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Nando's

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For the 17th century London coffee house, see Nando's Coffee House.

Nando's Ltd
Company typePrivate
IndustryCasual dining/chain restaurant
GenreFlame-grilled chicken
Founded1987; 37 years ago (1987), Johannesburg, Gauteng, South Africa
FounderFernando Duarte and Robert Brozin
Key people
Enthoven family, owners
ProductsChicken and related cuisine
Websitenandos.com

Nando's (/ˈnændoʊz/; Afrikaans: [ˈnandœs]) is a South African multinational fast casual[1] chain that specialises in Portuguese flame-grilled peri-peri style chicken.[a] Founded in Johannesburg in 1987, Nando's operates over 1,200 outlets[1] in 30 countries. Their logo depicts the Rooster of Barcelos, one of Portugal's most common symbols.[2] The company was wholly owned by Dick Enthoven until his death in 2022, and is now owned by the family.

History

[edit]
Flame-grilled peri peri chicken at Nando's

The restaurant was founded in 1987 in Rosettenville, Johannesburg by Portuguese-born Fernando Duarte and South African-born Robert Brozin. [3] Upon visiting a Portuguese-Mozambican[4] takeaway named Chickenland and trying the chicken with peri peri, they bought the restaurant for about 80,000 rand (equivalent to about £25,000 at the time).[5] They renamed the restaurant Nando's after Fernando's firstborn son. By 1989, the restaurant had three outlets in Johannesburg and one in Portugal.[6][5] Capricorn Ventures International acquired the chain in 1992.[7]

In 2010, Advertising Age magazine named Nando's one of the world's top 30 hottest marketing brands alongside Tata Nano, MTN and Natura.[8] During the same year, the success of Nando's in the U.K. led The Guardian to write that Nando's was a modern restaurant brand that had "changed the face of British fast food."[9] Nando's 1,000th store worldwide opened in 2012.[10] As of July 2014, the Nando's restaurant group was ultimately owned by South African businessman Dick Enthoven and his family, through the Luxembourg-domiciled company Yellowwoods.[11] Enthoven's son Robby Enthoven, who took over running the restaurants in 1993, was responsible for expanding the Nando's chain in the United Kingdom.[12]

In 2018, American-based recruitment website Indeed named Nando's as the UK's sixth best private sector employer[13] based on millions of employee ratings and reviews.[14]

Worldwide locations

[edit]

Nando's has locations in five continents worldwide.[6]

Africa

[edit]
Nando's take-away in Canal Walk Shopping Mall, Cape Town, South Africa (2006)

South Africa

[edit]
See also: List of restaurants in South Africa

Fernando Duarte and his friend Robert Brozin, the founders of the first Nando's, bought a restaurant previously called "Chickenland" and renamed it Nando's. They opened it in 1987.[5][15][16] By 2018, there were 340 Nando's restaurants throughout its home market of South Africa.[17]

Botswana

[edit]

Nando's has been operating in Botswana since 1993.[18] There are 19 restaurants in Botswana; 10 in Gaborone, 2 in Francistown and Palapye, and 1 each in Jwaneng, Maun, Mahalapye, Kasane and Letlhakane.

Eswatini

[edit]

There are 4 outlets in Eswatini; in Mbabane, Matsapha, Ezulwini and Manzini (2022).[19]

Mauritius

[edit]

As of August 2021, there are 4 Nando's restaurant outlets within Mauritius; in Curepipe, Grand-Baie, Moka and Vacoas-Phoenix.[20][21][22][23]

Zambia

[edit]

Nando's began operating in Zambia in 2002. As of August 2021, Nando's has 9 restaurants in Zambia; 7 in Lusaka and 1 each in Ndola and Kitwe.[24]

Zimbabwe

[edit]

Nando's has been operating in Zimbabwe since 1995.[25][26] As of August 2021, Nando's has 14 restaurants in Zimbabwe; 9 in Harare and 1 each in Bulawayo, Mutare, Gweru, Kwekwe and Victoria Falls.

Asia

[edit]
Nando's in Penang, Malaysia (2010)

Bahrain

[edit]

As of August 2021, Nando's has 5 restaurants in Bahrain; 2 in Manama and 1 each in Amwaj Islands, Isa Town and Saar.[27]

India

[edit]

Nando's has been established in India since 2010.[28] As of August 2021, Nando's has 12 restaurants throughout the states and union territories of India; 4 in New Delhi, 3 in Bangalore, 2 in Gurgaon, and 1 each in Noida, Chandigarh and Dwarka (Delhi).[29]

Malaysia

[edit]

Nando's has been established in Malaysia since 1998.[30] The chain is very popular in the country and Malaysia is Nando's third largest market after the United Kingdom and Australia. Nando's is well known for its effective advertising that celebrates or satirises contemporary local issues.[31] As of August 2021, Nando's has 73 restaurants operating throughout the states and federal territories of Malaysia (with the exception of Perlis and Labuan); 27 in Selangor, 19 in Kuala Lumpur, 2 in Putrajaya, 5 in Penang, 4 in Johor, 3 in Malacca, 3 in Perak, 3 in Sarawak, 2 in Negeri Sembilan and Sabah and 1 each in Kedah, Kelantan, Pahang, Terengganu.[32][33]

Pakistan

[edit]

Nando's has been established in Pakistan since 2001.[34] As of August 2021, Nando's has 12 restaurants throughout Pakistan; 5 in Karachi, 4 in Lahore and 1 each in Islamabad, Faisalabad and Rawalpindi.[35]

Qatar

[edit]

In Qatar, Nando's has been established since 2001, with the first restaurant located on Salwa Road.[36] As of October 2022, Nando's has 8 branches in Qatar, 7 of which are located in Doha while 1 is in Al Wakrah.[37]

Saudi Arabia

[edit]

In Saudi Arabia, Nando's opened its first restaurant within the country on 12 December 2016 in Riyadh, and opened its first branch in Jeddah on 8 December 2018. As of August 2021, Nando's has 9 branches in Saudi Arabia; 3 in Riyadh, 3 in Jeddah; and 1 each in Dhahran, Dammam and Khobar.[38]

Singapore

[edit]

In Singapore, Nando's opened its first restaurant on 9 May 2010;[39] and as of August 2021 there are 6 outlets throughout the city of Singapore.[40]

United Arab Emirates

[edit]

Nando's opened its first restaurant within the United Arab Emirates in Dubai (along Sheikh Zayed Road) in 2002 and opened its first branch in Abu Dhabi in 2014.[41][42] As of August 2021, Nando's has 19 branches in the UAE; 13 in Dubai, 3 in Abu Dhabi and 1 each in Sharjah, Al Ain and Ras Al Khaimah.[43]

Europe

[edit]

Ireland

[edit]

Nando's was first established in Ireland in 2008. The company opened its flagship restaurant on St Andrew Street in the city centre of Dublin in November 2011, employing sixty staff members to manage a 3,800 square feet (350 m2) space spread over two floors.[44][45] As of August 2021, they have expanded to a total of 13 outlets in Ireland, with 9 in Dublin, 2 in Cork, 1 in Newbridge and 1 in Limerick.[46]

United Kingdom

[edit]
Nando's Restaurant at the White Rose Centre in Leeds, West Yorkshire

Nando's opened its first restaurants within the United Kingdom, in 1992, in the west London suburbs of Ealing and Earls Court, initially focusing on takeaway food.[5] The UK arm, owned by the Enthoven family via a private equity company, struggled until chairman Dick Enthoven put his son Robert in control. The focus then moved from takeaways to a mixed service (counter ordering and table service) model.[5] This decision was taken after Nando's partnered with Harrison, a branding and design agency. They also advised Nando's to design each restaurant individually so no two restaurants were the same, a brand characteristic of the chain. Nando's expanded in the UK in 1993. The company now[when?] employs around 8,000 staff in the UK and as of 2013 had over 280 branches, with about sixty serving food conforming with Islamic dietary laws.[5]

In 2010, Nando's UK won the Sunday Times's best place to work award in the big company category.[47] Its sauces and marinades were also retailed in UK supermarkets.[47]

Nando's claims to have the largest collection of South African art in the UK, with over 5,000 works displayed in restaurants; original artworks are commissioned by the company.[47][48]

In March 2020, all of Nando's UK restaurants closed temporarily due to nationwide lockdown rules introduced by the government to limit the spread of COVID-19. In late April 2020, Nando's reopened select locations for delivery and collection services, with many more locations opening throughout May.[49][50] In early July 2020, the restaurant chain started reopening a few of its outlets for eat-in service.[51]

In August 2021, Nando's UK was forced to temporarily close 45 of its 450 restaurants due to a shortage of chicken. A Nando's spokesperson said: "The UK food industry has been experiencing disruption across its supply chain in recent weeks due to staff shortages and Covid isolations, and a number of our restaurants have been impacted."[52]

The UK is Nando's largest market.[53]

North America

[edit]

Canada

[edit]
Nando's in Canada

Nando's has operated since 1994 in Canada. As of August 2021, there are 32 branches in Canada, with 4 in Alberta, 17 in British Columbia, and 11 in Ontario.[54][55]

United States

[edit]

Nando's opened its first restaurant location within the United States in Washington, D.C. in 2008.[56][57] After opening more outlets within the Washington metropolitan area, it expanded into the Chicago metropolitan area, opening its first outlet on 20 May 2015 within the metro area.[58] As of July 2023, there are 45 restaurant outlets in the U.S. (only present within the D.C., Baltimore, Chicago, Atlanta, Houston, and Dallas metropolitan areas): 12 in Illinois, 6 in Washington, D.C., 13 in Maryland, 10 in Virginia, 2 in Georgia, and 4 in Texas.[59]

Nando's peri-peri sauces in a California grocery store

Oceania

[edit]
A Nando's franchise in Palmerston North, New Zealand.

Australia

[edit]

Nando's has been in continuous operation within Australia since 1990, when the first restaurant opened in Tuart Hill in Western Australia. As of August 2021, there were 155 restaurants in Australia; 63 in Victoria, 36 in Western Australia, 30 in Queensland, 16 in New South Wales, four in South Australia, two in the Northern Territory, two in Tasmania and one in the Australian Capital Territory.[60] Per city, there are 59 in Melbourne, 34 in Perth, 20 in Brisbane, 15 in Sydney, four each in Adelaide and the Gold Coast, three in Ipswich, two each in Hobart and Darwin and one each in Ballarat, Bunbury, Canberra, Geelong, Kalgoorlie, Newcastle, Rockhampton, Shepparton, the Sunshine Coast, Townsville and Traralgon.

There have been various public battles between the parent company and its Australian franchisees.[61][62][63]

New Zealand

[edit]

Nando's opened their first outlet in New Zealand, at Glenfield in 2000. As of August 2021, there are 20 Nando's outlets throughout New Zealand, located in the regions of Auckland, Bay of Plenty, Christchurch, Hamilton, Wellington, and Dunedin.[64]

Advertising

[edit]

Australian refugee advertisement

[edit]

In 2002, Nando's ran an advertising campaign in Australia based around a political controversy regarding the mandatory detention of refugees. The detainees had been waging a hunger strike campaign, even resorting to sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free." Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable... but we want to evoke a response."[65]

Malema advertisement

[edit]

During the South African national elections of 2009, Nando's made an advert lampooning African National Congress Youth League then president Julius Malema by using a puppet that resembled him. Malema's lawyers sued Nando's and the original advert was removed. However, an altered version was released, with the puppet's face pixelated and the voice altered. The puppet used in the advert was later sold at auction for 100,000 rand, which was donated to an educational charity.[66]

"Last dictators" advertisement

[edit]

In 2011, Nando's launched a "Last dictators" advert in South Africa.[67] The 60-second commercial shows a sad Robert Mugabe dining alone at Christmas in a large mansion while he reminisces about "happier times" with former dictators, such as playing water tag with Muammar Gaddafi, singing karaoke with Mao Zedong, making snow angels in the sand with Saddam Hussein, pushing P. W. Botha on a swing set, and riding a Covenanter cruiser tank with Idi Amin in a similar fashion to Leonardo DiCaprio and Kate Winslet embracing each other from the film Titanic, while the music from "Those Were the Days" is played.[68]

Musekiwa Kumbula, holder of the Nando's franchise in Zimbabwe, said his group "strongly feels the advertisement is insensitive and in poor taste." The advert also offended Chipangano, a Zimbabwean youth militia loyal to Mugabe, who then demanded an apology from Nando's, threatened to boycott the South Africa-based chain, and demanded the advert be withdrawn or the restaurant face retribution.[69] Nando's South Africa subsequently withdrew the advert citing threats to its staff in Zimbabwe from a youth group.[70]

Corporation tax bill

[edit]

Both The Guardian newspaper (UK) and the American non-profit publication ICIJ received documents in July 2014 revealing the details of past and present offshore clients of wealth managers Kleinwort Benson, including the Nando's restaurant group. The Guardian published its belief that, through the use of businesses in Malta, Guernsey and the Netherlands, Enthoven legally reduces the group's UK corporation tax bill by "up to a third." According to the British newspaper, Enthoven's profits eventually accumulate in the Kleinwort Benson-managed "Taro III Trust" that is based in Jersey and contains at least £750 million.[12]

While no member of the Enthoven family agreed to speak with The Guardian, a company representative explained that UK tax laws are not applicable to Enthoven, as "he is not resident in the US or the UK." The spokesperson also stated that, in the UK, Nando's paid corporation tax of £12.6 million on a profit of £58.2 million for the year ending February 2013.[12] In its 2023 tax strategy, the company states that "Nando's policy is to maintain its tax affairs responsibly and transparently. Nando's doesn’t enter into transactions simply to secure tax advantages."[71]

See also

[edit]

References

[edit]
  1. ^ On its website, Nando's styles "peri-peri" as "PERi-PERi".
  1. ^ a b "Nando's - The world's most popular chicken restaurant | Restaurants". Food Digital. 17 May 2020. Archived from the original on 29 June 2022. Retrieved 12 May 2022.
  2. ^ "Is Nando's Portuguese?". Portugalist. 5 September 2016. Retrieved 9 June 2021.
  3. ^ "The History of Nando's | Rate YOUR Nando's - The Nando's Review Website". www.rateyournandos.com. Retrieved 26 September 2024.
  4. ^ Fick, David S. (2002). Entrepreneurship in Africa: A Study of Successes. Greenwood Publishing Group. ISBN 978-1-56720-536-7.
  5. ^ a b c d e f Brown, Mick (11 March 2013). "Nando's nation: the chicken that conquered Britain". The Daily Telegraph. London. Archived from the original on 12 January 2022. Retrieved 11 July 2014.
  6. ^ a b "Nando's Worldwide". Nando's. Archived from the original on 13 April 2013. Retrieved 20 December 2012.
  7. ^ McCreesh. "There's Nothing Cheeky About These Nando's Facts, Including Its HUGE Fan Base Overseas". Bustle. Archived from the original on 3 May 2019. Retrieved 3 May 2019.
  8. ^ "Marketing". Nando's. Archived from the original on 19 June 2010. Retrieved 16 September 2010.
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  10. ^ "The History of Nando's | Rate YOUR Nando's - The Nando's Review Website". www.rateyournandos.com. Archived from the original on 20 March 2020. Retrieved 20 March 2020.
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  43. ^ "Nando's UAE -". www.nandos.ae. Archived from the original on 17 August 2021. Retrieved 17 August 2021.
  44. ^ "Nando's to create 65 jobs in Dublin". RTÉ News. 10 August 2011. Archived from the original on 2 April 2015. Retrieved 18 August 2014.
  45. ^ Hugh O'Connell (1 November 2011). "Chicken-tastic: Nandos announces 60 new jobs in Dublin". Business ETC. TheJournal.ie. Archived from the original on 2 April 2015. Retrieved 18 August 2014.
  46. ^ "Nando's Ireland". www.nandos.ie. Archived from the original on 3 July 2024. Retrieved 17 August 2021.
  47. ^ a b c Sawyer, Miranda (16 May 2010). "How Nando's conquered Britain". The Observer. London. Archived from the original on 14 July 2014. Retrieved 11 July 2014.
  48. ^ "African Art". Nando's. Archived from the original on 18 December 2012. Retrieved 20 December 2012.
  49. ^ "Reopening for Online Ordering". Nando's. 27 May 2020. Archived from the original on 7 June 2020. Retrieved 30 May 2020.
  50. ^ Smithers, Rebecca (28 April 2020). "Nando's joins Burger King in reopening some branches for deliveries". The Guardian. Archived from the original on 3 July 2024. Retrieved 30 May 2020.
  51. ^ Lewis, Anna (7 July 2020). "Nando's Has Announced When It's Reopening Restaurants For Eating In". Delish. Archived from the original on 10 July 2020. Retrieved 10 July 2020.
  52. ^ "Nando's forced to shut outlets through Covid-related shortages". The Guardian. 17 August 2021. Archived from the original on 3 July 2024. Retrieved 17 August 2021.
  53. ^ "Nando's serves up £1bn global sales as UK demand continues to surge". The Irish News. 28 November 2019. Archived from the original on 20 March 2020. Retrieved 20 March 2020.
  54. ^ Erasmus, Janine (17 July 2008). "Nando's blazes into US". Media Club South Africa. Archived from the original on 29 January 2009. Retrieved 11 July 2014.
  55. ^ "Restaurants". Nando's Canada. Archived from the original on 17 August 2021. Retrieved 17 August 2021.
  56. ^ Mafika (17 July 2008). "Nando's blazes into the US | Brand South Africa". Archived from the original on 18 August 2021. Retrieved 18 August 2021.
  57. ^ Bhattarai, Abha (20 January 2013). "Nando's Peri Peri to expand beyond Washington area". Washington Post. ISSN 0190-8286. Retrieved 18 August 2021.
  58. ^ Pang, Kevin. "Peri peri chicken chain Nando's to open May 20". chicagotribune.com. Archived from the original on 18 August 2021. Retrieved 18 August 2021.
  59. ^ "Locations". Nando's USA. Archived from the original on 28 September 2023. Retrieved 14 October 2023.
  60. ^ "Restaurants". Nando's Australia | PERi-PERi Chicken. Archived from the original on 6 August 2021. Retrieved 18 August 2021.
  61. ^ "'We spent over $900,000 and came out with nothing'". NewsComAu. 26 July 2019. Archived from the original on 18 August 2021. Retrieved 18 August 2021.
  62. ^ Mannix, Liam (27 July 2016). "Nando's cops basting as franchisees rebel against head office". The Sydney Morning Herald. Archived from the original on 3 July 2024. Retrieved 18 August 2021.
  63. ^ "Nando's Australia slams franchisee exploitation reports". Inside Franchise Business. 29 July 2019. Archived from the original on 18 August 2021. Retrieved 18 August 2021.
  64. ^ "Restaurants". Nando's New Zealand. Archived from the original on 25 January 2023. Retrieved 22 April 2023.
  65. ^ Gotting, Peter (29 July 2002). "Asylum seekers' plight used to peddle chickens". The Age. Melbourne. Archived from the original on 18 December 2012. Retrieved 20 December 2012.
  66. ^ Karyn Maughan (7 May 2009). "Julius puppet finds new home". IOL News. Retrieved 20 December 2012.[permanent dead link‍]
  67. ^ Rotherham, Seth (24 November 2011). "Nando's Releases 'Last Dictator' Commercial, Feat. Mugabe, Gaddafi And Hussein". 2OceansVibe. Archived from the original on 27 December 2012. Retrieved 20 December 2012.
  68. ^ Nando's – Last Dictator Standing – 2012 on YouTube
  69. ^ Shaw, Angus (30 November 2011). "'Last dictator' spoof angers Mugabe faithful". The Independent. London. Archived from the original on 18 June 2022. Retrieved 20 December 2012.
  70. ^ "Nando's 'Mugabe' ad causes controversy in South Africa". BBC News. 2 December 2011. Archived from the original on 3 July 2024. Retrieved 20 December 2012.
  71. ^ "NGHL Tax Strategy 2023". Nando's. 12 March 2018. Retrieved 16 September 2024.
[edit]
  • Media related to Nando's at Wikimedia Commons
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