Boost Juice

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For the drink produced by Boost Drinks Ltd, see Boost (drink).
For the drink produced by Nestlé, see Boost (beverage).
Boost Juice Bars
Industry Food & Beverage
Founded March 2000 (2000-03)[1]
Founder Janine Allis
Headquarters Chadstone, Melbourne, Victoria, Australia
Number of locations
236 (2009)[2]
Area served
Chile, China, Estonia, GCC, Germany, Hong Kong, India, Indonesia, Lithuania, Macau, Malaysia, Mexico, Republic of Ireland, Singapore, South Africa, South Korea, Thailand and the UK.[1]
Key people
Jeff Allis (CEO/Co-Founder),
Janine Allis (Founder),
Geoff Harris (Director of Board),
Rod Young,
Marc Besen[1]
Products Juices & Smoothies

Boost Juice Bars is an international chain of retail outlets that specialize in selling fruit juice. Boost Juice Bars was formed in 2000 with the first store located in Adelaide, South Australia.[1] The company has expanded internationally with stores in Asia, Europe, Russia and the Middle East through franchising.

In May 2006, Boost Juice Bars ceased operations in New Zealand after the franchiser (which operated all the New Zealand stores) was put into liquidation. The stores were sold to Tank Juice who are now operating them under the Tank brand.[3]

In 2007, the founders of Millies Cookies, Richard O’Sullivan and Mario Budwig, signed an agreement with Boost Juice Bars to launch the brand in the United Kingdom.[4] By the end of the year, the company had also expanded into Chile, Kuwait, Singapore, Indonesia and, most recently, Thailand.[5]

In 2008, Nestlé launched a range of fruit smoothies in association with Boost Juice Bars, to operate alongside the company's expansion into the United Kingdom.[6]

In 2011, Boost Juice signed a franchise agreement for India with entrepreneurs Rivoli Sinha and Dev Agarwal, the directors of Joost Food Ventures Pvt. Ltd.


  Former Locations
  Current Locations
  No Data

As of June 2009, there are stores operating in Australia, Chile, Dubai, Estonia, Germany, Hong Kong, Indonesia, Kuwait, Lithuania, Macau, Malaysia, Portugal, Singapore, South Africa and the United Kingdom.

Franchising agreements have been secured in The Baltics, China, Germany, Hong Kong, India, Mexico, the Republic of Ireland, South Korea and Thailand as part of a global expansion programme. [1][7]

In 2007, Boost Juice Bars attempted to acquire the Canadian juice bar company Booster Juice, which would have led to the company being floated on the stock market though this was unsuccessful.[8]


Awards & acclaims[edit]


  • MyBusiness Readers Choice Award[9]
  • Telstra Business Woman of the Year
  • Telstra Business Owner National Award Winner


  • AMEX Franchisor of the Year[10]
  • BRW Fastest Growing Franchise[11]
  • Price Waterhouse Coopers Franchisor of the Year award - VIC


  • Governor of Victoria Export Awards - Commendation[12]


  • Highly Commended – Supreme Award for Best Retailer
  • National Retailers Association Awards – Bank of Queensland Franchise Award[13]
  • National Retailers Association Awards – Supreme Reward for Best Retaile
A Boost Juice outlet promotes their product at a community festival in Melbourne.

See also[edit]


  1. ^ a b c d e "A boost is born!". Boost Juice Bars. Retrieved 2009-06-24. 
  2. ^ "Study Kit 2008/2009" (PDF). Boost Juice Bars. Retrieved 2009-06-24. 
  3. ^ "Boost finds fresh owner in New Tank". New Zealand Herald. 2008-05-10. Retrieved 2009-06-24. 
  4. ^ "Smoothies: the new coffee wars?". BBC News. 2006-12-20. Retrieved 2009-06-24. 
  5. ^ "Australian Boost Juice Launches In UK". Easier. 2007-03-15. Retrieved 2009-06-24. 
  6. ^ "Nestlé and Boost Juice Bars launch Boosted Smoothies range". Talking Retail. 2008-04-08. Retrieved 2009-06-24. 
  7. ^ "Boost Juice Bars polots major global expansion". Bandt. 2007-04-23. Retrieved 2009-06-24. [dead link]
  8. ^ "New look Boost Juice ready to expand". Smart Company. 2007-09-11. Retrieved 2009-06-24. 
  9. ^ "Speaker Biographies". Retail World. 2009-06-29. Retrieved 2009-06-24. 
  10. ^ "The Growth of Boost Juice Bars". Franchise Expo. Retrieved 2009-06-24. 
  11. ^ "Boost Juice Franchise Profile". Inside Franchising. Retrieved 2009-06-24. 
  12. ^ "Export award acknowledges the growth of Aconex". Victoria. 2006-10-11. Retrieved 2009-06-24. 
  13. ^ "ARA 2007 Victorian Awards Program - Melbourne". Retail. 2007-09-18. Retrieved 2009-06-24. 

External links[edit]