies and advertisers target. 38 percent of the users earn more than $50,000 income. Therefore tapping into the Snapchat user community would also mean having access to all these young, and ready-to-spend consumers.
Common uses and behaviors
In 2014, researchers from University of Washington and Seattle Pacific University designed a user survey to help understand how and why people use the Snapchat application. The researchers originally hypothesized that due to the ephemeral nature of Snapchat messages, its use would be predominantly for privacy-sensitive content including the much talked about potential use for sexual content and sexting. However, it appears that Snapchat is used for a variety of creative purposes that are not necessarily privacy-related at all. In the study, only 1.6% of respondents reported using Snapchat primarily for sexting, although 14.2% admitted to having sent sexual content via Snapchat at some point. These findings suggest that users do not seem to utilize Snapchat for sensitive content. Rather, the primary use for Snapchat was found to be for comedic content such as "stupid faces" with 59.8% of respondents reporting this use most commonly.
The researchers also determined how Snapchat users do not use the application and what types of content they are not willing to send. They found that the majority of users are not willing to send content classified as sexting (74.8% of respondents), photos of documents (85.0% of respondents), messages containing legally questionable content (86.6% of respondents), or content considered mean or insulting (93.7% of respondents).
The study results also suggested that Snapchat’s success is not due to its security properties, but because the users found the application to be fun. The researchers found that users seem to be well aware (79.4% of respondents) that recovering snaps is possible and a majority of users (52.8% of respondents) report that this does not affect their behavior and use of Snapchat. Most users (52.8% of respondents) were found to use an arbitrary timeout length on snaps regardless of the content type or recipient. The remaining respondents were found to adjust their snaps timeout depending on the content or the recipient. Reasons for adjusting the time length of snaps included the level of trust and relationship with the recipient, the time needed to comprehend the snap, and avoiding screenshots.
Snapchat has deactivated several private accounts run by groups of university students at Arizona State University and the University of Maryland. These accounts mimicked the Our Story structure in that many users had access to the account information and could upload content to the account Story from their own phones. They were primarily composed of images of sex scenes, bong hits, and nude photos and shut down for this reason.
By February 2013, Snapchat confirmed a US$13.5 million Series A funding round led by Benchmark Capital, which valued the company at between US$60 million and US$70 million. On June 24, 2013, the company's blog welcomed IVP as the lead investor from the Series B financing round, in which General Catalyst, Benchmark Capital, Lightspeed Venture Partners and SV Angel also participated.
By mid-July 2013, a media report valued the company at US$860 million. On November 14, 2013, The Wall Street Journal reported that Facebook offered to acquire Snapchat for US$3 billion, but Spiegel declined the cash offer. According to Om Malik, Google then offered US$4 billion on November 15, 2013 to acquire the company, but Spiegel again declined. On December 11, 2013, Snapchat confirmed US$50 million in Series C funding from Coatue Management.
Starting in January, 2015, the newly added Discover feature began to earn advertising revenue for the company. The feature, which consists of ad partners such as CNN, People, and ESPN, distributes publishers' content; advertisements are able to be incorporated into the highlighted material. The entity that sells the ad campaign causes the revenue distribution between Snapchat and its partner to vary, but it is estimated that advertisements are worth ten to fifteen cents per view. Furthermore, advertisements are estimated to be seen 500,000 to 1,000,000 times a day, meaning this may be Snapchat's first major, for-profit, interface feature.
Mary Meeker, a partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers highlighted the growth of vertical video viewing in her 2015 Internet Trends Report - growing from 5% of video viewing in 2010 to 29% in 2015. Vertical video ads like Snapchat’s are watched in their entirety nine times more than landscape video ads.
Privacy and security
Privacy and security concerns have been raised in a December 2013 report published by ZDnet.com and Gibson Security. Two exploits published in the report allow user names to be associated with the user's phone number, regardless of the user's privacy settings and allow the bulk downloading of user account details via the Snapchat API. According to an Ars Technica article in December 2013, Gibson Security attempted to bring the exploits to the attention of Snapchat in August 2013. However, no response was received, nor have the exploits been addressed.
The Electronic Frontier Foundation is a digital rights group that performs annual surveys analyzing companies on several factors including government compliance. On the 2014 report, Snapchat was only awarded one out of six possible stars for how it protects users data from government requests. Nate Cardozo, an EFF lawyer, commented that "Snapchat joins AT&T and Comcast in failing to require a warrant for government access to the content of communications. That means the government can obtain extraordinarily sensitive information about your activities and communications without convincing a judge that there is probable cause to collect it.” The report claims that this fact is troubling because of the nature of the extremely sensitive user data, like private photos, that Snapchat has. The report recommended "Given the large number of users and nonusers whose photos end up on Snapchat, Snapchat should publicly commit to requiring a warrant before turning over the content of its users' communications to law enforcement. In response, Snapchat denied the EFF's charge that it delivers information to the government without a warrant. Snapchat spokeswoman Mary Ritti commented that the company "routinely requires a search warrant when law enforcement requests user data."
December 2013 hack
Snapchat was hacked on December 31, 2013. Gibson Security, an Australian security firm, had disclosed an API security vulnerability to the company on August 27, 2013, and then made public the source code for the exploit on Christmas Day (Australian time; Christmas Eve in the US). On December 27, Snapchat announced that it had implemented mitigating features. Nonetheless, an anonymous group hacked them, saying that the mitigating features presented only "minor obstacles". The hackers revealed parts of approximately 4.6 million Snapchat usernames and phone numbers on a website named "SnapchatDB.info" and sent a statement to the popular technology blog TechCrunch saying that their objective had been to "raise public awareness ... and ... put public pressure on Snapchat" to fix the vulnerability. Snapchat apologized a week after the hack.
A Gibson Security spokesperson said, "I can understand [why they hacked Snapchat], and it's probably going to get Snapchat to do something, but I think it was too far, and they could have at least censored more of the phone numbers". Gibson Security, the firm that first pointed out the security flaw, said it was not a part of the hacking attempt. However, some Snapchat users posted to Twitter that they were not worried about the hack. Adam Levin, co-founder of Identity Theft 911, commented that any hacking attempt impacts people. He said it is important to know that any technology can be defeated, and one should look at things skeptically. According to Yahoo! Finance's Jeff Macke, "Last fall Spiegel reportedly turned down as much as $3 billion from Facebook (FB) and $4 billion from Google (GOOG)", and thus—according to Macke—, after the hack "Evan Spiegel is looking like a guy who turned down $4 billion for a company that just lost its reason to exist. That being the case we’ve got an early leader for biggest loser of 2014."
Snapchat issued a photo statement about the hack, the reliability of the App has been highly questioned since this breach. Evan Spiegel, the founder of Snapchat whose number was apparently present in the hacked database, tweeted that the company was currently seeking legal help. In its response, Snapchat said that an updated version of its application would soon come out that could let users opt out of the "Find Friends" feature, that required their stored numbers so that other users could easily find them. Other changes applied by Snapchat after the attack, to protect users and improve security, included the rate limiting suggested by security researchers.
Shortly after the hack, Snapchat received many complaints from its users about snap spam that ranged from pornographic ads and dietary and weight loss ads to being the lucky winner of sweepstakes. This flood of attacks is able to crash user's phones or give them a virus. One Spanish security researcher, Jaime Sanchez, revealed that he was able to "send 1,000 messages in five seconds to a reporter's iPhone, which caused the device to freeze, requiring a reboot". Because Snapchat uses tokens to authenticate users rather than passwords, scammers are able to use these tokens, which are created whenever users update their contact list, add a friend, or send a snap, to simultaneously send snaps to hundreds of users. Sanchez suggests that this flaw resulted from Snapchat's "poor control over push notification requests". According to Josh Constine, Snapchat had been aware of this spam since April 2012, as they published a blog post called "Snap Spam (Ew.)" In the blog post, Snapchat acknowledged the unwanted snap complaints and informed users that the unwanted snaps originated from people sending snaps via multiple accounts. Snapchat also claimed that it is working on a longer-term solution to prevent spam from entering users' feeds. In the meantime, they advised users to change their privacy settings. On January 13, 2014, Snapchat posted an apology on its blog saying, "We want to apologize for any unwanted Snaps and let you know our team is working on resolving the issue. As far as we know, this is unrelated to the Find Friends issue we experienced over the holidays" to emphasize that the snap spam was unrelated to the recent data breach. The blog also stated that the attacks were a "consequence of a quickly growing service" and offered solutions to manage and prevent spam.
On SnapChat’s Privacy page it states that the company “can’t guarantee that messages will be deleted within a specific timeframe.”  Even after SnapChat deletes message data from their servers, that same data may remain in backup for a certain period of time. They also state that they receive requests from law enforcement to elongate the time they retain images for. In 2013, SnapChat’s head of Trust and Safety, Miccah Scahffer, revealed that SnapChat keeps unopened snaps under circumstances like this. He claimed that they have retained images due to a warrant from law enforcement “about a dozen” times. SnapChat’s privacy page also acknowledges the fact, as with any digital information, that, “there may be ways to access messages while still in temporary storage on recipients’ devices or, forensically, even after they are deleted.”
In October 2014, hackers obtained at least 100,000 supposedly deleted Snapchat images. The hack – being called “The Snappening” – reportedly rivals that of "the fappening" (a contemporaneous iCloud breach that targeted celebrities). In a press statement, Snapchat confirmed the images in question came from third-party sites (namely SnapSave), but denied hackers had breached the site’s servers.
Snapchat’s privacy statement states Snapchat is “the fastest way to share a moment with friends. You control how long your friends can view your message – simply set the timer up to ten seconds and send. They’ll have that long to view your message and then it disappears forever. We’ll let you know if they take a screenshot!” Federal Trade Commission chairwoman Edith Ramirez commented on Snapchat’s privacy stating "If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises.” The FTC claims Snapchat "made multiple misrepresentations" about the application, including the longevity of photos and videos users sent. The agency's complaint cites workarounds users employ to avoid Snapchat's screenshot detection, as well as third-party apps that save photos or videos indefinitely.
Snapchat is designed so that all photos and videos will disappear after a predetermined amount of time set by the sender. However, users have found ways to keep photos after their intended time. One of the primary ways Snapchat users keep photos is through taking a screenshot. Users can take screenshots by capturing a photo of their screen while the snap is showing. Snapchat's response to this potential privacy breach is to notify the sender. However, the concern of the FTC is not only the possibility of screenshots, but also the workarounds users employ to avoid Snapchat’s screenshot detection and applications that save photos or videos permanently. Many technology blogs online give a step-by-step walk-through of how to avoid detection and save snaps. The most popular way is through a variety of applications available on the App Store. The most well known applications are Snapkeep, SnapBox and SnapSpy. Snapkeep integrates with the Snapchat application so that all unopened snaps are displayed. The snaps can then be saved to the users camera roll with the touch of one button. SnapBox and SnapSpy are the same concept, but the applications function on a coin-based system, meaning that you must pay one coin for each snap you save. Additionally, photographs or video recordings may be taken using a second device of a snap displayed by Snapchat. Snapchat's response to concerns over the potential for screenshots and saved snaps going undetected stated, "Although we attempt to delete image data as soon as possible after the message is transmitted, we cannot guarantee that the message contents will be deleted in every case. For example, users may take a picture of the message contents with another imaging device or capture a screenshot of the message contents on the device screen. Consequently, we are not able to guarantee that your messaging data will be deleted in all instances. Messages, therefore, are sent at the risk of the user."
Snapchat settled with the FTC over these privacy and security claims and under the terms of the settlement, Snapchat will face independent monitoring for 20 years. Furthermore, the FTC claims that Snapchat is prohibited from "misrepresenting the extent to which it maintains the privacy, security, or confidentiality of users' information."
Snapchat voted most unreliable
On May 15, 2014, the Electronic Frontier Foundation (EFF) released their fourth annual "Who Has Your Back" report on companies' customer privacy policies. Snapchat, along with AT&T and Comcast, were given the lowest ratings but Snapchat was the only company that earned only one star. The six criteria the EFF used to rate technology companies are:
- whether companies require a warrant in order to disclose any communications content generated through its service
- whether companies inform users on government data requests
- if companies publish transparency reports
- if they fight for user's privacy rights in legal disputes
- if they publicly resist mass surveillance
- if they publish law enforcement guidelines
The only category Snapchat earned a star in was the sixth, for publicly disclosing the ways in which they respond to government data demands. Snapchat spokesperson Mary Ritti told the Washington Post that "the very nature of Snapchat means that we often don't have content to divulge" because the company deletes all content from its servers once all recipients have opened the Snap. But forensic researcher Richard Hickman has proved otherwise. He discovered that Snapchat photos, particularly on Android phones, aren't deleted but merely hidden and can be retrieved with proper forensic software. They do not "disappear forever" as Snapchat had many users believing and may be passed down to unknown third parties without user consent. To this day, Snapchat still claims that Snaps are not stored unless they have not been viewed, in which case they remain on Snapchat servers for 30 days.
Secure messaging scorecard
On November 4, 2014, Snapchat scored 2 out of 7 points on the Electronic Frontier Foundation's secure messaging scorecard. It lost points because communications are not encrypted with a key the provider to which the provider does not have access (i.e. the communications are not end-to-end encrypted), users cannot verify contacts' identities, past messages are not secure if the encryption keys are stolen (i.e. the service does not provide forward secrecy), the code is not open to independent review (i.e. the code is not open-source), and the security design is not properly documented.
|This section may require cleanup to meet Wikipedia's quality standards. The specific problem is: Section contains a number of grammatical errors and lacks sufficient citation. (October 2015)|
Because of the nature of the service and the age of its users (many Snapchat users are below the age of eighteen), it is possible that nude or sexually explicit images could be distributed among minors. Furthermore, question over the technical facilitation of child pornography distribution has been raised.[who?] Snapchat's developers insisted that the application is not sexting-friendly and that they do not condone any kind of pornographic use. A February 2013 study by market research firm Survata found that mobile phone users are more likely to use MMS for sexting, rather than Snapchat.
Sexting through Snapchat has become a widely known occurrence in the United States within the last few years. As Snapchat is known for its use as a sexting application, Tinder, a well-known swipe dating application for young people, came up with a new feature similar to Snapchat. Unlike Snapchat where the maximum time limit is 10 seconds per photo and video, Tinder allows users to view explicit content photos for twenty four hours before disappearing.
Experts state that the use of the internet is exposing young children to nudity and pornographic images at an earlier age than in the past[who?]. Child Psychologist, Dr. Michael Carr-Greg states that the rise of Snapchat has become a big issue because young children are starting lose their innocence at an earlier age. Carr-Greg also believes that parents are not taking sexting as a serious issue and are exposing children to more hours of TV and mobile applications every day.
In Mid Devon, England it is now extremely common for young people to utilize Snapchat as a way to send sexual photographs and videos. In 2012, NSPCC found that between fifteen to forty percent of young children have been sending some form of sexual photos or videos. According to police reports, sexting is used as a means for flirting and entertainment that is not taken seriously by Snapchat users. Police believe that utilizing Snapchat for sexting is not safe. Const. Ken Steeves states that it is not safe for users to be sexting explicit photos through Snapchat as there are high chances that the disappearing picture could be captured and reappear somewhere where users do not expect to. This could ultimately lead to bigger issues for users of Snapchat.
In May 2014, UCLA students made claims regarding whether or not young people believe Snapchat is used for sexting. Most of the students that were interviewed by CNBC did not recognize Snapchat as an application used for sexting. They claimed that the majority of the students send each other snaps of their friends sleeping and drawing on their faces. Students believe that Snapchat is an easily accessible tool to send photos and videos to many people instantly. They further went on to state that sexting is not a serious issue in society today.
After reports of a football player getting caught sexting malicious content became public, sexting has become a heavily debated topic. On June 4, 2014, Sacked Carlton football player, Josh Bootsma, was accused of demanding his 21-year-old girl friend and fan to send him explicit photos and videos. Snapchat was one of the social media applications that he used to ask sexual favors from her. Bootsma was allegedly sexting multiple girls other than his girl friend and asking for dirty snaps daily. A 15-year-old girl was known to be his first victim for receiving sexual content through Snapchat. Carlton has made the decision to terminate his contract due to league of conduct and breaching the contract as a result of sexting through Snapchat. Carlton's general manager stated that they have decided to let go of Bootsma for not living up to the standards of an AFL player.
On November 14, 2013, police in Laval, Quebec, Canada arrested 10 boys aged 13 to 15 on child pornography charges after the boys allegedly captured and shared explicit photos of teenage girls sent through Snapchat as screenshots.
Legal issues with the FTC
Snapchat and the FTC
On May 8, 2014, Snapchat and the Federal Trade Commission agreed upon a settlement over the charges of misrepresentations of the app as well as the failure of securing the privacy of their users.
A group of anonymous hackers from SnapchatDB revealed Snapchat’s failure to secure their “Find Friends” feature on December 25, 2013. Gibson Security had previously warned Snapchat about their security issues and urged them to take immediate action. Disregarding this warning, this led the massive hack of 4.6 million Snapchat users and their phone numbers. The phone numbers of the hacked users were partially displayed online through SnapchatDB. Although SnapchatDB was taken down, the information of leaked usernames is still currently available through GibsonSec by entering in the Snapchat user’s username.  According to the Federal Trade Commission, the contact information of iOS users were retrieved through Snapchat’s “Find Friends” feature. With doing so, Snapchat had gained access of these contacts without the consent of their users. This led to the Federal Trade Commission’s involvement of overseeing matters of Snapchat’s privacy and security of their users.
Snapchat provides a photo messaging service where people can privately send photos and videos with the promise that the message would vanish within seconds. Lately there has been a revelation that messages did not vanish after viewing and some users were able to avert the “screenshot” alert sent to senders if the receiver had screenshot the sent photo. The promise of disappearing messages was misguided as the FTC reports that it was made available to third-party apps through iTunes and Google Play. With third-party apps, this made message retrievable possible for playbacks with the connection of a computer.
FTC’s Chairman, Edith Ramirez stated in FTC’s press release, "If a company markets privacy and security as key selling points in pitching its service to consumers, it is critical that it keep those promises." To protect the privacy of Snapchat’s users, the FTC settled the dispute against Snapchat in which they are to protect their users. According to the Federal Trade Commission press release, Snapchat is “prohibited from misrepresenting the extent to which it maintains the privacy, security, or confidentiality of users’ information. “ Thus, this prompted the Federal Trade Commission to audit Snapchat for the next 20 years.
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