Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing.[4]
Philippe Streiff's AGSJH23 from the 1988 Season at Silverstone
An AGS JH23 from the 1988 Formula One Season
Alfa Romeo
Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950–1951 and 1979 the team used the rosso corsa (racing red) national color of Italy. In 1980 they switched to a livery sponsored by Philip Morris'sMarlboro cigarette brand. In 1984 the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985.
In Styria, Alfa Romeo used a special 111th anniversary livery.[7] At the home race they have painted a car in Italian tricolor.[8] At the final race in Abu Dhabi, the cars featured messages for their drivers who were both leaving the team at the end of the season.[9]
Alpine raced a special BWT livery for the opening rounds of the season.[11] Alpine raced with black nose cones at the Italian Grand Prix to mourn the death of Elizabeth II.
Industrie Regione Marche, teuco, Annabella, Urbis, Mase, Blue Box, Agip
The Andrea Moda C4B with the livery used in 1992 South African Grand Prix
The Andrea Moda S921 with the livery used in 1992 Monaco Grand Prix
The Andrea Moda S921 with the livery used in 1992 Hungarian Grand Prix
Arrows
Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.
Hans-Joachim Stuck's ATS D2 from 1979 season in display
In 1981, ATS was sponsored by the Swedish band ABBA, this was because one of the drivers was Slim Borgudd, ABBA's drummer
Manfred Winkelhock at the 1984 Dallas GP
Benetton
Benetton Formula Ltd. was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From the 1991 to 1993, Camel sponsored the Benetton team, but, from the 1994 to 2001 the main sponsor was Mild Seven.
"Mild Seven" was replaced with "Benetton" or "Moto Sport" and "Bitburger" was replaced with "Drive Alcoholfrei". An Italian flag as a mark of the nationality of team's owner Benetton Group (Benetton B195 car).
"Mild Seven" was replaced with "Benetton" (on team members clothing and rear wing's front side), "Renaultsport" on rear wing (rear side), "Fisico" on Fisichella's car (on engine body) and "Jenson" on Button's car (on engine body)
In its first year, Benetton raced in green livery with Sisley (a Benetton brand) and Benetton as sponsors, this is Gerhard Berger racing for Benetton at Detroit in 1986
Thierry Boutsen driving for Benetton at the 1988 Canadian Grand Prix
1990 Benetton B190 on display
From 1991 to 1993, Camel sponsored benetton, here is the B191 from 1991 season being demonstrated at Goodwood Festival of Speed in 2006
A Benetton B192 painted in its Camel livery
Michael Schumacher driving for Benetton at the 1992 Monaco GP
Beneton B193 at Goodwood Festival of Speed
Benetton received sponsorship from Mild Seven until 2001 and produced the first two championship titles of Michael Schumacher, this is the Benetton B194 in display
Jos Verstappen driving at the 1994 British GP
Michael Schumacher driving for Benetton at the 1995 British GP
Johnny Herbert racing for Benetton (non-tobacco livery) at Montreal in 1995
Michael Schumacher's Benetton B195 at the 1996 Autosport International Show
Alexander Wurz driving for Benetton at the 1997 British Grand Prix
Jean Alesi driving a Benetton at the 1997 Italian Grand Prix
Giancarlo Fisichella driving for Benetton at Montreal in 1999
For its final years prior to the takeover of Renault, Benetton received sponsorship from Renault, Vodafone and Korean Air; this is Jenson Button driving in 2001 for Benetton
BMS Scuderia Italia
In its Dallara years, Scuderia Italia raced with a livery slightly similar to Ferrari (rosso corsa with white details and black wings), but prior to the absorption by Minardi in 1993, when raced with Lola cars, had a white livery with red and yellow flames.
Michele Alboreto's T93/30 at the 1993 British Grand Prix
BMW Sauber
After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 after buying Sauber. The livery was based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself.
On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.[14] The 2010 Formula One season marked Sauber's return as an independent constructor.
Prior to sponsorships, Brabham raced in turquoise with a gold band running across the car. This later changed to green and gold, the racing colours of Australia, as a mark of the nationality of the team's owner Jack Brabham. A Brabham car was the first Formula One car painted in the livery of a team's sponsor when Team Gunston as a privateer team entered a private Brabham car at the first race of the 1968 season (the 1968 South African Grand Prix).[3] In 1975 and 1976, Brabham received sponsorship from Martini; in 1976 the color scheme changed from white to red with light blue trim. The primary sponsor changed to Parmalat in 1978, with the cars retaining a variant of the same red and blue colors. With the team's switch to BMW engines in 1982, the new livery consisted of a clean dark blue and white with a stylized BMW "kidney grille" on the nose. This scheme was retained throughout the BMW years, even through a sponsorship change to Olivetti in 1984, until 1989. (This unusual representation of the engine supplier, specifically BMW, in the color scheme was revived by Williams when they debuted their own BMW cars in 2000.) In 1989, Brabham signed with Bioptron, a brand of Zepter International, which continued until the team was bought by Middlebridge Group. Since then, it was sponsored by many Japanese companies like Garage Italiya, a company that imports Italian cars in Japan, Autobacs, Nippon Shinpan, and Mitsukoshi. In its final season Brabham raced in blue and pink livery of the Japanese metal group Seikima-II.
From 1985 until 1988, Brabham raced in Olivetti livery
The Brabham BT60B in its blue and pink livery.
Brawn GP
After Honda pulled out of F1 at the end of 2008, team boss Ross Brawn struggled to find a buyer to save the team, eventually buying it himself. A lack of sponsors resulted in the white livery, with flashes of bright yellow and black. Towards the end of the season, the team arranged one-race sponsor deals with a variety of major local companies, including Canon, Mapfre, Itaipava and Qtel.
Brawn GP dominated the early part of the 2009 season, with Jenson Button winning six of the first seven races. As other teams improved their cars, Brawn struggled for pace, but still recorded several podiums during the rest of the year. Their strong start and consistent finish was enough to secure the Constructors World Championship at the first (and only) attempt, as well as the drivers title with Jenson Button. At the end of the season, the team was purchased by engine supplier Mercedes-Benz.
British American Racing competed in Formula One from 1999 to 2005. The name was a reference to the team owner, British American Tobacco, hence the livery which included two of its main cigarette brands. In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules. So the team decided on a unique two-sided design, with the blue 555 livery of the right side of the car, and the red and white Luckies livery on the left and a zipper design on the middle. .
555 logo changed to three crescent moons (same as in Subaru Impreza with 555 sponsorship); Lucky Strike logo blocked out (side of car) and replaced by "Run Free" (other parts of the car)
Lucky Strike logo either blocked out (2000–2001), "Luckies" changed to "Lookies" (2000), "Lucky Strike" was replaced with "Look Alike" (2001), "Run Free" (2002), bar code and Formula One cars (2003–2004), "Don't Walk", "Look Left" and "Look Right" and a barcode and Formula One cars (2004) or with "Racing Revolution" (2005)
Gregor Foitek's 1989 Eurobrun being demonstrated at historic event at Hockenheim
A Eurobrun 189B from the 1990 season
The Eurobrun 189B from 1990 season, Eurobrun's last season
Ferrari
In keeping with their Italian roots, the Ferrariworks team has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for last two races in the 1964 season (the 1964 United States Grand Prix and 1964 Mexican Grand Prix) when Enzo Ferrari let his cars be entered by the NART team in American blue and white colours to protest against Italian racing authorities. However, Ferrari cars entered by non-Italian privateer teams wore their respective national racing colours until the 1961 Belgian Grand Prix when a Belgian driver Olivier Gendebien privately entered a Ferrari car in the Belgian racing yellow colour. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have. This changed in the 1990s when Ferrari replaced their traditional rosso corsa colour with a "Marlboro red" which is noticeably lighter; this colour remains despite the ban on tobacco sponsorship. Ferrari had Marlboro as the team's title sponsor (renamed as Scuderia Ferrari Marlboro) from 1997 until the 2011 European Grand Prix and as one of team's main sponsors from 1993 to 2017. Philip Morris continued to sponsor Ferrari as Mission Winnow in 2018. Ferrari reverted back to its rosso corsa colors in 2022 after Philip Morris lost its livery sponsorship rights.
Marlboro logo removed completely or replaced with white space (2000–2004) (The Ferrari cars had white spaces over Marlboro occasionally in 1998 and 1999) (same for Ducati MotoGP team from 2003 to 2004), Marlboro logo changed to "bar code" (1994–1999, 2005–2006), or text removed with keeping the chevron with the driver's name (1993) and in the team member clothing, Marlboro logo became a white square with a red stripe above with written the driver's name (1980s–1996). The team used special livery for 2001 Italian Grand Prix in remembrance of the 11 September 2001 attacks in the United States; both cars ran without any sponsorship livery and sported matte black nose cones. In the 2005 Bahrain Grand Prix the cars sported black nose cones as a sign of mourning for Pope John Paul II.
Due to a total tobacco livery ban, from 2008 onwards only a "bar code" has been used instead of the Marlboro logo. As of the 2010 Spanish Grand Prix, even the "bar code" was removed on allegations of subliminal tobacco advertising.
This was replaced in 2011 with a new 'Scuderia Ferrari' logo, which uses a similar graphical design to the Marlboro logo while purporting to be a team logo and is placed in the main areas the previous barcode was visible. Philip Morris's sponsorship deal with Ferrari has been extended to 2015. In May 2015, another deal between The Philip Morris group and Ferrari took place, extending the sponsor deal until 2018, and in August 2017 another "multi-year" deal was signed.
Ferrari and Philip Morris unveiled the Mission Winnow livery in the 2018 Japanese Grand Prix. Mission Winnow was also the title sponsor for the 2019 and 2021 seasons as Scuderia Ferrari Mission Winnow. The Mission Winnow logos were removed in the 2019 Australian Grand Prix and were replaced with Scuderia Ferrari's 90th Anniversary logo from the Canadian to Russian Grand Prix. In 2020, the Mission Winnow logos appeared during the testing sessions but were absent throughout the season. Mission Winnow lost the title and livery sponsorship rights in 2022 but remained as a partner.
For the 2020 Tuscan Grand Prix, the 1,000th Grand Prix entry for the team, the car was painted into a darker red with a different number font and "1000GP" logo.
Alesi's Ferrari F93A being demonstrated at The Goodwood Festival of Speed in 2008
Until 2000, Ferrari used the barcode in countries where tobacco advertising is not allowed, like Great Britain and France. These are Jean Alesi and Gerhard Berger at the 1994 British Grand Prix
Kimi Räikkönen driving the Ferrari F2007 winning the 2007 Brazilian Grand Prix and the World Drivers' Championship for the first time. The car itself at the start of the year had Marlboro sponsorship but dropped it by the European season
Whyte & Mackay's logo was removed from clothing at the Turkish GP and Whyte & Mackay logo also replaced with "One from a Billion Hunt" in that Grand Prix too. Ra.One was added at the Indian GP.
Due to local laws about alcohol sponsorship, the Whyte & Mackay logos were also removed from the car at the Abu Dhabi Grand Prix, and were instead replaced with the names of the winners of a competition run by the team.
1976 Hesketh 308D. Image shows well the large painted Penthouse Pet, apparently initially painted topless, but the Rizla packet was added for decency.
1977 Penthouse Rizla Racing Hesketh 308E-Cosworth waiting in the pit garages during the Silverstone Classic race meeting
Hill
The Embassy Hill, founded by two-time World Champion Graham Hill, raced during the 1975 season with Imperial Tobacco's Embassy brand as title sponsor. The cars were predominantly white, with a red vertical stripe behind the cockpit. The team folded following the aircraft accident in which Hill, driver Tony Brise and four other team members were killed in November 1975.
Honda
Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle (duplicating the Japanese flag), the national racing colour of Japan. The company won two races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. Honda in the 1990s never raced, but created prototypes like the RC100 and the RA099 tested at Suzuka Circuit.
After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.
For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.
Lucky Strike logo changed to "Racing Revolution", "Look Left", "Look Right" and during the 2006 Brazilian Grand Prix "Last Blast" was on the rear wing and Lucky Strike logo was replaced with a Heart with a security pin and a paper written "Racing Forever".
The HRT Formula 1 Team competed for just three seasons, between 2010 and 2012. In that time, the team competed with three different liveries, this was due to a lack of sponsor continuity.
Due to a lack of sponsorship, the team wrote various messages on the car, such as "This could be you", "This is a cool spot" and "Your logo here". After being purchased by Thesan Capital halfway through 2011, the messages were replaced by a silver HRT logo.
Total, Davene, Peugeot, Goodyear, FIAMM, Diavia, Unipart, G de Z Capital, Corona, Control Techniques, BBS, Fox, GUAM, Pepsi, Lampo Zippers, Metagal
Benson & Hedges logo changed to special f1 and Jordan (on radiator) and driver surname plus 's on front wing and on engine cowling (for example: "Barrichello's")
Benson & Hedges logo changed to "Bitten Hisses" or to snake-related puns with driver surnames such as "Fisssssi" and "Sssssschuey" (1997), "Buzzing Hornets" (1998 to 2000), "Bitten Heroes" (2001), and "Be On Edge" (2002 to 2005), Sobranie logo changed to "Be On Edge", replaced with the driver's given name or removed completely (2005), "200" at the 2001 USA GP (only on Jean Alesi's car for his 200th F1 start), "Lazarus" in the first races of 2004 The team used special livery with American flag decals for 2001 Italian Grand Prix and 2001 United States Grand Prix in remembrance of the 11 September 2001 attacks in the United States. At the 2005 Canadian Grand Prix, the slogan "Bring Back Hockey" was printed on the airbox as a reaction to the 2004–05 NHL lockout.[35] Sobranie replaced Benson & Hedges at the 2004 and 2005 United States Grands Prix due to U.S. Tobacco Master Settlement Agreement conflicts.[36]
LEC was a Formula One team and constructor from the United Kingdom. They participated in ten Grands Prix, using a March in 1973. In 1977 they built their own car, the LEC CRP1.
Gitanes text was removed (1991–1993), Gitanes logo with a barcode over name (1994–1995), or "Gitanes" was replaced with "Ligier" and the Gitanes logo was replaced with a man with the French flag (1995)
Elio de Angelis driving a Lotus97T at the 1985 German GP
1985 Ayrton Senna Lotus 97T at the Renault World Series
Ayrton Senna's Lotus 99T from 1987 Season
Satoru Nakajima's Lotus 99T from 1987 Season
Nelson Piquet driving for Lotus at the 1988 Canada Grand Prix
Lotus were sponsored by Camel in the period 1987–1990.
A Lotus 100T on display at the Honda Collection Hall in Japan.
This is a Lotus Judd 101 from 1989 season
Satoru Nakajima demonstrating his Lotus 101.
After Camel withdrew support from Lotus, Lotus had to rely on some Japanese sponsors such as Tamiya, Yellow Hat and Komatsu
A Lotus 102B from 1991 in display
A Lotus 102 in Camel livery.
A Lotus 102D from 1992 in display
Johnny Herbert driving for Lotus at the 1993 British GP
Johnny Herbert driving for Lotus at the 1994 British GP
Lotus (2010–2011)
The new Lotus team made its début in 2010 and was renamed to Caterham F1 in 2012. It was formally from Malaysia but still had a livery dominated by British racing green, like the old Lotus team had for many years.
The Renault team was renamed Lotus in 2012, following an agreement with Caterham F1. The team was owned by Luxembourg-based venture capital group Genii Capital and named after its branding partner Group Lotus. Its livery, introduced back in 2011 with Renault R31, was designed as a tribute to the Team Lotus cars of 1981–1986 and their famous John Player Special liveries.
Green and White (Pescarolo's car), White and Red (Beltoise's car)
Matra-Simca
Goodyear, Elf
The Matra MS9 driven by Jackie Stewart in display
The Matra MS11 driven by Henri Pesarolo in display
1968 Matra-Cosworth MS10
The Matra MS80 from the 1969 season.
1970 Henri Pescarolo's Matra MS120 in display at a Matra workshop in Leerdam, The Netherlands.
1970 Jean-Pierre Beltoise's Matra MS120.
McLaren
The first McLaren Formula One car raced at the 1966 Monaco Grand Prix was painted white with a green stripe to represent a fictional Yamura team in John Frankenheimer's film Grand Prix.[40]McLaren and Marlboro had the longest sponsorship deal between a team and its title sponsor in F1 history which lasted for 23 consecutive seasons (1974–1996).[41] McLaren then aligned with West (1997–2005) and Vodafone (2007–2013). In 2019, McLaren became the second Formula One team to sign a sponsorship deal with a tobacco company with British American Tobacco[42] since Formula One banned tobacco advertising in 2006.
Marlboro was replaced by a chevron (1974), barcode (1984–1985, 1987–1992) or with McLaren brand (1986, 1991–1993). At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white, to advertise Marlboro Lights.
"West" was removed or replaced with West logo (1997–1999), with driver's first names and "Team" (on team members clothing) (1999–2004) or driver's full name and "Team McLaren" (on team members clothing) (2005).
Johnnie Walker logos were either removed, or replaced by "Keep Walking" logos or Diageo's logo in Turkey, for races in Muslim countries which forbid alcohol advertising. They are still absent in those countries.
In Montreal, because of Vodafone's 45% stake in Verizon Wireless, and the lack of other North American business operations, there is a co-branding of Vodafone and Verizon.
Vodafone partners replaced the brand in Bahrain and Austin. Zain, which is Vodafone's partner in the Middle East, was used in Bahrain. Verizon branding used in Austin.
A Better Tomorrow livery advertises BAT product brands Vuse (previously Vype) & Velo (previously Lyft). The advertising space is either sold by BAT or replaced with BAT-affiliated partners in countries where BAT do not sell Vuse or Velo[43] or in countries that bans tobacco advertising.
The team's first sponsorship deal was with Yardley, who branded McLarens such as this M19C (shown being demonstrated at the 2004 Canadian Grand Prix weekend).
Niki Lauda won his last championship with McLaren in 1984
A McLaren MP4/4 from the 1988 season
A McLaren MP4/5 from the 1989 season
A McLaren from the 1990 season
The McLaren–Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.
A McLaren from the 1992 season
Ayrton Senna's MP4/8 on display at Donington, the site of his famous wet-weather victory in 1993.
Mika Häkkinen's McLaren from the 1994 season on display
Mika Häkkinen's McLaren from 1995 season in its non-tobacco livery, this was the first season when McLaren switched from Peugeot power to Mercedes power
A McLaren MP4/10B from 1995, this was the last F1 car driven by Nigel Mansell
David Coulthard's McLaren MP4/11 exhibited as part of the McLaren Hall, Donington Grand Prix Exhibition
Mark Blundell driving a McLaren at the 1995 British GP
A McLaren MP4/12 in West livery
David Coulthard driving for McLaren in 1998
Mika Häkkinen's McLaren in Test Livery from the 1998 season
Häkkinen driving a McLaren MP4/13 in its non-tobacco livery
Mika Häkkinen driving for McLaren at the 1999 Canadian GP
A McLaren MP4/14 on display at the Donington Collection. The car carries chassis number 4 and is in the state it crossed the line to win both the 1999 Japanese Grand Prix and the Formula One Drivers' Championship for its driver, Mika Häkkinen.
Coulthard driving a McLaren at the 2000 Canadian GP
Mika Häkkinen driving a McLaren at the 2001 Canadian GP, this was his last season
At races where tobacco advertising was not allowed, the "West" logos were replaced with the driver's name in a similar – but subtly different – style. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix. Following the termination of the West sponsorship contract in July 2005 the driver's names were in a completely different style for the remainder of the year.
After losing the Vodafone sponsorship in 2013, the McLaren MP4-29 ran with a silver only car, with the car's name on the sidepod, as seen driven by Kevin Magnussen (2014).
In 2017, McLaren chose to return to an orange livery on the McLaren MCL32, while keeping the black prominent. Fernando Alonso is seen testing the car at the Circuit de Barcelona-Catalunya.
Mercedes-Benz first competed in Formula One during the 1954 and 1955 seasons. This was in the time before sponsorship liveries and the team was using an all silver livery, the national racing color of Germany. The team was absent from Formula One after this, returning in 1994 as an engine supplier.
Mercedes-Benz rejoined Formula One as a team in 2010 after having purchased the Brawn GP team on 16 November 2009. On 21 December 2009 it signed a €30 million per season contract with Petronas as title sponsor.[44] The blueish green livery color of Petronas is just present as fine lines at the side of the car, which overall is mainly painted in silver like historic Mercedes race cars of the 1930s and 1950s. To celebrate their 125th anniversary in motorsport, Mercedes-Benz decided to launch a special one-off livery for the 2019 German Grand Prix. The livery was a homage to the first racing cars that Mercedes made.[45]
During the pre-season testing usual silver livery was used. In Abu Dhabi in honour of the seventh Constructors' Cup win, the livery featured names of each worker of the team.
Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)
Christijan Albers driving a 2006 M16 in the late season Spyker livery.
Minardi
As the longest lasting Formula 1 backrunners, Minardi had an enormous variety of sponsors during its 21 seasons, but still managed to have a predominantly black painted car most of the time.
Elf Aquitaine, ITS Ceramiche, RDA management consultants, Air Sicilia, Interflora, Igol Lubrifiants, Ford, brummel, Catamaran Watches, Marie Formigari, Ito En Seleb, Quest, Euromik, Godard, Hewlett Packard, Antera
Ursus logo was removed
Bertrand Gachot driving his Pacific in 1994
Bertrand Gachot racing for Pacific at the 1995 British Grand Prix
Andrea Montermini driving for Pacific at the 1995 German Grand Prix
Andrea Montermini driving at the 1995 British Grand Prix
Penske
Penske entered the Formula One World Championship from 1974 to 1976 and maintained its livery and sponsors throughout its three seasons in F1.
Jarno Trulli driving the Prost AP02 at the 1999 Canadian GP
In the 2000 season, Yahoo entered as a sponsor for Prost
After a disastrous 2000 season, many of Prost's sponsors withdrew their support. As a result, the team had to put its team logo on the sidepods for 2001, as it lacked a title sponsor.
Jaguar Racing was renamed Red Bull Racing after the former was bought from Ford on 15 November 2004 by the energy drink company.[49]Red Bull's involvement in Formula One dates back to 1995, when it first sponsored the Sauber team. The deal with Sauber lasted until the end of the 2004 season.
Since its first season in 2005 the car livery did not change much, always keeping Red Bull as the main sponsor. This changed in 2013, when Infiniti became the team's title sponsor and Red Bull's branding on the car was reduced.
Red Bull have used special liveries on multiple occasions, supporting the release of upcoming films and company's charity program Wings for Life.
In the United States and Mexico, both Exxon and Mobil are used, exclusively, as Esso, along with Exxon and Mobil, are ExxonMobil fuel brands. During the 1000th Grand Prix, the first generation of Esso and Mobil logos were used. At the 2019 British Grand Prix, 007 livery was used to promote the 25th James bond film, along with B549 WUU to replace Aston Martin livery.
During the Turkish Grand Prix weekend, Red Bull sported a special red and white livery and overalls with a message saying "Arigato" on the back of the rear wing. The livery was a tribute to Honda in what would have been their last Japanese Grand Prix, however it was cancelled due to the COVID-19 pandemic in Japan.
During the United States Grand Prix, all Honda branding and sponsorship was replaced with Acura, Honda's luxury and performance car manufacturer.
Renault competed as a constructor in Formula One in three different periods, from the 1977-1985, 2002-2011 and 2016-2020 seasons. Renault returned to Formula One in 2002 by buying the Benetton team. The team had a title contract with Mild Seven from 2002 to 2006, before switching to ING Group from the 2007 season to the 2009 Italian Grand Prix when ING withdrew all association with Renault. The team was sold and competed as Lotus from the 2012-2015 seasons, before Renault bought back the team and returned as a constructor in 2016. The Renault Group subsequently rebranded the team as Alpine team in 2021.
"Mild Seven" was replaced with "Blue World" or "RenaultSport" (2002), Mild Seven logo was replaced with "Blue World" or replaced with sky blue space (2003), Mild Seven was replaced with drivers full name, Mild Seven logo was replaced by the car's number "Mild Seven" was replaced with "Team Spirit" (on team members clothing) (2004), Mild Seven changed to "Team Spirit" or concept art (2005 to 2006)
Renault's first F1 car, the RS01, raced with a predominantly yellow colour scheme which was largely unchanged until the team's withdrawal from the sport at the end of 1985.
A 1979 Renault RS10
Alain Prost's Renault RE40 from the 1983 season at Mulhouse
Prost's Renault RE40 in display
Derek Warwick driving his Renault in the 1984 Dallas Grand Prix
Renault's return in 2002 saw the traditional yellow combined with the light blue of Mild Seven. This is Jarno Trulli driving the Renault R23 in 2003
Sauber is a Swiss Formula One constructor that joined the Formula One grid in 1993. At the end of the 2005 season it was bought by BMW and from 2006 to 2009 it raced as BMW Sauber F1 Team. On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.[14] The 2010 Formula One season marked Sauber's return as an independent constructor.
In the Canadian GP, the sidepods of de Cesaris's car featured "Forza Andrea" ("Go Andrea"), "200 Gran Premi" ("200 Grands Prix") and "In bocca al lupo!" ("Good luck!") and the car was decorated with pink and yellow stripes each of which was a first name[whose?][69]
The José Cuervo ad was for Cuervo Tequila except for Istanbul, where their Cholula Hot Sauce replaced the drink because of prohibitions on alcohol advertising.
Russell Athletic, Ford, Würth, Goodyear, Vernilux, Korean Air, Fogo de Chao (in some GPs), COX Sport Shoes, Paul Mitchell, Men's Tenoras, Marutama Foods, Time-Sert, Ford
After Ratzenberger's death, on the airbox an Austrian flag with "For Roland" text was displayed.
In 1995, Simtek gained support from the Energy Drink XTC and Men's Tenoras, a Japanese men fashion brand that was Hideki Noda's sponsor in F3000. This is Domenico Schiattarella driving his S951 in 1995.
Spirit's first Formula One chassis, the Spirit 201C.
The Spirit 101 from 1984 season at Silverstone
Spyker
Spyker took part in only one season of Formula One. The main colour of the car did not directly reflect the sponsorships but was the orange racing colour of the Netherlands.
Sakon Yamamoto driving the Spyker F8-VII at Monza in 2007.
Stewart
Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to represent its Scottish nationality.
Rubens Barrichello driving the Stewart SF-2 at the 1998 Canadian Grand Prix.
Johnny Herbert driving for Stewart at Montreal in 1999
Super Aguri
Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato. For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.
Teo Fabi driving the Toleman TG185 in the 1985 season.
Toro Rosso
Toro Rosso is the sister team of Red Bull Racing. Since it originated from the buyout of Minardi, its name means Red Bull in Italian.[84] At the beginning, the team used to have the same name and sponsors as its parent team, with the major difference being the presence of a scarlet "charging bull" painted over the engine cowling.
Tim Schenken driving his Trojan 103 at Brands Hatch.
Tyrrell
Tyrrell Racing competed in Formula One from 1970–1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.
Jackie Stewart driving a Matra entered by Tyrrell Racing
This is The Tyrrell 001, Tyrrell's first car, being demonstrated at Goodwood in 2008
A Tyrrell 002 from the 1971 season being demonstrated.
Jackie Stewart's Tyrrell 003
Jackie Stewart's 1972 Tyrrell 004 in display at Monterey Historic
A Tyrrell 005 from the 1972 season being demonstrated at Monterey Historic
Jackie Stewart's final Grand Prix car, Tyrrell 006/2, resting on a carpet of Royal Stewart tartan in the Donington Grand Prix Collection.
Jody Scheckter's 1974 Tyrrell 007 being demonstrated at the 2004 Canadian Grand Prix.
A Tyrrell P34 six-wheeler from the 1976 season at Tamiya's headquarters in Shizuoka City Japan. Tamiya purchased this car to study it for producing scale models likeness of this car.
The Tyrrell 026 being driven at the Goodwood Festival of Speed.
Virgin
The Virgin Group's involvement with Formula One started in 2009 when they decided to sponsor Brawn GP for that season.[93] On 30 November 2009 it was reported that the Manor GP, one of the four newcomers teams for the 2010 season, would be rebranded as Virgin Racing.[94]
Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. The BMW-engined Williams cars from 2001 to 2006 featured a dark blue and white scheme.
In races in Germany, because of trademark issues, "Anheuser-Busch" was placed below "Bud". For non-alcohol races, Sea World Adventure Parks (from Anheuser-Busch's Busch Entertainment theme parks) replaced Budweiser
Alcohol advertising is illegal in Bahrain, Abu Dhabi, and Russia. The livery was also altered for the official video games.[105] 2017 driver Lance Stroll, being 18 years old, was required to run devoid of Martini logos on his helmet at certain Grands Prix as some alcohol industry regulations prohibit advertising of alcohol by those under 21 years of age, such as in the United States. The 007 logo was appeared at the mirror with Williams FW37 during the 2015 Mexican Grand Prix, to promote SPECTRE, as Williams had a partnership with Jaguar in designing Jaguar C-X75 in 2011, that was featured in the film driven by Mr. Hinx.
In the Saudi Arabian Grand Prix, Williams (along with the other F1 teams) raced the Frank Williams Racing Cars logo in tribute to founder Frank Williams who passed away on 28 November.
Philippe Streiff's AGSJH23 from the 1988 Season at Silverstone
An AGS JH23 from the 1988 Formula One Season
1979: Alfa Romeo returns to Formula One as a constructor.
1980: Alfa Romeo appears with Marlboro-sponsored livery.
An Alfa Romeo 182B from 1982 with Marlboro livery.
1985: an Alfa Romeo 184TB in Benetton livery.
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The Andrea Moda C4B with the livery used in 1992 South African Grand Prix
The Andrea Moda S921 with the livery used in 1992 Monaco Grand Prix
The Andrea Moda S921 with the livery used in 1992 Hungarian Grand Prix
An Arrows A1 from 1978 at Silverstone Classic 2012
Riccardo Patrese with his A1B in 1979.
An Arrows A2 from 1979 in its Warsteiner livery in display
Riccardo Patrese's Arrows A3 being tested at Silverstone Classic
In 1982, Arrows raced with an orange livery. This is an Arrows A4 being tested in 2005.
A 1982 Arrows A5 Formula One car, being shaken down during a test session at Mallory Park
An Arrows A6 from 1983 being tested at Silverstone
Thierry Boutsen driving at the 1984 Dallas GP
A 1984 Arrows A7 in display at Silverstone Classic
Thirerry Boutsen driving for Arrows at the 1985 European Grand Prix
An Arrows A9 from the 1986 season at display at the Goodwood Festival of Speed, 1 July 2012
An Arrows A10B from the 1988 season
The USF&G-liveried Arrows A10B driven at Goodwood in 2008. This car was driven by Eddie Cheever and Derek Warwick in the 1988 season.
A 1991 A11C Footwork at Hockenheim.
The 1991 FA12 Footwork driven by Michele Alboreto.
Aguri Suzuki driving for Footwork at the 1992 Monaco Grand Prix.
A 1994 FA15 being driven at Silverstone
Taki Inoue Driving the Footwork Arrows FA16 at the 1995 British Grand Prix
Taki Inoue's FA16 is towed back to the Monaco pits after its bizarre contretemps with the course car.
Damon Hill driving for Arrows at the 1997 British Grand Prix
In 1998 Arrows switched from a white and blue livery to a black one. This is Mika Salo's Arrows-Yamaha A19.
A 1999 Arrows A20 being presented at Historacing Festival Lédenon 2012
Jos Verstappen driving the Arrows A21 at the 2000 Italian Grand Prix
Heinz-Harald Frentzen and Enrique Bernoldi in the Orange liveried Arrows A23s at the 2002 French Grand Prix.
The Arrows A22 in Hockenheim.jpg)
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Hans-Joachim Stuck's ATS D2 from 1979 season in display
In 1981, ATS was sponsored by the Swedish band ABBA, this was because one of the drivers was Slim Borgudd, ABBA's drummer
Manfred Winkelhock at the 1984 Dallas GP
In its first year, Benetton raced in green livery with Sisley (a Benetton brand) and Benetton as sponsors, this is Gerhard Berger racing for Benetton at Detroit in 1986
Thierry Boutsen driving for Benetton at the 1988 Canadian Grand Prix
1990 Benetton B190 on display
From 1991 to 1993, Camel sponsored benetton, here is the B191 from 1991 season being demonstrated at Goodwood Festival of Speed in 2006
A Benetton B192 painted in its Camel livery
Michael Schumacher driving for Benetton at the 1992 Monaco GP
Beneton B193 at Goodwood Festival of Speed
Benetton received sponsorship from Mild Seven until 2001 and produced the first two championship titles of Michael Schumacher, this is the Benetton B194 in display
Jos Verstappen driving at the 1994 British GP
Michael Schumacher driving for Benetton at the 1995 British GP
Johnny Herbert racing for Benetton (non-tobacco livery) at Montreal in 1995
Michael Schumacher's Benetton B195 at the 1996 Autosport International Show
Alexander Wurz driving for Benetton at the 1997 British Grand Prix
Jean Alesi driving a Benetton at the 1997 Italian Grand Prix
Giancarlo Fisichella driving for Benetton at Montreal in 1999
For its final years prior to the takeover of Renault, Benetton received sponsorship from Renault, Vodafone and Korean Air; this is Jenson Button driving in 2001 for Benetton
A Dallara F89 in display.
Emanuele Pirro driving for Scuderia Italia at the 1991 United States Grand Prix.
A Dallara F191 in display
A Dallara F192 in display
JJ Lehto's 1992 Dallara in the boxes
Michele Alboreto's T93/30 at the 1993 British Grand Prix
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The BT46B "fan car", with main sponsor Parmalat.
From 1985 until 1988, Brabham raced in Olivetti livery
The Brabham BT60B in its blue and pink livery.
Jenson Button at 2009 Malaysian Grand Prix, Sepang, Malaysia
Jacques Villeneuve with Blue-Yellow/White-Red livery at the 1999 Canadian Grand Prix.
A Bar 002 in the 2000 season livery
Jacques Villeneuve driving the BAR 003 at the 2001 Canadian Grand Prix.
Jacques Villeneuve driving the BAR 003 in the same race
Jacques Villeneuve driving the BAR 005 with non-tobacco livery replaced with bar code and F1 cars at the 2003 United States Grand Prix.
Jenson Button driving the BAR 006 at the 2004 United States Grand Prix.
Takuma Sato celebrating his podium at the 2004 United States GP
Takuma Sato driving the BAR 007 with "Racing Revolution" logo at the 2005 United States Grand Prix.
Jenson Button driving the BAR 007 with "555 World Racing" livery at the 2005 Chinese Grand Prix.
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A BRM Type 15 from 1951 season
A BRM P30 MKII from the 1953 season
The British Racing Partnership privately entered BRM P25 with which Stirling Moss took second place in the 1959 British Grand Prix.
A BRM P25 with its black livery at Silverstone Classic
A BRM P48 from 1960 season being demonstrated at Mallory Park
A BRM P57 from 1962 season seen in action.
A BRM P261 from 1964 season being demonstrated at Goodwood Festival of Speed
The four wheel-drive BRM P67 from the 1964 season
A BRM P83 from 1966 season
A BRM P126 from 1968 season
Pedro Rodriguez with BRM 1968
A 1969 BRM P139
A 1970 BRM in Yardley Livery
A 1972 BRM in Marlboro Livery
A 1973 BRM in Marlboro Livery
A BRM P201 from 1974 being demonstrated at Mallory Park
A BRM P207, 1977, with Rotary Watches livery
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1988 Coloni FC188B being demonstrated at Donington Park in 2009.
1989 Coloni C3
1990 Coloni C3C with Ford power
1991 Coloni C4
Rikky von Opel's Ensign N173 driven at Silverstone Classic 2012
An ex-Derek Daly Ensign N177 being raced in a Historic Grand Prix at Lime Rock Park in May 2009.
A Ensign N180 in its Unipart Livery
Eliseo Salazar driving for Ensign at the 1981 Dutch Grand Prix
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Oscar Larrauri at the 1988 Canadian Grand Prix
Gregor Foitek's 1989 Eurobrun being demonstrated at historic event at Hockenheim
A Eurobrun 189B from the 1990 season
The Eurobrun 189B from 1990 season, Eurobrun's last season
With the exception of the 1964 United States and Mexican Grands Prix, Ferrari has always raced in the Italian national racing colour of rosso corsa. This is Lorenzo Bandini driving the Ferrari 312 at the 1966 German Grand Prix.
Niki Lauda driving the Ferrari 312T at the 1976 German Grand Prix. By this time, the Ferrari livery included the logos of team suppliers such as Goodyear and Agip.
Gilles Villeneuve sitting beside the Ferrari 312T at the 1979 Dino Ferrari Grand Prix. Just like in previous seasons, the Scuderia Ferrari livery included Goodyear and Agip as their sponsors
Michele Alboreto racing for Ferrari at the 1984 Dallas GP
Alboreto racing for Ferrari in 1985
Alboreto racing for Ferrari in 1986
Alboreto racing for Ferrari in 1988
Alain Prost's Ferrari 641 from the 1990 season in display
Alain Prost driving the Ferrari 642 at the 1991 Monaco Grand Prix, with a largely unchanged livery from 1976.
Alesi's Ferrari F93A being demonstrated at The Goodwood Festival of Speed in 2008
Until 2000, Ferrari used the barcode in countries where tobacco advertising is not allowed, like Great Britain and France. These are Jean Alesi and Gerhard Berger at the 1994 British Grand Prix
By 1995, the team had received primary sponsorship from Marlboro. This is Jean Alesi driving the Ferrari 412T2 at that year's Canadian Grand Prix to win his first Grand Prix victory.
Michael Schumacher's low-nosed Ferrari F310 from 1996.
The high-nosed 1996 Ferrari F310 in display.
Michael Schumacher driving at the 1997 Italian GP
A Ferrari from 1997 season in non-tobacco livery
A 1998 Ferrari F300 at the 2009 Goodwood Festival of Speed
A Ferrari in boxes at the 1998 British GP
Mika Salo driving for Ferrari at the 1999 Italian GP
Eddie Irvine driving for Ferrari at the 1999 Canadian GP
The Ferrari F399 from 1999 season in its non-tobacco version in display at Abu Dhabi
A 1999 Ferrari F399 in non-tobacco livery in display at Ferrari Museum.
A 2000 Ferrari F1-2000 in non-tobacco livery in display.
Rubens Barrichello driving for Ferrari at 2000 Belgian GP
Michael Schumacher driving the Scuderia Ferrari F2001 at the 2001 Canadian Grand Prix, showing sponsorship from Marlboro, Shell, Fiat, and Magneti Marelli
A Ferrari F2001 in non-tobacco livery being driven in Laguna Seca
Michael Schumacher driving the Scuderia Ferrari F2002 at the 2002 French Grand Prix, showing sponsorship from Vodafone, Shell, and the white space replacing Marlboro at North American and most European races.
Rubens Barrichello driving the Scuderia Ferrari F2002 at the 2002 United States Grand Prix, showing sponsorship from Vodafone, Shell, and the white space replacing Marlboro at North American and most European races.
Schumacher at the 2004 United States Grand Prix driving the Scuderia Ferrari F2004 with completely white spaced Marlboro
A Ferrari F2005 being driven by Michael Schumacher at the 2005 Canada GP with the Marlboro "Barcode".
Michael Schumacher driving the Ferrari 248 F1 at the 2006 Monaco Grand Prix, with Marlboro sponsorship clearly seen on the car.
Michael Schumacher driving the Ferrari 248 F1 at the 2006 United States Grand Prix, showing sponsorship from Vodafone, Shell, and the Marlboro "barcode".
Felipe Massa winning the 2006 Brazilian Grand Prix driving the Ferrari 248 F1 with Marlboro replaced by bar codes and with added sponsors from Martini and Bridgestone
Kimi Räikkönen driving the Ferrari F2007 winning the 2007 Brazilian Grand Prix and the World Drivers' Championship for the first time. The car itself at the start of the year had Marlboro sponsorship but dropped it by the European season
Alonso driving the F2012 at the 2012 Malaysian Grand Prix
Alonso driving the F138 at the 2013 Malaysian Grand Prix
Alonso at the 2014 Singapore Grand Prix
Sebastian Vettel at the 2016 Malaysian Grand Prix
Sebastian Vettel at the 2017 Canadian Grand Prix.
Sebastian Vettel at the 2019 Chinese Grand Prix with the Mission Winnow logo
Charles Leclerc at the 2020 Tuscan Grand Prix with the SF1000 logo
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In its first years, Fittipaldi raced with a silver livery with Brazil's national colors, this is Emerson 'Emmo' Fittipaldi driving his FD04
Wilson Fittipaldi driving a Fittipaldi FD01
In the 1980s, Fittipaldi gained support from the Brazilian Beer Skol, this is Keke Rosberg's F8
Andrea Chiesa racing for Fondmetal in the 1992 Monaco GP.
A Fondmetal from 1992 season
Giancarlo Fisichella driving at the 2008 Chinese Grand Prix. Force India is the fourth different edition of the former Jordan in as many years.
Force India slightly changed its livery for 2012 Formula One season, giving more attention to the colours of title sponsor Sahara India Pariwar. Paul di Resta is pictured while driving at the 2012 Bahrain Grand Prix.
BWT stepped in as title sponsor in 2017; Esteban Ocon at the 2017 Chinese Grand Prix.
Forti started in 1995 with a yellow Parmalat livery, this is Pedro Diniz driving for Forti at the 1995 British Grand Prix.
Andrea Montermini driving at the 1996 San Marino Grand Prix.
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A Lola THL1 from 1985.
1975 Hesketh 308C driven at Barber Motorsports Park. The car lacked any sponsorship and featured the flags of England and Scotland
1976 Hesketh 308D. Image shows well the large painted Penthouse Pet, apparently initially painted topless, but the Rizla packet was added for decency.
1977 Penthouse Rizla Racing Hesketh 308E-Cosworth waiting in the pit garages during the Silverstone Classic race meeting
Upon its return to F1 in 2006, Honda continued with virtually the same livery as had been used by the British American Racing team in preceding years. This is Rubens Barrichello driving the Honda RA106 at the 2006 Canadian Grand Prix.
The 2007 Honda RA107 in its distinctive Earth livery, being driven by Rubens Barrichello at Malaysia in 2007.
The earth-themed livery was revised for 2008, as shown by Jenson Button at the 2008 Malaysian Grand Prix.
Bruno Senna driving for HRT at the 2010 Bahrain Grand Prix.
Narain Karthikeyan driving for HRT at the 2011 Malaysian Grand Prix.
Narain Karthikeyan driving for HRT at the 2012 Malaysian Grand Prix.
Michael Schumacher driving the Jordan 191 at the 1991 Belgian Grand Prix, with primary sponsorship from 7-Up.
Bertrand Gachot driving the Jordan 191 at the 1991 USA Grand Prix
A Jordan 191 in display
The Jordan 192 with its engine exposed at Yamaha communication Plaza
Thierry Boutsen's Jordan 193 on display at the Automobile Museum in Monaco
From 1996, Bensons and Hedges sponsored Jordan, This is the Jordan 196 from 1996 season with its golden livery
Jordan introduced nose arts from 1997 to 2001, this is a Jordan 197 painted with Bitten Hisses livery
Jarno Trulli driving the Jordan EJ10 at the 2000 Italian Grand Prix.
Heinz-Harald Frentzen driving the Jordan EJ11 at the 2001 Canadian Grand Prix with "Bitten Heroes" livery.
Giorgio Pantano driving the Jordan EJ14 at the 2004 French Grand Prix. You can see the lack of sponsorship on the sidepods, which instead has a Jordan logo.
Tiago Monteiro driving the Jordan EJ15 at the 2005 Canadian Grand Prix without Sobranie livery, but with the "Bring Back Hockey" slogan.
Tiago Monteiro in the EJ15 at the 2005 United States Grand Prix, this time with the Sobranie livery applied to the rear wing.
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A Larrousse LC88 from the 1988 F1 Season
The Larrousse LC89 in the Lamborghini Museum
The Larrousse LC90 being demonstrated by Aguri Suzuki in Suzuka.
The Larrousse LC92 from the 1992 season at the Autoworld in Brussels
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The LEC CRP1 from the 1977 season.
The Life L190 being demonstrated at Goodwood Festival of Speed 2009.
Jacques Laffite drives for Ligier at the 1976 Italian Grand Prix
Jacques Laffite drives the Ligier JS7/9 in 1978
A Ligier JS9 from the 1978 season in display at the MATRA Museum.
The 1980 Ligier JS11/15 being demonstrated
A Ligier JS17 being demonstrated at Silverstone in 2015
Jacques Laffite drives the JS19 at the 1982 Pau Grand Prix
Andrea de Cesaris drives the JS23 chassis at the 1984 Dallas Grand Prix.
A Ligier JS29 from the 1987 season.
Philippe Alliot driving the Ligier JS33 at the 1990 United States Grand Prix.
A 1991 Ligier JS35 on display at Musée Automobile de Monaco
Olivier Panis driving the JS40 at the 1994 German GP.
Martin Brundle Driving the JS41 in its non-tobacco livery at the 1995 British GP
Olivier Panis Driving the JS41 in its non-tobacco livery at the 1995 British GP
Ligier's last F1 car, the JS43, on display. Driven by Olivier Panis and Pedro Diniz, it provided Panis's only F1 victory and Ligier's last, at the 1996 Monaco Grand Prix.
A Ligier JS43 at an exhibition in Suzuka
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Prior to commercial sponsorship, Lotus cars ran in a livery of British racing green. This is a Lotus 33 being demonstrated at the 2006 Goodwood Festival of Speed.
This is a Jim CLark's Lotus 49 with some sponsors, prior to Gold Leaf Sponsorship in 1967
Lotus pioneered sponsorship in F1 through its deal with Imperial Tobacco, which resulted in the cars racing with a "Gold Leaf" livery. This is Graham Hill driving a Lotus 49B at the 1969 German Grand Prix.
A Lotus 77 in the famous John Player Special colours.
Takuma Sato Driving a Lotus 78 with its John Player Special Livery
The Lotus 80 being driven at the 2008 Silverstone Classic race meeting.
Mario Andretti's 1981 Lotus 81
The Lotus 91 Formula One car being exhibited in Japan. A Nigel Mansell's car.
A Lotus 92 in display
Nigel Mansell driving his Lotus 95T at the 1984 Dallas Grand Prix
Lotus 95T in the garages of the 1984 Detroit Grand Prix
However, the partnership was soon renewed, although the JPS logo had to be replaced with a non-tobacco livery on Ayrton Senna's Lotus 98T at the 1986 British Grand Prix.
Elio de Angelis driving a Lotus97T at the 1985 German GP
1985 Ayrton Senna Lotus 97T at the Renault World Series
Ayrton Senna's Lotus 99T from 1987 Season
Satoru Nakajima's Lotus 99T from 1987 Season
Nelson Piquet driving for Lotus at the 1988 Canada Grand Prix
A Lotus 100T on display at the Honda Collection Hall in Japan.
This is a Lotus Judd 101 from 1989 season
Satoru Nakajima demonstrating his Lotus 101.
After Camel withdrew support from Lotus, Lotus had to rely on some Japanese sponsors such as Tamiya, Yellow Hat and Komatsu
A Lotus 102B from 1991 in display
A Lotus 102 in Camel livery.
A Lotus 102D from 1992 in display
Johnny Herbert driving for Lotus at the 1993 British GP
Johnny Herbert driving for Lotus at the 1994 British GP
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Renault R31 livery resembled old Lotus liveries one year before the team was renamed.
The special The Dark Knight Rises livery (2012).
Pastor Maldonado brought PDVSA sponsorship to the team in 2014.
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The Maki F101 from 1974 season.
A Maki F101C (blue car) from the 1975 season.
The Manor MRT05 from the 2016 season.
Official Team and Tyrrell-entered March 701 racing cars at the pits during 1970 Dutch Grand Prix.
Andrea de Adamich racing for March at the 1971 German Grand Prix
Ronnie Peterson's March 721 from 1972 season
A March from the 1972 season at the Donington Grand Prix Collection
A March from the 1973 season at the Donington Grand Prix Collection
Hans-Joachim Stuck's March 741 from 1974 March 741 being demonstrated at Barber Motorsports Park
Vittorio Brambilla's March 751 from 1975 being demonstrated at Barber Motorsports Park
Lella Lombardi driving at 1975 Dutch Grand Prix
Ronnie Peterson driving for March Engineering at 1977 British Grand Prix
Vittorio Brambilla driving a March Ford 761
Arturo Merzario's 1976 March 761 being demonstrated in Silverstone
Alex Ribeiro's 1977 March 761 being demonstrated at Laguna Seca
A March 811 from the 1981 season on display, notice the Guinness livery
The March 821 from the 1982 season on display.
Ivan Capelli driving at the 1988 Canadian Grand Prix
A 1990 Season Leyton House at the Goodwood Festival of Speed
A Leyton House CG901. Leyton House in 1990 gained additional support from Autoglass.
Maurício Gugelmin driving for Leyton House Racing at the 1991 United States Grand Prix.
Karl Wendlinger racing for March at the 1992 Monaco Grand Prix..jpg)
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Will Stevens driving the Marussia MR03 at the 2015 Malaysian Grand Prix. The early-season car was devoid of sponsorship.
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Vincenzo Sospiri attempting to qualify for the 1997 Australian Grand Prix.
Ricardo Rosset attempting to qualify for the 1997 Australian Grand Prix.
The Matra MS9 driven by Jackie Stewart in display
The Matra MS11 driven by Henri Pesarolo in display
1968 Matra-Cosworth MS10
The Matra MS80 from the 1969 season.
1970 Henri Pescarolo's Matra MS120 in display at a Matra workshop in Leerdam, The Netherlands.
1970 Jean-Pierre Beltoise's Matra MS120.
The team's first sponsorship deal was with Yardley, who branded McLarens such as this M19C (shown being demonstrated at the 2004 Canadian Grand Prix weekend).
Marlboro colours first appeared on a McLaren in the 1974 season. This is Emerson Fittipaldi driving the McLaren M23 at the 1974 British Grand Prix.
Niki Lauda won his last championship with McLaren in 1984
A McLaren MP4/4 from the 1988 season
A McLaren MP4/5 from the 1989 season
A McLaren from the 1990 season
The McLaren–Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.
A McLaren from the 1992 season
Ayrton Senna's MP4/8 on display at Donington, the site of his famous wet-weather victory in 1993.
Mika Häkkinen's McLaren from the 1994 season on display
Mika Häkkinen's McLaren from 1995 season in its non-tobacco livery, this was the first season when McLaren switched from Peugeot power to Mercedes power
A McLaren MP4/10B from 1995, this was the last F1 car driven by Nigel Mansell
David Coulthard's McLaren MP4/11 exhibited as part of the McLaren Hall, Donington Grand Prix Exhibition
Mark Blundell driving a McLaren at the 1995 British GP
A McLaren MP4/12 in West livery
David Coulthard driving for McLaren in 1998
Mika Häkkinen's McLaren in Test Livery from the 1998 season
Häkkinen driving a McLaren MP4/13 in its non-tobacco livery
Mika Häkkinen driving for McLaren at the 1999 Canadian GP
A McLaren MP4/14 on display at the Donington Collection. The car carries chassis number 4 and is in the state it crossed the line to win both the 1999 Japanese Grand Prix and the Formula One Drivers' Championship for its driver, Mika Häkkinen.
Coulthard driving a McLaren at the 2000 Canadian GP
Mika Häkkinen driving a McLaren at the 2001 Canadian GP, this was his last season
Räikkönen driving the MP4-17D in 2002
Kimi Räikkönen driving his McLaren in 2003
The McLaren MP4-19 at the 2004 US GP
David Coulthard at the 2004 Canadian GP
From 1997 to July 2005, McLaren switched to West. This is Mika Häkkinen driving the McLaren MP4-15 at the 2000 United States Grand Prix.
At races where tobacco advertising was not allowed, the "West" logos were replaced with the driver's name in a similar – but subtly different – style. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix. Following the termination of the West sponsorship contract in July 2005 the driver's names were in a completely different style for the remainder of the year.
McLaren had no title sponsor in 2006 but the Johnnie Walker logo was used on the side pods, as evidenced by Juan Pablo Montoya's McLaren MP4-21 at the 2006 United States Grand Prix. From this year onwards, the team has also used a highly reflective version of its silver livery.
From 2007 until 2013 inclusive, McLaren's title sponsor was Vodafone. This is Fernando Alonso at the 2007 British Grand Prix.
Due to the mutual marketing interest of Vodafone and Verizon, McLaren cars run with Verizon advertisements in North America. This is Jenson Button at the 2012 United States Grand Prix.
After losing the Vodafone sponsorship in 2013, the McLaren MP4-29 ran with a silver only car, with the car's name on the sidepod, as seen driven by Kevin Magnussen (2014).
In 2017, McLaren chose to return to an orange livery on the McLaren MCL32, while keeping the black prominent. Fernando Alonso is seen testing the car at the Circuit de Barcelona-Catalunya.
Carlos Sainz Jr. driving the McLaren MCL34 at the 2019 Austrian Grand Prix.
Lando Norris driving the McLaren MCL35 at the 2020 Tuscan Grand Prix. The rainbow graphic, added in support of Formula One's #WeRaceAsOne campaign, is visible on the sidepods.
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Lewis Hamilton testing Mercedes F1 W04.
Nico Rosberg in Mercedes F1 W04 with Petronas Primax branding.
Valtteri Bottas at the wheel of the 2017 car.
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Christijan Albers driving a 2006 M16 in the late season Spyker livery.
Minardi raced variations on this original black-and-gold livery in the period 1985–1992. This is a Minardi M185 being raced at Brands Hatch in 2005.
A Minardi M187 from 1987
A Minardi M191 at the Lamborghini Museum.
A Minardi M193 in display at the Autodromo Enzo e Dino Ferrari.
A Minardi M193B with the 1994 Livery in exposition in South Korea.
Michele Alboreto driving at the 1994 Monaco Grand Prix.
The absorption of the BMS Scuderia Italia team into Minardi for 1994 resulted in sponsorship from many Italian companies. This is Pierluigi Martini driving the Minardi M194 at the 1994 British Grand Prix.
Luca Badoer at the 1995 British Grand Prix
Pierluigi Martini at the 1995 British Grand Prix
Pedro Lamy at the 1996 San Marino Grand Prix.
Pedro Lamy and Giancarlo Fisichella racing for Minardi in 1996
A Minardi M197 in display.
Shinji Nakano racing at the 1998 Spanish Grand Prix
A Minardi M01 in display.
Gastón Mazzacane racing for Minardi at the 2000 season.
The Minardi PS01 driven by Fernando Alonso in display
Fernando Alonso driving for Minardi at the 2001 Season.
Mark Webber's Minardi PS02 features "Go KL" branding at the 2002 French Grand Prix due to the identity of his Malaysian teammate, Alex Yoong.
Jos Verstappen at the 2003 French Grand Prix
Zsolt Baumgartner in Indianapolis 2004 racing with his Minardi PS04
Christijan Albers driving the Minardi PS05 at the 2005 Canadian Grand Prix. OzJet is an aviation company owned by the CEO of Minardi from 2001 to 2005, Paul Stoddart.
The Onyx ORE-1B from the 1990 season
An Osella FA1c from 1982
An Osella FA1d from the 1983 season in Bournemouth
An Osella FA1E from 1983
Piercarlo Ghinzani racing in the 1984 Dallas GP
An Osella FA1G from 1986
An Osella FA1L from 1988
Bertrand Gachot driving his Pacific in 1994
Bertrand Gachot racing for Pacific at the 1995 British Grand Prix
Andrea Montermini driving for Pacific at the 1995 German Grand Prix
Andrea Montermini driving at the 1995 British Grand Prix
Ex-John Watson Penske PC3 being raced in a Historic Grand Prix at Lime Rock Park in May 2009.
During its existence, the Prost team maintained a traditional French blue livery. This is a Prost JS45 from the 1997 season in display
A Prost AP01 model kit in its non-tobacco livery (to be noticed the barcodes) at 1998 French GP, British GP and German GP
Jarno Trulli driving the Prost AP02 at the 1999 Canadian GP
In the 2000 season, Yahoo entered as a sponsor for Prost
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A RAM being tested at Donington
Manfred Winkelhock driving for RAM in 1985
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The special Wings for Life livery at the 2007 British Grand Prix.
David Coulthard's Red Bull RB4 from the 2008 Brazilian Grand Prix, Coulthard's final race in Formula One.
The Red Bull RB8 ran a special livery at the 2012 British Grand Prix featuring photographs of fans to raise money for the Wings for Life foundation.
Purple strips and gradients on the Red Bull RB9 paid more attention to the Infiniti sponsorship
Daniel Ricciardo driving the RB13 with aerodynamic sensors during practice for the 2017 British Grand Prix
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A 1979 Renault RS10
Alain Prost's Renault RE40 from the 1983 season at Mulhouse
Prost's Renault RE40 in display
Derek Warwick driving his Renault in the 1984 Dallas Grand Prix
Renault's return in 2002 saw the traditional yellow combined with the light blue of Mild Seven. This is Jarno Trulli driving the Renault R23 in 2003
Renault's employment of Fernando Alonso (shown driving the Renault R25 at the 2005 British Grand Prix) also saw Telefónica become a major sponsor of the team.
For 2007, Renault switched from Mild Seven to ING. This is Giancarlo Fisichella driving the Renault R27 at the 2007 British Grand Prix.
For 2009, Renault changed from Elf to Total by fuel. This is Fernando Alonso testing in Circuit de Catalunya, 2009
The livery used on the Renault R29 after ING Group withdrew its support.
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1993 Sauber C12, the first car, with its black livery.
1994 Sauber C13 at the Auto und Technik Museum Sinsheim.
Heinz-Harald Frentzen driving for Sauber at the 1995 British Grand Prix.
A Sauber C15 from 1995 in display at Red Bull Hangar-7
Heinz-Harald Frentzen driving the Sauber C15 at the 1996 San Marino Grand Prix
Frentzen's Sauber C15 overtaking Hakkinen's McLaren at Imola in 1996
The Sauber C16 from 1997 season in display at Grassau.
A Sauber C17 from the 1998 season.
Jean Alesi's 1999 Sauber C18.
A Sauber C18 of 1999 season
Pedro Diniz driving for Sauber at the 2000 Canadian Grand Prix.
Giancarlo Fisichella driving the Sauber C23 at the US Grand Prix at Indianapolis, 2004.
Jacques Villeneuve at the 2005 US Grand Prix.
2005 Sauber C24.
Sergio Pérez driving for Sauber at Sepang, 2011.
Sergio Pérez driving at 2012 Canadian Grand Prix.
Felipe Nasr driving for Sauber at the 2016 Bahrain Grand Prix
The Sauber C36 driven by Marcus Ericsson
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Hill's Embassy-liveried Shadow DN1 being tested at Goodwood
Tom Pryce driving for Shadow at Watkins Glen in 1975
A Shadow DN5 in its black UOP Livery
Clay Regazzoni's Shadow DN9 in its Villiger livery being demonstrated
Jan Lammers's 1979 Shadow DN9 in its Burning Lion livery
Clay Regazzoni's Shadow DN9 with a Villiger livery
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Roland Ratzenberger's Simtek at the 1994 San Marino Grand Prix.
In 1995, Simtek gained support from the Energy Drink XTC and Men's Tenoras, a Japanese men fashion brand that was Hideki Noda's sponsor in F3000. This is Domenico Schiattarella driving his S951 in 1995.
Spirit's first Formula One chassis, the Spirit 201C.
The Spirit 101 from 1984 season at Silverstone
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Sakon Yamamoto driving the Spyker F8-VII at Monza in 2007.
Rubens Barrichello driving the Stewart SF-2 at the 1998 Canadian Grand Prix.
Johnny Herbert driving for Stewart at Montreal in 1999
Anthony Davidson driving the Super Aguri SA07, based on the Honda RA106, at the 2007 Malaysian Grand Prix.
Initially Surtees raced with a red car with white accents
A Surtees TS9 from 1971 season, with its first sponsor on the livery.
Later, Surtees changed from red to blue after gaining its first sponsor
A Surtees in 1972 Matchbox livery
A Surtees in 1973 Brazil Export livery
John Watson driving a Surtees TS16 with Matchbox livery.
In 1976, Surtees gained sponsorship from condom manufacturer Durex. The BBC refused to broadcast the British Grand Prix due to the sponsor on this car
In 1977, Chesterfield sponsored Surtees
Vittorio Brambilla at the 1978 British Grand Prix
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A Toleman TG183B at the 2010 Goodwood Festival of Speed
Johnny Cecotto driving for Toleman at the 1984 Dallas GP
Teo Fabi driving the Toleman TG185 in the 1985 season.
Sponsorship from Falcon Bank brought more gold to the team's livery. This is Daniel Ricciardo driving the STR7 at the 2012 Malaysian Grand Prix.
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The 2001 Toyota TF101 (AM01), which was used for testing and never raced.
Oliver Panis driving the Toyota TF104 at the 2004 USGP.
Jarno Trulli driving the Toyota TF109 at the 2009 Japanese GP.
Theodore TR1 from 1978, at the 2011 Hockenheim Historic Race.
Tim Schenken driving his Trojan 103 at Brands Hatch.
Jackie Stewart driving a Matra entered by Tyrrell Racing
This is The Tyrrell 001, Tyrrell's first car, being demonstrated at Goodwood in 2008
A Tyrrell 002 from the 1971 season being demonstrated.
Jackie Stewart's Tyrrell 003
Jackie Stewart's 1972 Tyrrell 004 in display at Monterey Historic
A Tyrrell 005 from the 1972 season being demonstrated at Monterey Historic
Jackie Stewart's final Grand Prix car, Tyrrell 006/2, resting on a carpet of Royal Stewart tartan in the Donington Grand Prix Collection.
Jody Scheckter's 1974 Tyrrell 007 being demonstrated at the 2004 Canadian Grand Prix.
A Tyrrell P34 six-wheeler from the 1976 season at Tamiya's headquarters in Shizuoka City Japan. Tamiya purchased this car to study it for producing scale models likeness of this car.
The Tyrrell P34 six-wheeler, driven by Jody Scheckter at the 1976 German Grand Prix, in blue Elf livery.
The Tyrrell P34 six-wheeler from 1977 season at Silverstone Classic in 2012
A Tyrrell 008 from the 1978 season at the 2008 Silverstone Classic race meeting.
A Tyrrell 009 from the 1979 season being driven during the 2010 Legends of Motorsport meeting at Circuit Mont-Tremblant.
Eddie Cheever's 1980 Tyrrell 010 in display in the Donington Grand Prix Collection.
Michele Alboreto driving the Tyrrell 011 at the 1981 Dutch Grand Prix.
A Tyrrell 011 from 1982 on display.
Michele Alboreto's Tyrrell 012 from 1983 on display
Tyrrell 012 painted in its Benetton livery of 1983
The Tyrrell P34 six-wheeler in its First National City Bank livery
A Tyrrell 012 from 1984 with a Systime Livery
Martin Brundle driving a Tyrrell 015 during practice in the 1985 European Grand Prix
Stefan Bellof driving the Tyrrell 012 at the 1984 Dallas Grand Prix with a DeLonghi livery. When Bellof and Martin Brundle were Tyrrell teammates in 1984, their cars had different liveries.
A Tyrrell 016 from 1987 season
Kazuki Nakajima driving his father's 1990 Tyrrell 019.
A Tyrrell from 1991 season
A Tyrrell from 1993 season painted in Mild Seven livery
Mika Salo driving the Tyrrell 023 at the 1995 British Grand Prix
Mika Salo driving a Tyrrell 024 in 1996
Tyrrell had PIAA Corporation sponsorship in 1997 and 1998. This is Toranosuke Takagi driving the Tyrrell 026 at the 1998 Spanish Grand Prix.
The Tyrrell 026 being driven at the Goodwood Festival of Speed.
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Williams was sponsored primarily by Saudi Arabian Airlines from 1978 to 1984. This is a Williams FW07C being driven in 2007 at the DAMC 05 Oldtimer Festival Nürburgring.
A Williams FW08 from 1982 being tested at Silverstone in 2006
Keke Rosberg driving the Saudia-sponsored Williams FW09 at the 1984 Dallas GP
Williams switched to Canon sponsorship in 1985 and retained it until 1993. This is Keke Rosberg driving the Williams FW10 at the 1985 German Grand Prix.
A Williams FW11B from 1987 season
Riccardo Patrese's Williams FW12 from 1989 season in display
Mansell's Williams FW14B from 1992 season in display
Damon Hill's #0 Williams FW16 from 1994 season in display
Damon Hill driving for Williams at Montreal in 1995
The team switched to Rothmans backing in 1994, which it kept until the end of 1997. This is Jacques Villeneuve driving the Williams FW18 at the 1996 Canadian Grand Prix.
From 2 years later, Williams switched to Winfield, an Australian brand of cigarettes
Jacques Villeneuve driving for Williams at Monza in 1998
Ralf Schumacher driving for Williams at the 1999 Canadian Grand Prix
Alessandro Zanardi driving for Williams at the 1999 Canadian Grand Prix.
A Williams FW21 in display at the Auto and Technic Museum in Sinsheim
The 2000 season's Williams FW22. The first Williams car to sport the BMW blue and white livery, sponsored by Compaq
Ralf Schumacher driving for Williams at the 2001 Canadian Grand Prix
Juan Pablo Montoya's Williams FW24 in the box during 2002 Canadian Grand Prix qualifiers
A 2004 Williams FW26 being driven in Regent Street, London.
Nick Heidfeld at the 2005 San Marino Grand Prix
Since 2006, the team's liveries have been based on a dark blue-and-white theme. This is Nico Rosberg driving the Williams FW28 at the 2006 Canadian Grand Prix.
Alexander Wurz driving the Williams FW29 at the 2007 Malaysian GP. The livery remained the same, with Lenovo replacing HP
Kazuki Nakajima driving for Williams at the 2008 Malaysian GP.
Nico Rosberg at the 2009 Monaco GP
Nico Hülkenberg driving the Williams FW32 in Jerez.
In 2011, the livery was slightly changed with red and gold additional colours added to resemble the Rothmans livery used from 1994 to 1997.
Bruno Senna driving at the 2012 Malaysian Grand Prix.
Valtteri Bottas driving the Williams FW38 at the 2016 Malaysian Grand Prix.
George Russell driving the Williams FW43 at the 2020 Tuscan Grand Prix.
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1978 Wolf WR6 being tested at Lime Rock
Keke Rosberg with his Wolf at the 1979 San Marino GP
Jonathan Palmer driving for Zakspeed in 1985
A Zakspeed 871 from the 1987 season
A Zakspeed 891 from the 1989 season at the Auto und Technik Museum in Sinsheim
