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{{dablink|This article is about the [[corporation]]. For the search engine produced by this corporation, see [[Google search]]; for the underlying technology, see [[Google platform]]; for the number, see [[googol]]; for other uses see [[Google (disambiguation)]].}}
{{dablink|This article is about the [[corporation]]. For the search engine produced by this corporation, see [[Google search]]; for the underlying technology, see [[Google platform]]; for the number, see [[googol]]; for other uses see [[Google (disambiguation)]].}}
{{Infobox_Company | company_name = Google Inc. |
{{Infobox_Company | company_name = Google Inc. |

Revision as of 16:03, 30 March 2007


DEE DEE DEEEEEE

This article is about the corporation. For the search engine produced by this corporation, see Google search; for the underlying technology, see Google platform; for the number, see googol; for other uses see Google (disambiguation).
Google Inc.
Company typePublic (Nasdaq: GOOG), (LSE: GGEA)
IndustryInternet, Computer software
FoundedUnited States Menlo Park, California (September 27, 1998)
FounderLarry Page
Sergey Brin Edit this on Wikidata
Headquarters
Mountain View, California
,
USA
Key people
Eric E. Schmidt, CEO/Director
Sergey Brin, Co-Founder, Technology President
Larry E. Page, Co-Founder, Products President
George Reyes, CFO
ProductsSee list of Google products
Revenue$10.604 Billion USD (2006)[1]
$3.077 Billion USD (2006)[1]
Number of employees
10,674 (December 31, 2006)[2]
Websitewww.google.com

Google Inc. (Nasdaq: GOOG and LSE: GGEA) is an American public corporation, specializing in Internet search and online advertising. The company had 10,674 full-time employees as of December 31, 2006, and is based in Mountain View, California. Google's mission statement is "to organize the world's information and make it universally accessible and useful."[3]

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, and the company was first incorporated as a privately held company on September 7 1998. Google's initial public offering took place on August 19, 2004, raising $1.67 billion, making it worth $23 billion.[4] The company grew rapidly since its IPO, acquiring smaller companies such as Writely, JotSpot, and online video sharing site YouTube in 2006, and moving into the office software market with the release of its Google Apps Premium Edition in 2007. Additionally, Google is also involved in many cooperational partnerships with other corporations, such as NASA, Sun Microsystems, Time Warner's America Online, and NewsCorp's MySpace.

Like most large corporations, Google's businesses have drawn some controversy, such as copyright disputes in its book search project, or accusations of censorship of search results as it works with countries such as France, Germany, and China. Additionally, in the post September 11 era, several governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.[5]

Google is particularly known for its relaxed corporate culture. Their corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." This relaxed culture can also be seen externally through their holiday variations of the Google logo, as well as their various hoaxes and April Fool's Day jokes.

The name "Google" originated from a misspelling of "googol,"[6][7] which refers to 10100 (the number represented by a 1 followed by one-hundred zeros). Having found its way increasingly into everyday language, the verb, "google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet."[8][9]

History

Google in 1998
Main article: History of Google

Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California.[10] They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which essentially ranked results according to the number of times the search term appeared on a page.[11] Their search engine was originally nicknamed, "BackRub" because the system checked backlinks to estimate a site's importance.[12] A small search engine called Rankdex was already exploring a similar strategy.[13]

Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company eventually amounted to almost US$1.1 million, including a $100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.[14]

In March 1999, the company moved into offices at 165 University Avenue in Palo Alto, home to several other noted Silicon Valley technology startups.[15] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 1999.[16] The company has remained at this location ever since, and the complex has since become known as the Googleplex (a play on the word googolplex, a 1 followed by a googol of zeros). In 2006, Google bought the property from SGI for $319 million.[17]

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design.[18] In 2000, Google began selling advertisements associated with search keywords.[10] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.[10] Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at $.05 per click.[10] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).[19][20][21] While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.[10]

A patent describing part of Google's ranking mechanism (PageRank) was granted on September 4 2001.[22] The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

Financing and initial public offering

Main article: History of Google (Financing and initial public offering)

The first funding for Google as a company was secured in the form of a $100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.[23] Around six months later, a much larger round of funding was announced, with the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.[23]

Google's initial public offering took place on August 19, 2004. 19,605,052 shares were offered at a price of $85 per share.[24] Of that, 14,142,135 (another mathematical reference as √2 ≈ 1.4142135) were floated by Google and 5,462,917 by selling stockholders. The sale raised $1.67 Billion, and gave Google a market capitalization of more than $23 Billion.[4] The vast majority of Google's 271 million shares remained under Google's control. Many of Google's employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owns 2.7 million shares of Google.[25]

Google's post-IPO stock performance has been very good as well, with shares surging to $500 by 2007, due to strong sales and earnings in the advertising market, as well as the release of new features like the desktop search function and personalized home page.[26] The surge in stock price is fueled primarily by individual investors, as opposed to large institutional investors and mutual funds.[26]

The company is listed on the NASDAQ stock exchange under the ticker symbol GOOG.

Growth

Main article: History of Google (Growth)

While the company's primary market is in the web content arena, Google has begun to experiment with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio.[27] This will allow Google to combine two niche advertising media—the Internet and radio—with Google's ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times.[28] They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements.

Google was added to the S&P 500 index on March 30, 2006. Google replaced Burlington Resources, a major oil producer based in Houston which was acquired by ConocoPhillips.

Acquisitions and partnerships

Main article: History of Google (Acquisitions and partnerships)

Since 2001, Google has acquired several small start-up companies, often consisting of innovative teams and products. One of the earlier companies that Google bought was Pyra Labs. They were the creators of Blogger, a weblog publishing platform, first launched in 1999. This acquisition led to many premium features becoming free. Pyra Labs was originally formed by Evan Williams, yet he left Google in 2004. In early 2006, Google acquired Upstartle, a company responsible for the online word processor, Writely. The technology in this product was used by Google to eventually create Google Docs & Spreadsheets. In late 2006, Google bought online video site YouTube for $1.65 billion in stock.[29] Shortly after, on October 31, 2006, Google announced that it had also acquired JotSpot, a developer of wiki technology for collaborative Web sites.[30]

In 2005, Google entered into partnerships with other companies and government agencies to improve production and services. Google announced a partnership with NASA Ames Research Center to build up 1 million square feet of offices and work on research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry.[31] Google also entered into a partnership with Sun Microsystems in October to help share and distribute each other's technologies.[32] The company entered into a partnership with Time Warner's America Online,[33] to enhance each other's video search services.

In 2006, Google and News Corp.'s Fox Interactive Media entered into a $900 million agreement to provide search and advertising on the popular social networking site, MySpace.[34]

See also: List of acquisitions by Google

Criticism and controversy

Main article: History of Google (Criticism and controversy)

As it has grown, Google has found itself the focus of several controversies related to its business practices and services. For example, Google Book Search's effort to digitize millions of books and make the full text searchable has led to copyright disputes with the Authors Guild. Google's cooperation with the governments of China, and to a lesser extent France and Germany (regarding Holocaust denial) to filter search results in accordance to regional laws and regulations has led to claims of censorship. Google's persistent cookie and other information collection practices have led to concerns over user privacy. A number of governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.[5] Google has also been criticized by advertisers regarding its inability to combat click fraud, when a person or automated script is used to generate a charge on an advertisement without really having an interest in the product. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.[35]

Products

Main article: List of Google products

Google has created services and tools for the general public and business environment alike, including Web applications, advertising networks and solutions for businesses.

Advertising

Most of Google's revenue is derived from its online advertising programs.[36] Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme. Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.

Applications

Google is well-known for its web search service, which is a major factor of the company's success. As of December, 2006, Google is the most used search engine on the web with a 50.8% market share, ahead of Yahoo! (23.6%) and Windows Live Search (8.4%).[37] Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Froogle, the interactive Usenet archive Google Groups, Google Maps and more.

In 2004, Google launched its own free web-based email service, known as Gmail.[38] Gmail features spam filtering technology and the capability to use Google technology to search email. The service generates revenue by displaying advertisements from the AdWords service that are tailored to the content of the email messages displayed on screen.

In early 2006, the company launched Google Video, which not only allows users to search and view freely available videos, but also offers users and media publishers the ability to publish their content, including television shows on CBS, NBA basketball games, and music videos.[39]

Google has also developed several desktop applications, including Google Earth, an interactive mapping program powered by satellite imagery.

Many other products are available through Google Labs, which is a collection of incomplete applications, that are still being tested for use by the general public.

Google has promoted their products in various ways. In London, Google Space was set-up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa.[40][41] Also, a similar page was launched for American college students, under the name College Life, Powered by Google.[42]

Enterprise products

In 2007, Google launched Google Apps Premium Edition, a software suite for businesses that provides e-mail, instant messaging, calendar, word processing, as well as a spreadsheet program.[43] This product is targeted primarily at the business user, and intended to compete directly versus Microsoft's Office suite, with a price of approximately $50 per user per year compared to $500 per user for Microsoft Office.[43] A large implementation of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.[44]

Platform

Main article: Google platform

Google's services are run on several server farms, each consisting of thousands of low-cost commodity computers running stripped-down versions of Linux. While the company does not provide detailed information about its hardware, a 2006 estimate consisted of over 450,000 servers, racked up in clusters located in data centers around the world.[45]

Corporate affairs and culture

File:Googler2-non.jpg
A license plate seen in the Googleplex parking lot.

Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the #1 (of 100) best company to work for.[46] Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website.[47] Google's relaxed corporate culture can also be seen externally through their holiday variations of the Google logo.

Typical salaries at Google are considered to be quite low by industry standards. For example, some system administrators earn no more than $35,000 per year – considered to be quite low for the Bay Area job market.[48] However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth.[49] Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Google's workplace amenities, culture, global popularity, and strong brand recognition have also attracted potential applicants.

After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to $1.00.[50] Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests."[50] Prior to 2004, Schmidt was making $250,000 per year, and Page and Brin each earned a salary of $150,000.[50]

They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2006 report of the United States' richest people, Forbes reported that Sergey Brin was #12 with a net worth of $14.1 billion, and Larry Page was #13 with a net worth of $14.0 billion.[51]

Googleplex

The Googleplex
Main article: Googleplex

As a further play on Google's name, its headquarters, in Mountain View, California, is referred to as "the Googleplex" — a googolplex being 1 followed by a googol of zeros, and the HQ being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Each employee has access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, Foosball, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various cereals, gummy bears, toffee, licorice, cashews, yogurt, carrots, fresh fruit, and dozens of different drinks including fresh juice, soda, and make your own cappuccino. In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs.[52] The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.[52]

In 2006, Google moved into 311,000 square feet of office space in New York City, at 111 Eighth Ave. in Manhattan.[53] The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships, most recently deals with MySpace and AOL.[53] In 2003, they added an engineering staff in New York City, which has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets, and others.[53] It is estimated that the building costs Google $10 million per year to rent and is similar in design and functionality to its Mountain View headquarters, including Foosball, air hockey, and ping-pong tables, as well as a video game area.[53]

"Twenty percent" time

All Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors.[54] In a talk at Stanford University, Marissa Mayer, Google's vice president of search products and user experience, stated that her analysis showed that half of new product launches originated from 20% time.[55]

Easter eggs and April Fool's Day jokes

Main article: Google's hoaxes

Google has a tradition of creating April Fool's Day jokes — such as Google MentalPlex, which allegedly featured the use of mental power to search the web.[56] In 2002, they claimed that pigeons were the secret behind their growing search engine.[57] In 2004, they featured Google Lunar (which claimed to feature jobs on the moon),[58] and in 2005, a fictitious brain-boosting drink, termed Google Gulp was announced.[59] In 2006, they came up with Google Romance, a hypothetical online dating service.[60]

Some thought the announcement of Gmail in 2004 around April Fool's Day (as well as the doubling of Gmail's storage space to two gigabytes in 2005) was a joke, although both of these turned out to be genuine announcements. In 2005, a comedic graph depicting Google's goal of "infinity plus one" GB of storage was featured on the Gmail homepage.

Google's services contain a number of easter eggs; for instance, the Language Tools page offers the search interface in the Swedish Chef's "Bork bork bork," Pig Latin, ”Hacker” (Actually leetspeak), Elmer Fudd, and Klingon.[61] In addition, the search engine calculator provides The Answer to Life, the Universe, and Everything from Douglas Adams' The Hitchhiker's Guide to the Galaxy.[62]

IPO and culture

Many people speculated that Google's IPO would inevitably lead to changes in the company's culture,[63] because of shareholder pressure for employee benefit reductions and short-term advances, or because a large number of the company's employees would suddenly become millionaires on paper. In a report given to potential investors, co-founders Sergey Brin and Larry Page promised that the IPO would not change the company's culture.[64] Later Mr. Page said, "We think a lot about how to maintain our culture and the fun elements. We spent a lot of time getting our offices right. We think it's important to have a high density of people. People are packed together everywhere. We all share offices. We like this set of buildings because it's more like a densely packed university campus than a typical suburban office park."[65]

However, many analysts are finding that as Google grows the company is becoming more "corporate". In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.[66][67]

Pending litigation

On March 13, 2007, Viacom filed a US$1 billion lawsuit against Google and YouTube alleging massive copyright infringement.[68]


Google Phone

Various reports[69][70] have said that Google is planning the release of its own mobile phone, perhaps a competitor to Apple's iPhone [71][72][73]. The project may be a collaboration between Google and Orange, HTC or Samsung or another manufacturer. However, very little is known about the project and most of the information available is speculation.

See also

References

  1. ^ a b "Financial Tables." Google Investor Relations. Retrieved on February 23, 2007.
  2. ^ "Google Announces Fourth Quarter And Fiscal Year 2006 Results." January 31, 2007. Retrieved on February 1, 2007.
  3. ^ "Google Corporate Information: Company Overview." Google. Retrieved on January 6, 2007.
  4. ^ a b Webb, Cynthia L. "Google's IPO: Grate Expectations." Washington Post. August 19, 2004. Retrieved on February 25, 2007.
  5. ^ a b Sharma, Dinesh C. "Indian president warns against Google Earth." c net. October 17, 2005. Retrieved on July 23, 2006.
  6. ^ Koller, David. "Origin of the name, "Google." Stanford University. January, 2004.
  7. ^ Hanley, Rachael. "From Googol to Google: Co-founder returns." The Stanford Daily. February 12, 2003. Retrieved on July 14, 2006.
  8. ^ Harris, Scott D. "Dictionary adds verb: to google." San Jose Mercury News. July 7, 2006. Retrieved on July 7, 2006.
  9. ^ Bylund, Anders. "To Google or Not to Google." The Motley Fool via MSNBC. July 5, 2006. Retrieved on July 7, 2006.
  10. ^ a b c d e "Corporate Information: Google Milestones." Google. Retrieved on February 23, 2007.
  11. ^ Page, Lawrence; Brin, Sergey; Motwani, Rajeev; Winograd, Terry. "The PageRank Citation Ranking: Bringing Order to the Web." November 11, 1999.
  12. ^ Battelle, John. "The Birth of Google." Wired Magazine. August, 2005.
  13. ^ Li, Yanhong. "Toward a qualitative search engine." Internet Computing, IEEE. 2 (4), July-August, 1998, 24-29.
  14. ^ Google. "Google Milestones." Accessed 2006-07-12
  15. ^ Fried, Ian. "A building blessed with tech success." CNET. October 4, 2002. Retrieved on February 25, 2007.
  16. ^ Olsen, Stefanie. "Google's movin' on up." CNET. July 11, 2003. Retrieved on February 25, 2007.
  17. ^ Staff Writer. "Google to buy headquarters building from Silicon Graphics." Silicon Valley / San Jose Business Journal. June 16, 2006. Retrieved on February 25, 2007.
  18. ^ Thompson, Bill. "Is Google good for you?" BBC News. December 19, 2003. Retrieved on February 25, 2007.
  19. ^ Sullivan, Danny. "GoTo Going Strong." The Search Engine Report. July 1, 1998.
  20. ^ Pelline, Jeff. "Pay-for-placement gets another shot." CNET. February 19, 1998.
  21. ^ Glaser, Ken. "Who Will GoTo.com?" OnlinePress.com. February 20, 1998.
  22. ^ Page, Lawrence. "Method for node ranking in a linked database." European Patent Organisation. September 4, 2001. Retrieved on February 25, 2007.
  23. ^ a b Kopytoff, Verne; Fost, Dan. "For early Googlers, key word is $$$." San Francisco Chronicle. April 29, 2004. Retrieved on February 25, 2007.
  24. ^ Elgin, Ben. "Google: Whiz Kids or Naughty Boys?" Business Week. August 19, 2004. Retrieved on February 25, 2007.
  25. ^ Kuchinskas, Susan. "Yahoo and Google Settle." internetnews.com. August 9, 2004. Retrieved on February 25, 2007.
  26. ^ a b La Monica, Paul R. "Bowling for Google." CNN. May 25, 2005. Retrieved on February 28, 2007.
  27. ^ Levingston, Steven. "Google Buys Company To Expand Into Radio." Washington Post. January 18, 2006.
  28. ^ Gonsalves, Anton. "Google Confirms Testing Ads in Sun-Times Newspaper." Information Week. " January 10, 2006.
  29. ^ La Monica, Paul R. "Google to buy YouTube for $1.65 billion." CNN. October 9, 2006. Retrieved on October 9, 2006.
  30. ^ Google Buys Wiki Startup JotSpot. October 31, 2006.
  31. ^ Mills, Elinor. "Can Google beat the new-office curse?" CNET. September 28, 2005. Retrieved on February 25, 2007.
  32. ^ Kessler, Michelle; Acohido, Byron. "Google, Sun make 'big deal' together." USA Today. October 3, 2005. Retrieved on February 25, 2007.
  33. ^ Mills, Elinor. "What the Google-AOL deal means for users." CNET. December 28, 2005. Retrieved on February 25, 2007.
  34. ^ Staff Writer. "Fox Interactive Media Enters into Landmark Agreement with Google Inc.; Multi-Year Pact Calls for Google to Provide Search and Advertising across Fox Interactive Media's Growing Online Network Including the MySpace Community." Business Wire. August 7, 2006. Retrieved on February 25, 2007.
  35. ^ Mills, Elinor. "Google to offer advertisers click fraud stats." c net. July 25, 2006. Retrieved on July 29, 2006.
  36. ^ Claburn, Thomas. "Google Revenue Doubles." Information Week. October 20, 2005. Retrieved on February 23, 2007.
  37. ^ Bausch, Suzy. "Nielsen//NetRatings Announces December U.S. Search Share Rankings." Market Wire. January 23, 2007. Retrieved on February 23, 2007.
  38. ^ Staff Writer. "Google + e-mail = gmail." CNN. August 1, 2004. Retrieved on February 23, 2007.
  39. ^ Tyler, Nathan. "Google to Launch Video Marketplace." Google. January 6, 2006. Retrieved on February 23, 2007.
  40. ^ "Googlespace Website." Google. Retrieved on February 26, 2007.
  41. ^ Donoghue, Andrew. "Google turns Heathrow into testing lab." ZDNet. November 24, 2005. Retrieved on February 25, 2007.
  42. ^ "College Life, Powered by Google Website." Retrieved on February 25, 2007.
  43. ^ a b Graham, Jefferson. "Google goes after Microsoft with software suite." USA Today. February 22, 2007. Retrieved on February 23, 2007.
  44. ^ Rickwood, Lee. "Google Apps: Killer software or killer decision?." [PCWorld.ca]. March 23, 2007. Retrieved on March 25, 2007.
  45. ^ Carr, David F. "How Google Works." Baseline Magazine. July 6, 2006. Retrieved on July 10, 2006.
  46. ^ "100 Best Companies to Work For 2007." Fortune Magazine (link published by CNN). January 22, 2007. Retrieved on January 8, 2007.
  47. ^ "Google Corporate Philosophy." Google. Retrieved on August 31, 2006.
  48. ^ Penenberg, Adam L. "Why Google Is Like Wal-Mart." Wired. April 21, 2005. Retrieved on February 25, 2007.
  49. ^ Shinal, John. "Google IPO achieved its major goal: It's all about raising cash for the company and rewarding employees, early investors." San Francisco Chronicle. August 22, 2004. Retrieved on February 25, 2007.
  50. ^ a b c La Monica, Paul R. "Google leaders stick with $1 salary." CNN. March 31, 2006. Retrieved on February 28, 2007.
  51. ^ Miller, Matthew; Serafin, Tatiana. "The 400 Richest Americans." Forbes. September 21, 2006. Retrieved on November 26, 2006.
  52. ^ a b Richmond, Riva. "Google plans to build huge solar energy system for headquarters." MarketWatch. October 17, 2006. Retrieved on October 17, 2006.
  53. ^ a b c d Reardon, Marguerite. "Google takes a bigger bite of Big Apple." c net. October 2, 2006. Retrieved on October 9, 2006.
  54. ^ "What's it like to work in Engineering, Operations, & IT?." Google. Retrieved on August 2, 2006.
  55. ^ Mayer, Marissa. "MS&E 472 Course: Entrepreneurial Thought Leaders Seminar Series." (video link; an audio podcast is also available in MP3 format). ETL Seminar Series/Stanford University. May 17, 2006. Retrieved on August 2, 2006.
  56. ^ "Google MentalPlex." Google. April 1, 2000. Retrieved on February 22, 2007.
  57. ^ "The technology behind Google's great results." Google. April 1, 2002. Retrieved on February 22, 2007.
  58. ^ "Google Copernicus Center is hiring." Google. April 1, 2004. Retrieved on February 22, 2007.
  59. ^ "Quench your thirst for knowledge." Google. April 1, 2005. Retrieved on February 22, 2007.
  60. ^ Fox, Lynn. "Google to Organize World's Courtship Information with Google Romance." Google. April 1, 2006. Retrieved on February 22, 2007.
  61. ^ "Language Tools." Google. Retrieved on January 24, 2007.
  62. ^ "Google Search Results for 'answer to life the universe and everything'." Google. Retrieved on January 24, 2007.
  63. ^ Associated Press. "Quirky Google Culture Endangered?" Wired Magazine. April 28, 2004
  64. ^ Baertlein, Lisa. "Google IPO at $2.7 billion." CIOL IT Unlimited. April 30, 2004.
  65. ^ Vise, David A. "Tactics of 'Google Guys' Test IPO Law's Limits." Washington Post. August 17, 2004. Retrieved on February 23, 2007.
  66. ^ Rivlin, Gary. "Relax, Bill Gates; It's Google's Turn as the Villain." New York Times. August 24, 2005.
  67. ^ Gibson, Owen; Wray, Richard. "Search giant may outgrow its fans." The Sydney Morning Herald. August 25, 2005.
  68. ^ Text of complaint
  69. ^ "Noticias.com - The CEO of Google Spain confirms that they are working on a mobile phone (automatically translated)". 14 March 2007. {{cite web}}: Check date values in: |date= (help)
  70. ^ "The Register - Google phone - it's for real". 16 March 2007. {{cite web}}: Check date values in: |date= (help)
  71. ^ "Guardian Observer article on collaboration talks with Orange". 17 March 2007. {{cite web}}: Check date values in: |date= (help)
  72. ^ "[[Engadget]] article on the possible iPhone". 18 January 2007. {{cite web}}: Check date values in: |date= (help); URL–wikilink conflict (help)
  73. ^ "Mobile Gazette on the client/server aspect of a possible device". 20 March 2007. {{cite web}}: Check date values in: |date= (help)

Further reading

  • David Vise and Mark Malseed (2005-11-15). The Google Story. Delacorte Press. ISBN 0-553-80457-X. {{cite book}}: Check date values in: |date= (help)
  • John Battelle (2005-09-08). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Portfolio Hardcover. ISBN 1-59184-088-0. {{cite book}}: Check date values in: |date= (help)


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