Google My Business
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Google My Business is an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows in the search results when someone searches a given business name. Google allows business owners to verify their own business data via creating a new profile or claiming an existing auto-generated profile. The Google My Business listing appears in the Google Maps section of Google as well as the "Local Pack" for qualifying search queries.
Google My Business allows business owners to supply information that can show up in a Google search, such as open hours, address, phone number, and photos. Google may combine the information provided by businesses with information from other sources, including a business's own website, Google user contributions, and third party websites. The service is free.
Google My Business allows businesses to create a website at no cost.
Customers can review businesses and business owners can respond to reviews.
Google My Business allows business owners to post updates about announcements or sales. There are currently 4 different post types: What's New, Events, Product, and Offer.
On each post type, users can add a description, photo or video, and link. They can also add an optional Call-To-Action button to posts. The Call-To-Action buttons options are Book, Buy, Order Online, Learn More, and Sign Up.
Posts show up in Google search results. However, most post types expire after seven days, no longer showing in search results at that time. There is one exception: event posts expire when the event date the post referenced has passed.
In October 2017, the Google My Business API was expanded to allow third-party tools to schedule posts in advanced, similar to scheduling tools for social networks like Facebook and Twitter. Only a few services currently support Google My Business post scheduling, including OneUp, dlvr.it, and Sendible.
Pictures and Video
Business owners are able to upload pictures and videos to a company's Google My Business. Business owners can choose to upload a logo and header images, as well as tag photos for specific industry categories such as Food, Team, Interior, Exterior, etc. Customers can also add photos to the Google My Business by attaching them to reviews.
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