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Revision as of 00:52, 6 August 2013

Vevo, LLC
Type of businessLimited liability company
Type of site
Video hosting service
FoundedUnited States and Canada
(December 8, 2009 (2009-12-08))
HeadquartersNew York City, New York, United States
No. of locations7
Area servedUnited States (December 8, 2009)
Canada (December 8, 2009)
United Kingdom (April 26, 2011)
Ireland (April 26, 2011)
Brazil (April 14, 2012)
Australia (April 16, 2012)
New Zealand (October 15, 2012)
Italy (November 15, 2012)
France (November 15, 2012)
Spain (November 15, 2012)
The Netherlands (April 3, 2013)
Poland (May 17, 2013)
OwnerUniversal Music Group
Sony Music Entertainment
Google/Youtube
Abu Dhabi Media Company
Key peopleRio Caraeff (CEO)
IndustryMultimedia, music
ServicesMusic management
Net incomeUS$150 million (2011)[1]
URLVevo.com
LaunchedDecember 8, 2009
Current statusActive

Vevo, LLC (stylized vevo) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, Google [3] and Abu Dhabi Media[4] with EMI licensing its content to the group without taking an ownership stake.[5] The service was launched officially on December 8, 2009.[6] The videos on Vevo are syndicated across the web,[7] with Google and Vevo sharing the advertising revenue.[8]

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and now-defunct EMI.[9] Warner Music Group was initially reported to be considering hosting its content on Vevo,[10] but subsequently formed a rival alliance with MTV Networks.[11] There are more than 50,000 videos available on Vevo.[12]

Development

The concept for Vevo was described as being a Hulu for music videos,[8] with the goal being to attract more high-end advertisers.[13] The site's other revenue sources include a merchandise store[14] and referral links to purchase viewed songs on Amazon MP3 and iTunes.[15] Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009.[16] The site went live on December 8, 2009, and that same month became the number one most visited music site in the US,[17] overtaking MySpace Music.[18]

Availability

The vevo.com website is currently available only in the US, Canada, UK, Ireland, Spain, Italy, France,[19] Netherlands, Australia, New Zealand, Poland, and Brazil. The website was scheduled to go worldwide in 2010,[20] but as of 25 June 2013 it was still not available outside these countries.[21] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[22] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "The uploader has not made this video available in your country."[23] The Vevo service in the United Kingdom and Ireland was launched on April 26, 2011.[24] On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012.[25] Vevo launched in South Africa in October 2012, becoming the first country in Africa to have the service.[26] Vevo launched in Spain, Italy, and France on November 15, 2012.[27] VEVO launched in The Netherlands on April 3, 2013 [28] and on May 17, 2013 also in Poland.[29]

Vevo is also available for a range of platforms including iOS, Android, Windows Phone, Kindle Fire, Google TV, Boxee, Roku and the Xbox 360.[30][31]

Vevo TV

On March 12, 2013, Vevo launched Vevo TV, an advertising-supported internet television channel running 24 hours a day, featuring blocks of music videos and specials. The channel is currently available only in the United States and Canada, with other countries to follow.[32]

Policy on videos with explicit content

Vevo's former logo, used from December 2009 to March 2013

Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'"[33] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[33] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.[33]

Vevo Certified songs

Music videos that have accumulated at least 100 million views on YouTube are 'honored' with the mark of being Vevo Certified.

Top ten most viewed music videos by VEVO
Rank Title Artist Views
1 "Baby" Justin Bieber featuring Ludacris 876.746.211
2 "On the Floor" Jennifer Lopez featuring Pitbull 681.512.352
3 "Love the Way You Lie" Eminem featuring Rihanna 580.198.368
4 "Party Rock Anthem" LMFAO featuring Lauren Bennett and GoonRock 556.835.472
5 "Waka Waka (This Time for Africa)" Shakira featuring Freshlyground 540.156.178
6 "Bad Romance" Lady Gaga 525.521.077
7 "Call Me Maybe" Carly Rae Jepsen 482.034.028
8 "Danza Kuduro" Don Omar featuring Lucenzo 461.016.179
9 "Not Afraid" Eminem 424.597.895
10 "Rain Over Me" Pitbull featuring Marc Anthony 420.463.746
Artists with the most Certified honors ( Over Two Certified )[34]
Rank Artist Total Certified Videos
1 Rihanna 15
2 Justin Bieber 11
4 Lady Gaga 7
4 Black Eyed Peas 7
4 Eminem 7
4 Katy Perry 7
4 One Direction 7
4 Chris Brown 7
5 David Guetta 6
5 Maroon 5 6
5 Shakira 6
6 Taylor Swift 5
6 Beyoncé 5
6 LMFAO 5

Record for the Most Views for the First 24 Hours

These videos have recorded the most number of views for their first 24 hours of release in Vevo. The current record holder, Best Song Ever by One Direction, doesn't necessarily hold the "most viewed video in Youtube for the first 24 hours". Psy's "Gentleman" currently holds it with 38.4 million from April 13-14, 2013. The reason Psy wasn't given the record was this video was not part of the Vevo collection the day it was first released in Youtube. It was only included in Vevo in April 17, 2013.[35]

Music Video Artist/s No. of Views
(in millions) 		Dates Covered Ref.
Current Record
"Best Song Ever" One Direction 12.3 July 22-23, 2013 [36]
Previous Records
"We Can't Stop" Miley Cyrus 10.7 June 19-20, 2013 [37]
"Beauty and a Beat" Justin Bieber feat. Nicki Minaj 10.6 October 12-13, 2012 [38]
"Live While We're Young" One Direction 8.2 September 20-21, 2012 [39]
"Boyfriend" Justin Bieber 8.0 May 3-4, 2012 [40]
"Where Have You Been" Rihanna 4.9 April 30-May 1, 2012 [41]
"Stupid Hoe" Nicki Minaj 4.8 January 20-21, 2012 [42]

References

  1. ^ Smith, Ethan (2012-07-06). "Vevo Seeks New Financing". Wall Street Journal. Retrieved 2013-01-03.
  2. ^ "Vevo.com Site Info". Alexa Internet. Retrieved 2013-04-22.
  3. ^ Google Takes 7% Stake In Vevo - The Wall Street Journal, 3 July 2013
  4. ^ Music Industry Companies Opening Video Site - New York Times, 7 December 2009
  5. ^ EMI Licenses Content to Vevo in 11th-Hour Deal - Wired, 7 December 2009
  6. ^ "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
  7. ^ Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast Company.com, October 27, 2010.
  8. ^ a b Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
  9. ^ "Vevo announces agreement with EMI Music". 2009-12-07.
  10. ^ Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
  11. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
  12. ^ "Full list of videos available on Vevo".
  13. ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
  14. ^ Release Notes: Facebook Like Button, Vevo Store and more - Vevo.com, 8.4.10
  15. ^ Notes from the Factory Floor - Vevo.com, 5.20.10
  16. ^ Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
  17. ^ Vevo Launches as #1 Music Network in the US Vevo.com, 13 Jan 2010
  18. ^ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
  19. ^ Vevo launches in Spain, France and Italy
  20. ^ Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19.
  21. ^ YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  22. ^ "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28.
  23. ^ List of Vevo artist channels on YouTube
  24. ^ Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27.
  25. ^ Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
  26. ^ Times LIVE (October 15, 2012). "VEVO launches in South Africa - Times LIVE". Times LIVE. Retrieved October 15, 2012.
  27. ^ "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012.
  28. ^ "VEVO launches in The Netherlands". Official VEVO Facebook Page. April 3, 2013. Retrieved April 3, 2013.
  29. ^ "VEVO launches in Poland". Official VEVO Facebook Page. May 17, 2013. Retrieved May 17, 2013.
  30. ^ "VEVO: Platforms". Retrieved 2012-03-30.
  31. ^ "Vevo.com - VEVO: Platforms". Retrieved 2012-12-24.
  32. ^ "Beyond on-demand: VEVO launches VEVO TV, an MTV-inspired linear music video channel". The Next Web. Retrieved 12 March 2013.
  33. ^ a b c Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30.
  34. ^ Vevo Launches Certified Award for Videos With 100 Million Views - Billboard, 6 Jun 2012
  35. ^ "Psy secures new Youtube world record with "Gentleman"". Guinness World Records. April 25, 2013. Retrieved July 23, 2013.
  36. ^ "VEVO's Tweet". Twitter. July 23, 2013. Retrieved July 23, 2013.
  37. ^ "Miley Cyrus' 'We Can't Stop' Music Video Breaks Vevo Record". Twitter. June 25, 2013. Retrieved July 23, 2013.
  38. ^ "Justin Bieber reclaims VEVO record with 'Beauty and a Beat' video". Digital Spy. October 15, 2012. Retrieved July 24, 2013.
  39. ^ "One Direction Smash Justin Bieber's Record With 'Live While We're Young'". Entertainmentwise. September 27, 2012. Retrieved July 24, 2013.
  40. ^ "Justin Bieber's 'Boyfriend' breaks Vevo record for single-day views". Digital Spy. May 6, 2012. Retrieved July 24, 2013.
  41. ^ "Rihanna's 'Where Have You Been' Music Video Breaks Nicki Minaj's VEVO Record". Capital FM. May 4, 2012. Retrieved July 24, 2013.
  42. ^ "Nicki Minaj's 'Stupid Hoe' Breaks VEVO Record". That Grape Juice. January 24, 2012. Retrieved July 24, 2013.
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