List of breakfast cereals

This is a list of notable breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellogg's, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Foods, but similar equivalent products are often sold by other manufacturers and as store brands.

Note: Products of the Cereal Partners Worldwide's joint-venture are sold under the Nestlé brand.

A

Apple Jacks

• All-Bran – Kellogg's (1916–present)
• Almond Delight – Ralston
• Alpen – Weetabix Limited
• Alpha-Bits – Post Cereals (1958–present)
• Apple Jacks – Kellogg's (1965–present)
  • Apple DJ Crashers – Kellogg's (2007)
  • Apple Jacks Apple Clones – Kellogg's (2010–present)
  • CinnaScary Apple Jacks – Kellogg's (2005)
  • Apple Jacks Double Vision – Kellogg's (2006)
• Apple Raisin Crisp – Kellogg's
• Apple Zings – Malt-O-Meal Company

B

Boo Berry

• Basic 4 – General Mills
• Boo Berry – General Mills (1973–present / seasonal since 2010)
• Buzz Blasts – Disney/Pixar/Kellogg's (2002-2005/06)

C

Cap'n Crunch

MultiGrain Cheerios

Cinnamon Toast Crunch

• C-3PO's – based on the Star Wars character C-3PO (1980s)
• Cabbage Patch Kids Cereal 1980s
• The California Raisins Cereal – Post Cereals
• Cap'n Crunch – Quaker Oats (1963–present) originally named after state football champ captain Lance (Crunch) Rickman
• Cap'n Crunch Crunch Berries – Quaker Oats (1967–present)
• Captain Planet Cereal (1994)
• Caramel Crunchfuls – (2010–present)
• Ceccettio's – Italian localization of General Mills' Cheerios
  • Apple Cinnamon Cheerios (1988–present)
  • Banana Nut Cheerios (2008–present)
  • Berry Burst Cheerios (2003–present)
    • Berry Burst Cheerios – Strawberry (2003–)
    • Berry Burst Cheerios – Triple Berry (2003–present)
  • Cinnamon Cheerios (2004–present)
  • Cinnamon Burst Cheerios (2011–present)
  • Cinnamon Nut Cheerios (1980–present)
  • Chocolate Cheerios- (2010–present)
  • Frosted Cheerios (1995–present)
  • Fruity Cheerios (2006–present)
  • Honey Nut Cheerios (1979–present)
  • Millenios (Cheerios) (1999–2000)
  • MultiGrain Cheerios (1991–present)
  • MultiGrain Dark Chocolate Crunch Cheerios (2014–)
  • MultiGrain Peanut Butter Crunch Cheerios (2012–)
  • Oat Cluster Cheerios Crunch (2007–present)
  • Team (USA) Cheerios (1996) – (special edition, discontinued)
  • Very Berry Cheerios (2017–present)
  • Yogurt Burst Cheerios – Strawberry (2004–present)
  • Yogurt Burst Cheerios – Vanilla (2004–present)
• Chex – Ralcorp (1937–1997); General Mills (1997–present)
  • Apple Cinnamon Chex (2012–present)
  • Chocolate Chex (2007–present)
  • Cinnamon Chex (2009–present)
  • Corn Chex (1958–present)
  • Double Chex (1990s)
  • Frosted Mini-Chex (2002–2006)
  • Graham Chex (Mid 1990's)
  • Honey Graham Chex (1986–early 1990s)
  • Honey Nut Chex (1999–present)
  • Multi-Bran Chex (1990–present)
  • Rice Chex (1950–present)
  • Strawberry Chex (2008–2010)
  • Sugar Chex (1970s)
  • Vanilla Chex (2013–)
  • Wheat Chex (1937–present)
• Choco Crunch (Original) – Quaker Oats (1980s)
• Choco Crunch (Re-introduced Version) – Quaker Oats (2007–present)
• Chocapic – Nestlé
• Chocolate Donutz – General Mills (Early 1980s)
• Chocolate Crunchfuls- (2010–present)
• Chocolate Flakes – Kellogg's (not generally sold in the U.S.)
• Chocolate Peanut Butter Corn Pops – Kellogg's – (2007)
• Chrebet Crunch (1999)
• Chocolatey Peanut Butter Crunch – Quaker Oats (2006)
• Chocolate Toast Crunch - General Mills (2013–)
• Chocos – Kellogg's
• Christmas Crunch – Quaker Oats (1988–present)
• Cinnabon - Kellogg's
• Cinnamon Crunch – Quaker Oats (1970s)
• Cinnamon Crunch Crispix – Kellogg's (2001–2006)
• Cinnamon Grahams – United Kingdom
• Cinnamon Jacks – Kellogg's (2013–)
• Cinnamon Mini-Buns (1991–1993)
• Cinnamon Marshmallow Scooby-Doo – Kellogg's (2002)
• Cinnamon Toast Crunch – General Mills (1984–present)
• Cinnamon Toasters – Malt-O-Meal
• Circus Fun – General Mills (Late 1980s)
• Clackers – General Mills
• Clusters – General Mills
• Coco Roos – Malt-O-Meal
• CoCo Wheats – Little Crow Foods (1930–present)
• Coco Pops – Kellogg's (known as Cocoa Krispies in some parts of the world; the generic equivalent sold under many different names)
• Cocoa Pebbles - Post Cereals
• Cocoa Puffs – General Mills (1958–present)
  • Cocoa Puffs Brownie Crunch (2011)
  • Cocoa Puffs Combos (vanilla and chocolate puffs mixed) – General Mills (2008)
• Cocoa Hoots – Kellogg's
• Colossal Crunch – Malt-O-Meal
• Comet Balls – Spix/Sulava & Company (2006–present)
• Complete
• Concentrate – Kellogg's (1959–c.1980)

Cookie Crisp cereal

• Cookie Crisp (1977–present)
  • Cookie Crisp Brownie (2013–) (available in the U.K)
  • Double Chocolate Cookie Crisp (2006–2008)
  • Oatmeal Cookie Crisp (1978–1980)
  • Peanut Butter Cookie Crisp (2005–2007)
  • Cookie Crisp Sprinkles (2009–2012)
  • Vanilla Cookie Crisp (1978–mid 1980's)

Crispix

• Corn Bran
• Corn Bran Squares
• Corn Bursts – Malt-O-Meal
• Corn Pops – Kellogg's (1951–present; originally known as Sugar Pops)

Corn Flakes

• Corn Flakes – Kellogg's (1907–present)
• Corn Soya – Kellogg's
• Corny Snaps – Kellogg's (1970s)

Count Chocula

• Count Chocula (1971–present / seasonal since 2010)
• Cracklin' Oat Bran Kellogg's
• Cracker Jack Cereal – Ralston (1983–1985)
• Cranberry Almond Crunch – Post Cereals (1997–present)
• Cranberry Wheats – Asda
• Cran-Vanilla Crunch – Kellogg's (2005–2007)
• Crazy Cow – General Mills (late 1970s)
• Crazy Flakes – Tasty
• Cream of Wheat (1893–present)
• Crispix – Kellogg's – (1983–present)
• Crispy Critters – Post Cereals (1963–1980s)
• Crispy Rice – Malt-O-Meal
• Crispy Wheats 'n Raisins – (no longer in production)
• Cröonchy Stars – Post Cereals (1988–1989) featuring the Muppets' Swedish Chef
• Crunch Berries – Quaker Oats
• Cruncheroos – Kellogg's (1990s)
• Crunchy Bran – Weetabix Limited
• Crunchy Corn Bran - Quaker Oats
• Crunchy Nut Cornflakes

D

Shreddies

• Diamond Shreddies – General Mills/Cereal Partners
• Dinersaurs – Ralston (1988–1989)
• Dinky Donuts – Ralston (1980s)
• Donkey Kong Crunch – Ralston (1982–1983)
• Donkey Kong Jr. Cereal – Ralston (1983–1984)
• Double Dip Crunch – Kellogg's (late 1980s–1993)
• Dudley Do-Right – General Mills
• Dunkin' Donuts Cereal – Ralston (late 1980s)
• Dyno-Bites – Malt-O-Meal

E

• Eggo (breakfast cereal) – Kellogg's (2006–present)
• E.T. Cereal – Ralston (1984)
• Engine 2 (Rip's Big Bowl) – Whole Foods
• Elixir Cereals - Known by brand name Nutri-Crisp (2011–present)

F

Froot Loops

Frosted Mini Wheats

• The Fairly OddParents Cereal! – Post Cereals (2003–2004)
• Fantuz Flakes – Prepared for Federated Co-operatives Ltd, Collectors Edition for Saskatchewan Roughriders 100th season (2009–2010)
• Fiber One – General Mills
• Flutie Flakes - General Mills
• Force – (1901–1983 in the U.S.; 1902–present in the UK)
• Fortified Oat Flakes – Post Cereals
• Franken Berry (1971–present / seasonal since 2010)
• Freakies – Ralston (1972–1976; reintroduced version 1987)
  • Cocoa Freakies – (1973–)
  • Fruity Freakies – (1975–1976)
• French Toast Crunch – General Mills (1995–2008, 2014–present)
• Froot Loops – Kellogg's (1964–present)
• Froots Loops Treasures Cereal - Kellogg's (2013–)
• Frosted Flakes – Kellogg's (known as Frosties in much of Europe; formerly known as Sugar Frosted Flakes (1952 – present)
• Banana Frosted Flakes (1981–1984)
• Birthday Confetti Frosted Flakes (1997–1997)
• Cocoa Frosted Flakes (1997–2000)
• Less Sugar Frosted Flakes (2004–present)
• Frosted Flakes Gold (2008–present)
• Frosted Flakes Chocolate (2010–2013) (marketed as Kombos in the 1970s)
• Frosted Flakes – Malt-O-Meal
• Frosted Mini Spooners – Malt-O-Meal
• Frosted Mini-Wheats (various flavors) – Kellogg's
  • Frosted Mini-Wheats Strawberry Delight
  • Bite Size Frosted Mini-Wheats with Brown Sugar
  • Bite Size Frosted Blueberry Muffin
  • Bite Size Frosted Cinnamon Streusel
  • Bite Size Frosted Chocolate
  • Bite Size Frosted Maple and Brown Sugar
  • Bite Size Frosted Strawberry Delight
  • Bite Size Frosted Vanilla Crème
  • Frosted Mini-Wheats Big Bite
  • Unfrosted Mini-Wheats
  • Little Bites Original
  • Little Bites Chocolate
  • Touch of Fruit in the Middle Mixed Berry
• Frosted Shredded Wheat – see Shredded Wheat
• Frosted Toast Crunch – General Mills (2012–)
• Frosties – see Frosted Flakes
• Frosty O's – General Mills (1959-early 1980s) (eventually repackaged as "Frosted Cheerios")
• Fruit & Bran – Post Cereals (discontinued)
• Fruit & Nut Granola Cereal – Sunbelt
• Fruit 'n Fibre (including spelling variants) – Kellogg's, others
• Fruit Harvest
• Fruit Islands – Ralston (1987)
• Fruit Wheats - Nabisco (1986)
• Fruity Dyno-bites – Malt-O-Meal
• Fruity Pebbles - Post Cereals
• Futurelife SmartFood

G

Granola

• Gaia Muesli
• G.I. Joe Action Stars – Ralston (1985)
• Ghostbusters Cereal – Ralston (1985–1988)
• Ghostbusters II Cereal – Ralston (1989)
• Go Lean Cereal (Crunch) – Kashi
• Golden Crisp – Post Cereals (formerly known as Sugar Crisp, Super Sugar Crisp, and Super Golden Crisp; 1949 – present)
• Golden Goals - Quaker
• Golden Grahams – General Mills (1970s–present)
• Golden Nuggets – United Kingdom – Nestlé
• Golden Oaties - Quaker (c.1982)
• Golden Puffs – Malt-O-Meal
• Good Friends Cereal (fiber cereal) - Kashi/Kellogg's
• Gorilla Munch – Nature's Path
• Granola – Kellogg's; 1900s
• Granolove - honey roasted granola; Springfield, MO
• Granula – the first manufactured breakfast cereal, invented by James Caleb Jackson in 1863
• Grape Nut Flakes – Post
• Grape-Nuts – Post Cereals (1897–present)
• Gremlins cereal – Ralston (1984)
• Grins & Smiles & Giggles & Laughs – Ralston (discontinued)
• Guardian Cinnamon with a hint of vanilla flavour – Canada – Kellogg's
• Guardian Original with a hint of maple flavour – Canada – Kelloggs

H

Honeycomb

• Halfsies – Quaker Oats (1980s)
• Harvest Crunch - Quaker Oats
• Heart to Heart - Blueberry Oat Cluster Crunch – Kashi
• Hershey's Cookies 'n' Creme Cereal - General Mills (2013–)
• Hidden Treasures – General Mills (1993–1995)
• High School Musical Cereal – Kellogg's/Disney (2008)
• Homer's Cinnamon Donut Cereal – Kellogg's (c.2001)
• Honey Bunches of Oats (1989–present)
  • Honey Bunches of Oats with Almonds (1990–present)
  • Honey Bunches of Oats with Apples with Cinnamon Bunches (2011–present)
  • Honey Bunches of Oats with Bananas (2004–2005)
  • Honey Bunches of Oats with Peaches (2004–November 2011)
  • Honey Bunches of Oats with Strawberries (2002–present)
  • Honey Bunches of Oats with Chocolate Clusters (2008–present)
  • Honey Bunches of Oats with Cinnamon Clusters (2006–2012)
  • Honey Bunches of Oats with Vanilla Clusters (2007–present)
  • Honey Bunches of Oats Just Bunches (2008–present)
  • Honey Bunches of Oats Fruit Blends (2012–)
• Honey Bunny
• Honey Buzzers – Malt-O-Meal
• Honeycomb – Post Cereals (1965–present)
  • Honeycomb Strawberry
• Honey Cups
• Honey-ful Wheat – Mom's Best Naturals
• Honey Graham Oh's – Quaker Oats
• Honey Graham Squares – Malt-O-Meal
• Honey Maid - Post Cereals (2007–2008)
• Honey Nut Clusters – General Mills
• Honey Crisps – Honeywell Cereals
• Raisin Crisps – Honeywell Cereals
• Honey Nut Corn Flakes – Kellogg's (1981–present)
• Honey Nut Shredded Wheat – Post
• Honey Nut Toasty O's – Mom's Best Naturals
• Honey & Oat Blenders – Malt-O-Meal
• Honey Puffs
• Honey Smacks – Kellogg's (formerly known as Sugar Smacks) (1953–present)
• Hot Wheels – Ralston (1990)
• Hulk Cereal – Post (2003)
• Disney Hunny B's Honey-Graham – Kellogg's/Disney (2002–2006)
• Honey Stars – Nestlé

I

• Ice Cream Cones – (1987) (limited edition availability in 2003)

J

• Jurassic Park Crunch – General Mills (1997)
• Jets – General Mills (c. late 1950s to early 1970s)
• Jif — Kellogg's
• Just Right – Kellogg's

K

Kix

• Kaboom! – General Mills (1969–present: Limited Distribution)
• Kashi- Indigo Morning, NON GMO, Organic
• KamB8s Frosted Nuts- Organic (1996-present)
• Keebler Cookie Crunch Cereal – Kellogg's (2008–2010)
• King Vitaman – Quaker Oats (1970–present)
• Kix – General Mills (1937–present)
  • Berry Berry Kix – (1992–present)
  • Honey Kix - (2009–present)
• Koko Krunch – Nestlé – (Asia)
• Krave U.S Version - Kellogg's - (2012–present)
  • Chocolate Krave - (2012–present)
  • Double Chocolate Krave - (2012–present)
  • S'mores Krave - (2014–)
• Krispy Kritters (1960s–1980s) General Foods
• Krumbles-Kellogg's (1913–1973 [approx])
• Krunchios (1989 [approx])
• Krusty-O's – fictional breakfast cereal, one of the many products produced from The Simpsons. This cereal was produced in limited quantities and sold at 7-Eleven convenience stores as a promotional item for The Simpsons Movie.
• Kung Fu Panda Crunchers cereal – Kellogg's / DreamWorks (2008)

L

Life

Lucky Charms

• Life – Quaker (1960s–present)
  • Baked Apple Life – (2002)
  • Cinnamon Life – (1978–present)
  • Chocolate Oat Crunch Life - (2006–2008)
  • Honey Graham Life – (2004–2009)
  • Maple & Brown Sugar Life - (2008–present)
  • Raisin Life - (Mid 1980's)
  • Vanilla Yogurt Crunch Life - (2005–July 2008)
• Low Fat Granola Cereal – Sunbelt
• Lucky Charms – General Mills (1964–present)
  • Berry Lucky Charms (2006–2009)
  • Chocolate Lucky Charms (2005–present)

M

Marshmallow Mateys

• Mallow Oats – Mom's Best Cereals
• Maple & Brown Sugar Mini Spooners – Malt-O-Meal
• Marshmallow Alpha-Bits – Post Cereals
• Marshmallow Mateys – Malt-O-Meal
• Marshmallow-Blasted Froot Loops – Kellogg's (1998–2005)
• Magic Puffs Cereal – General Mills (1970s)
• Maximize – Bokomo
• Mickey's Magix – Kellogg's/Disney (2002–2005)
• Mickey Mouse Magic Crunch – Post (1988–1989)
• Maypo
• Milo Cereal - Nestlé
• Milo Crunchy Bites - Nestlé
• Milo Duo - Nestlé
• Mini Cinnamon Churros - Post Cereals (2011–)
• Mini Swirlz Cinnamon Bun Cereal – Kellogg's – (2005–2009)
• Mini Swirlz Fudge Ripple Cereal – Kellogg's (2005–2007)
• Mini Swirlz Peanut Butter Blast Cereal – Kellogg's (2006–2007)
• Mini-Wheats – Kellogg's – (1978–present)
• Monopoly Cereal – General Mills (2003)
• Monster Cereals – General Mills (1971–present / seasonal since 2010)
  • Boo Berry – General Mills (1973–present / seasonal since 2010)
  • Count Chocula – General Mills (1971–present / seasonal since 2010)
  • Franken Berry – General Mills (1971–present / seasonal since 2010)
  • Fruit Brute – General Mills (1974–1983) New Version (2013; renamed Frute Brute)
  • Fruity Yummy Mummy – General Mills (1988–1993) New Version (2013)
• Monsters University Cereal - Kellogg's (2013)
• Moonstones – Ralston (1970s)
• Morning Funnies – Ralston (1988–1989)
• Most
• Mr. T Cereal – Quaker Oats (1984)
• Mr. Wonderful's Surprise – General Mills (1970s)
• Mud & Bugs – Kellogg's/Disney (2003–2006)
• Muesli
• Mueslix – Kellogg's (1980s–present)
• Muffets – Quaker

N

• Neopets Islandberry Crunch – General Mills (2006)
• Nerds Cereal – Ralston (1985–1986)
• Nestlé NesQuik – General Mills/Nestlé (1999–present)
• Nickelodeon Green Slime Cereal – General Mills (2003)
• Nintendo Cereal System – Ralston/Nintendo – (1988–1989)
• Nut 'n Honey – Kellogg's
• Nutri-Grain – Kellogg's
• Nion-Nion - Achalandage
• Nutter Butter - Post - (2018)

O

• Oatbake – Kellogg's (early 1990s)
• Oatbox Cereal Co. – Cranberry, Rosemary & Raw Cocoa Nibs Granola (2014)
• Oatbox Cereal Co. – Chai Tea & Roasted Pineapple Granola (2014)
• Oatbox Cereal Co. – Old fashioned Apple Crumble Granola (2014)
• Oatbox Cereal Co. – Pumpkin Spice Granola (2014)
• Oatmeal Crisp – General Mills (originally Oatmeal Raisin Crisp, now in multiple varieties)
• Oatmeal Squares – Quaker Oats (originally or previously Oat Squares, also Cinnamon version)
• Oat Bran Squares – Quaker Oats
• Oatibix – Weetabix Limited (2006–present)
• Oat Crisp – Quaker Oats (late 1990s?–present) (replacement for Oat Krunchies)
• Oat Krunchies – Quaker Oats (1970s–late 1990s?) Image (replaced by Crisp then Oat Crisp)
• Oats & Honey Blend – Mom's Best Naturals
• Oh's - Quaker Oats Company (mid-1980s)
• "oho!" breakfast cereals (1991)
• O.J.s – Kellogg's (1980s)
• OKs – Kellogg's (early 1960s)
• Oops! All Berries – Quaker Oats (1997–present) (sporadic availability)
• Optima Fruit & Fibre – see Fruit 'n Fibre
• Optivita – Kellogg's (Available in The UK)
• Orange Blossom – General Mills (1981)
• Organic Wild Puffs – Barbara's Bakery
• Oreo O's – Post Cereals (1998–2007) (Still available in South Korea)

P

Fruity Pebbles

• Pac-Man – General Mills (early 1980s)
• Palaseja – Lithuania (1994)
• Peanut Butter Crunch – Quaker Oats (1969–present)
• Peanut Butter Toast Crunch – General Mills (2004–2005) (2013–present)
• Pebbles Cereal – Post Cereals (1969–present)
  • Bamm-Bamm Berry Pebbles – Post (2007–2009)
  • Cinna-Crunch Pebbles – Post Cereals (1998–2001)
  • Cocoa Pebbles – Post Cereals (1970–present)
  • Cupcake Pebbles – Post Cereals (2009–2011)
  • Dino Pebbles – Post Cereals (early 1990s)
  • Dino S'mores Pebbles – Post Cereals (2008)
  • Fruity Pebbles – Post Cereals (1969–present)
  • IceBerry Pebbles – Post Cereals (2006–2007)
  • Limited Edition Smurfs Pebbles – Post Cereals (2011–)
  • Marshmallow Mania Pebbles – Post Cereals (2005–2007)
  • Marshmallow Pebbles – Post Cereals (2010–)
  • Pebbles Boulders – Post Cereals (2011–)
  • Poppin' Pebbles – Post Cereals (2014–)
  • Winter Fruity Pebbles – Post Cereals (2003)
• Pep – Kellogg's
• Pink Panther Flakes – Post Cereals (1972–1974)
• Pirates of the Caribbean Cereal – Kellogg's (2006–2007)
• Pokémon Cereal – Kellogg's (2000)
• Pop-Tarts Crunch – Kellogg's (1995)
• Powdered Donutz – General Mills (early 1980s)
• Product 19 – Kellogg's (1967–2016)
• Pro Grain Cereal Kellogg's (1987–1988)
• Pro Stars (feat. Wayne Gretzky on the covers) – General Mills.
• Prophet's Pastry Pops - Amber Franklin Cereal Products (2013–)
• Pronutro, Bokomo, South Africa
• Puffa Puffa Rice – Kellogg's (1967–1975)
• Puff – Kashi
• Puffed Rice – (Quaker Oats) (Malt-O-Meal)
• Puffed Wheat – (Quaker Oats) (Malt-O-Meal)
• Puffkins – UK, c.1960
• Puffins – Barbara's Bakery, early 1990s
• Punch Crunch – (Quaker Oats) (1970s)

Q

• Quake – Quaker Oats (1965–1970)
• Quake Quangaroos – Quaker Oats (1971–1974)
• Quaker 100% Natural Granola
• Quaker Oatmeal Squares – Quaker Oats
• Quaker Oh's – Quaker Oats
• Quisp – Quaker Oats (1965 - sold online and in limited distribution)

R

Raisin Bran

Rice Krispies

• Rainbow Brite Cereal – Ralston (1985)
• Raisin Bran – Kellogg's (1944–present)
• Raisin Bran Crunch – Kellogg's (1999–present)
• Raisin Nut Bran – General Mills
• Raisin Squares – Kellogg's
• Raisin Wheats – Kellogg's – (?–present)
• Ready Brek – Weetabix Limited
• Reese's Puffs – General Mills (1994–present)
• Reptar Crunch – Post (1999)
• Rice Bubbles
• Rice Honeys Nabisco
• Rice Krinkles – Post (1951–1970s)
• Rice Krispies – Kellogg's – (1929–present)
  • Apple Cinnamon Rice Krispies – Kellogg's (1980s–1990s)
  • Berry Krispies – Kellogg's (2006–2008)
  • Cocoa Krispies – Kellogg's (1958–present)
  • Cocoa Krispies Choconilla – Kellogg's (2007–2009)
  • Frosted Krispies – Kellogg's (known as Ricicles in the United Kingdom)
  • Fruity Marshmallow Krispies – Kellogg's (1987-late 1990s)
  • Honey Rice Krispies – Kellogg's – (1996–present) (available only in The UK)
  • Jumbo Krispies – Kellogg's (2009–2011)
  • Marshmallow Rice Krispies – Kellogg's (1982–1993)
  • Razzle Dazzle Rice Krispies – Kellogg's (1997–2000)
  • Rice Krispies With Real Strawberries – Kellogg's (2007–2009)
  • Rice Krispies Treats Cereal – Kellogg's (1993–present)
  • Rice Krispies with Vanilla Flavour – Kellogg's (available only in Canada)
  • Strawberry Rice Krispies – Kellogg's (1983) and (1997)
• Richard Petty 43's – General Mills
• Rip's Big Bowl - Engine 2 Diet
• Rocky Mountain Chocolate Cereal - Kellogg's (2013)
• Rocky Road – General Mills (1986–1987)
• Rail Road tracks – Joey Mickladlen (1986)

S

Shredded wheat

Shreddies

• Scooby-Doo! - Kellogg's (2013)
• Sesame Street Cereal - Post Cereals (2013–)
• Shredded Oats – Barbara's Bakery, 1980s
• Shreddd Spoonfuls – Barbara's Bakery, 1980s
• Shredded Wheat – Post Cereals (originally Nabisco Shredded Wheat) Barbara's Bakery (US), Cereal Partners (UK) – (variants and generic versions sold under various names)
• Shreddies – [Post Foods]
• Shrek's (NOT Donkey's) – Shrek-themed cereal made by General Mills
• Sir Grapefellow – General Mills (1972)
• Slimer! And The Real Ghosterbusters Cereal – Ralston (early 1990s)
• Honey Smacks – Kellogg's (originally Sugar Smacks)
• Smart Bran
• Smart Start
• S'mores Grahams or S'mores Crunch – General Mills (1980s–1990s)
• Smorz – Kellogg's (2003–present)
• Smurf Berry Crunch – Post Cereals (1983)
• Smurf Magic Berries – Post Cereals (1987–early 1990s)
• Snow Flakes – Nestlé (Eastern Europe, Asia and South America)
• Special K – Kellogg's (1955–present)
  • Chocolatey Delight – Kellogg's
  • Cinnamon Pecan – Kellogg's
  • Blueberry – Kellogg's
  • Red Berries – Kellogg's (2001–present)
  • Vanilla Almond – Kellogg's
  • Fruit and Yogurt – Kellogg's
  • Protein Plus – Kellogg's
• Spider-Man – Ralston (1995)
• Spider-Man Cereal – Kellogg's (2002) (2004)
• Spider-Man 3 Cereal – General Mills (2007)
• SpongeBob SquarePants – Kellogg's (2004–2007)
• Sprinkle Spangles – General Mills (early 1990s)
• Stars – Kellogg's (1960s)
• Star Wars cereal – Kellogg's (c.2005)
• Start – Kellogg's
• Strawberry Blasted Honeycomb – Post Cereals
• Strawberry Squares – Kellogg's (1980s)
• Strawberry Shortcake – General Mills (1980s)
• Sugar Crisp – Post Cereals (1949–present)
• Sugar Jets – General Mills (1950s)
• Sugar Puffs
• Sugar Smacks – Kellogg's – (now known as Honey Smacks) (1953–present)
• Sugar Sprinkled Twinkles – General Mills (1960–1965)
• Sultana Bran – Kellogg's (Australia and New Zealand)
• Sun Crunchers – General Mills (discontinued) (1990s)
• Sun Flakes – Ralston (discontinued)
• Superman Stars – Post Cereals
• Sweetened Wheat-fuls – Mom's Best Naturals
• S.W. Graham – Kellogg's (1980s)

T

• Team Flakes – Nabisco
• Teddy Grahams Breakfast Bears Graham Cereal – Nabisco (1990)
• Teenage Mutant Ninja Turtles – Ralston (1989–1991)
• Temptations French Vanilla Cereal – Kellogg's (1995)
• Temptations Honey Roasted Pecan Cereal – Kellogg's (1995)
• Tiger Power – Kellogg's (2004–2006)
• Tiny Toon Adventures Cereal – Quaker (1990)
• Toasted Cinnamon Squares – Mom's Best Naturals
• Toasted Wheat-fuls – Mom's Best Naturals
• Toasties – Post Cereals
• Tony's Cinnamon Krunchers – Kellogg's (2003–2005)
• Tony's Turboz – Kellogg's (2005–present)
• Total – General Mills (1961–present)
  • Total Cinnamon Crunch
  • Total Corn
  • Total Cranberry Crunch
  • Total Honey Clusters
  • Total Raisin Bran
• Triple Snack – Kellogg's (ca 1965–1967)
• Triples - General Mills (1993)
• Trix – General Mills (1954–present)
• Turbo Cereal - Post Cereals (2013)
• Twinkles – General Mills (1960s)

U

• Ultima Organic Cereals – Barbara's Bakery
• Uncle Sam Cereal – U.S. Mills (1908–present)
• Undercover Bears – General Mills (1990–1991)
• Urkel-Os – Ralston (1991–1992)

V

• Vanilly Crunch – Quaker Oats (1970s)
• Vector – Kellogg's (only sold in Canada)
• Veggie O's (popular cereal in Yemen)
• Vita Brits – Uncle Tobys – (1970s–present; only sold in Australia)
• Vive – Kellogg's – (2001–present)
• Vanilla Life (Quaker oats)

W-Z

Weet-Bix

• Wackies – General Mills (1965–1967)
• Waffelos – Ralston (late 1970s–early 1980s)
• Waffle Crisp – Post Cereals (1996–present) (sporadic availability)
• Weet-Bix – Sanitarium Health Food Company
• Weetabix – Weetabix Limited – (generic equivalent branded as "whole-wheat biscuits" or similar)---Post Cereals
• Weetabix Minis – Weetabix Limited
• Weetos – Weetabix Limited
• Wheat Honeys Nabisco
• Wheatena
• Wheaties – General Mills – "The Breakfast of Champions" – (1924–present)
• Wild Animal Crunch – Kellogg's (2008–2009)
• X-treme Fiber N' Berries
• Yog-Active
• Zany Fruits – Western Family

See also

• Breakfast cereal
• List of breakfast cereal advertising characters
• List of breakfast foods
• List of breakfast topics