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Vevo

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Vevo
Type of site
Video hosting service
OwnerGoogle and Sony
URLwww.vevo.com
CommercialYes

Vevo is an online music video website owned by Sony Music Entertainment, Universal Music Group, EMI and Abu Dhabi Media Company, that is developed and hosted by YouTube, Sony, and Google, with content being initially provided by Universal Music Group.[1][2] It began operations at midnight of 6 December 2009. Google's YouTube video service will host Universal content on the satellite website, making this the first time that YouTube hosts content off its main website. Through this partnership, Google and Universal will split ad revenues. It is expected to become the largest music oriented website on the Internet.[3] Vevo is not designed to be exclusive to Universal, but currently only Universal is signed up to offer its content. Universal CEO Doug Morris claims it plans to work with other top record labels to host content from elsewhere.[2]

A possible major reason behind the project is the competition that music videos have on YouTube. Warner Music Group apparently removed its content from YouTube in March 2009 for just this reason, but is said to be considering hosting its content on this new service.[4] The concept for the site is described as being a Hulu for music videos[3] and the plan may have arisen from the goal of attracting more high-end advertisers. Currently, it is believed that many advertisers are ambivalent to hosting advertising on YouTube's site alongside user-generated video.[3] In the future, the site could host more than just music videos, such as editorials, other types of videos, and user-generated content.[3]

Universal registered the domain name vevo.com on 20 November 2008.[4] As of 4 June 2009, the website is in operation, and updates are provided to those who enter their email address, or who follow the site's Twitter page, which is linked from the Vevo homepage. On 18 November 2009, Vevo announced via email that the service would be launched at a party in New York on 8 December.

References

  1. ^ "YouTube, Universal Music Group announce 'Vevo'". Associated Press. 2009-04-09. Retrieved 2009-04-09. {{cite news}}: Check date values in: |accessdate= and |date= (help)
  2. ^ a b Sandoval, Greg (2009-04-09). "Google, Universal Music partner on new music video site". CNET News. Retrieved 2009-04-09. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  3. ^ a b c d Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  4. ^ a b Van Buskirk, Eliot (2009-03-05). "Google, Universal Ponder Major Label-Only YouTube Spinoff". Wired News. Retrieved 2009-04-09. {{cite web}}: Check date values in: |accessdate= and |date= (help)
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