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Google bombing

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File:Miserable failure.png
The results of searching for Miserable failure on Google. In one of the more well known Google Bombings, the site was manipulated so that the first Miserable failure result links to George W. Bush's biography on the official White House web site. The very next entry reflects a similar situation with Michael Moore.

A Google bomb or Googlewash is a certain attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Due to the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page all use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun. The phrase "Google bombing" was added to the New Oxford American Dictionary in May 2005.

Google bombing is usually for noncommercial purposes. Spamdexing is used to refer to the practice of deliberately modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.

Predecessors

Before Google existed, eccentric USENET poster Archimedes Plutonium, upset with the attention he received from users who found him amusing, posted an angry message to two science newsgroups. He accused these people of "SearchEnginebombing," an offshoot of e-mail bombing, that was cluttering the web/USENET with negative comments about him, so a search engine would find more of them than his own postings. Unlike "Google Bombing", the term "Search Engine Bombing" didn't immediately catch on, and initially its use has been primarily limited to Archimedes Plutonium, and USENET posters who mocked him.

History

The technique was first discussed on April 6, 2001 in an article by Adam Mathes [1]. In that article, he coined the term "Google bombing" and explained how he discovered that Google used the technique to calculate page rankings. He found that a search for "internet rockstar" returned the website of a Ben Brown as the first result, even though "internet rockstar" did not appear anywhere on Brown's webpage. He reasoned that Google's algorithm returned it as the first result because many fan sites that linked to Brown's website used that phrase on their own pages.

Mathes began testing his theory by setting out to make the website of his friend Andy Pressman the number one result for a query of "talentless hack". He gave instructions for creating websites and links to Pressman's website with the text of the link reading "talentless hack". Sure enough, as other webloggers joined in his Google bombing campaign, Pressman's website became the number one result in a Google search for "talentless hack." (By 2004, Mathes's own site was the number one Google result of this search term.)

However, the first Google bomb mentioned in the popular press may have occurred accidentally in 1999, when users discovered that the query "more evil than Satan" returned Microsoft's home page. Now, it returns links to several news articles on the discovery.

Life cycle of a bomb

A purposeful bomb is usually created in the following manner:

  1. The initiator chooses the word(s) to be bombed with.
  2. The initiator chooses the target website.
  3. The initiator creates a link like this: <a href="http://example.com/">keywords</a>
  4. The initiator then places this link on pages indexed by Google, and may get others to do the same

When GoogleBot indexes and ranks, the large amount of exactly similar matches results in the word giving the targeted website a high ranking.

Google bombs often end their life by being too popular or well known, thereby attaining a mention in well-regarded web journals and knocking the bomb off the top spot. It is sometimes commented that Google bombing need not be countered because of this self-disassembly.

In addition, all major search engines make use of link analysis and thus can be impacted. So, a search for "miserable failure" on June 1, 2005 brought up the official George W. Bush biography number one on Google, Yahoo! and MSN and number two on Ask Jeeves. On June 2, 2005, Yooter reported that George Bush is now ranked first for the keyword 'failure' as well as 'miserable failure' in both Google and Yahoo!. And on September 16, 2005, Marissa Mayer wrote on Google Blog about the practice of Google bombing and the word "failure." (See Google's response below.) Other large political figures have been targeted for Google bombs such as, Yooter reported on January 6, 2006, Tony Blair is now indexed in the US & UK versions of Google for the keyword 'liar'.

The BBC in reporting on Google bombs in 2002 actually used the headline of "Google Hit By Link Bombers," acknowledging to some degree the idea of "link bombing." In 2004, the Search Engine Watch site said that the term should be "link bombing" because of the impact beyond Google and continues to use that term as more accurate.

Other effects

In some cases, the phenomenon has produced competing attempts to use the same search term as a Google bomb. As a result, the first result at any given time varies, but the targeted sites will occupy all the top slots using a normal search instead of "I'm feeling lucky". Notable instances of this include failure and miserable failure. The primary targets have been the Bush biography above, and Michael Moore's website at www.michaelmoore.com.

Other search engines use similar ways to rank results, so Yahoo!, AltaVista, and HotBot are also affected by Google Bombs. A search of "miserable failure" on the aforementioned search engines produces the biography of George W. Bush listed at the White House site as the first link on the list. Only a few search engines, such as Ask Jeeves!, MetaCrawler and ProFusion, do not produce the same first links as the rest of the search engines. MetaCrawler and ProFusion are metasearch engines which use multiple search engines.

Official response

Google has defended its algorithms as simply a reflection of the opinion on the Internet, saying that they are not damaging the overall quality of its services. Google has said it expects Google bombing to return to obscurity and has dismissed it as "cybergraffiti" and just another internet fad.

On 18 January 2005 the Google blog entry "Preventing comment spam" declared that Google will henceforth respect a rel="nofollow" attribute on hyperlinks. Their page ranking algorithm now avoids links with this attribute when ranking the destination page. The intended result is that site administrators can easily modify user-posted links such that the attribute is present, and thus an attempt to Google bomb by posting a link on such a site would yield no increase in that link's rank.

On 16 September 2005 Marissa Mayer, Director of Consumer Web Products for Google wrote an entry on Google Blog to those who were offended by the result of President George W. Bush's biography with the search of "failure", "miserable", and "miserable failure", stating that Google has no control over and does not condone the act of Google bombing. Apparently, people who sent in complaints believed that the search results showed Google's political bias.

We don't condone the practice of Google bombing, or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don't affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission. (Source: Google Blog)

Motivations

Competitions

Further information: [[:SEO contest]]

In May 2004, Dark Blue and SearchGuild.com teamed up to create what they termed the "SEO Challenge" to Google bomb the phrase "nigritude ultramarine".

The contest sparked controversy around the Internet, as some groups worried that search engine optimization (SEO) companies would abuse the techniques used in the competition to alter queries more relevant to the average user. This fear was offset by the belief that Google would alter their algorithm based on the methods used by the Google bombers.

In September 2004, another SEO contest was created. This time, the objective was to get the top result for the phrase "seraphim proudleduck". A large sum of money was offered to the winner, but the competition turned out to be a hoax.

In .net magazine, Issue 134, March 2005, a contest was created among five professional web site developers to make their site the number one listed site for the made-up phrase "crystalline incandescence". (Read the article here.)

Political activism

Obviously, some of the most famous Google bombs are also expressions of political opinion (e.g. "liar" leading to Blair or "miserable failure" leading to Bush.) In general, one of the keys to Google's popularity has been its ability to capture what ordinary web citizens believe to be important via the information provided in webpage links. However, Google is reluctant to stop organized or commercial exploitation of their algorithms.

One extremely successful, long-lasting and widespread link bomb has been the linking of the term "Scientology" to Operation Clambake. In this case, the index rating clearly emerges from both the individual decisions of pagewriters and reporters and an organized effort led by the Operation Clambake itself. In this case, the "bombers" believe they may be saving people's lives by giving them important information. The Church of Scientology has also sometimes been accused of an attempt at Google bombing for making a large number of websites linking terms "Scientology" and "L. Ron Hubbard" to each other. [2]

Another famous activist Google bombing was the use of Google bombing to knock JewWatch.com, an anti-semitic web site, out of the top site for the term "Jew". The campaign was immediately successful, propelling the Wikipedia entry for Jew to the number one spot; however, JewWatch.com remains in the top three results, and the three results (the other being the Jew's harp Wikipedia article) can be observed to flip-flop between spots.

In 2005 another scandal occurred because when one would enter the word "Lul" (which is a Dutch word meaning prick) the official website of Hugo Coveliers was the first result. Google then decided to remove that search result.[citation needed]

In France, groups opposing the DADVSI copyright bill, proposed by minister Renaud Donnedieu de Vabres, mounted a Google bombing campaign linking ministre blanchisseur ("laundering minister") to an article recalling Donnedieu de Vabres' conviction for money laundering. The campaign was so efficient that, as of 2006, merely searching for ministre ("minister") or blanchisseur ("launderer") brings up the story as one of the first results.

Commercial bombing

Main article: spamdexing

Some unscrupulous website operators have adapted Google bombing techniques to do spamdexing. This includes, among other techniques, posting of links to a site in an Internet forum along with phrases the promoter hopes to associate with the site (see Spam in blogs). Unlike conventional message board spam, the object is not to attract readers to the site directly, but to increase the site's ranking under those search terms. Promoters using this technique frequently target forums with low reader traffic, in hopes that it will fly under the moderators' radar. Wikis in particular are often the target of this kind of page rank vandalism, as all of the pages are freely editable.

Another technique is for the owner of an Internet domain name to set up the domain's DNS entry so that all subdomains are directed to the same server. The operator then sets up the server so that page requests generate a page full of desired Google search terms, each linking to a subdomain of the same site, with the same title as the subdomain in the requested URL. Frequently the subdomain matches the linked phrase, with spaces replaced by underscores or hyphens. Since Google treats subdomains as distinct sites, the effect of a large number of subdomains linking to each other is a boost to the PageRank of those subdomains and of any other site they link to.

As of 2 February 2005, many have noticed changes in the Google algorithm that largely affects, among other things, Google bombs. As evidence of this, ponder that only roughly 10% of the Google bombs listed below work as of 15 February 2005. This is largely due to Google refactoring its valuation of PageRank, mostly in an effort to keep up with the encroaching result relevancy of the Yahoo! and MSN search engines, which many people claim are not nearly as easy to "hack" as Google.

Quixtar's bomb

In 2005, multi-level marketing giant Quixtar began a "Quixtar Web Initiative" to manipulate Google results. The project was considered by many to be a clear and flagrant violation of Google's Quality Guidelines.

According to a web article called Quixtar Admits Google Bombing, a high-level ("diamond") member said that the company had "hired geekoids who were spending their time Google bombing positive info about Quixtar so that the negative sites would be buried way down at the bottom of the Google list when a prospect types in Quixtar [in a search engine]. Nobody will even be able to find the negative sites anymore."

The goal presented was to smother anti-Quixtar sites, such as a consumer protection group, an eBook about Amway and Quixtar, and grassroots movements from ex-Quixtar members that claim Amway and Quixtar are Pyramid schemes, cults, and use deceptive business practices.

Quixtar's attempt to lower the ranking of such negative web sites backfired, and, for a few months, Quixtar's Google results suffered for its attempted Google bombing.

As of July 2006, a search on Google for "Quixtar" reveals that Quixtar.com is again the number one result.

The organized effort to manipulate search engine results was first brought to light by bloggers which detailed the evidence in an article "So Busted".

Ironically, the site that reported Quixtar's attempt to Google bomb once occupied the first search position under "Quixtar". Often, in fact, a majority of the top ten results for the term "Quixtar" are sites critical of the Quixtar business opportunity and its lines of sponsorship. This is mixed in with real positive results, however, and helps to show both sides of the arguments.

Quixtar's initiative included at least 54 Quixtar Blogs and numerous other company-related sites, character assassination blogs, adoration blogs, and various other pages. Immediately after the exposure many of the blogs shut down or reduced their content.

Some of Quixtar's independent lines of sponsorship have also been among the largest abusers of Google bombing. These independent lines of sponsorship are led by high-level Independent Business Owners, or IBOs, called Diamonds, Crowns, and Crown Ambassadors.

Some Google bombs

Note that Google results fluctuate regularly and the bombed results may move up and down. Most often they will be displaced by a news article describing the bomb.

English Google bombs

Recent (as of 2006) and popular examples are:

  1. "Anne Milton" - points to a very negative blog about Anne Milton, the Conservative MP for Guildford, maintained by a disenchanted constituent.
  2. "Arabian Gulf" - points to an error look-alike page saying that "the gulf you are looking for does not exist." The page links to the Wikipedia entry on the Persian Gulf, alternative English name for the body of water east of the Arabian Peninsula and south of Iran.
  3. Asshole - A site highly critical of the current government of the United States.
  4. Awful Announcer brings you to the official website of frequently criticized baseball color commentator Tim McCarver
  5. "Be Afraid" brings up Ready.Gov, the official website of the U.S. Department of Homeland Security.
  6. Bill Napoli brings up an extremely negative definition of South Dakota Republican Senator Bill Napoli. Created by the Smart Bitches, it is based on comments he made after a bill in the South Dakota State Legislature was passed that, if it stands up to the scrutiny of the United States Supreme Court, will ban abortion in that state.
  7. "bunch of luddites" - points to the homepage of the Motion Picture Association of America.
  8. Chuck Norris - A recent attempt to place one of the infamous Chuck Norris 'facts' in the #1 Google ranking for searches on Chuck Norris. This page is not currently ranked on the search engine, and the link points to the third-party target page with no affiliation to Google itself. It says in red letters "Google won't search for Chuck Norris because it knows you don't find Chuck Norris, he finds you."
  9. First against the wall - Used to return the Wikipedia entry on Karl Rove.
  10. Food Nazis - Points to Center for Science in the Public Interest.
  11. French military victories - see French military victories (practical joke). Points to a faked Google error page noting there are no French military victories.
  12. "Fucking Incredible" - Opens up the home page of the "Facepunch Studios" forums. These are the main forums of Garry's Mod, a popular "Sandbox" mod for Half-Life 2 Google Bomb originally organized in a thread started by Facepunch Studios user, TheBlackViper
  13. fuckwit returns (in second place) John Prescott who is Deputy Prime Minister of the United Kingdom.
  14. gastrointestinal dysentery returns Kres Chophouse & Lounge in Orlando, Florida, a restaurant that fired a server for blogging about work.
  15. hell used to put Microsoft's homepage in the top spot. Searching for hell google microsoft returns reference to this.
  16. "Horrid Operating System" - Returns "Microsoft Windows Family" homepage as the first result.
  17. Ignorant Asshole returns the website of Cal Thomas in response to his column on Fox News.
  18. ignorant bigots - returns the official page of Christian Voice, a fundamentalist Christian organisation in the UK.
  19. International Sign for Choking in Google Images search used to yield the logo of the Philadelphia Eagles football team, shortly after their defeat in Super Bowl XXXIX. The same search recently showed a logo of the New York Yankees baseball team, in reference to their stunning ALCS loss to the Red Sox in 2004. (As of June 2005, neither of these results are returned)
  20. Jew - JewWatch, an anti-semitic website operated by Frank Weltner, a white power nationalist, was the number one hit when searching on Google.com for "Jew" in 2005. In early 2006, the Wikipedia entry replaced it following a Googlebombing campaign organized by Daniel Sieradski, editor of the blog Jew School. [3] [4] [5] As of June 2006 the Wikipedia site is again in the number one position, however it appears to be fluctuating regularly. Google added an explanation page entitled Offensive Search Results and placed it in the top sponsored link section for that search and some other Google bombs.
  21. liar on google.co.uk - returned Tony Blair, the UK Prime Minister, accused of misleading the public over weapons of mass destruction in Iraq. (as of 2005-12-30 Blair was back in first place, with the IMDb page for Liar Liar falling back into second place) He is also first in the world rankings at google.com on top.
  22. litigious bastards used to give the homepage of the SCO Group, which initiated the SCO v. IBM lawsuit alleging copyright violation in the Linux kernel. bastards also worked.
  23. lying sack of shit Used to return the Parliamentary web page of Australian Federal Attorney General Phillip Ruddock. This bomb was suggested by weezil and executed by a number of Australian bloggers in protest of Ruddock's criticism of Mamdouh Habib
  24. McDonalds, returns with the currently (as of July 2006) second place the official website of the anti-fast food documentary Super Size Me.
  25. Miserable failure, miserable worst president worst president ever and great president brings up the official George W. Bush biography from the US White House web site. Due to the search query of "miserable failure," the search terms miserable and failure (each word that comprises miserable failure used on their own) also point to the biography of George W. Bush, with Jimmy Carter ranking number two and Michael Moore third. Unelectable points to the biography on the White House's homepage. Interestingly enough, www.unelectable.com used to point to the same page, and was second in Google's Search for "unelectable." See also miserable failure. With the addition of Google Local and Maps, searching for the phrase in Washington DC provides George W. Bush's residence (Listed as the "US Executive Mansion") as the first result.
  26. National Disgrace - returns the official MLB biography of Bud Selig, commissioner of Major League Baseball. The Googlebomb was organized to highlight MLB's poor negotiations the Montreal Expos with in the process of moving to Washington, D.C.
  27. Old Rice And Monkey Nuts returns the website of Herald Sun columnist Andrew Bolt. The phrase is an obscure reference to Tirath Khemlani, a Pakistani commodities trader. The bomb was perpetrated at the suggestion of Ausculture for reasons unknown.
  28. Opportunist - Links to the web site for the former leader of the opposition in the UK, Michael Howard.
  29. Oreo brings up an article near the top about Michael S. Steele.
  30. "Out of Touch Executives" - Used to lead to Google's own corporate information page. "Out of Touch Management" used to work as well.
  31. poodle on UK domains only – Tony Blair biography (dropped to sixth at one stage but has now returned to the top spot).
  32. purge princess brought up the Senate Campaign blog of Katherine Harris.
  33. Santorum - SpreadingSantorum a campaign to ridicule Senator Santorum by naming a mixture of bodily substances after him (see Santorum controversy).
  34. Scottish Raj returns the website of Gordon Brown, UK Chancellor of the Exchequer. This bomb was initiated by The Campaign for an English Parliament news blog, whose author objected to Brown's calls for a renewed sense of Britishness and ambition to become UK Prime Minister when his native Scotland has its own parliament.
  35. swivel eyed loons returns the homepage of the UK Independence Party after the phrase - initially used to describe the party by blogger Anthony Wells - was adopted by several British bloggers.
  36. terrorist sympathizer returns the homepage of Bill O'Reilly, in reference to his comment that "every other place in America is off limits to [terrorists], except San Francisco." Initiated by Daily Kos.
  37. Waffles - Used to lead to John Kerry's 2004 election site, originated here.
  38. Weapons of mass destruction - Internet Explorer Error look-alike joke page saying "weapons of mass destruction cannot be found". (Note: as of 25 March 2006, the joke page, although still available at [6], had fallen to 132nd place in the Google search result.)

Google bombs in other languages

  1. Aweonao (Chilean slang for asshole) in Google Image search - Chilean right-wing presidential candidate, Joaquin Lavín.
  2. Buffone (Italian for "clown") - unofficial Silvio Berlusconi (Italian Prime Minister 2001-2006) biography.
  3. Déspota Cachaceiro ("Drunk Ruler" in Portuguese) used to return the website of Brazilian president Luis Inácio Lula da Silva.
  4. Estupidez (Stupid) - Points to former Ecuadorian President Lucio Gutierrez's webpage. The page is no longer supported, though the link still exists.
  5. Estúpido Populista (Stupid populist)- Points to Mexican presidential candidate Andres Manuel Lopez Obrador Home page.
  6. Gladjakker ("smoothie") returns website of Camiel Eurlings, the leader of the Dutch Christian-Democrat fraction in the European Parliament.
  7. jämmerlicher Waschlappen (German slang for "pathetic wimp") returns the government page of Christoph Blocher, a Swiss Federal Councillor.
  8. kretyn ("cretin" in Polish) - returns the page with information about Polish extreme-left politician Andrzej Lepper
    • kretynka (‘a female cretin’ in Polish) on 6th and 7th place returns links to official bios of two female Samoobrona MPs, Danuta Hojarska and Renata Beger. NOTE: Samoobrona is a party founded and led by Andrzej Lepper (see above).
  9. Iznogoud (a character who wants to become number one) - Points to "Biographie - Nicolas SARKOZY", and "Nicolas Sarkozy" points to "Iznogoud, the movie".
  10. Ladrones (Spanish for "thieves") and Siempre Ganamos Algunos Euros ("We Always Earn Some Euros") point to the homepage of SGAE, (Sociedad General de Autores y Editores), the Spanish equivalent of the Recording Industry Association of America (RIAA). The SGAE is an extremely unpopular association in Spain since they successfully lobbied for the surcharges on the price of physical media such as recordable CDs in order to account for the theoretical losses due to P2P exchanges.
  11. lažnivec (Slovenian for "liar") points to the page of Bojan Požar, Slovenian yellow press publicist.
  12. lul (Dutch for 'dick') used to return the web page of the Belgian politician Hugo Coveliers on google.be.
  13. Masendav ('frustrating' in Estonian) - The Estonian Center Party page. This also used to work when one typed "masendav" in the Firefox address bar, before masendav.com began.
  14. Miserable (Spanish for "miserable") links to the Official Biography of ex-minister Angel Acebes.
  15. Mouton insignifiant (French for "trivial sheep") - returns the official page of Jean Charest, Premier of the province of Quebec, in Canada. It refers to his curly hair. Insignifiant also worked
  16. O Maior Mentiroso ("The greatest liar" in portuguese) returns the portuguese wikipedia article of the Brazilian president Luis Inácio Lula da Silva.
  17. Pekeng Pangulo (Filipino for "fake president") in returns the official page of Philippine President Gloria Macapagal Arroyo.
  18. populista (Slovak for "populist") - returns an official homepage of Robert Fico, a left-wing Slovak politician (Now Prime Minister).
  19. Ptasia Grypa (Polish for bird flu) on the first place returns the official website of the Polish president Lech Kaczyński whose surname in Polish roughly means ‘duck’.
  20. ¿Quién quiere estafarnos? (Spanish for "Who wants to swindle us?") points to the homepage of Telecom, provider of phone and ADSL services in southern Argentina. This bombing was started at bombardeo.blogspot.com because of the company's announcement to limit download transfer to 4 GB per month (for 512 kbit/s connections).
  21. Raar Kapsel ("Weird Haircut" in Dutch) - Returns the biography of the Prime Minister of the Netherlands, Jan Peter Balkenende, who is known for his distinctive hairstyle.
  22. Siedziba szatana (Polish for "Satan's seat") returns the website of Radio Maryja, Polish ultra-Catholic religious and political radio station.
  23. Totalt fiasko (Swedish for "total fiasco", selected after the "miserable failure" bomb) - Used to return the official Göran Persson (Swedish Prime Minister) biography.
  24. Tyhmä lehmä (Finnish for "stupid cow") - Used to return the home page of Tanja Karpela, Finnish Culture Minister.
  25. Velký bratr (Czech for "Big Brother") – in 2004 returned a biography of Stanislav Gross, Minister of Interior of the Czech Republic in a police phone tapping controversy
  26. völlige Inkompetenz (German for "total incompetence") - returns the homepage of Karl-Heinz Grasser, the Austrian minister of finance.
  27. Vreemdelingenhaat ("Hate for foreign people" in Dutch) - Returns the biography of the Minister of Integration and Immigration, Rita Verdonk, whose policies are controversial.
  28. Zlodej a klamar (Slovak for "thief and liar") - returned a personal profile on Slovak National Parliament pages of Vladimír Mečiar, controversial former Prime Minister of the Slovakia.
  29. ατσαλάκωτος (Greek for "non creased") - linked to the mayor's office of Municipality of Thessaloniki, a profile page for right wing New Democracy mayor Vasillis Papageorgopoulos of Thessaloniki, Greece at present.
  30. Ληστές, (Greek for "thieves") links to OTE, the Greek Telecommunications Organization. This is the result of a mass blogger protest against OTE's abusive charges.
  31. κατσίκα, (Greek for "goat") linked to Marietta Giannakou, the current Minister of Education of Greece. This is a result of students' discontent with the new bill, which is being promoted by the Ministry of Education of Greece.
  32. ψεύτες (Greek for "liars") - linked to New Democracy, a center-right wing Greek political party that is in the government of Greece at present.
  33. φασίστας (Greek for "fascist") - linked to Vyron Polydoras, the current Minister of Public Order of Greece. This is a result of students' discontent with Greek police brutality.
  34. Враг народа (Russian for "enemy of the people") - links to the official homepage of Vladimir Putin.
  35. Найти ближайший туалет (Russian for "find the nearest toilet") - Russian McDonald's addresses appear as the first link. It is common in some countries (including Russia) to link to McDonald's as a place where one can always find a restroom when no others are around or require an entrance fee.
  36. Лох (Russian for "moron") - links to several anti-Putin sites

See also


News articles

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