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Vevo

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Vevo
Type of businessLimited liability company
Type of site
Video hosting service
Image editing service
FoundedUnited States and Canada
(December 8, 2009 (2009-12-08))
HeadquartersNew York City, New York, U.S.
No. of locations7
New York, London, Los Angeles, Chicago, San Francisco
Area servedUnited States, Canada, United Kingdom, Ireland, South Africa, Australia, New Zealand, Brazil, Spain, Italy, France[1][2]
OwnerUniversal Music Group,
Sony Music Entertainment,
Abu Dhabi Media Company,
E1 Entertainment
Key peopleRio Caraeff (CEO)
IndustryMultimedia, Music
ServicesMusic Management
Net income2.2 Billion
URLVevo.com
Current statusActive

Vevo (stylized as VEVO) is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media[4] with EMI licensing its content to the group without taking an ownership stake.[5] The service was launched officially on December 8, 2009.[6] The videos on Vevo are syndicated across the web,[7] with Google and Vevo sharing the advertising revenue.[8]

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI.[9] Warner Music Group was initially reported to be considering hosting its content on Vevo,[10] but subsequently formed a rival alliance with MTV Networks.[11] There are more than 50,000 videos available on Vevo.[12]

Development

The concept for Vevo was described as being a Hulu for music videos,[8] with the goal being to attract more high-end advertisers.[13] To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's.[14] The site's other revenue sources include a merchandise store[15] and referral links to purchase viewed songs on Amazon MP3 and iTunes.[16] Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009.[17] The site went live on December 8, 2009, and that same month became the number one most visited music site in the US,[18] overtaking MySpace Music.[19]

Availability

The vevo.com website is currently available only in the US, Canada, UK, Ireland, Australia, New Zealand, South Africa, and Brazil. The website was scheduled to go worldwide in 2010,[20] but as of 5 September 2012 it was still not available outside these countries.[21] Vevo's official blog cited licensing issues for the delay in the worldwide rollout.[22][a] Most of Vevo's videos on YouTube are viewable by users in other countries, while others will produce the message "This video contains content from Vevo, who has blocked it in your country on copyright grounds."[23] The Vevo service in the United Kingdom and the Republic of Ireland was launched on April 26, 2011.[24] On 16 April 2012, Vevo was launched in Australia and New Zealand by MCM Entertainment. On August 14, 2012, Brazil became the first Latin American country to have the service. It is expected to be launched in six more European and Latin American countries in 2012. [25] Vevo launched in South Africa in October 2012, becoming the first country in Africa to have the service.[26] Vevo launched in Spain, Italy, and France on November 15, 2012.[27]

Vevo is also available for a range of platforms including the iPhone, Android, Windows Phone, Google TV, Boxee and the Xbox 360.[28]

Policy on videos with explicit content

Versions of videos on Vevo with explicit content such as profanity may be edited. A company spokesperson stated: "Our censorship goal for launch was to keep everything clean for broadcast, 'the MTV version.'"[29] This allows Vevo to make their network more friendly to advertising partners such as McDonald's.[29] Vevo has stated that it does not have specific policies or a list of words that are forbidden. Some videos are provided with an explicit version in addition to the censored version. There is no formal rating system in place, aside from classifying videos as explicit or non-explicit, but discussions are taking place to create a rating system that allows users and advertisers to choose the level of profanity they are willing to accept.[29]

VEVOCertified Awards

The VEVOCertified Awards is an award system which recognizes music videos that have reached the mark of 100 million views on YouTube released through Vevo channels.

Top Ten Most Viewed Music Videos[30]
Rank Title Artist Views
1 "Baby" Justin Bieber featuring Ludacris 800,154,756
2 "Gangnam Style" PSY 735,723,859
3 "On the Floor" Jennifer Lopez featuring Pitbull 620,165,974
4 "Love The Way You Lie" Eminem featuring Rihanna 513,850,657
5 "Party Rock Anthem" LMFAO featuring Lauren Bennett and GoonRock 499,647,034
6 "Waka Waka (This Time for Africa)" Shakira featuring Freshlyground 499,458,071
7 "Bad Romance" Lady Gaga 495,327,087
8 "Ai Se Eu Te Pego" Michel Telo 456,794,331
9 "Danza Kuduro" Don Omar featuring Lucenzo 400,885,192
10 "Not Afraid" Eminem 371,253,549

Notes

a. ^ The Vevo "coming soon" page currently states: "Sorry! The page you are looking for is not available in your region. VEVO is working hard to make sure all of our videos are available worldwide. In the meantime, watch and enjoy your favorite videos through VEVO on YouTube" (screenshot)

References

  1. ^ Vevo official Twitter page
  2. ^ VEVO launches in Brazil MusicWeek, August 14, 2012.
  3. ^ "Vevo.com Site Info". Alexa Internet. Retrieved 2012-08-02.
  4. ^ Music Industry Companies Opening Video Site - New York Times, 7 December 2009
  5. ^ EMI Licenses Content to Vevo in 11th-Hour Deal - Wired, 7 December 2009
  6. ^ "Queen Rania calls on music world to support 1GOAL education campaign". 2009-12-10. Retrieved 2010-01-06.
  7. ^ Carr, Austin. Vevo CEO on MTV, Jersey Shore, Google TV, Music Videos. Fast Company.com, October 27, 2010.
  8. ^ a b Sandoval, Greg (2009-03-04). "Universal, YouTube near deal on music video site". CNET News. Retrieved 2009-04-09.
  9. ^ "Vevo announces agreement with EMI Music". 2009-12-07.
  10. ^ Sandoval, Greg (2009-10-21). "Vevo negotiating with EMI and Warner Music". CNET. Retrieved 2010-07-27.
  11. ^ MTV Overtakes Vevo as Top Online Music Destination - Wall Street Journal, 8 September 2010
  12. ^ "Full list of videos available on Vevo".
  13. ^ Rosoff, Matt. "Vevo CEO confirms it's all about business". CNET. Retrieved 2009-12-17.
  14. ^ Vevo Censors Music Videos for Brands - Advertising Age, 22 Jan 2010
  15. ^ Release Notes: Facebook Like Button, Vevo Store and more - Vevo.com, 8.4.10
  16. ^ Notes from the Factory Floor - Vevo.com, 5.20.10
  17. ^ Sandoval, Greg (2009-06-04). "Sony joins YouTube and Universal on Vevo video site". CNET. Retrieved 2010-01-12.
  18. ^ Vevo Launches as #1 Music Network in the US Vevo.com, 13 Jan 2010
  19. ^ YouTube Helps Vevo Overtake MySpace Music In The U.S. - Techcrunch, 13 Jan 2010
  20. ^ Andrews, Robert (2009-12-09). "Vevo Not Global Until 2010, Strains On First Day". paidContent:UK. Retrieved 2010-03-19.
  21. ^ YouTube Globalization Continues with Four New Languages (Exclusive) - Wired, 25 Aug 2010. "...videos on Vevo.com, a partnership between the major labels and YouTube, only appear in the U.S. and Canada. (Some of those videos appear in those countries on YouTube, according to Vevo; the company promised in January to launch Vevo in more countries before the end of 2010 but has yet to do so.)"
  22. ^ "Vevo Coming To More Countries As Soon As Possible". 2010-01-08. Retrieved 2010-05-28.
  23. ^ List of Vevo artist channels on YouTube
  24. ^ Salmon, Chris (2011-04-27). "Click to download: YouTube and Vevo battle it out". The Guardian. Retrieved 2011-04-27.
  25. ^ Jackson, Sally (April 16, 2012). "Aussie version of Vevo starts today". The Australian. Retrieved April 16, 2012.
  26. ^ Times LIVE (October 15, 2012). "VEVO launches in South Africa - Times LIVE". Times LIVE. Retrieved October 15, 2012.
  27. ^ "VEVO launches in Spain, Italy, and France". Official VEVO Facebook Page. November 15, 2012. Retrieved November 15, 2012.
  28. ^ "VEVO: Platforms". Retrieved 2012-03-30.
  29. ^ a b c Learmonth, Michael (2010-01-22). "Google Supports Censorship On Vevo So It Can Sell More Ads". Business Insider. Retrieved 2012-01-30.
  30. ^ Most Viewed Music Videos of Day Dated Oct 21, 2012
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